Fascinating. Came here after this Professor was mentioned very favourably in The Brain’s Way of Healing, by Norman Doidge ( who wrote The Brain That Changes Itself.)
As a chronic pain sufferer I find the humour quite insulting. It is real pain that people are experiencing and you and your audience are laughing about it. Instead of complaining about the welfare cost of treating the 'huge burden on society' we need to look at the socioeconomic cause of the development from acute pain to chronic pain and hence, the obvious need for both early intervention and affordability of treatment.
Maybe that what he's speaking about, behavior neuro science, like we ppl get easily insulted, but I understand what ur saying, if a doctor laughs or says it's all in the head then ya it feels sad,
Why don't you unclench a little and choose to be insulted by any of the myriad more insulting things plaguing women, especially those named Linda Dick, in today's world? This guy has your back and is helping alleviate your pain through education and humor, whether you can see it or not.