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3 Tips to Improve Your Logo Design - Critiquing, Simplifying, Research 

The Futur Academy
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3 Tips To Improve Your Logo Design
1. Methodical Critiques - Whether critiquing your own work or someone else’s, it’s important to remember that a good critique follows a process. I think of it like a train. The logo is the engine and what I think needs to be fixed is the caboose. The key is to share your thought process as you go from one end of the train to the other.
2. Simplify your design - If you look at your logo and you're just not happy with it. It's probably a sign that there's too much going on. It's time to simplify. A good technique is to hide all your layers and start adding things back 1 at a time. This will help you see where the problem is.
3. Do plenty of research - This is where inspiration comes from. It’s easy to make the mistake of jumping straight into designing but resist that temptation. Look at whats been done, look at references no matter how obscure. This is the food your brain will use to come up with ideas, don’t short change it! Pixar spends lots of time and money doing research, it must be worth it.
These are 3 small things you can start doing that will improve your logo design skills. Getting better is a slow process, but these 3 things are a step in the right direction. We will have more tips for you soon. Keep learning stuff, one day you will be great! Thanks for watching. The Futur.
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31 май 2024

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Комментарии : 130   
@PragyaGupta7753
@PragyaGupta7753 4 года назад
Also, in that Top Story logo, The S looked like an slanted N
@mikehorton4187
@mikehorton4187 3 года назад
also known as a Z
@PragyaGupta7753
@PragyaGupta7753 3 года назад
@@mikehorton4187 oh yes lol
@onuohaudeagha1255
@onuohaudeagha1255 2 года назад
First time I'm disagreeing with Chris: the lion logo looks very cool and professional. This is Graphics Design, NOT Fine Arts. And even if we're to classify as partly fjne art, art is still subjective. The big head representation gives the logo a winning edge and breaks it free from what it would otherwise have come off as: GENERIC.
@tramhum7873
@tramhum7873 5 лет назад
Anyone agree with me but I find Chris’s energy level is up the ceiling in these short videos 😆. Thanks the Futur! ♥️
@Cubannerd
@Cubannerd 5 лет назад
Chris reminds me of my favorite design theory teacher. She's been my favorite teacher for years actually. I had the best possible experience with critiques from her while I was in design school back in Cuba. Two of the things you mentioned are particularly very close to how I was taught to look at my work. - To remove elements from compositions and if the piece doesn't suffer from that removal then it wasn't meant to be there. - Like you said Chris, start with references from what works. It's funny you mentioned the zoo. One of my assignments in my first year was to create a simplified version of an animal. We were told to go to the zoo and the museum of science that had a library accessible to university students. All that in order study how the animal behaves. This video brought great memories and it's legit gold advice to everyone.
@casiansbantu
@casiansbantu 5 лет назад
Thank you Chris for this video, really made me a better designer than I was 5 mins ago. Sharing si caring Much love ❤️
@joeldcanfield_spinhead
@joeldcanfield_spinhead 4 года назад
Love these shorts. Be fun and helpful to see reworks of the logos (or similar) in a matching longer video.
@elizabethdecena154
@elizabethdecena154 5 лет назад
You guys are such amazing homies. Right now, I am working as a student designer at my university. This had amazing timing because I was in a slump because I got assigned to do a series of branding. And I kinda started to become overwhelmed. Now I am feeling pumped again. Love you guys! *Crying buckets of happy tears*
@dimitridehouck9506
@dimitridehouck9506 5 лет назад
So glad you started this channel. Although the live streams are pure gold with lots of value, I don't have always the time to watch them in full.
@xrookiedookie
@xrookiedookie 5 лет назад
Loved this. Compact video with perspective changing knowledge!
@davidwitt9160
@davidwitt9160 5 лет назад
Really in love with you guys. Watching your videos here and on the futur for like 3 weeks continuously.
@rathanakdiep6828
@rathanakdiep6828 5 лет назад
Really great tips!! I will be sure to use them the next time I critique someone's work. Thanks so much for giving us such great content!
@Kaleshe
@Kaleshe 5 лет назад
I'm so glad I found this channel. It's so helpful!
@m0nst3rbird11
@m0nst3rbird11 5 лет назад
Love this channel! This is exactly what I need right now.
@sorianosoul
@sorianosoul 4 года назад
Nice, love all these small and fast tips of gold. KEEP DOING IT👊
@meowmeowalex6722
@meowmeowalex6722 4 года назад
Thank you for the great video! I've just done a new project and those three tips were actually the things I learned in the process of designing. I think they are useful tips for any design project in general.
@inmorann
@inmorann 5 лет назад
These short clips are really valuable.... Hope we see more such content in the future from the Futur.... :-)
@aanchalu
@aanchalu 5 лет назад
Every day I am learning something new from you guys. You guys are just amazing! Thank you for shaping my career🙏🏻😊🇮🇳
@dalitsobotha7932
@dalitsobotha7932 4 года назад
Awesome stuff. Thank you so much Chris.
@krisvincentalinabon3085
@krisvincentalinabon3085 5 лет назад
really been useful in my design improvements
@osamape6206
@osamape6206 3 года назад
Thank you Chris for this video
@toriapendleton
@toriapendleton 5 лет назад
Awesome video you guys! Really loving this new evolution of The Futur! Your quality pertaining to graphic design is truly unmatched!
@TheFuturAcademy
@TheFuturAcademy 5 лет назад
Thank you.
@thenikhilray99
@thenikhilray99 5 лет назад
Really useful tips. Thank you for the free knowledge ✌️
@cseperkepapp4358
@cseperkepapp4358 5 лет назад
short, to the point, awesome
@trem0n_
@trem0n_ 4 года назад
I love watching these videos, so informative!
@midoan9835
@midoan9835 5 лет назад
I love your channels, it helps me alot
@HectorGarciaCPA
@HectorGarciaCPA 5 лет назад
I love reusing old clips and add more commentary to them.. awesome
@SaltLake180
@SaltLake180 3 года назад
Great input. Thanks Chris
@stephhernandez1705
@stephhernandez1705 4 года назад
I definitely learn a lot with these videos. Thank you!
@harshadaaupare
@harshadaaupare 4 года назад
thank you so much , great tips for the logo designing.
@user-bp7ch4jn7f
@user-bp7ch4jn7f 3 года назад
I really really liked the first one, the one before and the one done after!
@ivodamjanovski7567
@ivodamjanovski7567 5 лет назад
I LOVE THIS CHANNEL SO MUCH
@nicolassosa7349
@nicolassosa7349 3 года назад
Chris, sos el number one.
@t.t.cooperphd5389
@t.t.cooperphd5389 5 лет назад
Thanks Chris. I am a PhD student in Stem Cell Biology with a passion for graphic design and video production. Your videos have inspired me to launch my own side business to profit off my "niche" as a scientific illustrator. Hopefully, I can be a success story and end up on your show one day! Love from Canada!
@TheFuturAcademy
@TheFuturAcademy 5 лет назад
Glad to hear. good luck.
@Godkiller08
@Godkiller08 5 лет назад
I really like the fact that you put the cut scene where Chris Do had to redo 3 times a sentence. It shows 3 things : - You care about quality in your videos - It's a bold decision and it makes your channel more dynamic and down-to-earth - You don't have a problem with showing vulnerability, and therefore makes your channel also more trustworthy. Very nice video overall, looking for more soon !
@TheFuturAcademy
@TheFuturAcademy 5 лет назад
Thanks
@seananukwuem
@seananukwuem 5 лет назад
This was a really cool video. Thanks guys!
@thiagostefan0
@thiagostefan0 5 лет назад
Thanks Chris. Great video. Simple and great.
@TheFuturAcademy
@TheFuturAcademy 5 лет назад
Appreciate it
@windunes
@windunes 4 года назад
Invaluable tips
@pranaytony
@pranaytony 5 лет назад
Thankyou Sir!
@Thebeatbreakerz1
@Thebeatbreakerz1 5 лет назад
Great stuff am sharing this with my daughter she loves to draw. Maybe this will catch her eye.
@jim_carry
@jim_carry 5 лет назад
I'd love to see more of the process of making logos better (i.e.: the full lion logo video, or the paper clip one)
@TheFuturAcademy
@TheFuturAcademy 5 лет назад
Carl look up “logo therapy” and watch the next episode at the end of this week. You’ll see it all uncut and live
@haotianzheng2134
@haotianzheng2134 5 лет назад
All good tips
@AkhterRasool
@AkhterRasool 5 лет назад
lovely information
@danielmorantes3396
@danielmorantes3396 5 лет назад
Amazing feedback!
@maitreyeek9906
@maitreyeek9906 5 лет назад
THIS IS GOLD!
@alexanderSnilsson
@alexanderSnilsson 3 года назад
Thanks, just what I need to get started with rebranding my RU-vid channel - starting with w new logo" !
@evesdropping3437
@evesdropping3437 4 года назад
Oh yeahhh, I’m binge watching your videos
@felixsmittick9128
@felixsmittick9128 5 лет назад
Thank you
@ukajose7552
@ukajose7552 5 лет назад
thanks for sharing
@charles6685
@charles6685 5 лет назад
5 mins of.... Knowledge!
@emanuelegurini
@emanuelegurini 5 лет назад
I love you, Chris
@maryocecilyo3372
@maryocecilyo3372 Год назад
Obrigado!
@govindaraja5381
@govindaraja5381 5 лет назад
Thankyou
@07Tuts
@07Tuts 5 лет назад
Thank God I found this channel.
@manzarkhan3959
@manzarkhan3959 4 года назад
Love you sir
@parthosarkar5270
@parthosarkar5270 5 лет назад
Amazing🔥
@maimohamed3590
@maimohamed3590 5 лет назад
WOW✨👌
@advozek
@advozek 4 года назад
Really like your videos, good content. I was wondering if you have posts commenting about crowdsourcing design sites like 99designs, designcontests, etc, do you think these sites hurt the design trade now that big companies are shifting towards them?
@fayyazb
@fayyazb 3 года назад
Super!!
@AnimatedLessons
@AnimatedLessons 5 лет назад
Would love to see illustration tutorials. Especially the style Greg Gunn has at the moment. Really popular, but I rarely see anyone teaching this style.
@TheFuturAcademy
@TheFuturAcademy 5 лет назад
Greg is working on something as we speak.
@mleczkoczko
@mleczkoczko 5 лет назад
thank you 🙌🏻🙅🏼
@graphicflame7874
@graphicflame7874 5 лет назад
For the TS logo I would like to add a shadow in between the join of S. :)
@dhirajkadam2469
@dhirajkadam2469 5 лет назад
Kudos to the SFX team on this one xD
@abhishekmohanty6661
@abhishekmohanty6661 3 года назад
everytime i watch The Futur videos, im like mind blownnn woah he makes so much sense, and always wonder who are those dislike button people and why
@TheadamsyafiqYT
@TheadamsyafiqYT 5 лет назад
Can i ask what's the futur academy's logo about? I'm guessing it's an A. But the small piece, what does it mean?
@benmoussahatim215
@benmoussahatim215 5 лет назад
i can smell that on the futur logo !
@maxleon61702
@maxleon61702 Год назад
Holy whoa.
@KingTorres96
@KingTorres96 5 лет назад
Even on the thumbnails you killed it.
@TheFuturAcademy
@TheFuturAcademy 5 лет назад
That's all Min, our designer.
@KingTorres96
@KingTorres96 5 лет назад
@@TheFuturAcademy Min-blowing work.
@SodaDjinn
@SodaDjinn 5 лет назад
Instructions unclear. Now there is a Lion in my room.
@nawabzada2081
@nawabzada2081 3 года назад
Please which app are you using m new i want your help 😔😔
@agnieszkanowacka2106
@agnieszkanowacka2106 5 лет назад
Some people says that when you look for a lot of inspiration before creating logo it is easy to inspire too much and make something really similar to somebody's work. What do you think about it?
@jacobwatson2887
@jacobwatson2887 4 года назад
You should read the book Steal Like an Artist
@skyex
@skyex 5 лет назад
You've got a typo - Critiquing Proccess at 0:19
@quanganhpham3436
@quanganhpham3436 3 года назад
2:01 Just dropping by from the futur(haha, puns!) to say that the elements in Roberto's logo here were social distancing.
@ChandanKumar-fz7gg
@ChandanKumar-fz7gg 3 года назад
Hi thank you everyone.
@Jonesrful
@Jonesrful 5 лет назад
G O L D
@omarcorrea
@omarcorrea Год назад
Why does Futur not have an E?
@alexisvlogspr8545
@alexisvlogspr8545 5 лет назад
Cris! What’s up my man!!!!!
@TheFuturAcademy
@TheFuturAcademy 5 лет назад
hello Alexis.
@Ritermann
@Ritermann 4 года назад
The Contrast with the Paperclip was in the original way better than the make over version. I can't be the only one who is seeing it, am I ?!?!
@williampittman06
@williampittman06 5 лет назад
Love the video...someone spelled "process" wrong they spelled "proccess"
@williampittman06
@williampittman06 5 лет назад
19s into the video
@TheFuturAcademy
@TheFuturAcademy 5 лет назад
my team doesn't know how to use spell check.
@armandodaza2012
@armandodaza2012 5 лет назад
Omg Chris said Venezuela hahahaha
@chubacabra88
@chubacabra88 4 года назад
Chris sounds like Yoda
@nicolebenedicto6442
@nicolebenedicto6442 4 года назад
i read "paper cup"
@AashishSingha
@AashishSingha 5 лет назад
You should review our logos and designs once in a week
@TheFuturAcademy
@TheFuturAcademy 5 лет назад
We already do. Check out the next Logo Therapy on Thursday.
@savagesp650
@savagesp650 Год назад
I'm a student. Anddddd i wanna practice making logo's. So Can anyone tell me a good low budget laptop? 😬
@hck4122
@hck4122 3 года назад
I love this girls "mhm"
@EpicDurian6964
@EpicDurian6964 5 лет назад
So basically, what chris is saying that you have to make your mind first and then only you can create a proper logo.
@desmonwilliam6369
@desmonwilliam6369 5 лет назад
easy to make correction an existing logo but hard to start from the beginning..IMHO
@TheFuturAcademy
@TheFuturAcademy 5 лет назад
Easy to leave a critical comment than to critique a design. IMHO.
@eleazarhernandezjr
@eleazarhernandezjr 5 лет назад
Good video, but you are totally off on that TS logo. It's horrible from top to bottom. Can't believe you thought the T and S were good. Oh, might want to fix the typo on the word PROCESS... Other than that, as always I enjoy the videos!
@g6boss
@g6boss 5 лет назад
All this for free? Wuuuuut!
@TheFuturAcademy
@TheFuturAcademy 5 лет назад
Yup
@fritz4345
@fritz4345 5 лет назад
"Fly to Africa and go on a Safari to research Lions" said no client ever.
@thiagostefan0
@thiagostefan0 5 лет назад
Paper clip first logo came out with a certain "phalic symbolism."
@md.redwan9645
@md.redwan9645 5 лет назад
Please Provide Best Logo Font :)
@adenomohokoyomoh4350
@adenomohokoyomoh4350 3 года назад
I really am a better designer than I was five minutes ago
@djhot80
@djhot80 4 года назад
That BOSS cap really distracts me!
@TheFuturAcademy
@TheFuturAcademy 4 года назад
focus on what is essential
@rabeert6562
@rabeert6562 3 года назад
Paper clip before is better i guess
@graphicallydeb9897
@graphicallydeb9897 5 лет назад
HEY__ we are looking and trying to keep up. Can't find you!
@TheFuturAcademy
@TheFuturAcademy 5 лет назад
What can’t you find?
@graphicallydeb9897
@graphicallydeb9897 5 лет назад
The Futur Academy , couldn’t find the Design Cuts show.. finally did and got the link to others that were bouncing around trying to find the interview. It was very good.
@N0STIC0
@N0STIC0 5 лет назад
the 1st logo is stikl non legible. The reference to the paper clip didn't need to be on both words, it would have been more legible for the word "clip" to not have any gag in there, and just leave the clip icon on the "a", it would have been enough.
@lwebb9464
@lwebb9464 4 года назад
Hey can i send you one of my logo's and perhaps receive spme feedback?
@TheFuturAcademy
@TheFuturAcademy 4 года назад
we aren't currently taking submissions at the moment.
@lwebb9464
@lwebb9464 4 года назад
@@TheFuturAcademy ok thanks. My email is ( lwebb9464@gmail.com). Can I be notified, the next time you are accepting entries?
@Madosheet
@Madosheet 5 лет назад
Dumbfoundead is a designer?
@akshaygite
@akshaygite 5 лет назад
Critiquing Process*
@floki7164
@floki7164 5 лет назад
Who manages the comments on this Channel?
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