Absolutely. Also, considering the (nearly*) complete lack of female representation in cereal mascots, a mascot reinterpretation could be very cool. *Are we really gonna let Pebbles hold down the fort? That’s a lot of pressure for a toddler.
I really like your logo redesigns. But I have the feeling that you often forget that the logo has to work in small sizes. The text in your logos is often so playful or there is so much going on that you can hardly read it. Much of it doesn't work in small e.g. on a ballpoint pen.
Yea legibility is very important. I agree. Legibility and simplicity also plays a major role in how memorable and timeless a logo is. Definitely a fun concept though!
These designs are okay but don't feel modern. This is all my opinion. Taco Bell was fine, it just had a weird font. Burger King had way too much detail (? i guess) to be a logo. KFC's design was... simple... but too simple. A bit lazy.
Personally I felt like the Taco Bell logo was even more overly detailed than the original, and the font is kinda hard to read, especially when it’s small. That being said you always do a great job choosing colors!
It's weird when you're not sure about one of the logos, then you see it once you've contextualised it and put it on to packaging and things and suddenly you really like the look of it.
she has talent for packaging but her logos are just an extra tool to fit an aesthetic, good for a youtuber doing videos for funsies but not for an actual brand
The problem I have and that I think most of the general public would have too, is about this new edgy wave of design, yeah it's aesthetic and fresh but sometimes is hard to understand and not always easy to use in different objects
Plus fast food logos need to be simple, bold and colourful. This is important because most of them advertise with their logo on giant poles designed to be seen from a few miles away. The first two designs were too detailed to be recognised from a distance and KFC was just too plain to be recognised. It was nice to see as a fun project, but none of them would be accepted as suitable designs for fast food businesses. Maybe for a local independent place.
and it doesn't speak to many people. that design only speaks to a certain demographic. The reason why these brands are big is cause their branding can be consumed by everyone.
Meh, I personally prefer a logo with character rather than a vectorized, modern, sleek design. The Burger King Logo seemed to perfectly capture the essence of a lot of local Burger joints in small town areas. Personally I think the Taco Bell logo would have been fine if the second bolder typeface was chosen. KFC was not the greatest, but it was true to a lot of simple type solutions that local restaurants choose. That being said, I probably wouldve taken it in a different direction.
Hi, responding to this 8 months later. but yes, you're totally right. She shouldn't approach this in what she thinks is cool but from a perspective about what every single consumer would like. At least in graphic design, she isn't thinking right. She could be doing great in being an illustrator, fashion designer or a photographer. These are industries where you can really be stubborn and develop your own personal style.
side note, i really miss taco bell's old interior design. i remember that american southwest 80s geometric pastel design scheme so well haha. those were the days
Keith N lol I’ve heard some have never been renovated. That would be a cool theme to plan a road trip around “unrenovated fast food places and Targets”
right? and the burger king one was way too detailed for a logo. I would never in a million years pick any of them to replace the current ones. The taco bell design is OK but the font is hard to read. She's better at illustration and creating original designs, because the current logos are better than hers right now. I was hoping for something really cool in this video but I'm shocked lol.
the title only said "redesign" - which didn't imply updating or modernizing the logos, at least to me. She designed them how she wanted, often with a vintage Americana vibe that feels v trendy ^. There is nothing inaccurate about her title, it's just not specific to her style while redesigning.
this was awesome! i loved the burger king one in particular. also thank you for all the illustrator tips + tutorials. i really appreciate those extra little tidbits of ur process, keyboard commands etc
Since u have synesthesia, you should design some music/ album art for songs. Like Lady Gaga Chromatica, or other new or personal favorite releases. I think it would be cool to see how your brain works in that way.
Honest feedback? you basically poured tons of "Americana" on those logos, without the business understanding or the appeal of the global market. Nice concepts as an experiment, but I can't see how any of those logos or branding will appeal for the global behemoths that those businesses are, and not just to a local market, one store business.
@@naturallyeccentric05 Fast food restaurants do serve foods tailored to local tastes though, so they probably want their branding to represent a wider variety of things than their American standards
Because she is doing a fun video on youtube? ;) It's not a serious process when you make 1000 versions of the logo, think about the market, competitors etc.
That's why the video isn't called 'updating the graphic identity of three major fast food corporations to consolidate and grow market share'. Its a fun experiment utilising her styles and favourite aesthetics. Ain't that deep.
I LITERALLY LOVED THE TACO BELL AND BURGER KING LOGOS THEY WERE SO PLEASING TO LOOK AT AND YOU REALLY NAILED IT! The KFC redesign was also really cool but it got a bit weirdly patriotic lmao
I'm not sure how appealing of a video idea this would be to you or anyone else but I love history of all sorts. I think it would be super fascinating if you did almost like a "lecture" type video on the history of popular brands and their logos and the trends they followed and set throughout time and how they each were a reflection on their eras. Whenever you do these redesigning videos, you always mention specifically the late 90s, early 2000s how a lot of brands changed up their logos and how more recently they've scaled back and weirdly modernized them. I would love to learn more about the trends of branding throughout our time.
Clearly she only went for looks here instead of practical use, and I mean it more than just the package. And, all of this companies are international, and a traditional USA old design does not appeal to all countries for example, that's one of the reasonss most companies migrated from this old design. The three logos from this video would not resonate in Brazil, India, China, Russia for example, big markets. Because of looks and readability. KFC used only "KFC" internationally because it is easier for foreigners to remember the brand.
@@aerina444 but a redesign must have its purpose, and she does try to provide a meaningful reason for each of her design. But as of my comment above, these redesign do not apply for other cultures other than the US.
Every single time I watch one of your rebrand videos, the entire way through I'm like 'Why are you making such terrible choices?' And then by the end, I'm like..."f*ckin' brilliant."
i really recommend a website called indieground!! most of their stuff is paid (but affordable) but they have tons of useful free stuff including textures and fonts
The Burger King redesign is super adorable, and is definitely my favorite. I wonder if they never went that direction because it's too Hamburglar-like?
omg im obsessed with the burger king packaging!! the lil character is so cute! as a marketing major id say the taco bell font is a lil too hard to read but i loooooved the video :)
when you create your moodboards for these, how do you go about researching, what kind of places do you look and what keywords do you think of using to find stuff x love the videos as always :)
i loved the taco bell redesign but i think it wouldn't work as the official logo for the company since the font is kind of puzzling to read, but it looks way more creative and inspiring than the original one 🥺❣️
There's no branding and nothing really recognizable in the KFC branding. Like it fades in and looks bland. The taco bell one wasn't even readable and the Burger King one wasnt distinguishable...definitely gave me checkers vibes. Idk I really enjoyed some of her rebranding but I feel like she only goes for vintage feels that don't fit modern brands.
i love it when you talk to the person next to you (bf maybe? idk im new) cuz it’s like the opposite of breaking the fourth wall lol anyways i absolutely adore you and your work
I kind of love the taco bell design and it works on the packaging I think. I also love the font you used but I really don't think it's suitable for a logo because it's so hard to read. Also close up it looks like a trippy 60's font which, I love that style but it doesn't fit here and from far away it looks like Chinese lettering or something, especially with the yellow and red background. I'm so torn on the design because i really wanna love it :D Oh man, but great video anyways! thank youuu
This has been by far my favorite video from you. I love fast food, and these logos needed a change. Love the new KFC logo you made, and they should honestly use that.
That Burger King design is ADORABLE. Honestly that’d be an incredible move if they went more vintage. I think they could totally play with that and make it their own away from McDonalds
I agree, I think the Burger King, taco bell, and KFC is "stuck in the 50's" feel. I personally don't think the vintage feel with hip and modern franchises fit their feel and style.
But that Burger King illustration actually is very nice and shows great talent. Good illustrating skills tho, but the lack of knowledge in logo design is noticable. Its more about geometry, proportions, memorability, usability than choosing messy free font from google and adding your children's book illustration with it.
Damn. At least offer constructive criticism of you're going to comment. I'm also going to assume that your designs are garbage and you're just projecting here.
Agree completely. It needs to be completely recognizable across every media (print, screen, etc.). Recognizable at any size from 1/2 in wide to 50ft wide on a billboard. Recognizable in any color or black and white. These logos just don’t meet those standards needed for an international brand.
i love how you as a designer can envision what things would look like mocked up. when i look at most of your logos while you're making them, i'm like "nah" but then you mock it up and it looks so good!! i really liked all of these.
I always feel like these videos are Bob Ross reminiscent in that she does something and I'm like "oh shes completely ruined it" and then she works her design magic and suddenly it all makes sense
You have SUCH a Danish vibe! I don't mean only your physical beauty (which looks extremely danish!), the way you speak and what you say (your activism in certain topics) but somehow also your sense of style, taste in clothes, accessories and definitely in design! Do you have any danish roots by any chance? (and I don't mean the commonly known simple, white Scandinavian minimalist vibe, this feels pure danish on so many levels !!)
not gonna happen. These are just not good. I am not being mean either, it's just being real. She is a Graphic Designer so she surely has a thick skin and takes constructive criticism well. You have to have these traits if you want to be in this field. It's what makes you better. Maybe it's because I am watching these videos after watching Brandon Shepherd videos but I just am not into this style of design. Brandon is ELITE in his re-designs
