Error is. NORD is starting big. For example NORD should use two or three states for their sales outfit to produce small cars for the state taxi cab. This will help advertise thier vehicles
Exactly. Do you know why the Ford is selling so well in the US? It's because they became popular through the production of utility vehicles for law enforcement. At some point the company was almost links with law enforcement. Even the Dutch Charger (not sure I got the spelling right) became popular because people saw them as durable vehicles because law enforcement use them. Lagos already has a taxi system with GAC a company they partner with. I used to question that decision but then, this is Lagos, they're surviving on investment from foreign companies so they had to do that. Taxi is not really a popular thing in Nigeria unlike before. But they can actually start the trend and make things differently. They can even propose these idea to other states and produce vehicles for their taxi company.
I think the most important question here is. How they do their marketing with Nigeria 🇳🇬 celebrities like Davido and more other celebrities so that people can see and buy them all over Africa 🌍
That's why they have to spend money 💰 on marketing. It money will call money 💰 why you see an advertisement on every video you watched 👀 on RU-vid Facebook. That is marketing. Not only for the 🇳🇬 people but also for other countries.
After working for about 3 years, you shouldn’t be buying a 17 year old used vehicle. That’s a great point, well done Tobi. Keep pitching, it will pave way.
@seyialawuh6118, what if you can't the new made in Nigeria car? Let's be realistic, the prices of this made in Nigeria vehicles are too high. I don't know why, but I think the government, the bank, and the car manufacturers need to sit down and work out a way of making it cheaper.
He broke it down saying the major imported components is steel. If they get steel in Nigeria, the cost price of the vehicle will also reduce. So like you said earlier, the government have major roles to play in ensuring entrepreneurship manufacture 100% made in Nigeria goods
I am quite impressed at the concept NORD..and aesthetics of this product the..NORD pick up it s actually the largest on it s class since I believe it is produced in Lagos the lLagos State goverment should patronize this product..
Well said Mr Tobi, you are doing a wonderful job. Keep it up. A lot of us are looking up to this stride. We all have a lot to do to make things better in our country. Thanks for being one of the pace setters in new era car manufacturing and assembly in Nigeria. 😊
These vehicles are just assembled in Nigeria...there's no production facility employing thousands of Nigerians from the drawing board to the final product. He said it himself. 50% is the imported steel body! SOLUTION? Reverse engineer these autoparts & manufacture them with locally sourced cheap materials & labor. Export these cheaper quality parts! New Niaja made!
I really feel for them, 100pics out 9000+, if someone is not strong enough it can cause depression, my suggestion is "TRUST second hand value, spare parts are very crucial, I think Naija has the population to hope on, first they need to advertise their products, for all social media platforms, secondly they can find the way how it will easily for them and people that will collect the car in higher purchase for private or commercial use, lastly, they should fine way how people gonna TRUST their products and have hope on them. Thank you
Shame on Nigeria government. US government uses only made in the US cars. Why can't Nigeria government emulate the government of the US. This will help to boost our economy. The money the government wasted to but Toyota cars for the house members should have been spent on Nigeria cars
Very true. But must be safe. Remember if some wrong with the cars in America they will recall and still compensate. Plus heavy insurance on the manufacturer. Won't Nigerian car buy their ways out through connection and sweep the fault under the table??
The idea always lies with price. If a MSRP of a Toyota vehicle is 25 million, you have to make the same vehicle for 13 million for the similar vehicle . This will attract Nigerians to by into the system. Toyota cant be charging 27 million and you are charging 25 million, they will rather buy Toyota. Durability is not by word of mouth , its by what you produce
In a country that has zero electricity,no steel industry,high exchange rate,high duty rate and u want the manufacturer to produce at the same price with a brand that have all the above and govt support.this your mentality and disdain for Nigerian products is d reason why d economy is suffering.
Cost of production in Japan is cheaper than Nigeria. You guys will just carry phone and type without understand the logic behind production. All these spare parts used to produce vehicle in Nigeria is imported compare to Japan where they only import very few parts.
CONGRATULATIONS MY BROTHER!!! SHARP NIGERIAN NORD VEHICLE INDEED!!! NOT JUST DO NIGERIANS WANT THEM, BUT WE IN THE DIASPORA AS WELL SO WE CAN ENSURE THAT OUR BROTHERS AND SISTERS HAVE CAREER OPPORTUNITIES AND INCOMES SO THEY CAN FEED THEMSELVES, FAMILIES, AND EVENTUALLY SAVE AND OR INVEST LIKE CITIZENS IN ALL OTHER NATIONS!!! "QUALITY" IS JOB #1 INDEED!!! ASANTE SANNA!!!
This guy needs an expert in sales promotion who also is mechanically oriented. He is dealing with a very important aspect of our economy. How car loan to people by banks or government to qualifyed members of the public. Advertisement is another important area and other promotions. Pls employ right people to do the job.
Nord vehicles are expensive. You cannot pave the market with such an exorbitant price. I wanted to buy the Nord Tusks, and I was told that $ had gone up😢. Made in Nigeria Car and $ how come. Also, Nord is an assembly in Nigeria Car not made in Nigeria.
All cars in the are assembled, for example America made cars some of the parts are produced in China, Japan,....Italian vehicles some of the parts are produced outside Italy, so it's normal to assemble.
Bath nnaji has also come up with his geometric power plant. Great initiatives by these guys nord , innoson and the rest . I think we shouldn't wait again for politicians we have vested powers with but who have decided to cling to their mattresses and couches. We are the government after all. I ll advocate for clergies , individuals , organizations ,local transporters forget those politicians for now to sensitize patronizing these bold endeavors and even lead by example. Imagine how gainfully employed youths will be and impact on economy and local technology if we vote that we only purchase locally made cars for the next 20 to 30 years. We can do it!
These local manufacturers must be encouraged! I see many terrible comments here, does not make sense at all. I have taken enough time to study most of the global automotive industry and found out most of them started even worse than these Nigerian brothers. Honda, for instance, was just a car mechanic, school drop out too. The best he could do, after many years, was motorcycles. Honda also built only pistons for cars manufacturers in Japan. Imagine making over 1000 pistons for Toyota, but Toyota ended up picking only 50 in all. That's how terrible Honda was before going into assemblage. Let us see a way to assist these people. There are many countries in Africa and beyond, that will be happy to have these made in Nigeria vehicles. That's how to dominate an economic atmosphere. Let's us blog them for the world to see.
Tobi weldone for your efforts. However, as you know our law makers are hopeless. So sometimes it is better to do your own thing without waiting on them for support. In an ideal world lawmakers will be the first people to use domestically made products, but obviously Nigeria is far from ideal. I think you just need to work out your own strategies. More advertisement of your product will help and again devising a payment plan that is affordable could help as well, again the way the value of the Naira is falling daily is also a big issue. But keep going and don't be discouraged.
Need to rebrand if you want to reach global markets. Nord sounds like a Ford knockoff. AJAYI is a better brand name in my opinion. Great strides definitely for made in Africa auto industry. Well done.
The problem is that all these companies are just assembling with no part of the car really manufactured in-house. So there is no advantage over imported cars.
That's not true. Hardly is there any company or manufacturer making ALL materials by themselves. Many a times, you have to source for a good part of what you need. YOU CANNOT PRODUCED ALL PARTS ALONE!!
Over 70% Innoson's vehicles parts are Manufactured in Nigeria. It's not like sourcing parts outside is bad or new. You don't make your own fabric to be called a designer of your clothing brand.
They should adopt the US model, partnering with banks to finance cars for customers instead of requiring them to pay the entire amount upfront. An entry-level car priced at N12,000,000 or $15,384.62 US is too expensive. In the United States, 2023 Nissan Versa = $17,075 2023 Mitsubishi Mirage = $17,340 2023 Kia Rio = $17,875
Innoson has been making motors here for the past 7 years and the company has never been an issue for discussion until this NORD appears. NORD NORD NORD, NORD. My take is that the person behind NORD is not an Ibo man. I can bet on it. Ian sure the politics that will play out soon will prove me right.
N12,000,000 = $15,384.62 US. The cost of an entry-level car is $15,000, which is not practical for many people in Nigeria. Therefore, there is a need to decrease the price of the car. In the United States, companies use the credit system to finance a car, which enables a buyer to not pay the entire amount in cash. Instead, the company asks for a down payment of say $2,000 and then finances the remaining amount at a reasonable interest rate. This allows the buyer to make monthly payments for a specified number of months, and the company can earn interest and sell cars simultaneously. In the US, typical finance periods are 48 months, 60 months, and 72 months. Another option is leasing, where the customer can drive the car for a specific number of years, with a maximum mileage restriction (e.g., 30,000 miles for 3 years, 40,000 miles for 4 years, etc.). When the car is returned, the customer pays for any wear and tear, and the company then resells the car as a used car. This is how it is done in the US.
@@kenduzouir That's insane. The Naira is worth as much as a piece of toilet paper. In that case, Nigeria is essentially a failed state. It is a shame that the British colonial government managed the country much better than the Nigerians. When the British were there, goods were going out and cash was coming in. One Nigerian pound was equal to 2 United States dollars. Today, goods are coming in and cash is going out. That is a reverse progress.
@@kenduzouir 1. I avoid contributing to the devaluation of the Naira by not importing foreign goods. 2. I fulfill my civic duty by paying taxes. 3. I neither expect nor receive government handouts. 4. I am currently initiating a large-scale, multi-faceted farming/agricultural enterprise. If several million Nigerians pursued similar ventures instead of focusing on importation and sales, Nigeria could become a food exporter to numerous countries worldwide. All major industrialized nations share a common history - they began with large-scale farming and continue to engage significantly in agriculture.
Nice vehicles Especially the trucks;bold with a presence.The government should as a matter of Urgency make it policy to patronize these Nigerian assemblers in order to reduce pressure on scarce foreign exchange and create jobs apart from other indirect benefits
They are not assemblers. The African manufacturing industry recognize these companies as manufacturers. Nigerians are the only ones calling them assemblers. If they're assemblers then they won't be recognized as manufacturers. The Innoson and Nord manufacturers are on the top ten list of manufacturers in Africa and one of them is actually topping the list. If you're arguing that these companies are assemblers are you saying the whole of Africa is stupid for recognizing them? They import body part from manufacturers they partner with. It's a legal deal. Will you call iPhone an assembler because they get camera and other accessories from Samsung? If you can't do that to iPhone then don't do that to these manufacturers because they're Africans (Nigerians)
Yoruba nation no going back and Biafra nation no going back one language one nation one nation one language we are not one language in Nigeria let every language in Nigeria go the are Way okay
been a decent human being wooh what a phrase? the conversation should not be about selling here, both are not communicating here , tell us the vision. get someone like seun to interview this guy, and tell the guy to get a PA to train him
Collaborate with banks to help put together a hire purchase system for those who can afford it. Also, there's nothing wrong with buying a used vehicle, it's done evrywhere in the world. The solution to that is for you to put together a swapping system for your customers who want to switch to new models then sell the used ones to those who can buy it at a cheaper price on and on like that. That way, we would have more of your vehicles on the road. Talking about wanting everybody to use brand new vehicles is not practical and realistic with our current realities. Even Americans and Europeans buy used cars.
I congratulate you on this and while we thank the government for granting u licence to produce cars which poor Nigerians can't afford, may they also grant license for cement, sugar and other products that affects d common man
Car ownership is NOT for the poor (anywhere on the planet). Middle class are millionaires, upper echelon of the society holds the multi-millionaires & billionaires. Those are the brackets that buys brand-new and fairly (
Please let us create employment, safe our foreign exchange,build up this country by going for made in Nigeria vehicles. Please 🙏 ❤❤❤❤❤❤ The government has failed the local economy and destroy our youths future by buying foreign and expensive vehicles. Shame on the FGN😮😮😮
It's a free world. One can buy from anywhere in the world. Just because a car is manufactured there does not mean ... It's my money and I get to spend it however. I work hard for my money. If I want GMC from America why is it an issue. It is called discriminatory marketing. If I want to drive a land cruiser, it's my hard earned money. And if I want to drive nord it's my choice.
Ok is a free world.. But consider the nigeria situation. You help a brother, you help the country to develop.. Rules that are applied to developed countries are not apply to Nigeria or others developing country, at least for now. @@immyammy7185
Let us stop using this words "LOCAL" in our business because over there outside country we are going to get all that it's also a local company just that we over here make it to become international company 🇳🇬Nigeria needs to wake up
LOCAL is the appropriate expression under this context and there is nothing wrong with the word except for some unexplainable reasons that some of us tend to attribute or associate the word with negative impression.
Since we can patronize Dangote goods including cement, while can't we still patronize our car making companies. What a Golden opportunity we are missing. Dangote is a nigeria. Innoson motors nigeria. Nord motors nigeria
All car brand companies have ‘assembly plants’ including Tesla, Ford, Mercedes, Toyota. They all order components and make some. My office is a stone throw from GM and a lot of the staff are my clients. Many of them tell me even though they attend work at the plant they’re employer could be a contractor who will make seats for GM, for example. Manufacture/assembly means nothing. A consumer’s concern should be quality and value for money.
Nigeria leaders don't understand what makes an economy tick. The entire USA govt only buys made-in-USA vehicles. There are prisons where prisoners make some of the components. In Nigeria, the govt imports almost all vehicles, even though there are car manufacturing companies in Nigeria. This makes no sense. The govt should make a law that only Nigerian vehicles can be used by the govt. By doing that, jobs would be created in the auto industry. Those jobs that are created would increase tax payments into govt purse. The demand for Forex would also decrease. In turn, Naira would increase in value. President Tinubu, cut the demand for Forex by forcing the consumption of products made in Nigeria.
Sorry we incompetent local educated criminals as Nigerian leaders and all politicians mostly from d funali North that don't like other tribes or religion that can..build up Nigerian Africa economy by investing and banning all government imported vehicles from outside Nigerian.
Why do you compare us to Nigeria?? You guys have a very very long way to go. If you want to compare us to Nigeria pls compare with almost everything. Not pick few things that sounds.... I shall never ever compare Nigeria with US of all. Not even any top country in the world compares self to US. Plsssss Learn to crawl before you walk.
@@immyammy7185 *Why do you compare us to Nigeria??* I'm just using USA as an example. Their govt only buys domestic brands, to boost the economy. Nigeria could do the same.
Hi guy pls Nigerians should press Government & bank introduce credit purchases system. We don't have to take jumbo sack or sell your family inheritances to buy anything or pay a 5 years rent in advance
It is in the mentality of Nigerian to distrust things from Aba. They always think it's fake. Now let them patronize this one that is real and fantastic let's see. Why nord?? Why not reflect traditional name Is nord a Nigeria slang . Sounds like Ford is mistakenly called nord.
It will then become date. Once people know the are.... I am telling you if people see them in there the entire world will turn away. Need to be careful.
Guys are really ignorant about Chinese technological advances in the world. Can you compare China to Nigeria in technological advancement. Please check out the major infrastructures in China to other parts of the world.
U all getting me wrong, I never look down on Chinese Technology, I was just pointing out the obvious that they shouldn't fool us by saying, they are made in Nigeria in order to cajole us to buy the car. Just tell us the truth then we make our decision either we want it or not.
@@olukoredefakorede1422 look very well, he didn't say Nissan, he said Innoson Mr Monopoly. With your write up show your reaction of hate. Innoson has been there for long. Nigeria can't work with this disunity. Now you want people to recognize Nord vehicle in Nigeria that came to the market just few years.
@@ojedajerry986 You are pathetic. Where is the hate in what I wrote? Perhaps, you are the one who has hate embedded in you. What is wrong in what I wrote. There are competition everywhere, and that is the best way customers can get value for money. I am all for competitive market, and I would be happy if we have more of them in Nigeria. Get a life! By the way, I am not mistaking Innoson and Nissan. Read to understand.
@@ojedajerry986 and so what. So because he just came in less than two years, people should not patronize him? For the record, Nord is based in Lagos while Innoson isn't. Lagos is the market.
The problem with the vehicles made in Nigeria is that those vehicles were not made to suit the Nigeria bad roads. I expected the vehicles made in Nigeria should be high from ground to avoid it from crashing the chest on the ground.
@@sladewilson377 you mean Biafraud?? That you want to lure SS into it and defraud them . We shall never allow you to do what Azikiwe did to them and Cameron. Against them so they will not out number you. Games up. Isolate yourself and colonize yourself. That is why we separated zones so you stop your colonization. Even other countries suggested the ideas
Even American and European cars with all their years of experience cannot compare to Japanese brands in durability. A Toyota 4Runner of any year and millage, will smoothly outlive a Chevy, Ford, Lincoln, Benz, Hyundai, Kia, Peugeot, BMW, Nissan, Range Rover SUV etc...talkless of an unknown Nigerian brand .
@@dubemellit2932What's wrong with copying FORD? You people are too terrible. Don't you see KIA and HYUNDAI? Haven't you seen the similarities between KIA SPORTAGE and HONDA CRV? Haven't you also seen the striking resemblance between ES350 LEXUS and HYUNDAI ACCENT? Your brothers are doing the needful and you don't want to encourage them? Don't you know Honda built parts for Toyota? Or don't you also know HONDA started with assemblage? Make una dey reason mateur nah. Your comment here pained me very seriously.
