NEW Norton Factory Tour!! | Norton Are BACK!!

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Norton Motorcycles have been through the mill in recent years and at one point it seemed the iconic brand would be lost forever. However TVS purchased Norton in 2020 and in those 18 months they have built a 100% new factory in Solihull and I've been lucky enough to have a full tour!
Join me and the new CEO Dr. Robert Hentschel for the ultimate Norton factory tour!
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Опубликовано:

27 сен 2024

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Комментарии : 428

@Faithinthedock 2 года назад

I think Norton are in very safe hands here. The V4's and 'heritage' models are their entry point in since the V4 concept previously was brilliant if somewhat poorly executed (quality wise). TVS are a huge company and they wouldn't invest vast amounts and build a state of the art facility just to churn out a relatively small number of niche products.. I think they have some pretty serious plans up their sleeves.

@dadams1947 2 года назад

I've had three Norton's in my lifetime. Back in the '60's I first had a 1962 Norton Electra and then two Norton Scramblers. A tomato red 1963 or '64 and a 1965 candy apple red one. They were vertical twins as this is before they slanted the motor forward a tad. They came with no mufflers so I had to install some stubby ones on them as the neighborhood I lived in at the time had some ornery cops! Today at 74 years old here in the state of Georgia I have three BMW's. A 2000 R1150GS, a 2001 K1200RS and a 2016 S1000R I just purchased used with 8000 miles on it. I also have a 2005 Suzuki Hayabusa that I bought new. I have riding 58 years and plan to keep on riding as long as I can. It keeps you young!

@dadams1947 2 года назад

BTW: I remembered last night that the tomato red 750 Scrambler had a winged M on the tank for Matchless though both 750 bikes were the same. I wish I still had the candy apple red one today!

@sorinsrn5442 2 года назад

Much Respect, Sir!!!

@neilurquhart8622 2 года назад

Hi, I too had Norton’s back in the 60’s, both bought new; a 350cc Navigator and a 650ss, loved them both although the 650 ss had a few problems and I had to take it to Norton’s HQ in Birmingham to be fixed. I now have a 2001 Honda VFR V-tech which I bought second hand (2 months old)…absolutely love in every aspect of it. I agree biking helps you to stay young (I’m 78 now and have no plans to pack up yet), I voluntarily took the Advanced Motorcyclists test several years ago which was the best £100 I’ve ever spent…..helps me to stay alive plus when riding I have the mindset that everyone is out to kill me! Let’s hope that TVS Norton are successful in the future. Ride safe 🇬🇧🇬🇧

@dadams1947 2 года назад

@@neilurquhart8622 Yes! You have to ride like everyone out there is out to get you. I call it situational awareness. The circumferential expressway , 285 , here in Atlanta is like a racetrack! Most, (95%), of my riding is out in the countryside where you have to watch for deer darting out into the road. I was 16 when I had the 400cc Norton Electra and the darn thing would blow a headlight bulb every time I accelerated down an entrance ramp to the expressway going into town. Lucas electric's ! 😆I can't remember how the shop fixed the problem , but it was eventually sorted out. The shop, Al Rodi Motorcycle sales sold Norton's, BSA, Ducati, BMW and Honda's. In '69 I purchased the new Honda 750 4 cylinder from them and then in 1974 I bought a 1975 BMW R90S that I kept for 25 years. I finally traded that bike, BIG MISTAKE , to buy the 2000 R1150GS. I was going to trade the GS for the 2016 BMW S1000R, but they only wanted me to give me $2000.00 to $2500.00 bucks for it and I said , I'll just keep it. It looks like new and only has 29,000 mile on it. My last name is Adams so I have some English heritage and love Lambchop's rides out into the countryside and villages in England. Yes, I hope Norton is successful as well. I plan on riding s long as I can hold the bikes up! 🤣 Stay safe.

@neilurquhart8622 2 года назад

Thanks Lurch….very interesting. I guess your into RU-vid biking channels, if so, if you haven’t already done so take a look at Richy Vida’s channel and also ‘Itchy Boots’……both great in their own way……stay safe

@edgeyt1 2 года назад

I truly hope this works for them, the Norton name deserves this level of quality.

@SkuStyle 2 года назад

Sadly it appears NORTON didn't receive the memo from the WEF of their planned worldwide economic crash ¬ YOU WILL OWN NOTHING & BE HAPPY - KLaus schwab

@SBha30 2 года назад

Great interview! Really impressed with the facility. So glad TVS bought them. God bless Norton’s leadership and all of their employees. I think they will be very successful.

@SomeRandoInternetPoster 2 года назад

You can see TVS are serious, that's some investment they've put in. Bike looks stunning.

@himanshupandeyofficials8928 2 года назад

And now, its British India motorcycle brand 🇮🇳🇬🇧 ❤❤❤😍🔥🔥🔥

@mark675 2 года назад

Such works of art, let's hope they can finally get rid of the Norton curse

@SkuStyle 2 года назад

Sadly it appears NORTON didn't receive the memo from the World Economic Forum of their planned worldwide economic crash ¬ YOU WILL OWN NOTHING & BE HAPPY - KLaus schwab

@waynetowers5046 2 года назад

This Norton factory is already way ahead of anything they've ever had, I wasn't expecting it to be this high tech, I must say. Very much looking forward to seeing reviews of the V4SV, especially of future variations of this model.

@jasonbarrett968 2 года назад

Great insight to what goes on behind the curtain of manufacturing our beloved machines. Thankyou to Norton for letting us peek behind that curtain a little. Top work Chopsy!!

@LambChopRides 2 года назад

Thanks Jason 👍

@BrianMcCann421 2 года назад

Thank you very much, John. What a fantastic video, wow you got the VIP treatment there. Glad to see Norton was not trying to buy the press with overly lavish corporate entertainment but instead concentrated on the stuff that actually matters.

@apexslider1 2 года назад

Cannot wait to see your review on one of these. Being on the other side of the pond, I don’t suspect I’ll see one in the wild. Major props for the CEO to be open and transparent about issues and their process to rebuild. Taking ownership and bringing that experience in house (from dealers) was a great call to ensure accountability while rebuilding their reputation.

@MGman100 2 года назад

What a fantastic day out! Build quality and attention to detail looks second to none. I really hope they make a success of the company and put Norton back on the map.

@user-fn1rb9ze6p 2 года назад

I hope this is the break norton needs and deserves I also hope they start bringing out some dealer support for these bikes

@jamest5149 2 года назад

The new CEO seems to have the right attitude and focus. Good luck.👍

@paulthecodfathercodling5631 2 года назад

Wow, that looks mighty impressive, having invested that amount of time, money and effort into producing a factory like that then you know you are buying a quality machine. Great video and great tour and fair play to Norton for letting it all be filmed 👍👍

@Motorcycle_Mike 2 года назад

Chops, absolutely loved this Pal. #TVSNorton invited the right man for this behind the velvet rope tour!!!! What a mega watch this was. Very impressive. Absolutely love the look of some of these bikes. So excited to hear your in-line for a press bike and will be a future review🆒👍🏻🔝🎬🎥🔥🔥🔥

@LambChopRides 2 года назад

Thanks Michael 👍 😊

@neoquest2012 2 года назад

Now that's impressive, British engineering at it's best... Exciting times ahead for Norton Chops, looking forward to the review 👍

@motomogul 2 года назад

Best of luck to the new owners. It’s such a shame that the owners who bought from the previous iteration of the company are out of pocket but it’s also incredibly generous to get any kind of money back. That bike sounded soooo sexy! Looking forward to you getting a press bike to show us. Great video 👍

@surajbiruly8298 2 года назад

Norton + TVS they are being serious 🔥 🔥

@Pillokun 2 года назад

Lets hope for wonders, the Norton brand deserves it and this is a super opportunity for TVS.

@Ian-bq7gp Год назад

I saw the rotary Norton race in the UK and in Australia in 1987 and 1990s. It was the most impressive bike I've ever seen as it was a total beast of a bike and was scarey as hell going round bends.

@mark3863 2 года назад

That was some impressive WINDOW DRESSING, wow!

@blacktopmediauk 2 года назад

Awesome. I'm so pleased to see them come back as strong as this. The place looks amazing and importantly, the processes and procedures across the business look robust. They clearly have serious ambition, can't wait to see what they have planned.

@marklloyd9472 2 года назад

OMG what a lucky guy, you must be on the ticket for there new test riders. Lovely looking bike and made in the Midlands . Great insight Chopsie 👍👍

@FishFace13 2 года назад

That ‘other bloke’ you were with was none other than Geoff Hill motorcycle journo, author and generally all time funny guy! Great effort with the vid, thanks for that.

@davidherringgo 2 года назад

Thanks Chopsie , this is so cool you got an invite to Norton . Thanks for sharing the visit.

@damienpeckham2834 2 года назад

What an amazing experience. I've been following the progress of Norton and this is a really exciting time. Thank you for sharing your day with us 👍

@LambChopRides 2 года назад

Thanks Damien, have to say a much more exclusive tour than I was expecting! 👍

@damienpeckham2834 2 года назад

@@LambChopRides yes I recall you saying in the video that you'd expected a load of press guys to be there with you. It's lovely that the team gave you their time in that way.

@williamfischer3990 2 года назад

Watching this video you realize why these bikes are so expensive. You see all the guys welding the frames by hand. These machines are truly rolling art, they are beautiful bikes.

@500monkeyboom9 2 года назад

VIP tour and a test ride,nice work chopsy.

@phil7993 2 года назад

IMPRESSIVE, quite am honour for Joe public to see through you! Wish Norton good luck👍

@HippoDrones 2 года назад

It looks like an incredible set up, you got quite the coup here John! :-) I kind of like that they are getting rid of the dealership network, so customers get the bikes direct so Norton has a face. You lucky SOB mate, can't wait to see your ride video when they get one to you!

@talkingrock7011 2 года назад

I wish success for the company , great looking bike

@daniellang6112 2 года назад

just wonderful! congratulations and best of luck!

@teapotone 2 года назад

Cracking vid Chops, really impressive setup TVS have there! Those bikes look incredible, can’t wait to see your first ride vid with one 😉👍👏

@LambChopRides 2 года назад

Thanks Bruce 👍 😊

@RRRRefuelRideRace 2 года назад

Very informative video. Always like to watch videos like this. You did a great job showing us how it looks like from the first hand. :) Thumb up. Have the Norton Manx in my latest bike video. :) Just to mention.

@johnschotz1614 2 года назад

This is next Level stuff. Looking forward to the products.

@kevingalloway7585 2 года назад

The new V4 is the best looking bike I've ever seen!!!

@JP-nx9rm 2 года назад

Come back in 5 years , if they are still going and havnt been sold / run off with customers money then I'll consider it

@travelinben1966 2 года назад

Always loved them.I wish Norton great success in bringing back this legendary British motorcycle.👏👏

@cavscout62 2 года назад

Please, Please give us a 150-165 HP Commando With a Basic Fairing and optional saddlebags! I wish Norton all the Best in the future!

@dukiemoto8676 2 года назад

Yes! Very beautiful, looks like art. And that sound👍

@scottdog182 2 года назад

Righting their predecessors wrongs, what a great place to start their journey. Next time can you go into the sound bay and have that engine going through the gears with the occasional blip, it sounded amazing. the factory looks great, can't wait to see it in full production. Thanks for posting

@docmarten8382 2 года назад

Enjoyed that, almost as if you were there in person.

@johnterry804 2 года назад

Awesome I am saving the pennies now, all the best to everyone At Norton! These bikes could be the new Rolls Royce of bikes, love it! Very impressive

@ragerider6283 2 года назад

Very cool. Lucky boy. Having a Norton in the garage is on the bucket list but they need to prove they've got their act together at long last. Everything crossed that's now the case & really hope this is the start of some long term success for them.

@MaxMeridius0920 2 года назад

Nice to see a British bike manufactured in Britain!

@craigmason6656 2 года назад

Excellent work Chopsie. Nice to see you getting some proper recognition for all your hard work over the years. Cheers from Melbourne 👍

@markhumberstone7068 2 года назад

Great video, can't wait to see future bikes👍

@Woopy11 2 года назад

Looks like a super serious setup, solid foundation paves the way for solid branding. To be honest the designs on the v4r and the commando looks to me a hardy and bullet proof bike. If the engine can be designed and assembled by meticulous minds, it’s a good start.

@craigmorrison7937 2 года назад

top vid chopsy ...exciting times ahead .

@blip98 2 года назад

I am really pleased TVS came to the rescue unfortunately they have so much ground to cover just to get back to square one in the trust department.

@nbt74 2 года назад

Fantastic to see them back, hopefully they will grow and innovate, so we will still see them in decades to come. Great video LCR and a very privileged tour.

@bakedbeanzontoast9078 2 года назад

I've always preferred Norton over Triumph, now that naughty man in charge has gone ( he was very naughty wasn't he though) let's see how they get on. 👍👍

@Driffttt 2 года назад

I’m so excited for this new Norton! Really looks like they are serious and wish them the best of success!

@amdriver6759 2 года назад

The master of hand build

@silewis65 2 года назад

So honest and open

@robnobbycrawford4378 2 года назад

Excellent! Thanks Chops ! This looks to be great for Norton’s future, interesting take on the customer experience mentioned at the end of your vid

@damiene9563 2 года назад

Genuinely hope they make it as successful as it should be. Without doubt one of the most iconic bike brands that ever existed…..excellent vid/ interview as well!

@scaff3450 2 года назад

Brilliant vid Chops looking forward to seeing the future in store for Norton Maybe an amazing British bike coming soon Now that would be Special

@adhisanjaya235 2 года назад

Vry Smart, Quality and after sales service... customer service minded. The TVS Owner from india and have knowladge from Sri Sathya Sai

@aussiesam01 2 года назад

I would love to see a Norton engine with a 360 degree crank in their twins, please. I love this new setup, I own a Ducati Diavel and would definitely consider buying one of these if they are not at stupid prices.

@bunnydaduk 2 года назад

Good stuff ! As a CCM owner I really like the British brands. A tad expensive I think but support quality and protect UK jobs

@Porkycheun 2 года назад

They hired a german CEO: the quality will automatically go through the roof!!! Isn't it how it works? 😅

@martinlloyd7563 2 года назад

Really good presentation Chops.

@rutvijsonawane8597 2 года назад

Excited about this... Want to see Norton in India... I am a fan and would definitely love to own a Norton... Especially, Atlas Ranger... Hopefully they will be affordable in India for me... Definitely saving money for the Atlas Ranger....

@uksurfer2505 2 года назад

Good luck Norton 🇬🇧😁👍

@talkingrock7011 2 года назад

I used dream about these bikes in 1970 they were cool bikes then thanks LCR

@jamesmadigan4379 2 года назад

One to watch! Great video ✔️

@Shinysideup 2 года назад

Wow Chopsy well done for getting that. The new facility looks amazing did they mention the alas ? I registered and interest in one when TVS took over, got an email a few weeks ago that was a bit vague as to wether it would go into production. I wish them success the Heritage of the brand deserves it.

@LambChopRides 2 года назад

Think Atlas isn't imminent, Robert said it doesn't really exist yet 😥

@patthewoodboy 2 года назад

@6:33 when he says level off our inspection , he moves his arm down to a lower level , interesting slip up

@khakimzhanmiras 2 года назад

Best of luck, boys

@JIMWSMITH 2 года назад

Exciting times. I do hope this is a success, there certainly showing the motorcycle world there committed to old and new customers, and most of all quality. Great stuff..

@mikeharrison72 2 года назад

Nice one Chopsey. Hizzy was the greatest. 💙

@caribman10 2 года назад

Norton are back! For the sixth time! We really mean it this time! We're not joking! These bikes will NOT become unusable museum pieces requiring a skilled machinist to keep them running, IF the owners actually intend on riding them and not "collecting" them! Really! We're serious!

@paultanton4307 2 года назад

Interesting insight Mr Chops,cheers for that,obviously TVS has brought modern production facilities and practices and sound finances to the previous owner's ideas.They certainly knew how to impress with their Trade Stands and wares at Shows but that proved to be no more than Smoke and Mirrors.Still a bit too niche for me but I always liked the look of the V4SS.The voiceover from the advert at the beginning sounds suspiciously like SG to me too.

@LambChopRides 2 года назад

No it won't be SG, completely washed there hands of him

@stephenwilliams926 2 года назад

The workshop looked like the office complex when they was building bikes at Donnington very strange.

@tomtilley3162 2 года назад

great video great content and a great future for norton

@vernonwitney806 2 года назад

A bit different from the factory tour I did with 'old' Norton! Bit of a scoop there Chopsy, nice one!

@miketilston1528 2 года назад

Yes, I did that one as well, an old British Midlands carpeted office with 3 or 4 people making bikes and a bloke outside leak testing fuel tanks in a big bath of water

@vernonwitney806 2 года назад

@@miketilston1528 I'm upset I didn't get to see the 'Fuel tank integrity testing'!😭😃

@miketilston1528 2 года назад

@@vernonwitney806 He said it was very cold work in the winter months

@clarencehopkins7832 2 года назад

Good luck guys, looks like you are following Victories sop

@sussexbikerpillion 2 года назад

Ride it like you wanted to steal it lol Fantastic all the Best Norton good to see them back, properly!!

@AdamsLifeRiding 2 года назад

Very impressive fingers crossed Norton will be back with the big boys. Excellent video chops you asked all the right questions and you're a very lucky chap 🤣😂🤣👍

@LoCk3H 2 года назад

So when is Garner going to prison?

@lynsmith1096 2 года назад

Great video Lamb Chop look forward to see Norton back in the dealerships.

@dungbeetle. 2 года назад

Great video. Really hope Norton make it this time. Fingers crossed.

@jjnewman65 2 года назад

I like the look of the commando

@richardlewin9282 2 года назад

I had an Atlas it's nice to see them making a comeback. Good luck 👍

@jakestaynor2146 2 года назад

Fantastic video Chops and a great insight into the new production capability, looks promising for Norton if they nail these first orders!

@davidherringgo 2 года назад

Norton Commando has got to be one of the most beautiful motorcycles . Never riden one . I hear they shake a lot. I hope they build a classic model like that.

@ReshardsAutomotiveWorkshop 2 года назад

I am very impressed also. That's a beautiful bike and build process. I have a 2021 RSV4, and I would have bought one of those in a minute!

@PaulsMotoZen 2 года назад

Looking forward to what Norton comes out with.

@scottdrake1941 2 года назад

Marvelous video LC

@sirpatrickbikes 2 года назад

So I wonder what constitutes a (more) British bike firm these days? Triumph, who are British owned but build their bikes in Thailand, or Norton who are Indian owned but build their bikes in England?

@johnmartin7158 2 года назад

Sadly it’s the way of the world now.

@alanshearing7515 2 года назад

Mega kool , Thanks for sharing.. i hope this reboot will succeed for this iconic brand .

@theonlyredspecial 2 года назад

Another great video chops. Glad to see you getting invited to these as you are one of the best in the uk. Personally I’ll be watching Norton from the distance. Too much has happened lately im afraid to trust the brand with my money. So many people Got shafted. I wish them well however under the new owners.

@Ian-bq7gp 6 месяцев назад

The QC is similar to defence contract or aircraft quality. The CMM is top notch as is the polishing, welding, case hardening ancd m aterials leading to superb finish and the paint and top notch components by brembo and ohlins for example are overengineered. However id like to know of crankshaft, conrod and big end spec as on 60s and early 70s bikes they had weaknesses there.

@brucekendall52 2 года назад

Fantastic experience so early on in the factories development.I just wonder what are the investors thinking knowing the future of the petrol engine?thanks.

@LambChopRides 2 года назад

Robert spent alot of time talking about leccy bikes, they will be making one

@D001lz 2 года назад

Well done chops, good coverage and questions about the factory. I hope they do well!

@coolmancol 2 года назад

Cracking video! Great to see such quality and craftsmanship going into bike building

@chrisa1965 2 года назад

Magic little video. Thanks mate. Bang on for asking if you can start it up. Who wouldn't want to start it up.😄 Now....just the little matter of price. 🙃😉

@jimilite 2 года назад

Well that was great, they really look like they've got their shit together and on course with a good attitude and emphasis on quality. It was a very impressive looking plant and I'd love to see them really get going and build up the right kind of reputation and client base. If this is how it will be, them I think it will happen

@DylanGSXR 2 года назад

Fantastic video as usual chops , yes i really hope it works out for them. it's a shame non of us mere mortals will ever be able to afford one but hey I'm quite happy just to look at the beauty and superior craftsmanship . As for the 10k for the existing customers V4s it's a difficult one but I'll give them full point's as like you said they don't need to do anything . I'm assuming they get to keep the old one too 😉.