Here is what Disney doesn’t understand. There are a lot of women who like and watch basketball, but they don’t watch the WNBA. They watch the NBA. Same thing for superhero movies.
They have to push the women superhero movies because their top investors need women to fight in war. They don't care if it flops, they just need the marketing out there to influence more women as the military are struggling to recruit at the same rate with Gen Z.
@@rbu2136 Not really a good analogy. The NBA is preferable to the WNBA because the players in the NBA are actually more skilled at the game. Both leagues have players at the top of their game, but the innate advantages of men in sports gives the NBA the edge over the WNBA. In contrast, superhero skills are not innate at all. They are all fictional so any given superhero is as exactly as skilled as the writers make them out to be. There's no reason to believe there is any innate male advantage in the realm of superheroes.
@@gunkulator1while this is true, most of the popular characters are male. & even the most popular female characters had their arcs take place in comics centered around men.
why would I want to watch the movie about three bitches with superpowers? the modern films have protagonists, but lack heroes, those women are the last kind of person I would want to imagine myself being and I actually like rugged looking strong men in large screen, ideally without a tshirt on at least once. this movie will probably lack that.
Disney Plus rewriting "boring" ECHO series, cutting topics they can't cover, MMIW, Ezra Miller character (Doomcock/SheHulk style) what skinwalking is and where those missing Native women went. ------------------------------
Or zealotry. How many countless people have died in history because someone had an ironclad and unwavering belief? That’s Hollywood currently. Box office disappointments and abysmal ratings are secondary to the messaging. Black Rock’s CEO himself said he wants to force people to change their way of thinking.
I did not see Indy 5 in the theater. There as several reasons for this, but one big reason is my disgust with Disney Lukelessfilm's treatment of Star Wars. I'm not a big fan of Superhero films. But I get the feeling Marvel fans are voting with their wallets similarly to why I did this with Disney Lukelessfilm.
Same. I also didn't watch Avatar 2 even though it wasn't produced by Disney. Anything that has any connection with woke company, I will stay far far away.
I've seen a few guys say that their sons were excited about seeing the Marvels but the men themselves said that they didn't want to take their sons. So boys have no issue w Marvels grown ass man boys have the problem.
Ah yes, teenage girls, superheroes' natural audience. Who can forget, every Wednesday after school seeing the high school cheerleading team crowded into the local comic book store, clearing off the racks, talking graphic novels, excited about the latest episode of Marvel and DC cartoons.
I am sure I could watch about 3mins before it was too much for me to handle, over an hour of woke garbage space feminism is too much for anyone to stomach
This movie is also made for the ignorant and gullible MCU fans that that watched the first one in the theater, then cried that they we😢 tricked into seeing it because The were told that they had to watched Captain Marvehead to understand Endgame. Now that is ignorant.
instead of making movies aimed at the fans they've already got they choose to make them for a fanbase they wish they had... how the fuck did these script writers/ producers/directors get this much power?
You have it backwards. The studio execs want a certain movie made, and then hire people to make the movie they ask for. The studio wants these made bc they A) take regular marvel/starwars fans for granted B) think by having an Indian girl and a hispanic girl and a chinese man etc etc it will grow their market share in other places. It’s purely about greedy businesspeople and the shareholders that demand endless growth.
Marvel, comics, superheros, action films, they're for men. If women like them great, but they're made for men/boys. When you change it then you're alienating 80% of you market. The women that like them, like them because they're for men. if they want to watch a film for women then they will. For the last few years women havent been well served because the studios think just adding women to a film for men is enough to draw them in. However when you make a film specifically for women you get a mega blockbuster like Barbie. All you do when you try and feminise mens films is alienate both audiences. The subsidiary effects are the absolute collapse of the merchendising market, toy sales are in the gutter. Boys have moved on now to video games, anime, manga. They killed the goose that laid the golden egg for politics. GG.
Of all the women I know, including the all female staff that I work with (i am the only man in the office) all my friends from high school and college that I keep in touch with, my wife, my daughter, all my friends wives and girlfriends, only one of them likes hero films and she's only obsessed with wonder woman. That is a decent sample size and I dare say it's the norm. But you made a film that cost over a quarter billion dollars for them? I hope you don't have children, because your genes aren't worth passing on.
I really want to know, with all the money that men and boys brought to Marvel/Disney with the first three phases of the MCU movies, why do they not want us as their customers anymore? What was so despicable about us that even our money couldn't incentivize them to continue to make movies that actually cater to the audience that these characters were originally intended for? Honestly, it should have been SOOOOO easy for them, and instead, they've chosen a path in which failure is guaranteed.
Because, most fundamentally, the kinds of cultists who fully buy into the tribal warfare of intersectionalist propaganda reject the principle of truth to power and worship at the sacrifice pits of power to truth. They sincerely believe that they can dictate how reality itself functions, if only they can gain enough power, and whatever stupid, anti-humanity lies they believe in can be made true, if only everyone in the world also believes in their policies and politics. The real enemy of these people is objective truth and reality. That's why they don't care how much money they lose or how many other people reject their ideas; if they can erode and undermine culture's foundation of objectivity, they consider that a win. The woke are suicide bombers of culture. Furthermore, since the woke consider objective truth the enemy, they consider the suffering they inflict upon themselves by dashing themselves upon the rocks of reality to be a noble hardship. They are so inculcated to their ideology(s) that they have incorporated it into their very identity. To be proven wrong, they perceive as complete identity death, and since the woke are Godless heathens, they correlate death to total extinction of themselves. So they with infinite narcissism and craven cowardice will cling to their false gospels, no matter how much worthless, vainglorious suffering it brings them. The culture war is but another proxy for a far greater conflict. We are in a spiritual war, and the woke are heirs of darkness and children of lies.
I think once they had success they wanted to open it up for more girls and expand the audience. Sounds reasonable. They also likely wanted to deal with the fact the avengers is mostly white men. Personally I would rather the team look like the comics but I also think hank pym should have been this generations ant man. The problem is that women in this generation hate men in a way that previous generations didn't. So they brought in these young female actors and directors and they hated the mcu and only came in to destroy it. You cannot tell me SheHulk was made by people who love the mcu. Not possible. Once they let these people in, they did so much damage but they also have their fans so its hard to get rid of them without causing a bigger mess and a lot of projects were approved early making it hard to course correct. And now some of these people have important studio jobs and I think Feige has lost control. They can prevent new things getting made but its hard to fix it once the projects are in progress. That's an explanation that doesn't involve a conspiracy
@@djbehrens more like they "don't need no men" anymore. It's depressing. Guess we don't have a place in the magic kingdom anymore. This is no longer Mickey's house. We are under the tyrannical regime of Minnie.
It’s not about making money or appealing to fans. It’s about ESG. The Media is only interested in vanguard and blackrock money and to get that money you have to push THE MESSAGE no matter what.
The women I personally know who loved the old MCU watches it for the hot guys like RDJ, Holland Evans, Hemworth and Renner. Maybe they occasionally rooted for Scarlett. But the thing is, they liked the stories and they liked the star power. Two things that Phase Bore is sorely lacking. No woman I know ever said they wanted more female heroes. They just wanted good movies.
I remember when all the Tumblr girls were swooning over Tom Hindleston in 2012 😂 Exatcly, the only reason women liked these movies was the "hot guys", they don't wanna see them because women empowerment let alone women empowerment coming from extremely boring characters
@@stevenstringfellow5371 exactly. None of the women I know are watching The Marvels because there's no hot guys and the main stars have no appeal to them. None of the guys I know are watching for practically the same reasons. No one to crush on and the action is unappealing.
Captain Marvel was boring and I only went because I thought it tied into the Infinity War saga. This movie has nothing compelling me to see it. Nothing.
Women care about relationships. Men care about achievements. A romcom appeals to women, because it's all about the developing relationship between the main characters. Superhero movies appeal to men, because it's a power fantasy, and the hero ultimately achieves greatness. Girls will never give a F about superheroes. There is zero audience for any of the woke bullshit that Disney is pushing.
I gotta say, you're wrong about girls never giving an F about superheroes (some of us used to read the source material and get asked "what's next" by those who never read the comics) but I digress. The problem is, the latest films are straying too far from their target audiences and the source material. That is the male audience and/or the comic book fans who want to see the story done right. I hate some of the X-men films and especially the Dark Phoenix (I wanted to leave the theater mid-way). They shouldn't worry about appealing to an audience who will never watch the films, as they still won't, even when they are pandered to. Oh, and I need to add. Change can also be good, I loved the new version of Janet Van Dyne over the old version. She was made very Linda Hamilton via Terminator. But making childish shows like Ms. Marvel didn't appeal to me. The same people who watched Iron Man would never watch that. That's a good barometer on how different they've made the franchise.
progressives and feminisssts would scream at you and call you all sorts of nasty names for saying what you said, but at the end of the day... it's just true.
There are women who like superheroes, but they're a smaller, niche audience and they don't like awkward gurl-boss pandering. They've gotten rid of the only female market they had.
@@uptonogood1893 I was generalising, but the amount of girls interested in superheroes is so miniscule as to be inconsequential to the box office. I have two sons. With no prompting from me, they immediately graduated towards heavy plant machinery (tractors especially), robots, spaceships, ninjas, superheroes, cars, guns, punching, crashes, and explosions. Many of our friends have daughters. They have all embraced princesses, the colour pink, dancing, art and crafts, horses, tea parties, etc etc. None of the girls have expressed even the slightest interest in anything that my boys obsess over. These cliches exist for a reason. There is no audience for the woke messaging that Disney have been trying to force for the last decade. If they want to start making money again, Marvel needs to go back to basics to appeal to its core audience: 1) white male protagonists 2) beautiful female love interests
it really isn't, we skipped it. saw the expendables and dear david, aiming for the john cena one next. honestly I can't imagine any adult seeing Marvels unless taking the kids, the trailer looks aimed at girls ages 10-14....
I thought the sequel Ant-Man and the Wasp was fun and charming too. It's unfortunate Rudd was part of the steep decline in quality of the MCU. It certainly wasn't his fault. Terrific actor.
When someone as Unbearable as Brie Larson butts in the continuity of Iron Man, Thor, Cap, etc…and be “the Strongest of all Avengers” it’s not Believable. She didn’t earn her spot, but was shoehorned in at the end of an almost perfect Superhero franchise. Disney should’ve taken their time and develop her character but instead force fed the audience…Now they are paying for their M-SHE-U mistakes
Jamming her into an already established storyline last minute was crazy enough. But who in their right mind listened to Brie Larson's Valley-Girl-meets-Urkel delivery and said "Yeah buddy, that's what we're looking for!"
It doesn't even matter how likeable or earned her position is. A character as overpowered as to actually BE ABLE TO RESTORE A SUN is just such an absurd construct that it absolutely destroys any suspension of disbelief after aninhilating any kind of stakes at all.
@@liamloxley1222 So you are telling us she didn't even need to get her powers in the mail because she would have inherited them? Well that makes a lame origin story even lamer.
I was seriously considering watching it. “Ok I’ll binge Ms marvel real quick get it out of the way and sit through the marvels cause it can’t be THAT bad.” So thanks for saving me a few hours.
This is basically it. It’s not that Disney doesn’t know their true audience. They just don’t care. They just care more about their agenda over everything else.
Yeah hence I won't watch certain movies, even avatar 2, just because it's related to woke company Disney. Everyone has freedom of choice I guess. That's why we call it democracy. Vote with our wallets. If we're the minority then they have nothing to worry about.
Bet Brie's kicking herself for how she carried herself during endgame interviews. For me personally, that was a very weird set of interviews. The energy was so awkward. Who's the next CAPTAIN MARVEL?
OK language lesson Someone who discriminates against women is a "misogynist" Someone who discriminates against men is a "misandrist" Both are chauvinists because they discriminate along gender lines.
A further language lesson: Gender (masculine/feminine/neuter is grammar/writing. Sex male/female is biology. I just wish people would STOP using the language of those destroying cultures and civilization. Discrimination is being based on biological sex, not gender.
I can almost hear the bean counters at Disney fretting over this one... "But... but diversity. This trio of girl bosses is diverse! We even (I'm predicting here) made their sexuality unclear! On principle alone, folks should show up in droves to support this whether or not it's actually any good because... we're changing the world and saving lives!"
The thing that put me off the most was the whole "switching places/linked powers" trope. Not sure how anyone could have thought that was a good idea because I have never seen it done in a good way in any movie. They did it in FF: Rise of the Silver Server and it was one of the stupidest parts of a very stupid movie. It seems to be the goto for writers who cannot think of any dramatic and cool reason why these characters would ever work together, so instead decide "we'll go with goofy".
It's potentially the one thing I like, assuming it's a call-back to the Mar-vell/Rick Jones Negative Zone switch-up, which itself was kinda a reference to OG Captain Marvel's Billy Batson body-switching (later adapted by Alan Moore's Marvelman). I say potentially, though, because I like the idea of the film-makers actually reading the source material and being inspired by it (and recognizing it) than I actually liked the Jones/Mar-Vell dynamic as it was.
I mean it could've been good if only they were creative with the idea. Imagine being a kid and suddenly getting to switch places with your favourite superhero - but not in this stupid way, but take an actual KID, a realistic, awkward, confused and inexperienced teenager and a full-on illusioned fan, and swapping bodies - becoming - the superhero in question. Sort of a Jumanji transition; like this big bad ass superhero is suddenly in the kid's body and the kid is suddenly this strong muscular super powered bad ass. You could take it multiple directions from there; multiple FUN directions - like humorously exploring the body swap like Jumanji, going deeper into the imperfections of the superhero by disillusioning the kid going sort of a The Boys route... to a full-on turning the kid into a villain because s/he's now got the powers and can whatever! There's potential. Just takes two things disney doesn't have - creativity and talent.
nah the real problem is this movie should be marketed to kids instead of adults. The entire fanbase has grown throughout the years and hearing cringe statements from Miss marvel"So we are a team now" like hannah montana is peak kid content.Also the entire cast is "disneyfied". From captain marvel acting so girlbossy. To Nick fury turning into a comedic mess. They are so unlike their characters, its purely catered to kids at this point.
The core audience for marvel movies is men. Marvel spent too much time trying to appeal to women. There are no big things at stake, the movies are not building properly to anything big.
I don’t think they care about audiences anymore, it is all about the message and as long as they can find people stupid enough to finance these projects they will continue….
They've been marketing to themselves, the Marvel comic writers & editors, and the squealing pinheads on Twitter that won't watch it, but want it to exist.
Shang-Chi should've followed his comic book which was more in the realm of spy movies, sort of Winter Soldier meets Enter the Dragon, rather than going into silly fantasyland. Iron Fist was much more in that realm, what with K'un Lun and dragons and his particular power. Shang Chi was basically a top level martial artist taking on a criminal mastermind, and it didn't have to be anymore than that. Especially if they'd left out all the campy humor and Awkwafina and that little hairy pig thing that only Ben Kingsley can understand. Good grief, what a messy piece of crap that was...
@@Clawed9the first thing they need is an enemy that can actually challenge her. When she can just blast through any opposition where is the challenge. Either give her an enemy on her level or take away her powers
@natsohigh5552 yeah I do wonder how much of the problem is brie but my 10 year old daughter is a great judge of character and can tell when females are acting out of place, I really hate the examples she's had for the last decade there's only a few good shows and movies she can turn to
Marvel just wont accept the fact that Brie Larson and Captain Marvel just isn’t interested to majority of the MCU fans. The first one made money because it was riding off the Infinity War hype. Honestly people will probably only see this movie for Nick Fury and Monica Rambeau
I’m an American currently in China and trust me… Marvel fans in China have ways of watching the TV shows even without Disney+. 🤔 I wonder how?…🙄They know the characters.
I can't wait not to see it. I have to say I've enjoyed watching Disney burn for the last five years. BTW, a woman who hates men is called a misandrist.
A movie targeted at teen girls would maybe work if the Ms Marvel TV series had work and the movie was made around her. But then Captain Marvel would be a cameo in a movie with Marvel in the name with no sequel movie for her before, so... By the way, my reasoning behind that is neither CAP Marvel's first movie nor the Wanda Vision had teenage girls as targeted audience, and none of them seems to be particulary successful among them.
Chris needs to touch on the fact that Infinity War ended on a cliff hanger with every other hero being snapped out of existence. Creating a desire from the audience to want more. It’s more than just being between the two biggest movies.
I think its more the case they do know their audience. The 4% that never cared to begin with. They had that target-audience set from the start after Stan Lee died.
As an ex-teenage girl with an undying love for the Michael Keaton Batman and connection with Lydia Dietz, I would have likely been thoroughly put off by any excessive use of bright colors in this superhero flick. Good thing I never bothered to blow any cash on keeping up with the MCU and DCU movies. If this movie's creators were trying to appeal to young girls with "the message," they also happen to be perpetrating sexist stereotypes of women by assuming they'll all resonate with characters. I don't understand the problem with the old-school movies that also appealed to guys, because the action still appealed to anyone who just liked a good flick to munch popcorn to. I still have fond memories of going to the theater to watch classics like "Predator," "RoboCop," and "The Running Man," with my dad when I was an adolescent.
Movies like this offer you a good experience in the cinemas in one way: There's plenty of empty seats so you can stretch out and sit wherever you want.
Agreed on Bros. It should have been a much lower budget, maybe $4 million tops and it could have done well given its very limited target audience of gay men who also enjoy romantic comedies. I'm happy that Barbie did so well. I'll also be happy if Taylor Swift sells out cinemas. These are products made by people who know their respective audiences, and all cinema goers benefit if the local cinema doesn't end up closing. Identify your audience, determine its size, then make a product for them and to a budget fitting their size. It's that simple. An English subtitled four hour adaptation of The Brothers Karamazov isn't going to be a mass market product, so don't make it with the kind of budget you'd put into a superhero film. Don't try to change it to appeal to audiences who will never be interested as you'll almost certainly diminish the inbuilt audience for the film. Market segmentation and budgeting are concepts Hollywood has forgotten.
I don't care what the "big event" in Loki is going to be, but at this point, I'm so done with the MCU. We know from the extremist woke arrogance of Feige, Iger and co. that they are not going to back down from their agenda driven destruction of the property that even if they bring back Steve Rogers, Tony Stark, Natasha, and all other original characters, it is going to be done to deconstruct and humiliate them, like they've done with the still existing Thor, Hulk, Dr. Strange etc. It is like they've decided to humiliate the fans even further by flogging them.
How are they to know anything about the audience, when they do not really know anything about themselves? They do not care about anyone, other than themselves, proven by their disdain for the audience, and blaming others for their own failures. The go - to for the victim mindset.
That is why they have Thor, Chris Helmsworth as ladies, females and girls are just like males, dudes and guys and love sex symbols and Chris turns on the ladies so they added him to the movie for reasons that if they added a hot female to a male oriented movie feminists would claim the are misogynist and sexist. They are in fact being sexist then adding Thor to the movie simply to add the actor who plays him. They are guilty of the very thing they claim is wrong. I applaud having Thor in the movie as teen girls need fantasy material in their girl brains when they fantasize about guys, dudes and men, which they do. Teen girls love their man-action, so enjoy Chris Helmsworth as your eye-candy. For the queer teen girls. You already got Brie Larson.
This movie really isn’t for anyone. Simply put there’s little that’s interesting about the story and where’s the sex appeal. Admittedly Brie is nice to look at, but she’s covered up most of the movie, and they don’t want the male audience. The female audience has no hot guys to ogle at, and there’s no romance for them to sink their teeth into. If you put Ryan Gosling in this movie, you would at least get the female audience
yeah. this. a movie for women needs relationship, even hinted sort of will they at the end? and cool men to look at. movie for women who hate men like this? obviously, not enough audience. there is something right with the world after all.
The only reason why I watched the first C Marvel was because I thought it would be important to Endgame. It’s literally a nothing movie. Won’t be seeing the marvels, don’t care to see another version of Freaky Friday.
Truly, who is the audience for this movie? Especially if they were going after the SheBoss Feminist demographic you would think they would need to show some cleavage instead of being in the superhero burkas or granny outfits that go all the way up their necks. In the Comic universe powerful and successful female characters are also alluring. The Marvel-ettes are almost like Amish superheros. I don't even think Brie Larson used a butt double this time around.
Budget aside. In a franchise as big and as connected as the MCU is, one cannot simply walk into Mordor and make a movie targeted at a tiny demographic who probably will not go see your movie. Avengers: Infinity War release date April 27, 2018 Ant-Man and the Wasp release date July 6, 2018 Captain Marvel release date: March 8, 2019 Avengers: Endgame release date: April 26, 2019 Captain Marvy seemed like required reading 📖for English IV Phase 4 in high school. I'll agree. I thought Shang-Chi was good. Phase 4-5 top 3 movies: 1. Guardians of The Galaxy Vol. 3 2. Spider-Man: No Way Home 3. Shang-Chi and the Legend of the Ten Rings
Almost ANY type/genre of movie can be made profitably, IF you truly understand the market! But Dizney only knows how to make one kind of film these days ("Massively Expensive $$ Blockbuster").. while simultaneously including story elements that only appeal to niche audiences
After Wandavision, Kevin Feige said they didn't have Dr.Strange in the show because they didn't want the white man to come in and help. Thor won't be in the Marvels.
Superhero movies are in rapid decline, mainly because WB and especially Disney killed the genre. You can only put out crap for so long before people finally catch on and stop caring.
If teens or teen girls want a superhero series they should just go watch the Stargirl TV series. That was better than anything Marvel has made in the last decade.
I didn't watch Ms. Marvel on Duh Plus, and I didn't watch Captain Marvel in theatres. I started watching Wandavision because it had an alluring premise and I felt it held promise, but by the time it ended, I was disappointed. So. Am I going to watch a new Forced DEI Girl-Boss With Powers movie from the hacks of Buena Vista? Absolutely not.
With Marvel their returns are going down because the quaility of the content is just getting worse, since Phase 3 ended they just seem to not know what in the hell they are doing.
It’s not about knowing their audience. Marvel just needs a reboot. 10 years with an endgame finale, most of the main hero’s dead and gone. That is what we are dealing with.
Captain Marvel the movie made $1 billion because people had no clue the direction marvel was going to go. There was great movies before Captain Marvel. Everybody had FOMO and MCU was back to back hits. If that same Captain Marvel movie came out today it would flop. It’s not necessarily because it was a good movie, but because people were so used to getting good marvel movies they thought it would be good too. Then you have the marvels. Which doesn’t have an audience. The movie is made for Hollywood itself and those pathetic awards they keep seeking. Which I say, should be completely abolished. Those awards destroy creativity, authenticity and relatability. Marvel went from all their movies, and shows being great to all their movies, and shows being absolutely dog shit. All because of the Hollywood woke agenda and those God forsaken awards.
I think this is why they added Thor (rumored) to The Marvels. One, they need to redeem the character of Thor after making him a total joke in Love and Thunder. And two, they realize that they cannot take the male audience/fans for granted anymore so they figured that they need to put a popular male hero in it.
@@matchesmalone6669 The problem with that theory is that Carol Danvers specifically says, "I called a friend." As far as the audience knows, she has met Thor Odinson, but she has never met Jane Foster and other than in the final battle in Endgame she has never met Brunhilde/Valkyrie. My money is on Thor and I bet they did it in response to negative feedback.
@@googleislame The audience knows what they're told. All they have to include is a line like "We get together whenever I'm in town..." In fact, I wouldn't put it past Marvel to have Valkyrie and Captain Marvel be an item these days, especially since the woke Twitter mob (all twenty six of 'em) have been whining for it ever since Valkyrie became king of New Asgard. "When will she get her queen! We need this!!" There you go, another diversity and equity box checked as Victoria Alonso beams from the sidelines. Now watch all those LGBTQ+ ticket sales carry them over the goal line...
How did the do the origin of Monica Rambeau. Captain Marvel II (Photon) was a real Avenger. She could turn into light, and in a stupid move in the comics she moved through Magneto's force field, and I thought at the time 'and he can control ELECTRO-MAGNETIC spectrum energy, which includes Light so why can't he just control her. That is when the Avengers Comic started to Jump the Shark, and that was around the time when the Masters of Evil had a great plan and then it fell apart. I stopped reading Avengers after that. I still applauded them at the time trying to create a new character as they wanted more 'black characters' then create new characters. They did that. I liked Photon as a character.
0:22 it made a billion...right. empty theaters, no lines, no buzz, an incorrigible woke scold girl boss for a lead actress, couched between two of the biggest franchise films ever made. It was a movie too big to fail and i suspect Disney's slush funds, blackrock and other social credit DEI financiers made sure it didn't fail.
I will always love Paul Rudd but I refuse to support every piece of crap he does. I support him because I like him. I won't support a crap movie just because he appears in it! That goes for Chris Pratt as well.
I disagree with the title of this video. I think they do know their audience, but I think they're trying to get more females to watch these movies because they're the biggest consumers. The problem is that women/girls aren't hardwired to like this kind of stuff. Disney/Marvel are getting exactly what they deserve because they've said screw their core audience to pander to a bunch of females who aren't even into these types of movies. My advice to them: get back to what you were doing before, which was making great & classic movies. It's ok to put women in superhero roles, but it shouldn't be forced, it should be organic, but I'll say this, it's ok to have masculine male superheroes in these movies because the same women they're trying to pander to like and are attracted to masculine men.
When Captain Marvel was released Disney had pre sold a shit ton of tickets to American Eagle. When customers made a purchase of $25 or more they received two tickets to Captain Marvel. That includes the opening weekend. How often does a blockbuster giveaway tickets to the opening weekend? Answer: Never. Did they giveaway tickets to the opening weekend of Infinity War or Endgame? Of course not.