Oversimplified Logos NEED TO GO: Why They Are AWFUL 

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Pringles logo is now mumbo jumbo

They named it dunkin because the logo got diabetes and the "donuts" needed to be amputated

“Unfortunately, this logo looks too appealing. Let’s fix it!” That line made me laugh harder than anything else in the video. And you said it right before ruining the logo of one of my favorite fast food restaurants, which somehow made it even funnier!

All this started because of one ugly redesign on a package for chips

One of the biggest problems with this trend is that they have a really bad habit of ignoring a basic design rule: to make a shape memorable it needs to have a unique silhouette. Apple can get away with it because the base of the logo they use is literally an apple, with a bite taken out of it. That reads cleanly with or without the rainbow gradient it used to have. McDonald’s can sorta get away with it because the Golden Arches are deeply tied to their branding identity already and it has a silhouette that stands off of the backgrounds it’s placed on. A lot of the minimalist revisions that are coming along just don’t have a unique or evocative shape to them, just a circle or a chamfered square - with the Pringles example simplifying and removing the hair means at a glance, I can’t tell that’s a Pringles can from a distance anymore without having to read the logotype. And I’m saying this as a guy who really likes minimalism as a concept: strip away what distracts from your point. But if you go overboard, all you have left is the beginnings of hieroglyphs, and this time there’s no Rosetta Stone for you to use.

Honestly, the new pringles logo makes me want to NOT buy pringles anymore

I guess Dunkin' doesn't serve doughnuts anymore...

If Wendy's actually changed their logo into an oversimplified one, then the world is truly ending.

The Mastercard logo _really_ didn't need a makeover. It was instantly recognisable, and was already almost minimalist...

as a Graphic Designer I have been fighting this tooth and nail for 2 decades. It seams the schools are teaching non artist and giving them degrees as graphic designers. But sadly design they can not.

At this rate logos will literally just become solid shades of colors in a few years...

The worst part is your fake logos look like real things companies would do

The problem isn't even the style itself but how EVERYONE is switching to it without even thinking "but does it fit with our product and brand personality?" Many companies used minimalism in their logo long before this current trend. But they did it because their brand was associated with simplicity and comfort and they used the style to communicate those ideas to the consumer. Because that's what the style is all about. While the general shapes and mascots communicate what you do, the way you render those shapes and mascots communicate *how* you do it and for whom. The latter point seem to be completely lost on the current wave of graphic artists. They think minimalism is this ultimate style that magically fits anything. It doesn't. A logo for a children's entertainment company should not follow the same design guidelines used for a banking app logo. An icon for a free mp3 player should not give the same vibes as an icon for a thousand dolar design software (I'm looking at you Winamp)

2000: I’m so glad the logos aren’t oversimplified. 2019 - now 👁👄👁 👁👄👁 👁👄👁 🤯🔨

The funniest part, that in cases of some of these logos, like mastercard - it makes it impossible to properly copyright, because of how generic it is. The two circles overlapping is a literal diagram format used in presentations or... memes. They basically claim that "less is more" forgetting that sometimes less is literally just less... I mean. Look at the current Patreon logo - what even is that? WHAT IS THAT?! Also - you missed the opportunity with Wendy's logo - you could have gone with yellow background and red W - literally reverse Mac's logo. Because why not.

Can we just have the old 2000s logos back? I've asked this countless times yet the answer is always no. Wonder if we're ever gonna have a phase LIKE the minimalism phase, but it's back to skeuomorphism

I love how the end card has everything simplified. It just makes me laugh

I love how such a small thing means so much to people that it is snowballing into an internet backlash. Something deep down just insists that this is horrible and needs to be stopped, and I think it's so funny that others have the same impulse.

"... a chip, a used napkin, and a penny." Nice Spongebob reference

I am actually studying in advertising and marketing rn for university and I think minimalism makes sense in certain contexts if you want to change your brand image. Like imo it doesn’t make sense for Nick to change their logo cause their brand image was already solid and not a weakness but some companies you mention do need the changes like Dunkin’ Donuts because their brand identity needed to change as they no longer wanted identify with donuts. This is because they want to get more attention in the specialty coffee business and also want to stay away from donuts because more ppl are health conscious today. So their rebrand keeps the dunkin donuts identity but stops the negative connotation that comes from donuts. Minimalism can be effective but it needs to be either for a brand that already has a sleek and upscale brand image like Starbucks or brands that need to change to minimalism to change the brands connotation like dunkin.

who remembers when 'Firefox' was called "Mozilla Firefox"? and when the logo was pretty? i do, and i miss it

"But in 2009, they changed it to a generic lowercase font saying Nickelodeon. The reason? Only pay for what you need with liberty mutual. I just said that."

Dunkin Donuts changing their name to just Dunkin is like Donkey Kong changing his name to Donkey.

Instead of being all cool, flashy and eye-catching, Mario Kart 9’s logo is just “mariokart 9” written out in the Arial font, coloured red and the the M in Mario and K in Kart are not even capital letters

Oversimplified McDonalds Logo: Single colorless arch on a transparent background.

I think the main reason why companies are even able to simplify their logos is because they’ve been around for long enough. They can make a minimalist version of their old logo and people will still know what it is because of their history with it.

me still having the undersimplified pringles can: uh i think i'll keep this expired one

4:20 is nobody gonna talk about the sad amount of chips in that bag? I would expect that from lays, but not you Cheetos.

at this rate companies will just get rid of the logos entirely

I will never simplify my logo when I’m older

Nobody: Me in 90 years: *telling my grandkids about good logos*

i died laughing when you changed mountain dew into dewey

This has been annoying me for years. Glad people are finally addressing this issue.

"literally anybody can make this logo" is not a reason to dislike a logo. A lot more thought, strategy and application goes into a logo than just the final brand mark. "Anybody can make it" is a lazy argument. I do really hate the new Pringles logo though...

"Why fix something that wasn't broken to begin with?" Cooperate idiots: "bEcAuSe MoNeY!!!"

I feel like these companies are losing their brain cells. One at a time. Lol

You can recognize Nickelodeon by looking at an orange splatter.

It's sad to see that companies when they oversimplify their logos they erase the details

There are two types of people in this world: There are the one who hate simplified logos And the ones who don’t care

I like the concept of minimalism, but the way companies execute it is horrible. Edit: Wow. I did not expect to get this many likes this quick. Thank guys for making it most my liked comment I made.

Weird how in my country, the Pringles logo hasn't changed at all.

"MasterCard remove the name. Now it's just two balls! Not everything has to be that simple!! *Literally anyone can do that logo* ." You finally got it, pal!

the future passed already. there was space age and artistic cars everywhere with looks and personality. now cars all look the same but very slightly different. old buildings had artistic looks to it. now every building including fast food places looks like office buildings. logos then were professionally made by artists. today logos were made by a 3 year old

Good video Demeech! My opinions: Dunkin' Donuts' new logo: Garbage Pepsi's new logo: It's fine i guess Cheetos' new logo: Got rid of all the charm Nickelodeon's new logo: Looks boring Master Card's new logo: It looks like a joke... Pringles' new logo: An infamous example of why oversimplifying a logo is wrong Sears' new logo: The most generic font and logo i've ever seen in my life

the new pringles logo make me wanna die. One of my friends genuinely said "What kind of pringles knockoff are you eating it looks gay asf" And he only realised it was the actual pringles when he saw the rest of the tube.

It's more about making the brand "more relatable and approachable". It's bs.

3:48 this Cheetos is kinda sus...

it's funny how as we develop our technology to make things look more visually stunning we actually take steps back in the design process

my boy... look how they massacred my boy

"A chip, a used napkin and a penny" The gang's all here (,:

it’s actually because most companies are moving away from a single logo to having a branding identity with multiple marks that represent them

Oh god, just thinking of the old Nickelodeon logos makes me wanna cry. The Nick Jr logo before the 2009 rebrand was fucking awesome! It was simple, yet complex enough to deliver it's message: Nick Jr. You could get anything and have a smaller version of said thing next to it, and have the smaller one be blue and named "Jr", it just works so well! Same thing for the overall pre-2009 Nick logo.

Burger King is going back to one of the older logos lol

I hate the minimalistic style so much that I almost always use bevel like old logos when I design the ones for my projects.

Fun fact: The old Roblox logo was oversimplified while the new one has more detail and it's silver. Well, Roblox did the right thing for once.

Wendy’s logo: I love Wendy on the front. 7:07 New Wendy’s Logo: Huh I didn’t know Wendy was coming to Smash Bros..

i am specifically going to avoid eating pringles until they bring back their original logo

The bag of Cheetos looked like it was less than half filled🥲

0:42 something similar happened in Brazil, there is a appliance store retail called "PontoFrio"(something like "Cold Spot" in english), that there is extremelly simple and works on the trend of oversimplification the logo has the brandname and a penguin that you can recognize from the distance. But for some reason they gone like Dukin' and the new logo it's just "Ponto" with a white ":" and a orange triangle to resembles a penguins face.

Rip Pringles

Imo a lot of the logos look better & cleaner, but the Pringles one is just horrible. bring back his hair!

I swear there's some decent oversimplified logos, such as Burger King, Pizza Hut KFC, and Little Caesars, the newer design of Burger King and Little Caesars logo made it too nostalgic than rather using the new logo, KFC on the other hand is just a bit of mix between 1952 and 1978 logos, but with the Colonel's face of the current KFC logo, the new Pizza Hut logo is just rather bring back the old nostalgic logo, than designing the newer logo, but for Pringles... it was defiently a horrible change, even for Mr. Pringle himself, he looks just more like Mr. Monopoly, than a Pringle.

People say it's the new fashion style for Logos and even entire Themes of Operating Systems. This has to stop, because things sometimes have to look interesting so more people buy more of them.

Hey kids, remember when they messed with Toucan Sam :)

I feel like target will reduce to just a plain circle at this point

As a graphic artist, this "sterilization trend" is annoying...I've always been a detail guy myself even if it's adding some gradients or some dimension to text. Everything's so flat these days.

Yeah man, I miss all the old logos for things! It's ridiculous how just about every logo is getting redesigned and becoming more boring and bland in the process! It's always something that bothered me cause it's like it's stripping away identity of these companies! A lot of them were fine in the first place too!

Yeah, these logo changes suck

I study graphic design and my teacher actually said “dont use details because people wont buy that” the clownery🤡🤡

The worst part is that we're actually having our emotions controlled by shapes and colors moving around

I completely see what your saying, this oversimplification trend doesn’t just affect corporate companies / logos, it has also impacted graphical user interfaces. This oversimplification trend started in 2012-2013. Look at Apple and compare its operating systems. iOS 6 had a very skeuomorphic design with gradients and reflections on its app icons and overall everything felt very detailed and polished with most elements representing real physical objects. In iOS 7, simplification hit hard and everything was redone in a flat bland almost minimalist style. The same thing can be observed from Windows transition from Windows 7 to Windows 8. In all honestly, I feel like simplification can have it’s positives… it does make everything feel “cleaner” and more organized. Sometimes simplifying can be good because it reduces clutter and makes something easier to recognize. However, it can have it’s negatives. Especially when applying to corporate logo design. The common problem with simplification or “oversimplification” is that it tends to take away the personality of a company. It’s almost too professional and soulless. However this doesn’t mean that simplification is bad, there’s just many instances where it’s simply done… wrong. An example of simplification being done correctly would be Olive Gardens logo. The old logo was nice but it did feel… old. With the excessive use of texture and shadows, it wouldn’t be recognizable from a distance and it wouldn’t look great on a webpage. The new logo is a simplification of the old one but it still does a great job at maintaining the personality of the original. (But maybe that’s just my opinion). To sum things up, I feel like the key word here is BALANCE. There needs to be a balance between skeuomorphism and flat design. Skeuomorphism can feel too complicated, cluttered, and distracting… while flat design often feels bland, depressing, boring, and lacking personality. Luckily, we are starting to see glimpses of this “balance” in newer forms. In Apple’s iOS 16 (referring to the wallpaper) gradients are used and the wallpapers are beginning to feel more three-dimensional. On MacOS Big Sur, the app icons were simplified but still maintained that three-dimensional gradient aspect to them that gave the OS it’s personality. In Windows 11, the icons feel more layered and textured while containing gradients. Point being, I believe this oversimplification trend was just a phase and we might be seeing the end of it with this new balance of design philosophies.

I also hate minimalism with oversimplified logos and I wish that they would go back to the designs from the 2000s.

I’m a time traveler I traveled to a point where logos started to become to complicated and detailed turns out no matter the change people will find a reason to hate it

It is a trend toward making things more serious and more adult. International corporations do that and companies that want to go international do that.

WE NEED TO BRING BACK FRUTIGER AERO SERIOUSLY... if you don't know, frutiger aero is that style from mid to late 2000s, to early 2010s involving 3D logos and things like water and 3D globes, and its use of blue andgreen, like you know Windows Vista or the 3DS or Wii right? It is like that

No one gon talk bout how good he was at using the game at the end to make logos?

I fricking love this channel, it got me really into Mario kart, and it’s constantly uploading new ideas, good discussions, even through its underrated, he is still producing quality content

i like simplified logos when they just take the existing one and maybe flatten it or reduce gradients/3d. i hate when its just simplified for no reason or with stupid changes

"Anyone could make this logo!" That is exactly why they are oversimplifying it

the old ebay logo looks like: EbAy

I never realised how many logos were oversimplified until watching this video

Graphic designer here, took the logo design course twice because I changed University. The old professor that haven't updated since the 90's / 2000's allowed us to do bolder and more creative logos. In exchange the new professor who's alaways up to date ordered us to remove as much detail as posible, lineart, and cool typography from our logo designs for them to be aproved. Universities are actively pushing this.

“Chip,a used napkin, and a penny” nice spongebob reference

A good logo is like a good flag, simple, unique, and symbolic. It should be recognized at a glance.

When I think of Pepsi I only think of one thing... PEPSI MANNNNNNNNNNNNNNNNNNN

Pepsi (with their current 2008 poopsi logo, Gatorade turning silver and focusing on a giant letter "G" instead of a 3d lightening bolt, and the current Starz Network logo) are the biggest examples of that over simple trend! It is not only boring as a design, it is lazy!!!! All the hard work the previous designer over many days/weeks to create... ruined by a flat logo that took 5 minutes to make.

Until this video, I never thought about the fact that the Pringles guy's head is in the shape of a Pringle...🤯

Fun drinking game: Take a shot every time you get an ad on this video.

I enjoyed the video and looked at the viewcount and it was actually shocked that such a well-made video wasn’t more popular than just 750 views. I encourage you to keep up the good work because you have what it takes to be a well known creator!

Thinking about the part of bringing back the more detailed logos because of 2000s nostalgia, it would make me worried for the 2030s when people begin feeling nostalgic for the 2010s, when this oversimplified logo craze got popular with companies.

I assumed that Dunkin' donuts removed Donuts from its name for the same reason why Domino's removed pizza from its name. Because they want to draw attention to the other stuff they make besides Donuts. The difference is that Domino's other food COULD use attention, while Dunkin' Donuts (even before the name change) was almost entirely known for its coffee.

Dunkin is the worst simplified name for me. It just doesn't stand out at all.

I’m gonna blow up fro hype

The new pringles guy is just the old pringles guy who suffers from hair loss due to old age, his moustache sadly turned grey due to the same reason and instead of accepting his age, he went heavy handed on dying his moustache with drugstore brand dye which only comes in two shades, black and even darker black

The world would _truly_ be in a better place if HP just brought back its 1999 logo and the "invent" tagline, and its associated branding campaign of the time (you know, semi detailed objects in colored rectangles, and an all lowercase Futura), and ditch its current one with the tagline "Keep reinventing" (in fact this would be perfect if HP and HPE ever merge back together).

If it ain’t broke, don’t fix it. 🤷🏽‍♂️

GREECE DOESN’T NEED TO BE OVEROVERSIMPLIFIED!

But here in Portugal, Sporting CP (the club I support) uses its recent logo and its old logo. CS Marítimo (a club from Madeira, an island from this country) used to have a minimalist logo between 2008-2022. The old logo is back on use and the 2008 logo is going to be discarded

*PLOT TWIST* The Pringles man was always bald. His "hair" was always just eyebrows