Kristina Centnere, a leader in the use of neuropsychology in marketing, discusses the potential of neuromarketing to advance green and environmentally-conscious campaigns.
Kristina Centnere is the founder of SellTheBrain, a neuromarketing agency that facilitates better marketing accuracy for wellness brands and organizations. Utilizing EEG scans, eye-tracking, and emotion recognition technology, Kristina and her team create data-backed campaigns that appeal to the consumer's neuropsychology. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
14 мар 2022