Mike Brewer's Worst Things to Say to a Car Dealer 

Worst thing to say to a dealer is “I’m bringing Ed China to give it the once over” 😂😂

Practise what you preach Mike...some of your low offers on wheeler dealers are cringeworthy..

Sadly car dealers generally have no other interest than getting all your cash, they’ll be your mate right up until you drive off the forecourt and then it’s...’not my problem’ time

Mike , as seen plenty of times on Wheeler Dealers, to a prospective buyer who offers a lower than asking price - "why do you always do this to me" well Mike it's because that's exactly what you do when you are buying a car. It's why buying a car is such a pain.

Going in with my size 9s. ....."Dont offer a stupidly low price", Worked for you Mike.

Unfortunately Mike the fabled honest and helpful car dealers that you seem to be talking about are very few and far between. I wouldn't trust one as far as I could throw them

We've all seen you on the programme driving away saying " I've stolen it" ..thats why we want a good deal.

Comparing buying a loaf in a supermarket and buying a car is just stupid, they are vastly different, car dealers are always trying to read you and if you give them too much info and are too open with them then they have you, so don’t take us for mugs, we know how you guys operate, we know you are trying to make money but we’re not stupid, i’m not going in there saying i want a car for £300/month….. you’ve now got me

Mike, to be fair, can you make a video containing things a dealer should not say to customers...

“Never offer a ridiculous low offer”. I base my offers of what I learned watching wheeler dealers, so always about 10% off.

If dealers didn’t constantly try to rip us off, it wouldn’t be an issue. Spoke to one dealer about a testing a £45k car - heard nothing back.

I can understand peoples lack of trust in the motor trade. I have a dealership that my grandfather started in 1939. I am the third generation and the only reason we survive as a main dealer franchise is trust. Yes we have to make a profit just as all companies do but I pride myself on a family way of doing business. I don’t understand people who sell cars that aren’t quite right because the only way of surviving is repeat custom. If a car is not right for someone then we will say, even at the cost of a sale. It’s about a mutual respect and more than selling, it’s about passing on our years of experience to help guide people into making the right purchase. If that purchase is from me great...if not you’ll know I’ve tried my absolute best.

Lol Mike I think you can see from the replies how useful your advice appears to be to customers.

It seems by what your advising is we should walk in and give the price on the ticket drive out and never return...not for me I've been bitten once to many times with Dodgy car dealers. "Best car in the world sir" When your buying..Sharp intake of breath after which they tell you that your trade in car is not very popular and hard to sell on. There is always a deal to be had. 😂

Worst thing to ever say to a car dealer...." Im interested in a car" XD

When you sit down to complete the paperwork and the dealer is about to write down the part-exchange details, don’t forget to add on your admin fees! They never want to lose the sale for £300 if they know you’re serious about buying. You have administration to complete as a result of selling your car just as the dealer has!

Car dealers are a nightmare in my experience, either combative or smug and sneering I would never use a car dealer again I would sooner walk.

The one thing to remember when viewing a car ( which can be difficult if you fall in love with it) is be prepared to walk away there is always another car somewhere else if the deal falls through. The dealer only holds all the cards if he knows your hooked. Most dealers will work with you if you aren’t silly, they are allowed to make money.

Suggest you watch a few episodes of "The Sherriffs are Coming" and reconsider the assertion that car dealers are all honest and trustworthy!

Don't make a ridiculous low offer, aint that what you always do???

The reason people don't state a budget is because that is what the car dealer will aim for (every penny of it) you walk in with 10k but a car priced at 5k would be perfect for your needs the dealer is going to aim for as much of that 10k as possible. NEVER TELL THEM YOUR BUDGET!!! Come on Mike

My experience of car dealers has not been good, trying to get the car you want at a sensible price is a nightmare. Even taking Mike's advice of doing your research first won't help is the dealer knows that the one you want is in high demand, and they always think that the sample they have is the best one you will find. My advice is always take a knowlegeable friend with you, they can guide you and hopefully stop you from making an expensive mistake. Use your instincts, if you don't like how the dealer is treating you, or the car is not as you expected, walk away. Sadly there are more bad car dealers than good ones, ask around before you go looking check out any reviews that you can find about the dealer. And lastly, always have an engineers report done or have the car checked by a mechanic that you trust, dealers will try to bodge a faulty car rather than fix it properly.

I hate changing my car i find very stressful so two years ago my son was given the task and he enjoyed it , now i have a very nice 3 year old Audi Q3 and for me in my late 70s its a piece of luxury which i enjoy as it will be my last one .

It is perfectly acceptable to ask a dealer if the car has had damage repairs done, if they deflect the answer by saying something like, we are a family run business or not to my knowledge, just walk.

Mike when buying always goes in around 20% under the asking price. Then settles around 10% less or more. He seldom sells 10% lower than his asking price.

Ollld aaaat yuuuuuurrrraaand 🤝

When someone makes me a stupid offer on a car I usually say you’ve been watching too much Wheeler dealers mate !

Car dealers are con men and women out to miss sell you things you don’t need which are not what they seem on the surface, ( Only for you to find out at a later date ) and are solely in business to rip you off and screw money out of you at all costs especially after the pandemic when they’ve all lost money. There’s a reason why online car buying sites like Car Wow and internet car leasing firms are popular. Car dealerships in person are con firms, always have been and always will be. Nothing pleasurable whatsoever going into them. And! their free coffee when it’s offered tastes crap. Main dealers are probably the worst out of the lot. Never take you car to them for a service because you very rarely FULLY get the service you pay for let alone expect them to do a basic thing like stamp the service book. Best thing to say to car dealers is to tell them where to go politely.

It also helps when dealers don’t try and pass off crash repaired cars as normal cars.

Rich coming from the man who had a big influence on people coming in offering low offers 😂 dealers don’t want to make a profit these days they want the shirt of your back as well get what you can out of them! they would you

The most honest car dealer I have ever seen on TV was one Arthur Daley. RIP George Cole. I loved that show.

All dealers are gonna try and pull your pants down and tickle your bullocks on any car you want to buy

1. It’s a buyer’s market. Period. 2. If the deal’s not right, walk away. The end.

Never stab your long term superior partner in the back to make yourself look better.

All the things he says you shouldnt do he does himself !

Stealers make their profit selling finance packages and all the extras you don’t really need at a premium. Don’t ever tell them your budget as you will be spending that plus 10%.

Respect is earned. I’ve had relatively limited experience of dealing with car dealers and I’ve had arrogant, “I don’t have to sell this car to you- I’m making a fortune here.” Literally. I’ve had ones that don’t listen- tell them that you want to downsize to reduce costs and they then offer you an even bigger more expensive car! Commission driven chancers.

So... Basically pay what the dealer is asking??? Loads of poor advise here. I've bought motorbikes & cars, haggled hard and am ALWAYS ready to walk away if the dealer isn't helpful. This ain't a loaf of bread, it's thousands of pounds of hard earned cash!

My car was written off. The dealer who was selling me the replacement helped me with the insurance company. I got double what they initially offered by following his advice and using his valuation on the crashed car.

Quality of video is poor , suggest you look at Ed’s channel Mike 😁

Mike! You are the king of making ridiculously low offers!?! 🤷‍♂️

Hi Mike. Going by "Wheeler Dealers" YOU DON'T PRACTICE WHAT YOU PREACH. You "stole" snd "bargained" cars all way through. 'Intelligent & honest' Ed China leaving "WD" is the best thing he could have done. Cheers 👍 🚙 ♥ 🚘.

I find that I have less hassle getting a deal on premium cars from high-end dealers than buying an eco-box for a relative.

The difficulty with buying a used car is that the displayed price of the car is often more than the dealer would actually be happy with. There is an expectation to haggle because of this. I’d never insult a dealer by offering a stupidly low price. But if the price of the bread on the label is £1.00 I would ask if I can have it for 90p.

thankyou for the wise words :) sadly there are many car dealer crooks out there too (particularly here in Australia anyway)

I always go in very sceptical. Let's face it the dealer is not your friend they are there to make as much money out of you from your part ex to the car you are buying. All the promises made, checks, a full service, full valet etc.. Usually they will get away with as little work to the car they are selling as possible.

#1 Never buy new #2 Know exactly what type of car you want. #3 Research the typical price you should pay for that type of vehicle before you go to a car lot. #4 Get credit approval before going to car lot. #5 I never deal with a seller on there turf. Once I know that I want that car I go home and make contact with seller from the comfort of my own home on price and purchase of vehicle. #6 Once a price is agreed upon do not accept any upgrades or extended warranties. Tell them you will be in shortly with bank check and to have paperwork ready when you arrive. Last time i bought a car I spent less than 20 minutes in the dealership.

Not all dealers are trustworthy once they have sold you the car and got their commission, it’s on to the next customer and franchise dealers are the worst, when things go wrong they never ring you back always chasing them up, and you have to ring up the complaints department to get things done, they shoot there selves in the foot over small things, these are my experiences of franchise dealers always look over your car twice look down the sides ask questions history how many owners , I know dealers have to make a living but it’s you that is parting with the cash and you need the best deal possible deal.

People saying Mike makes rediculously low offers on his TV shows. The difference is that most of his buys on Wheeler Dealers are private sales, not from dealers.

Trade in, a little less that’s a good one, usually it’s a lot less. Most cars I’ve traded have been about £2k less than my expectation

Maybe try not slagging off edd behind his back might be a useful tip Mike

Dealers wouldn't be so bad if they weren't so bloody hungry. They know it's more convenient for people to buy from them, but then they also pollute the marketplace by driving their salespeople to spamming the world and curbing garbage from home. Finding a real car for sale by a real person who simply wants a reasonable price is made impossible, not just by the dealer's pollution and extortion of their employees, but by dealers/flippers/curbers hitting refresh and snapping up every reasonable car they can find, even if it only makes them 100 bucks. There are just too many desperados, and all the reasonabe people get scared off and have now offloaded their car shopping to someone thick- skinned enough not to give a crap if they insult the seller. So your advice is never going to hit your target audience. This is all made worse by new cars being actively made into elaborate copyright protected proprietary rolling debt instruments that you swap like a cell phone contract or risk financial ruin if you hang on to them 1 minute past warranty. The waste should be criminalized. So all the "model research" in the world is not gonna do one bit of good when every possible car under 10 years old (in 2021) is one glitchy connector or black box module away from an expensive lesson about why repair shops are the only part of a dealership that is worse than the finance guy. Come on Mike. Your advice is sooo 1990-late. A headlight is 300 to 1000 now. And 25 year old 4runners are pushing 50k US! And first gen Mustangs are a better status symbol than a new car. Why? Because everything else is junk ("value engineered" to generate revenue for the manufacturer, or be tossed). Do you really think that people are going to just show up and be nice to a dealer when they are made even more desperate by all the eyeballs that are tracking every car and cutting margins to ziltch? It is a hopeless situation on both sides. Being a car salesperson is the fastest way to find job that will compromise one's ethics. But buying a car is a nightmare for working people that has zero upside. And you are asking them to soften their negotiations. Thanks for nothing. And thanks for going to bat the most abusive organization after the Catholic Church. Have you not seen the inside of a dealership in 40 years? What sort of person can possibly work in such a place, and still afford to have a conscience after a few months. Your sympathies are misguided, and seem quite self-serving.

So you want me to tell the salesman what my budget is? Stupid advice given out be a dealer telling me how he wants me to behave when buying a car. Oh yea, have fun while they stick it to you.

1st rule of negotiations is to be prepared and willing to walk away with nothing. Master that and the dealer has to come to you for a deal, keeping in mind the dealer still has to make a quid.

I always get a couple of online valuations. I then know if I can get more than those valuations, I’m not doing too bad on the deal.

Mike Brewer is all about physiologic, he says let's be gentlemen when selling a car! I personally don't care what a stranger thinks and would stick to my price as he never respects sellers when situation is reversed.

I have met a lot of shit sales people in car dealerships over the years. Had experience of being totally ignored (yet turned up in an Audi TT to trade in) to being given brochures and told to go home and read them cos “im going on a break now”. They dont get away with it with me. Ive reported a few to the head office of whichever dealer it happened to be. The outcome was amusing. Staff being ordered to have further training etc. Went in one dealer, Toyota, a few years back. Arrogant salesman didnt listen to a word I said, tried to sell me a car I wasnt interested in then gave me the “go home with a brochure” line. I promptly left and went straight to VW and got a brand new Polo TDI. Wanker.

Point 2, not always true, I offered a very low price, stuck to it and got it. What I did not know at the time was the dealership was about to close down. Fantastic car, fantastic deal.

Also do know that if you trade a car in the dealer (most of the time ) at the end of the deal will have 0 in it. Therefore sell it your self and then you can negotiate much better with cash. And remember they have to do a living as well so they have to make something in order to sell you the car.

another thing Mike, never ram the brakes on when you stop and turn off the ignition at the same time , that pisses me off

Mike how little you know about car clocking. It has never been easier to clock a car and with PCP deals with mileage being restricted car clocking has never been higher! Goes like this. You sell me a car and I'm restricted to 8k a year but I'm really doing 20 plus a year. All I do is before its service/MOT get my mate "Dave" to hook it's up to his laptop, clock the milomoter and ECU in a matter of seconds, take car to garage, have it serviced / MOTd and stamped. Repeat the process, before you know it a 20k car has a true mileage of 100k plus.. Easy peasy!! And you know it!

Why are you selling it?is my favorite,or for example on a recent £600 runabout i was asked if it has service history?

Sorry but dealers need you to buy the car, you can walk into another dealer an buy it elsewhere. The reference to buying bread it’s more like buying a house, you always ask for money off.

i bought a honda accord last year £2750 dealer would not even take £50 off and never even changed the oil

A loaf of bread isn't worth asking for a reduction on as it's 90p. Spending 20k+ on a car is ,and all dealers have 'wriggle room' and targeted prices for selling used, new or part ex , hence, why shouldn't a consumer ask for a reduction? Wheeler Dealers is the prime example, how many times have you seen Mike paying for a car advertised at the full rate and not negotiate..? 🤔

things dealers do to annoy people "when a women comes in they do tend to talk down to them" when i went in with my wife ,and SHE wanted some info on a car ,they immediately tried to get paperwork out to sell her it .and then just talked to me ,instead of her . i told him i dont know why your ignoring my wife ,ive got no interest in the car ,and got her to walk out .

My experience of purchasing a nearly new car, from a main dealer, echoes many of the comments below. After 1 month, I took the car back to have some issues investigated and 3 hours later was given a bill for £250 and told appart from 1 known fault there was nothing wrong. I received no engineers report to confirm anything had actually been looked at and 2 of the faults still persist. Of course I asked why was I sold a car with a known fault?

Lol you always offered silly low prices on wheeler dealers 🤣🤣and always got a great deal 🤩🤩🤩🤩

On the average price of new cars the dealer can make between £900 and £3000 that's without low ball scams on trade ins where they can average between 1-2 thousand below market value going in there pocket as well when sold on

Car dealers are some of the biggest rogues out there and I don't just mean the private ones on garage forecourts, the major players are just as bad only have fancier showrooms.

Make sure you know what you want, stand in front of the car you want, don’t tell the dealer you love it????

I get upset when the salesman knows far less about the car I am considering than me!

The Internet has changed the process and landscape of buying/selling cars, used cars even more so, the days of claiming there is one for sale down the road for a cheaper price are gone, you can sit at home and search for the model, colour, mileage of the car you want,, its not a one way street, the dealers can do that too, to set a price. If you want to haggle thats fine, but arm yourself with the facts, research the car you want, plenty of sites will list the specific faults (all cars have faults and issues) factory recalls etc etc, then you can ask the dealer, has this car had its timing chain and guides done, has this red car got issues with the paint, has this car had the factory recall/fix for the electric handbrake,, then depending on the answer you can try and argue the price down,, well your asking XXXX its going to cost me X to have the timing chain done,,what about XXX ?

Mike Brewer is the best presentater/announcer.

The best dealer ive dealt with is close brothers of corby and Peterborough. There absolutely brilliant. Backup and service in opinion is also brilliant.

BOY! Mike that sounds like something a dealer would say! YOU NEVER TELL A DEALER WHAT YOU WANT TO SPEND!!!!😡🤬

How about : "Edd China is better than you at everything!"

The trouble is so many dealers have the reputation of being horse traders and con men and renowned for ripping off women. I recently helped a lady friend buy a Ford Fiesta Eco Boost B+O Car from a main Ford dealer. It was advertised with full spec including spare wheel, 12000 miles and full service. I asked to see the spare wheel along with a few other questions. Well there was no spare wheel which I knew because this model has the music equipment taking up the spare wheel area. These dealers just write any old crap to sell them. She bought it and after 8 months with milage now 18,000 miles had to spend over £1000 because the cataletic converter warning light came on after just after it had its service. This was not a warranty item ~ even after 18k miles!!! Moral of the story is Ford Fiesta Eco Sports are a nightmare and expensive when they go wrong so avoid along with dealers. Buy privately and pay for an AA test to give a thorough inspection and save a fortune...

Mike has offered ridiculously low prices on cars on wheeler dealers...insultingly low.

Never seen so much contradictions! Just sounds like you’re sticking up for dealers when they’ll get every penny out of you as they can. If you don’t like the deal they offer you push them on it or go somewhere else. The same car will be somewhere else! They won’t stand there and do their best to give you an amazing deal which would mean them getting less money!

Yes Mr Brewer Your fall of it ( I am a wheeler dealer) I am going in with my size 10s . That’s what you say ….. and you add up what you paid for the car and spent on it. Never adding up the labour charges and saying you had a profit when you didn’t. We aren’t dummies.

This video is a complete waste of time. It’s targeting how to make the dealers life easier not the buyer. Probably because the author of the video is car dealer himself!!!

As a dealer ' I treat people how I wish to be treated ' There are crap Punter's ' Some dealers are a disgrace ' They are far better than they were 40+ years ago .

"Don't offer a stupidly low price". So why does Mike and every other dealer do that? Hypocrites.

It's a battle-2 different main dealers selling the exact same new model and spec car-why the £50 difference on their finance?Both myself and my brother on numerous occasions have experienced this.We all know that they make their money on the finance so don't tell them how you're financing the vehicle-haggle down to a price you're happy with(even walk away) then look around elsewhere for finance/bank loan.A good tip I got in the past was big deposit and just borrow the expected depreciation for the time you want to keep the car.ps sell the car privately -never trade in.

I never know how much I'm going to spend in the supermarket! I usually go in to buy a couple of things and come out with a full trolley! I rarely have a budget in mind when car shopping, find me the car I want, that meets my requirements, I'll figure out how I'm going to pay for it, not you

enjoy??? I didn't enjoy the dealer dropping the trade in price of my car by 3K lower than the price he offered when I entered the dealership.then tried to pressure me into a HP agreement at stupidly high interest rates complete with a £500 diamond brite paint treatment, and £300 car mats and then tried the cost of a warranty at £350 which was advertised as coming with the car already.Then to be told I was an idiot and stupid for not taking the deal. Even worse was the fact that I had not even gone t view that car in the first place, and had done a "Click and collect" on another car which Id rang to check was still there on the day of the appointment and told yes. To add insult to injury I'd done 109 miles to view that car only to be told after a 45 minute wait in the showroom that someone had actually put a deposit on said car days before. I was then shown an automatic I couldn't drive because Id never driven one, only t have the salesman say "Oh you'll get used to it on the way home-" a car which was five grand dearer than the car I had gone to see and then tried to get me to buy a six year old car that would have ended up costing me 11 grand with HP... and then had his "Manager" further try to strong arm me by sitting at the table and basically telling me "You ARE going to buy my car"....to which I replied no. Please give me the key back to my car I wish to leave. Totally unpleasant and pressurised experienced from a large dealer that made me never want to deal with any of their dealerships again.so much so I got home and gave them the mother of all bad reviews on Trustpilot. funny thing is, I went on a youtube page called "Yourautoadvcate" when they exposed the dodgy tactics of car dealers and their sales tactics which they use to drive deals via finance right down to the four box deal, the con of low trade in and adding of unnecessary extras and word for word and action for action, the dealer Id visited followed the same tactics. its almost like these people use the same "con the customer" script Adds a whole new meaning to Cavet Emptor

Worst Thing To Say To Anyone - 'Hi, I'm Mike Brewer'.

Only ever brought cars private. You know dam well a dealer if flogging a car that he got from auction the week before and knows nothing about its history.Grabs your cash and runs back to the auctions.OK its their business but a very shallow one. A bit of tyre paint and its good to go to some poor sod.

He's a likeable rogue, some very good advice their, personally I always buy privately 2 to 3 grand cheaper, got to have a friendly workshop in the back pocket though. 🤣

From a used car Salesman I can confirm they are trained to stitch you up the second they view the car you pull up in. We were trained to control and manipulate customers. If you didn’t meet your targets you were sacked.

Mike , a professional Opel dealer sold me an oilburning Nissan Almera 4 years ago , with 80000 km on the odo . It did 1 liter oil in 800 km . And you expect me to trust cardealers ?

Why did I know that a car dealer was going to tell me not to try to negotiate with a car dealer

Hey mike,why did Edd leave wheeler dealers....

0:40 most people go into a supermarket with no idea how much they are going to spend

So many car dealers these days simply won’t negotiate on price. The last 3 that I’ve bought have all been from different dealers in Northern Ireland and the price on display is the price you pay. That said, second hand cars here tend to be lower mileage and better condition than in England.

HI, Mike This is good advice thanks, It is not always easy to communicate though and any conversation can go bad very easily. I appreciate the entertainment value of all my experiences though as you said. There is also heat of the moment mistakes, this happens all the time like in the Wheeler Dealer, Season 17 episode 5 1985 Mercedes. In it, you tested the standing start performance of this car at the beginning. It was like 20 seconds 0-60 miles. Then when you retested it I think you should have mentioned the car had two people in it the second time around. It was also loaded up with all that extra weight too in the back and on the roof racks. On the racks would have created more aerodynamic drag too, with the plastic boats. This just meant it would have been an even better time than 17 seconds improvement. I accept things get forgotten in the heat of getting it filmed and accept that no one is perfect all the time. The show was very interesting though and I appreciated the effort and how the car was improved again from the ravages of time. I have had many similar experiences in my life with the benefit of hindsight I can see the many mistakes too. We all just try to learn from them and move on, or just accept that we will probably get things wrong again too soon. In other car repair shows, on RU-vid, there were issues left out too with other mechanics. This is why we have to develop our own mechanic knowledge and research and always research and to get to know the cars I worked on. This is like you said at the beginning. I also studied Mechanical Engineering and worked in many industries in my working life. On the topic of editing, I edited this comment twice and probably could still find other things not right with it afterward too. It turns into a horror show when mistakes get made that then cost lives. This is why scrutiny can be a good ally in getting a job done correctly. I have many repair stories of my own even before Wheeler Dealer got started. I have personally repaired many things on the many cars I have owned in my life over decades so far. I can relate to the many repairs shown on the shows. This is probably why I find them very interesting, I don't always agree with the level of detail shown but also accept it is a team effort and the results were very impressive. Great shows thanks still!

Flip the coin, how many go to a dealers with a trade in "knowing" that the car they are trading has serious issues which (of course) they do not disclose.

I get the impression that this video is all about not upsetting the dealer,well let me tell you,I've dealt with a few very offensive dealers in my time, who give the impression that the customer is an idiot, who has not done their homework. They have patronised, been downright rude and told bare-faced lies,which seems a very strange way of endearing themselves to customers, and I'm not talking about some grotty little garage,I've experienced this behaviour at main dealerships. As Australian Car expert John Cadogan says, whenever you walk into a dealership,the clocks on the wall only tell one time i.e. 'bulls**t o'clock' ! So be warned if in doubt walk away. I personally like to buy my cars from home,yes I will go to the dealership,to look over the car, and maybe take a test drive it, but I will not commit to anything in the showroom. I will negotiate from home i.e. on home turf. In this way,a prospective buyer cannot have pressure applied to them.they can say I'll think about it and if the dealer is serious they will call back. Keep the advantage on your side of the deal, and remember if you miss out on a car,there's always another one.

Absolutely nonsense advice I bought cars with aggressive attitude and got 100's off window price be hard be tough it's your money