Byron Lazine sits down with Real Brokerage CEO Tamir Poleg and Real President Sharran Srivatsaa to discuss a question Tamir asked (that few CEOs would ask), Real’s attraction model, NAR’s future in a post-class-action world, how many agents the industry needs, and why Q4 2023 and Q1 2024 will be the hardest six months for real estate agents.
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Connect with Tamir Poleg: / tamirpoleg
Connect with Sharrán Srivatsaa: / sharransrivatsaa
Timestamps:
00:00-00:49 Intro
13:18 “The industry has not trained attraction (the right way).”
14:30 T360 (a year and a half ago)
17:01 “I think there’s a big model discovery problem right now.”
18:32 What Real’s attraction model is really about (two things)
21:11 “Would you agree that some agents just don’t have the skillset for attraction?”
22:17 How doing the work as a leader (going on appts, etc.) keeps you sharp
23:37 “I have every single question every single client ever asked.”
24:43 “Why hasn’t anyone created a super app for real estate?”
26:26 “Do you believe consumers will want an app or a space to go to manage their home…?”
28:40 “In that world, how many agents do we need? We’ve got 1.5 million now….”
32:28 NAR’s future in a post-Sitzer/Burnett world: stronger or replaced?
36:22 “This will be the most challenging six months of your careers” (Q4 2023 & Q1 2024)
37:14 “What else should agents be doing to prepare for the hardest six months of their career?”
40:53 “When times get tough, go narrow.”
41:42 “Tamir, describe what makes your favorite real estate agent-and why is it Katie Day?
43:48 The market dynamics (and commission structure) in Israel
45:46 “Charisma, agents, is different from you being emotional about the process.”
46:52 A Real debate on the BAM stage-and why Tamir & Sharrán are on board
49:44 “Agents need to do a better job of putting containers around their thinking…”
51:24 One thing to put into practice for the next six months: “Proof over promise.”
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4 авг 2024
