Package Design - One Day Challenge

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Package design process and tutorial from start to end. How do you redesign a package? What is the packaging design process? Why is packaging important? How can design make something look more expensive? Can design change the perception of value for a commodity good?
In this episode, Matthew takes on the same challenge the #FuturYoungGuns did. Matthew decided to redesign the packaging for Marukan Rice Vinegar. If you want to see what the Young Guns did for the same challenge, you can watch those episodes here
Part 1: • Package Design Critiqu...
Part 2: • Package Design Critiqu...
The Young Guns had 2 weeks to do it. Matthew tries his best to complete the same task in one day. Can he do it? What do you think about his results?
Here are the parameters:
• Choose an ethnic food to redesign its packaging
• Do not change the logo or colors
• Must use all type, legal, barcode from the existing package
The criteria:
1. Position for high-end clients
2. Appetite appeal
3. Shelf presence
4. Highlight product features
5. Appropriateness
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Опубликовано:

10 июн 2019

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Комментарии : 418

@TheFuturAcademy 4 года назад

How you present your work can be the difference between getting someone's attention or getting skipped over. A high-quality mockup can make all the differences. That's why our friends over at Design Cuts created this amazing mockup pack for you, our audience. 👉🖥 bit.ly/Futur-Design-Cuts Use our affiliate link to save a TON, while supporting us in the process. Each purchase you make through here is like buying us a cup of coffee. Thank you.

@SeanBowes 5 лет назад

"because I had the time....I started exploring 2 or 3 other options" FLEX ON EM

@mmazz414 5 лет назад

HAHAHAH this made me laugh out loud -- I was thinking the same thing! :'D

@mguerra79 2 года назад

@@mmazz414 I think we all did! :D

@WDChristFollower 5 лет назад

The key takeaway for is “having a clear defined process” 👌🏾

@aarond9563 4 года назад

Wow William how did you come up with that insight. It's almost as if he said that exactly at the end of the video 😂

@WDChristFollower 4 года назад

Aaron - this was a typo, I forgot the word “me”, lol, but thanks though.

@WDChristFollower 4 года назад

Aaron D Haha! Yeah I read what I wrote and I thought to myself, “Damn, he’s right lol”. Iron sharpens iron lol.

@mucharamdwikananda8925 5 лет назад

young guns : it wasn't enough time matthew : hold my rice vinegar...

@munsterdesign 5 лет назад

LOOOOL

@TheFuturAcademy 4 года назад

😂

@jamesmortimer 5 лет назад

You should get Chris to review it as he did with the young guns

@hennwei 5 лет назад

"Chris Reacts to Expert Designer's Packaging Challenge"

@lindaedison4865 4 года назад

Hahaha that would be great 😂

@Bldyiii 4 года назад

James Mortimer definitely!! And be brutally honest.

@yoyoz333 3 года назад

I'd like to see Chris design it and have Matt and Ben critique it

@merdyagustianto 3 года назад

Definitely!

@koushikmurali798 5 лет назад

I think Matthew clearly shows his experience when it comes to narrowing down the research and understanding the context of the product and have a vision of where he wants to take it. I think the process is key and with experience, people can speed up their process also.

@TheFuturAcademy 5 лет назад

Having a clear process means you can have repeatable success.

@yangnamstyle 5 лет назад

Agreed, one reason I think I take a lot of time still is definitely cause I'm still exploring what works and what doesn't work in my process.

@MichaelWilliamsLondon 5 лет назад

A brilliant take on a traditional brand asset. My only critique is I think the white typographical element may struggle on the shelf with regards to legibility. I would have gone for the darker treatment of the same concept for better contrast like you pointed out. 👏🏿

@aarond9563 4 года назад

Yeah I agree 100%

@aerodylluk2543 4 года назад

I was thinking the same thing. Had this product gone through a client I imagine that would be the first thing to be pulled on. I preferred his second idea.

@Youngy365 5 лет назад

Like the design, but I much prefer the black type versions, the white type I feel would get lost on shelf. I always like mocking the product up in a store environment to see if it still works.

@CloudsLikeThese 4 года назад

And also lost when the bottle got emptied

@aarond9563 4 года назад

Although I liked that you decided to make things more high quality I would have really liked to see you stay within the constraints of a cheap bottle since that was your inspiration. Don't get me wrong, i think you did a great job on the designs. That being said it's oftentimes easy to make something look really pretty and high end when you have close to no restrictions. In reality Marukan could never do this and that's why they have their cheap branding. But it would be cool to see an actual viable cheap design that is compelling and visually superior to what Maruchan has now.

@tddavis 4 года назад

I will say one of the things you should of researched is packaging regulation. As someone who has done a lot of packaging there are regulations that limit what you can do. Some descriptive type needs to be a certain size. Quantity declaration needs to be on front. A lot of designers overlook regulations when designing packaging. Design is also always about brand which tends to take more time than just designing something pretty. I would of also photographed a store shelf to see how the new design stands out from competitors products. You only have a few seconds to engage your audience.

@chrisshrope6509 5 лет назад

Haha, "two weeks is a lot of time" - few hours later - "because I had the time I started exploring 2 or 3 other options"...well played

@dungnguyen3458 5 лет назад

I will never be cheap, saving money for something like mockups and illustration anymore. Really see the impact on how to excute an idea without worrying too much about the lack of certain technical skills like illustrating or creating convincing mockups.

@negative42 5 лет назад

I find it really smart that you started to design on the mockup right away. Great designs, good job Matthew!

@negative42 5 лет назад

@@MatthewEncina I never tought of working that way, but it makes so much sense. So thanks again!

@latenightcanvas147 5 лет назад

As a newer designer this was super helpful to see the process in real time from a master level designer. I feel like a lot of us newer designers struggle with over thinking and over refining our work and that is where we lose the most of our time. For me I could have easily lost 6-8 hours just refining and changing my design (and would have ended up using one of the first few options). I love that Matthew told us he was stopping because his changes stopped making large differences. Am I the only one that wrote down the process steps?? Haha going to tattoo them on my forehead so I dont forget. Awesome work you guys!!

@user-tg6xn5xt8v 5 лет назад

Thank you Matthew, I can’t explain how much it helps to see a professional process. It just proves how having a sound design process will lead to a more efficient workflow. More videos like this!! Amazing!

@acexl 5 лет назад

Thank you Matthew for taking the time to gives us a peak into your design process. It was really great and informative to see you in action!!!

@jeffbrowngraphics 5 лет назад

I learned a lot in this video! Here are some of the differences I saw in this one compared to the young guns (generalizing) 1. Matthew spent far more time researching, he looked into almost every element of research, not only the obvious ones, he looked at similar categories and picked his favorite thing about each one. 2. He wrote things down clearly, and drew out rough sketches for the packaging, making a clear decision of what he did want and what he didn't. Many people say that this is very difficult to do without lots of experience, but I disagree. If you write things down or draw things as Matthew did, you just need to pick the one that works best and don't second guess it! 3. He focused far more on the package design as a whole than the just the label design. In the young guns, the most successful design was the feta cheese because he focused on the package as well. Matthew was able to use transparency very well here. 4. He worked on the label design while simultaneously displaying it on the mockup. This helped him make clear decisions because he could immediately see if it was working. 5. He made far more variants than any of the young guns, he brought 4 or so up to a final level, but in the process, he tried dozens of ideas. Some worked and some didn't, but he was able to get many good results at the end of the day. 6. He picked a more subtle approach in the final version where the label isn't as contrasted. I think it does look more expensive, it was a risk but a good risk to take. I really appreciated having this to contrast with the young guns, I learned a lot here. I have had a personal struggle between the "go with your gut" kind of feel I get from the young guns, and Matthew's steady, reliable, controlled way of getting to his results. He is patient and does everything in a very orderly way. I think the results are clear, this way of working is very efficient. He didn't just jump into the design right away, and it really paid off. Thanks so much for the video!

@yangnamstyle 5 лет назад

I think this comes from us all being in one show because a lot of us did more research than was edited in due to the fact that there were many designs to show and critique.

@TheFuturAcademy 5 лет назад

Good observations Jeff.

@danielmichaelpearson 5 лет назад

WOW! Love the work and the process, lots to learn and what great timing of the video to come up for me since I am going to be taking on some packaging design work.

@brandistakiel8102 5 лет назад

I have the same exact process! It works like a charm! I had to present a design within a few days and was able to finish the design in a day and think my outcome was pretty good!

@50shadesofcreative 4 года назад

I love how to began researching and made your way up from one item to another! Love you for this

@ThePaintitblak 5 лет назад

One of the best videos ...no empty talks...pure work 👌

@diagrabr 5 лет назад

Thanks for sharing your process, Matthew! I really love the second option.

@diegoalva5878 4 года назад

Can you please make a video of How you were able to edit you design and it appear on your mock up automatically

@emiheartxkpop 4 года назад

Diego Alva smart object from the mockup!

@elvnloves 5 лет назад

Smashing display of a masterful designer at work! Thank you for the tips!

@brianbongbk Год назад

Really wish there was more content in this channel. Loved the tutorials and challenges that you guys used to post

@jakubkuik10 4 года назад

I love the rawness of your design Matthew. I especially love it when brands don't hide their product behind the labels. Actually, the less visible product, the more suspicious I get about the quality inside. Great improvement in that part :)

@doggymustdoo 4 года назад

Thank you brothers. I’ve been working with clients a bit more and I’m seeing how important it is to just get to execution. Like you’ve said before, clients don’t really care much for original as much as they care for quality and reliability of the work itself. Oh and lastly TIME. My clients do love when quality work is delivered FAST.

@ericmartinezdesign 4 года назад

Hey Matthew. Thanks for sharing a valuable experience! I really enjoyed it and paying more attention to your process than the end result. Thanks again. This wad a calming and motivational video. Nice to watch after a day's work and get me pumped to do my own designs.

@ginnerzapata5909 5 лет назад

Matthew is just so good! He's process is super fast.. When researching usually it takes me several days to get to something decent. It has to be Blind team.

@rodaparicio_ 5 лет назад

Wow Matthew! That was amazing and inspiring! Thank you for taking the time!

@Momilani 5 лет назад

OMG! great workflow, Matthew! I use a very similar workflow when designing in general. I'm in the process of designing packaging for my own products and I now realize how important it is to design on a mockup. I was trying to design the label as a rectangle trying to imagine what it will look like on the bottle and that is definitely a challenge. Also, (wow), I love your technique of splitting the PS windows into two views working on the smart object in one window while seeing what it looks like in the other! - Great job Matthew!

@fadhelgartam6840 5 лет назад

I love the second option most! it got the "elegant japanese culture" feel when i saw that and definitely feel more expensive. And, this 13 minutes video just show me a lot of how a master approaching their design. Awesome!

@auntiediddy 4 года назад

I really enjoy seeing other designers processes & perception.

@Mark-ql5ni 4 года назад

Man, super inspiring to see how you went at this and the final outcome looks great! Been trying to brainstorm self-initiated projects to build out my portfolio. As a junior designer not having constraints, I just spin my wheels on where to even start. Seeing project parameters like this and your process, gave me so much clarity. Thank you! 🙂🙏

@KoalaBear92 5 лет назад

This was really useful to watch! I've got a bachelor's degree in industrial design engineering (aka product design), but I was never good at actually designing. I missed the process and did not do much iteration and sketches or trying stuff out. Your video showed your process really well and it's really nice to see some of the processes that have been taught to me at university in such a clear manner (really practical, university is just too much theory). Thank you for such a great video!

@lucascrisdi6892 4 года назад

Thank you so much for sharing this. Love your work Matt !!

@murano4141 4 года назад

Thank you for showing the whole process! I haven't worked on packaging design, but the definition of the process is applicable to any design process...where I have been struggling to establish my own. Great lesson and inspiration for me. Thank you!

@Randy-zw7mk 5 лет назад

The 2nd design was my favorite of all the concepts. Props for getting out so many fleshed out concepts in such a short amount of time. I struggle with coming up with multiple concepts that look that different from each other.

@paperspecs 4 года назад

Definitely understand the challenge of differentiating your concepts. Seeking inspiration in other areas often helps. Or walking away for a while from your design to get some fresh perspective.

@Kay-td5kv 5 лет назад

Love to watch the process and his idea is pretty brilliant. Thank you !

@AbrianCurington 5 лет назад

Whaaat I had less than two weeks for most of my assignments when I was in school, so you’d think they’d be well used to that stretch of time! Great display of how confidence (often gained through experience) speeds up your process.

@alexandrazgambau4408 5 лет назад

I think nobody had a doubt that this will be great! It was a beautiful example and the process and resource was very clear. Thank you Matthew!

@AnthonyMcNeil 5 лет назад

"Pretty decent." What? Those are amazing...holy moly. Good shit.

@Santon-Motho 5 лет назад

One thing that stood out for me as Matthew was designing, and this may be a no-brainer for more seasoned designers (food reference intended) but not so much for beginners, was that he was designing the packaging with the mock-up preview window open as well, which I think makes tweaking your designs much easier and quicker resulting in more time and energy available to explore more designs. Also, his overall design process was very good and thorough especially considering the amount of time he dedicated to the challenge (1 day vs 2 weeks). I hope the young guns are watching and taking tips because it all definitely highlights how they can become more efficient and not have to complain about time anymore.

@yangnamstyle 5 лет назад

I don't believe we complained, more so we had other priorities such as freelance work on top of school and full-time jobs that we wished for more time to be able to explore more of the process and create work that would be worthy to show the team and you guys. 2 weeks also does not mean 2 weeks spent. For most of us, we really were able to block out maybe only a few hours on a weekend to do these projects and film. For me, this show was an opportunity for us to not just show you how we do things, but how we try new things and fail. Matthew's process is solid and I agree there is a lot for me to learn to be able to design as efficient as he does.

@Santon-Motho 5 лет назад

@@yangnamstyle You raise some important points! And maybe I should've included those points in my comment (perhaps Matthew in the video too) so as to not give off the impression that you ladies had the entire 2 weeks to do the challenge and nothing else. We definitely don't want to paint you guys as lazy or something else that questions your commitment to the series. I was highlighting Matthew's efficient process and like you say there is a lot to learn from it, for everyone really (even I picked up some things :D). But I'm glad you pointed out that you had other priorities and commitments because it's an important aspect that people should be aware of, especially those that haven't been following the series as closely as some of us have. Anyway, you ladies put up some good work nonetheless and kudos to you to all for that :). Cheers and all the best moving forward, Annie :).

@yangnamstyle 5 лет назад

@@Santon-Motho Thank you for understanding, and it's totally okay cause I understand it's hard to see the whole picture when you're only shown a little part of it. I just felt it was important to point out:)

@yangnamstyle 5 лет назад

@@MatthewEncina Nah, I get it. Just wanted to clarify since some people were misunderstanding.

@yangnamstyle 5 лет назад

One day I will do amazing work in 6 hours...one day...😅

@yangnamstyle 5 лет назад

@@MatthewEncina I think my biggest stump when designing is what happens when I get stuck.

@CJ-oh4vb 4 года назад

Hey Annie, reply to this and get in touch if you still are designing, I need an artist for a project!

@nepkire 5 лет назад

After hearing you talk about mock ups I am glad I learned how to make 3D models so I can make my own original mock ups.

@abhijitbharadwaj5369 5 лет назад

If you don't mind me asking, how'd you learn it? Any recommended sources?

@nepkire 5 лет назад

@@abhijitbharadwaj5369 Initially i noticed that Adobe Dimensions could be a useful tool and saw that PS could make 3d objects. That wasnt very good and I remembered a friend telling me Blender 3D is free and an excellent 3D modeling software. Then it started with making a Donut by following a tutorial on yourtube by Blender guru. you can see some of my 3D models here instagram.com/nepkire/

@jagadeeshkumarmk8438 5 лет назад

Awesome work process man. Love it. I feel the third option is better, bcoz it has a background for the text, you can read all the info even the bottle is empty.

@kevinchristian96 5 лет назад

Awesome as always.!! Thank you for sharing

@ludiegonz 4 года назад

You are a MASTER, love how you teach every single aspect of the design, thank you

@brian_hermelijn 4 года назад

Thank you for creating this video, it clearly shows what you guys have been talking about again and again, in regards to having a process. Which can tide to not only design, but other creative fields too.

@itajac80 5 лет назад

Process is King and Queen. Lol Thanks Matthew for your incredible work.

@CloudsLikeThese 4 года назад

Lovely! I really liked when you were steering towards the black brushstroked rice stems; reminded me of a lot of the Suntory whiskeys! Yum!

@PswACC 4 года назад

Matthew, I think this is a great example of using available resources. When designers think of designing, they are usually thinking of creating all of the assets from scratch, hence the not enough time comment. You downloaded a nice mockup & some stock illustration and then everything else was just composition. The end result was favourable. Great Job and you even had enough time to document it all. I would be interested in seeing the process you use to document your process and bring it to us in this nice presentation.

@samuelwilks7938 4 года назад

Cool to see how you tackled that project in 1 day! I like the design with the bolder black lettering!

@2funkidesign 5 лет назад

Thank you for this. A lot of valuable info here and what focus and organisation can do. All about the processe

@bertramchristoffersen9302 5 лет назад

Loooooooove this video. Exactly the content I want to watch. And cool you put your ego aside and just jump straight into design work you said you aren't an expert at. Hearing you thoughts and process is very useful.

@esjsung8713 4 года назад

Awesome content. I feel like I learned more from this video than from 2 weeks of class. Please post more on these!

@cseymour97 4 года назад

The second option is my favorite. I think It has a really great balance to it

@wrdj3094 5 лет назад

Great video! It's really nice to see the process. I would definitely like more content like this!

@saddkat9495 5 лет назад

God damn it Matthew you making it look very easy lol. Thank you for sharing your process

@jamisonperkins 4 года назад

Nice job man! That's more like the time frame most of us work in.

@liviazambolim4724 3 года назад

Helped me a lot! Thanks! I always get confuse when starting a new project

@maryspringg 4 года назад

thank you for this video, I love the result of this challange

@J23B 5 лет назад

Awesome vid from start to finish, really like the process. I'll use this method in my own work

@maelalessandra 5 лет назад

God Matthew! Thank you for taking the time to do this. I feel inspired. Watching you really shines a light on my process. When you don't have any other designers around you, it's easy to doubt and question your own process. Am I doing it right? How do other people go about this? How long do other people take? I was about to start working on a tea label for a client when I saw your new video. Thank you for sharing.

@TheFuturAcademy 5 лет назад

What do you think of the results and Matthew's process? How closely does it map to your own? Let us know what you think.

@danielhedu 5 лет назад

Awesome results in a day time, but is Matthew. He's great :D

@Thesilverninja 5 лет назад

Whoever said 2 weeks wasn't enough time needs to be fired. The laziness is appalling to me. I can understand taking a day or two or three to get a project done. 2 weeks is more than enough time for a professional. I really think those creatives will need to reconsider their profession if they think 2 weeks is too short.

@clintj 5 лет назад

Mentioned below that I love it. Now I'm curious though. If someone did this proactively, how would you go about proposing this to the cold client? Any nuggets for us Sensai Do?

@Dale_youngblood 5 лет назад

Awesome job Matthew! Thanks for sharing your process.

@alexhartan 5 лет назад

All three options were really well researched and executed, but I really liked the secondary options more. The first reason, which you mentioned is contrast of the product name. Also, the chosen option is a bit too 'slick' and makes me think about a luxurious shower gel, or some cosmetic product. Anyway, great process and amazing results. Thanks for sharing Matthew!

@coteybucket 5 лет назад

Great work Matthew. I really dig how he was laying everything out on the smart object for that mockup. I usually move back and forth between illustrator and photo shop but then i don't see how my changes look in real time like that. That's gonna help me cut way back on time wasted. Thanks :D

@danchesney3992 4 года назад

Loved the final design, great work. First vid of yours and I've subbed! :) However, was sketching those bottle designs a bit of a waste of time if you just got a mokcup from the internet in the end? Can''t wait to binge watch your other vids.

@JohnGarrettHudson 2 года назад

Man, in a perfect world, I would quit my job and fly out to LA to come and work with and learn from you! So glad I have these videos and this channel.

@aZnLy96 4 года назад

this was great to see! :) i often get lost in creating variations and iterations, i could just go on and on forever and i dont really know when to stop 😅 i havent thought about looking for mock ups first and designing directly on them ... which should be painfully obvious 💦 but well im still pretty new to "doing" this. i'll try this out, thanks a lot 😁

@zainym448 4 года назад

Was looking for something like this, all your designs were amazing. Please do more on packaging design. :)

@canersanli 5 лет назад

Well organized and great designs in such a short time! It looks so easy to make by just watching hah! :)

@lordmarty5247 3 года назад

I was actually going through a "creative-drought" for a project and this video managed to inspire me back to work. Great video!

@drawwithclawsarturoa.6772 5 лет назад

Dude great job and that's a great way to handle the hassles.

@killianmerdrignac2077 Год назад

Thank you so much Matthew! Really instructive 🙏🏻

@abirahmed1292 4 года назад

Documenting the whole design process and also your day was really awesome. I like these kinds of video, I hope you will make more videos like this, designing more and documenting your challenge and your days. Thank you very much and have a nice day.

@twinklej5459 4 года назад

Brilliantly done...process is the key!

@sachapegado 5 лет назад

Great job!! Now i want to see Chris critic :D pleasee

@danieldominguez237 4 года назад

Great work Matt! loved the result. P.S I really like your workspace, so cool

@nathandennis5074 4 года назад

That Photoshop layout setup is so awesome, never thought of splitting up the windows like that whilst working on a mockup! Thanks for the great vid man!

@screamobaby 4 года назад

Also never thought of it, will be using it in the future :)

@adbelouahabbenhocine915 5 лет назад

Really amazing, thanks alot for sharing this process.

@ferguspitcher7911 4 года назад

Really enjoyed this video. Made me want to go out and improve my own package design ability as it's something I don't do much of, and am really interested in. So I decided to re design a vinegar bottle I found in my cupboard. I enjoyed seeing Matthew's process and approach to the project, and so I took a similar one and am really happy with the result!

@aarond9563 4 года назад

Can we see? Can you post a like IG or Behance link please?

@lizaaleksandrovych6688 4 года назад

It is a problem of knowing how to be productive. That's why they are young guns and need some help in guidance. Not only the design technique wise but also in the direction of being more productive, self-aware and goal oriented. There is sth to learn. Thank you for the video! it perfectly described the needed workflow for designing packaging, will try to recreate the steps in my work.

@Febrian_alsabah 4 года назад

Great content ! Love how the way packaging make some product into be high level one ..

@corbinstack 4 года назад

It's always nice to see a master get their hands dirty in the design process and prove they still own it. Impressive for only a day's work

@yenchan7032 4 года назад

Nice work! I'm inspired to do it myself I would love to see Chris review Matthew's work too

@heoxoantit 5 лет назад

Love it!! Thanks for sharing

@armenberejiklian4230 4 года назад

Like the process and result!

@TheGazelle85 4 года назад

What a great project! A great idea to pump up your portfolio too. I'm gonna do this for sure!!! Thanks

@flip3659 4 года назад

i adore the last 3. You're good

@kanakaraorayavarapu8492 5 лет назад

Wow... Thankyou very much

@caromay9186 4 года назад

Amazing! Thank you so much for the insight 👍🏽👍🏽👍🏽

@edhiett 5 лет назад

The version at 11:16 is my fave. Maybe you could add some red metallic foil around the bottle lid, to bring out the small red circular logo. Excellent process, loved watching this!

@jsmith1754 3 года назад

Incredible content on this channel! Great job!

@imagicarolina 4 года назад

Fantastic video. Thank you so much.

@AdwinCYS 4 года назад

Great video and thoughts. Appreciate

@scrums4748 4 года назад

Second option is the best for me, looks fantastic

@rynopotamus 5 лет назад

Master guru status! Using the symbol placement on the bottle and working in the opposite file next to it auto updating is pure brilliance. I will be using that flow moving forward. You guys are good....

@auntiediddy 4 года назад

I was thinking the same thing! Like why didn't I think of that

@paulh2343 5 лет назад

This is exactly how i design concepts. It's worth mentioning a couple of things after this stage. Once a design is approved, I'll move into indesign or illustrator to create print ready artwork. This is where you can finesse grids and properly define the type hierarchy, colours etc. The choice between indesign or illustrator depends on the product, as things like flavour variations, region specific info, ingredients, regulatory standards etc is easier to manage in InDesign. Where as illustrator is easier for designing packaging with multi sides/folds etc.