Red Bull Founder: A Poor Duck Farmer Turned Multi-Billionaire 

Every family has that one person who will break the family financial struggle I hope you become the one ☺️

The notion of focusing on extreme sports was a stroke of genius. The two founders are equally impressive. A duck farmer starting it in Asia is something. I think even more inspiring is the Austrian salesman seeing an opportunity and convincing the founder to let him run with it and then succeeding. It shows that anything can be accomplished if you put your heart and soul into it.

The story of Red Bull's success is a testament to its extreme and unorthodox marketing strategies. From sponsoring daring events and extreme sports to creating a brand associated with energy and power, Red Bull has managed to capture the attention of consumers worldwide. Despite initial challenges and negative feedback, the company persisted and focused on building a brand experience rather than just selling a product. This approach, along with strategic partnerships and investments in marketing, has helped Red Bull become one of the biggest disruptors in the beverage industry and a highly successful global empire.

Been drinking redbull before it was redbull. My parents drank the thai version ever since i can remember. I used to sneak sips of it when i was a kid. Remember i loved that flavor growing up. Now as an adult redbull is the only energy i drink. Advice for anyone who enjoys the redbull flavor, go try the thai version. It is less carbonated and sweeter.

I live in South East Asia and i've tried both the Asian and European variants of the drink. The Asian variant (comes in red and gold colour) tastes slightly medicinal and the European variant (blue and silver) tastes more like a carbonated drink. I prefer the European variant which i find more refreshing and has a slight tang to it. The Asian variant is much cheaper though, considering the fact that it is manufactured near-by.

I didn't know that the founder was an Asian ..... outstanding !! 👍

On a CRAZY hot summer day in 2010 here in France I was stuck in the tax office for hours with nothing to drink, and I couldn't go and find one as I would lose my place in the queue. Then, as if by magic a new Mini Cooper with a giant can of Red Bull on the roof pulled up outside. Two women in bikinis got out, put on ruck-sacks and walked into the the tax office, the brunette removed her back-pack reached in and asked if I wanted a free Red Bull. That was my first Red Bull.... I wish I could say "and today is our 10th wedding anniversary" but alas...she left as quickly as she came. Best wishes from an Englishman making armour in a French forest... Who now has a fridge full of Red Bull. 🌞⚒️🇬🇧

How does one go from driving a bus to opening a pharmaceutical company without any formal education. There is a massive gap in this narration

Packaging and selling water is the best idea ever

The duos overall grit to bring the product to a global market was a major part, but marketing the original concoction to blue collar workers was genius. Great story!

From uneducated duck farmer to pharmaceutical exec? That's a big leap and no explanation of how he became the owner of his own pharmaceutical company.

The Late Dietrich & The Late Chaleo didn't just give us Wiiings... They also gave us a motivation to realise a dream irrespective of the odds against it 🏆 Thank you Thailand 🇹🇭 & Thank you Austria 🇦🇹 🥇👏🏻 🏆 🤲🏼

It’s actually two separate companies - the original Krating Daeng is it’s own company and then they set up separate company red bull which Yoovidhya family own majority stake but agreed Dietrich Mateschitz would run the company

At the beginning of this video, I was wondering how Red Bull was an Austrian company. Now I know. Very interesting and informative video.

I love motivating success stories. It is amazing how a poor duck farmer becomes a bus driver and then he has it enough and goes and opens a drug factory…

I actually first read this as "Red Bull Founder: A Poor Drunk Farmer Turned Multi-Billionaire"

Really fascinating Business lessons. I always thought Redbull was a Western Product, never knew it had its origins in Asia, thanks for adding to my knowledge. Also really disappointed to know the low amount of views this video has garnered. I want to do something to help you with this.

YOUR "KRATING DEANG" PERNOUCIATIONS KILLED ME 💀💀💀 JUST SAY "KRATING DANG" NOT "DEANG" 💀💀💀

Drinking too much energy drinks can cause strokes in younger people as well. Very unhealthy.

One thing that has surprised me is that Red Bull is from Thailand.Never expected it.

R.I.P Dietrich Mateschitz

Wow, this is incredible. I had forgotten the Asian man who created the drink before it went global. I know about Dietrich Mateschitz, he's also a co-owner of the KTM motorcycle brand. The second principle behind the KTM brand is another Austrian, 2x 250cc World Motocross Champion, Heinz Kinigadner. The KTM motorcycle company was founded by Hans K.ronereif and Eric T.runkenpolz in the little town of M.attighofen, Austria. K.T.M. During the 80s, Heinz became the first Austrian to win a World MOTOCROSS championship and doing it on an Austrian brand made him a national hero. As the Japanese factories dumped millions of dollars into the sport, the smaller KTM factory couldn't compete and ended up in receivership, precursor to bankruptcy. Enter Mr. Mateschitz, who I'm sure was well aware of who Heinz Kinigadner was. They pooled their resources and today are both co-owners of arguably the best off road and dirt bike brand. KTM is the brand the almost every ex-factory rider buys when it's THEIR money being spent on the bike. The US National and World Grand Prix teams are known as the Red Bull KTM Teams. You can see the number one plate on Ryan Dungey's championship winning 450SXF my profile. So, that's my story and I'm sticking with it. Yes, I own and ride a KTM dirt bike. That alone tells you more than a magazine test can reveal. Quality is Mercedes-like, you can't kill it and they don't wear out as quick as the other brands. Branding in something I'm learning and this video is invaluable wisdom. Thx fur making and sharing it. This is my little start up, the TDS Academy, (Tactical Driver Safety) facebook.com/The-TDS-Academy-111488114929434/

Ah yes, intuition, once again the great unsung hero behind another global brand (great short documentary, thanks for putting it together 👍)

Energy drinks have also been very lucrative for dentists and businesses that manufacture dentures.

When I was in Austria a few years ago they sold cold glass bottles of Red Bull. About the size of a beer bottle, with a metal cap. Never saw another since. I like the drink and feel no ill effect at all. I try not to drink more than 3 a day (small ones) because people say it is bad for you. So far so good. I am 64. Older guys need a little energy and coffee is boring.

European Red Bull: Loved by people. Actually contributes a lot of things and organized fun stuffs Thai Red Bull: One of the "Above All" monopolists. One of his heir is wanted for hit-and-run

Sell a feeling not a product.

Thank you so much for these videos.

Great story thanks for sharing

I love Red Bull it's my favorite energy drink it doesn't make me feel shaky like Monster and it taste way better than any other energy drink their variety of flavors is great ❤️❤️❤️

In the early 2000s I remember jugs of red bull and vodka in a London pub with my girlfriend then, and another couple. Then I continued this for about 6 months after I stupidly dumped her. Vodka red bull. Lager. Alternating. Then one night about 4AM I woke up, and it was like I had enough energy to power the entire UK National Grid. Haven’t touched it since 😂

I got introduced to Red Bull through Wipeout 2097 (Wipeout XL) game, and it was so cool finding it in stores in Sweden in 1997. I first hated and still hate the Red Bull Gives You Wings cartoon ads because Red Bull is so much cooler than that, but the ads have obviouly worked perfectly since they haven’t changed much

All my friends at work in Dublin ,Ireland. addicted to Red Bull, I don’t drink it ever even though I’m from Thailand 🤣🤣

This chanel is really deserve more subscribers

You forgot to mention that Red Bull doesn't make the drink they sell. It's been outsourced to a independent bottler. I didn't know that it came from Thailand. Thank you.

I've herd of dietrich for years, this was literally the first time I've herd of the Thai origins. I though it was actually invented in Austria. Feels a little messed up, the Thai history has effectively been erased.

The most exciting thing is its origins are in Thailand 👏🏽👏🏽✊🏾✊🏾...then entrepreneurs come from all walks of life and the take away...sell a feeling not a product.. Excellent video..and love the content..Keep it coming💕✌️✌️

Great documentary should have more views

remember those little glass bottle RedBull was the best on ice, love them over the new receipt and also cheap , 10little bottle for 9$

Very inspirational.

Red Bull Sugar and artificial sweeteners contribute to the high calorie and carbohydrate content of the drink, which can lead to weight gain and metabolic issues. Additionally, the various stimulants such as taurine and guarana can have potential negative effects on the cardiovascular and nervous systems. Red Bull has 27 grams of added sugar from glucose and sucrose. These added sugars are one of the concerns when it comes to whether Red Bull is bad for your health. Taurine is another ingredient in Red Bull. Taurine is an amino acid that occurs naturally in foods with protein, such as meat or fish. Apart from the brain, Red Bull can also have effects on other organs to some extent: Heart: The caffeine in Red Bull can increase heart rate and blood pressure temporarily. ... Liver: Energy drinks like Red Bull can put stress on the liver due to their high sugar content. Some countries have banned or restricted the sale of Red Bull due to health and safety reasons, particularly related to the potential risks of consuming high levels of caffeine, especially for children and adolescents. Excess intake of energy drinks has been linked to heart attacks and sudden death in rare cases. More research is needed, but certain populations should avoid Red Bull entirely.1

I have a glass bottle of Karating Daeng. I smiled when you mentioned it was made by TC Pharmacutecals as on the bottom it does infact say TC Pharmectutecals. My first energy drink was Red Bull and I have always loved it. But a week ago I tried Krating Daeng without knowing what it was. I just saw the logo and bought it assuming it was a cheap knock off. Boy was I wrong. It is like the ultimate refinement of redbull. Its the epitome of energy drinks. Krating Daeng is 100x better than normal Redbull. The taste is godlike.

As a Thai I love red bull original one(small bottle) only in Thailand. The other bottles are not delicious as the old one.

So pleased to say I have hardly ever drunk this drink and as time progressed we all learned how bad these drinks are for your general health.

I wouldn't drink this if I was paid too.Water is KING

I am a bit dubious as to how unhealthy Red Bull might be, but I'm impressed with the success story ! 💥

When Red Bul gained popularity. I imagine the people running Jolt Cola saw they missed the boat.

There is a lot missing in this 'documentary' - like how RedBull was mostly illegal in the first years, many countries in Europa would not allow it to be sold. So there was quiet an underground market to 'smuggle' it out of Austria into the surrounding countries. Therefore the price was very high - I remember paying between 5-10 USD a regular can. In those years the ingredients where much more potent, one can would give me good jitters - where todays version is 'lame' in comparison. Then I presume they adapted the formulation, so it would pass regulation - and with time it became available at much lower prices legally.

I always thought Red bull was CHUCK NORRIS’ Pee

Quite interesting. One pattern that the world continues showing us is that GREAT THINGS/PEOPLE/EVENTS/PHENOMENON HAVE VERY HUMBLE BEGINNINGS.

Great video. I loved the marketing strategy of selling a lifestyle.

Awesome video! Fantastic Channel. All the best in the years to come!

We need the story of how he change from a farmer to pharmaceutical with no money doesn't make sense

What genius taking an energy drink and creating a billion dollar company…. I crown you the king of marketing

Funny thing is that since Red Bull came in different variants of taste, the so called summer and winter editions, that they really took off big time, at least in the European countries that i know. A massive winning team indeed....

It amazing how multi-billion investors (with all the in-house analysts) um!? and ah!?, when a new product comes along. But all want a piece of the cake, when it 'rears' its branded head with the 'one individual' took the chance.

Red Bull and Red Label, that's how I rolled. 🥃

First time drinking a red bull was in my early teens, my uncle said "try this" i looked at the can and thought it was beer lol. I remember the chilled can having a lot of condensation, I remember catching a wiff I thought to myself uncle is leading me astray peer pressuring me to drink alcohol, took a sip of the drink and it was sour, never tasted anything like it before. It taste like sour candy- like sour green apple I said, yeah, well he said "don't let me see you drinking this stuff- it's for adults.

RIP to Austrian owner who died today.

Nothing ia better then red bull

“$13.4 billion dollar net worth…not bad”💀

dono how accurate this is. i was buying the square glass bottle in late 90s to early pre 2005.

Red Bull was sold 1986 in Austria in .2 Liter Glass Bottles with some Aluminum Foil on it

Lucky them they didn’t have unjust rules and regulations preventing them from making sales..

Nice .. thanks for.the story

You forget to put lipovitan-D in Thailand Market which inspire Chleo to enter enerygy drink, however Krating Deang seem to have better taste, while lipovitan-D test more like medicine.

R.I.P Dietrich Mateschitz.

I'm happy that the Original Owner had the chance to enjoy some of his wealth. He had some fun later in life and he got the chance to divide his shares with family members, leaving them a piece of his dedication and love and respect for them . The little 2% to his Son ...... WOW ! That's still a Large Fortune from a Global Gigantic company like " Red Bull " . Much respect to the Duck Farmer .... Never judge a quiet humble man , You never know what he's got going on in that little head of his ! Rest in Peace ❤️🙏🏾✌🏾

That must be a Monster production.

I think my first time trying Red Bull was actually In Thailand around the year 2002. They still had it is glass bottles and. It carbonated. I was confused to see the Western version and wasn’t sure if it was the same company. I think they still sell the original version in Thailand.

The original Thai drink has been watered down massively, removing many of the stimulants that were in the original, to comply with modern laws. I don't know exactly what was in there, but the 2nd generation version (sold in Singapore) was way more powerful than what we drink today. Just like Coke...way more potent ingredients in the distant unregulated past.

For กระทิงแดง(kra-ting-daeng) pronouncing. It’s not kra-ting-de-ang. But kra-ting-daeng

One minute he was selling fruit, next he had a pharmaceuticals company.

Seriously, red bull tastes damn good. I'm addictive to it..

I dont get sick alot, but if I get a sore throat I sip on the ORIGINAL RB , the irritating sore throat is instantly much better, raspy voice smoothens , and shortly afterwards the sore throat is gone. Works 100%..

😊 Thanks Dhanywad OM

Congratulations to the owners of the companies for their Huge success! What a fascinating wonderful storey! I completely understand two men have an idea then passion for their idea a dream, their dedication their very very hard work, they sacrificed their time determined to succeed, not taking holidays, even maybe sleeping in their offices to safe expenses,( I did all of that too) Living and breathing their ideas That has to be Hugely admired!!! It does take enormous Courage to make the decision to take the Leap of faith jump in with both feet to give not just 100% but 10% more to win! Just like Red Bulls Air Racing Champion pilot Nigel Lamb who has 10 Championships to his credit. I hope that you are ok Nigel my great friend! Impressive! Massively. To the families who created Red Bull A Huge well done! They did that!!! Stay safe stay well and smiling. JB. East Surrey. UK.

So he went from bus driver to founding a Pharmaceutical company just because?

Red bull is the best drink fr!!!!!

it is kind of weird how he basically goes from duck farming bus driver to suddenly owning a pharmaceutical company, that requires a lot of knowledge, capital and is very regulated(probably less so back then, but still)

Before Redbull there was Lipovitan.

I love the original one, the non carbonated one...

Well there's 15 minutes of my life i'll never get back ...

Monster started as a penny stock- one of the few penny stocks to go real stock

I frickin love Red Bull and I really like that something as simple as a drink has pushed itself into many extreme sports that i like. They keep making great moves, i cant imagine this company ever failing unless certain ingredients get massive bans.

Got too expensive and Monster is better now.

Tow man, tow winner - so great!

Amazing how clever marketing can make something so vile tasting into a popular drink worldwide

The salesmanship of adding sizzle to an unremarkable product. Getting people to accept the corporate point of view at the expense of the individual...

Wow never knew this. Thanks.

yes they invested 500.000$ each on the RB project, that’s my issue

In Thailand Red bull is in medium populary level , I prefer to drink M150 , when you see Thai boxer on ring , they usually wear a yellow trunk that printed M150 name

R.I.P Dietrich Mateschitz on his passing on the weekend of his Red Bull Racing F1 Team winning 2022 F1 World Constructors' Title 🥇 🤲

I never even tried Red Bull, even though I see it in every store for 15+ years. I feel like I dont need it, got plenty of energy.

Ok narrator. You said he had no formal education. He drove a bus. Then, out of nowhere, he opened a pharmaceutical company. You missed a big chunk of something in this story.

I love that logo of Red Bull ❤

Very nice project ❤❤

I like the extreme sports That redbull promote, i have No idea what the drink tastes like. Never will.

Alternate title. "How RedBull's Success poisoned the world "

0.07 .....unless you're Mark Webber😂😂