Redesigning The Worst Olympic Logos! 

Hey Champos! Here’s a few notes I cut out of the video cause I don’t like to talk too much. 1. Barcelona logo - I changed the Yellow to a more orange, because that particular shape in that color looks a bit like a banana - I recognize that those are the colors of the flag of Catalonia. So In retrospect, I could have just switched which shapes were yellow and which were red, and not had to change any colors : ) 2. Atlanta - I would have liked to keep at least one more color - the blue, the magenta etc, but it feels more powerful without those colors. 3. Paris - I think with the new design we get the idea of the flame, and also have the hair in one shape - we actually don’t lose any “creative” elements and we can reduce the brain-workout people have to do to understand the icon. Also, we strengthen the idea of Marianne by bringing the idea to full fruition, which in my opinion, brings back the Grandeur to the games. Finally I would have liked to do a subtle indication of a head piece which might have been worn by a woman in the 1920’s to further integrate the icon with the Art Deco inspired Typography. 4. Los Angeles - This one was tricky to make simple enough while still capturing the same level of movement from the first design. 5. London - I think it was simplified which moves it away from having some of the negative connotation that is attached it, which is an improvement - but I think the entire idea would have to change to make something really cool and lovable - something that shouts out to the games and the history of the city or the country. Thanks for being here awesome possums, make sure to keep moving forward on your projects! Catch you tomorrow : )

London: 2102

if london (somehow) host an olympic s event in 2102 i’m blaming zimri

I'm shocked there was no font change on the 92 logo.

In Atlanta '96, you forgot that the uppermost star represents perfection. That's why it's in the center and in the right orientation.

Here's my thing about the older logos: by today's standards they're certainly bad, but they represent ideas in design from the time they come from. The LA logo is SO 80s, Barcelona and Atlanta are super 90s. They don't work now but I bet they worked well then

I was hating the Paris design as you drew it, but my jaw literally dropped when you revealed it.

The Paris redesign was alright , but I prefer what they already had honestly . It does a good job of working with negative and positive space while showing the woman and the torch. The redesign is just too detailed and when it shrinks down the detail will be lost. This is a big reason logos have become way more simplified .

When he started the paris redesign: dude wtf you ruined it When he finished: IT'S LITERALLY PERFECT

6:31 Zimri bro what the hell are you doing 6:40 HOLY SHIT THAT'S SO COOL

3:37 Completely DISAGREE. The rings' original placement was to look like the design at the top of a Corinthian or Ionic column. And the 100 looks like the ribbing down the column shaft.

The Atlanta logo is trying to represent a doric column style from ancient Greek! Without the Olympic logo there it lost its meaning. The rest is horrible but that's why the did the column part like in that manner.

2012 logo was a laughing stock when it was unveiled, I grew to appreciate it as time went on and in hindsight I think it was genius - totally summed up the energy and vibrancy of the games and had a real 'punk' attitude. Everyone though our olympics would be crap but it ended up being one of the best in recent memory. The opening ceremony was one of the best live spectacles I've ever seen on TV

Damn I got the chills with the redesign of the Paris one

That Paris one was amazing!

Only true design champos carry backpacks while improving Olympic logos

The Paris one, at one stage, looked like "Basket Case" in drag lol what a giggle love all your adventures have a great 2022.

I guess I would have changed Barcelonas font

I held the actual Olympic torch of Tokyo 2020!

Paris 2024 logo, represent the Marianne, the Flame and the Gold medal

The whole Los Angeles lines idea should have been scrapped.

omg your version of the London logo is PERFECT

2:42 I guess there are 5 stars because of the 5 rings in the logo

9:49 MIND BLOWING I didnt notice that it was 2012. I just thought it was some random shapes.

Literally any change to the London 2012 logo is infinitely better than the original. Also, your Paris 2024 logo redesign is fantastic!

Love your concept of the Atlanta one, but prefer with the rings in the column :)

"I don't know why they made it texturized" A designer that has never heard about Miró

When you were making the Paris one I was so disappointed in the begging and couldn’t stop laughing but I actually loved the end result!

petition to make his paris 2024 logo change the official one

kinda destroyed the Atlanta 96 logo IMO. Dislike how u got rid of the "torchy" thing

Hmm, I have to say that I think having a yellow in the barcelona logo worked quite well. Making it orange removes some contrast with the red I feel.

The original colors of the Barcelona one are to reflect the Spanish flag I think. I've learned so much in just 3 of your videos. Thanks

This shows how design is about more than just visuals and that design should be backed up with research too.

Thank you! I was one of the people in your last video requesting a logo redesign, so thanks! I know you were pressed for time, but I would have loved to see you do a more creative take on each one. For example, what sucks about the original London logo is that it has nothing to do with London. It's almost insulting that for a city so rich in culture and iconography, that the logo is literally just the year of the olympics. I wish you had taken something iconic from London (even at the risk of being cliché) and made an entirely new logo rather than sticking to the original idea of writing 2012. But overall I still really enjoyed your redesigns and thankful you listen to your fans. :)

the atlanta star was meant to be at the center as a symbol of perfection lmao

LA: one blue star with red lines.

No improvements, except the first step of taking away the green background for Atlanta.

So you removed the green background in Atlanta's logo. Well there you have just one of the variants of the official logo! The Atlanta 1996 Olympic logo was flexible in it's design so that it didn't require the green background on certain applications. In addition to this, it can be displayed in simple black and white or that gold tone colour they chose. It was one of the few aspects of their Olympics they managed to get right.

When you get the woman picture of the Paris logo, it really hits hard

Oh wow the Paris one really improved!! That's genius!!

London 2012 looks amazing before and after!!!

Next video: Zimri designs a logo for the 2102 Olympics hosted by the moon.

I think you made the Montreal one worse. All you has to do was take away the green and give the flame the orange color. After that, you basically undid the pillar for no reason which made it lose it's charm. Paris and L.A. too. You took away the Gold Medal color, Art Deco inspiration and the use of negative space from the former to make a generic fire woman drawing with no cultural significance. And you just decided the U.S. should just be Red and Blue without the white star. I mean, obviously, we shouldn't judge you by the same standard as Olympic tier graphic designers. But you kinda put yourself in that position by assuming you could do better.

The redesigned Paris 2024 logo looks so cool. The ear actually looks like the eye and eyebrow of an upside down face so it looks like the logo has two faces. I don’t know if that was on purpose but I love it!

Oh my god, please make a Skillshare course!!

That Paris redesign was stunning

Your Paris 2024 redesign is brilliant.

before messing up with the logos, I would recommend you to read their rationals. There's an important reason that the golden star is placed that way and it is "golden"!!

The London 2012 logo is in the shape of the UK. That’s why it’s not all on the same level. But I do prefer yours

Great job on the Paris one! Also, lol the LA ones look like the Olympics are being hosted in the basement of an 80s tech startup's office building (though yours does a lot less than the original but still has a tiny bit of that feel).

I agree that the Paris one looks off. It's supposed to represent 3 things : - The olympic flame, obviously - Marianne, female symbol of liberty and democracy - An olympic medal (hence the round shape and the golden color) I guess they messed up trying to mix so many symbols into one logo. Yours doesn't incorporate the medal part, and I think it's one of the many directions we could take from the original by trying to simplify it. Good job Zimri !

That Paris one blew my mind. Great work!

The Olympic rings act as the capitol of the column in the Atlanta logo. They need to be up top for it to make sense architecturally. The original Paris logo was so elegant. :(

Lol, i never knew the london logo was a 2012. I always thougt it‘s an athlete right before a 100m run. The 12 are the legs, the 2 the arm and the 0 the head. Please tell me I‘m not alone

Not gonna lie, but the Paris logo got like 100x better

Last video I was totally cinic regarding the Paris logo, but only seeing todays video that I understood the logo's message was for the circle to be the head. Anyway, your redesign looks really empowering for women. Reminds me of X-Men'x Phoenix.

I think the Paris logo was not just randomly incorporating a woman, but rather making a reference to the Bob hairstyle, one of France’s most iconic fashion contributions. That logo is perfection.

I was 6 in 1996 and I distinctly remember being allowed to stay up to watch swimming and gymnastics. I can't decide what I liked more back in the day.

I laughed when he jumped to the southern accent when talking to Georgia about his changes 😜 I loved gymnastics in ATL, it was the first Olympics I remember watching.

We had a discussion about the London 2012 logo in one of my classes and the tutor made quite an interesting point where he said the design seems to also be inspired by the album covers of the S*x Pistols, they are incredibly iconic to the UK and formed in London in 1975. Apparently they were even invited to perform at the opening ceremony of the 2012 games but declined the offer. I just find this quite interesting when I look at the logo now but they really could have made it better while incorporating a slight nod to the band. I always thought the shapes were just abstracts of various parts of the UK, I genuinely never saw the 2012 until you pointed it out 😂😂

i love it that you explain why you're changing things this or that way (like the hierarchy and so) that's v important for us mere design studants lol but seriously keep doing it. also great work with the paris logo!!

Rate winter olympics logos next

Deborah Sussman designed the 1984 Los Angeles logo and was a pioneer in the field. Granted, at the time the logo worked better than it would today. To watch you yank it apart was unsettling at first, but I give you credit for trying to improve it. Would you consider giving credit and saying a brief word or two about the original designer when you do these redesign videos? I love it that you do these, I just think the young talented designers and curious folks watching could benefit from some context.

The changes to the atlanta logo were so good but it looked better with the rings in the handle

2012 logo is meant to be a someone holding a torch

Your hat and backpack makes me feel anxious because it's like you're ready to leave at a moment's notice lol

The column with the rings was perfect.

"It's not bad I just need a little... shaping, to the redesign"😂😂😂

you really made the Paris 2024 logo better. it's what it should be. Looks much more stronger and powerful.

Redesigned Paris looks like a logo of the rival salon of the original

To help you understand, the 2012 logo is inspired by 80s pop culture in the UK which was energetic, bright and youthful which is also the case with the Olympics, and considering the slogan was to “Inspire a Generation”, it makes sense, the IOC should have a better explanation

Damn! You actualledy nailed that paris 2024 logo Zimri!!!?

Not gonna lie, your Paris 2024 redesign is... fire... pun intended

WOW I was thinking yesterday like wow I miss ZIMRI I need some wholesome design content to soothe my brain AND TODAY I GO TO RU-vid N THERES TWO NEW VIDEOS !!! godBLESS

I’m just guessing but, I think that colours in Barcelona ‘92 are attached to the coastline of Barcelona, and that’s why the arms-line was made yellow and not orange It’s just a theory, idk :-)

With the Los Angeles one maybe you could just keep one star but make the stripes one level behind it red? So you still get the red blue combo but a lot simpler! I love your redesigns though there's something soo satisfying about it and I love love the Paris one!!

Great work, Zimri! 😀😀

How do you have editing capabilities Of the logos?

ahh for the atlanta logo having the 5 flames makes sense since there's 5 rings in the logo of the Olympics. what you could have done is color the flames with the colors of the original olympic logo, and maybe change the size a bit. other than that yours looks nice

The name Aaron Draploff has gotten the "Clap on, clap off" song stuck in my head

Is it just me or the original London 2012 logo is an athlete in lane waiting for the gunshot to start running?

With Paris 2024 I was the whole time wondering why the Olympic Flame has a kissy mouth😂 thank you for clearing that up

This message is from the future...I'm soo glad you're getting back to (or at least have plans to) doing more of these type of design videos. You made my day with these things! 😂 However I DO love seeing the progress on that TAY-HASS house lol (You just can't go 7 months between videos haha) Looking forward to more of your stuff! Also, if I lived near you, we would definitely mix it up on the indoor court. ok peace!

Great vid Zim

Never noticed that Zimiri has Heterochromia, so cool

the original london 2012 is horrendous imo even separating like you did looks way better

The Atlanta logo without the teal background was perfect. You could have stopped there

Damn that Paris olympic redesign are lit!

the Paris redesign looks like it belongs on a shampoo bottle

i also think just making the lip red on the paris one would’ve helped it a lot

Oh my word you NAILED the Paris logo. Soooo much better my man! Amazing job.

You totally missed the fact the the LA 1986 one, the stars formed an “A’ shape with wings. Which is TOTALLY L.A.! It’s fucking awesome. And you didn’t see it and then destroyed it.

Roller Hockey was in the Barca Olympics, automatically making it the best Olympics ever

Zimri, if you jumped off a cliff into an underwater civilization of capybara, I would jump too

You're such a clever cookie, Zim

sick yo, love your vids!

Didn't watch yet but just seen the title and as a french person I was thinking "PLEASE put Paris 2024 in this list" That's all now I will watch. Edit: The problem with the logo in France is that it really reminds the extreme right party which the logo design is a flame, kind of similar. Also you did great with the Marianne making her look more mature and not too girly and anachronic with those small lipsticked lips looking like a cheap hairdresser logo. The idea of a gold medal was too much, (gold medal + marianne + flame were too much signs for one logo indeed..) You could have inverted the whole face/flame so she would kind of look to the future : )

I laughed so hard when this guy draw a lady.

In my opinion, the only redesign that’s decent is for Barcelona ‘92. You clearly didn’t show understanding for what the logo’s meant and still mean. I’m fine with people making logos clearer to identify, but to simplify a logo to the point of removing what made them thought-provoking is not good for graphic design.

Zimri is out here on a mission