love your videos, but rolex seriously piss me off! i gave up on them (waste of time) years ago!! So many brands of equal quality who treat prospective customers so much better!
Exactly, I hate it but I still buy and own a Rolex because I think it’s genius. The way they can control and manipulate supply and demand makes their watches much more desirable. After all, it’s a luxury product and true luxury need to be exclusive.
Because we let them bully us with our money, they are smart, they make you feel special whilst in the process bullying you with your hard earned money, stuff them!!!
I regularly travel to Zürich every 2/3 months and have done so for in excess of 25 years. I have regularly called into the Bucherer stores that you visited and they say that only local residents can purchase Rolex pieces, going so far as the request proof of residency etc. Incidentially, just across on the other side of the street from the first Bucherer Rolex store, Tudor have opened a new boutique and virtually all timepieces are available. It is amazing how in the second Bucherer store you were in have no issue selling pre-owned pieces, with a hefty premium. Further up on that street you have IWC, Omega amongst others and most pieces are available to purchase.
I'm actually rather surprised Rolex is still acting this way, it isn't 2022 anymore. Rolex just isn't in the demand it was a few years ago. The secondary market has taken a significant beating.
rolex is still selling all the watches they make, over 1.2 million per year. the only thing that has changed in the last year or so is how much people will pay over msrp on the gray market. Which is a good thing.
@@derosa1989 I checked with the local Rolex AD for the GMT Steel, seems like they don't want to sell and don't take future orders. salesperson in another AD told me you gotta build a relationship, how can i build one if i cant get the watch i want. he answered by purchasing these watches, points at nobody wants dusty setting watches and maybe you'll get the watch you want. bad business practice Afterall.
Rolex ADs here in Zurich prioritize locals. Their first question when you get in the store is if you live in Switzerland. There is nothing you will not find in Dubai actually. Beyer museum is awesome and I would recommend to visit Schaffhausen and the IWC museum. Try reaching out to Moser to see if you can visit their Museum too. There’s an AP house in Zurich in case you can get an appointment, I had a great experience there. Enjoy
It sounds like Rolex is telling all the ADs and Boutiques to sell to local residents only. I suspect a local would have an easier time getting the Rolex of their choice. Your Panerai looks great with a suit. Smart choice to take as an only watch on your trip. Just tidy up the fit slightly: shorten the white shirt sleeves (or just move the buttons to make the cuffs tighter) [only 1/4 inch of shirt sleeve should show], take in the jacket waist slightly, and add a white pocket square! BTW, Zurich does not seem too expensive for hotel and food. NYC can be very expensive.
Awesome video! One of the best. Living vicariously through and great shout out to SC whom I also follow. I was able to get a 2tone Datejust for my dad at Bucherer 2 years ago as a walk-in. Times change. Being offered a rose gold GMT is still amazing!
Switzerland is a terrible place to buy a watch. High prices and very low VAT refund rate. Better off to cross the border to Germany to buy it. The prices are better and you get a 19% VAT refund.
@@MamboLui from an AD, probably the same. But if you buy from a secondary or grey market dealer, you'll save that 19% compared to buying the same watch in the U.S.
I managed to get one through a fren who is a regular customer. My fren told m to wait outside the shop while he goes in to get it. Is this approach right or wrong???
I was in Zurich a couple of months ago. My cousins live there, so they indulged me in my search for a MoonSwatch! I also window shopped at Bucherer and Omega but this wasn’t the focus of my mission. The Swatch store was very cool and they blankly told me which ones they had. They also showed the Blancpain Fifty Fathoms collab, which I really liked as well, actually. I got a lovely Pluto MoonSwatch and went home with my cousins, happy about a fun day in Zurich.
5:20 I got that exact watch for my mother at an AD in Dubai, the wait time was 2 months, so I am sure if you put down your name you can get it fairly quickly.
Great vid! My wife and I will be in Zurich next month for our anniversary. Unfortunate to see that the Rolex ADs are closed for tourist business. Oh well, will try it out, hoping for better luck.
AP at 21:27. You will need an appointment and you had better be wearing an AP watch. For the newish collectors boutiques will offer you a limited set of watches. Buy the less desired model. You get on a list for AP boutiques and eventually will get the call you're waiting for. That hard to find model will be yours if patient. They are closing AD stores so soon you'll be out of luck going that route.
İ dont have much of a collection. Just a gmt master 2 "batman" passed down from my father. But rolex employees seriously make me want to sell the watch. İ put my name for a watch and its almost 3 years now. No calls nothing, when i visited the ad and talk to the same guy. He looks at my face and lies to me saying its only been 1 year. At the same time i know they sell to flippers and the same guy got laid off because he took money from a customer for a specific model. From the owners of ad's to the workers they are all in it.
Submariner at 20:32. Anything removed from the original Rolex watch may lower the price. Collectors most often want the original parts even if the original color has faded. Having said that, if you are not reselling the watch enjoy your purchase. A watch from 1983 is a different era in Rolex history.
it's very simple. Rolex/Bucherer only wants to supply the local market. You choose a dealer you trust and remain a customer there. If you want a Rolex, you configure it with your salesperson and it is put on the "wish list". This prevents the promotion of the grey market (the watches may only be sold to third parties after the 5-year warranty has expired). yes, there is a black list. I have never waited longer than 6 months for my watches. buy the watches from your hometown. Another reason is that global demand is very high and all countries have to be supplied. A new factory is being built for 8 billion CHF, then there should be no more bottlenecks. 👍🏻
Walked in recently in Panerai Store in Munich. Very cool atmosphere, every watch was available. No bullshitting, no offering other watches I have to buy first in order to put me onto the waiting list which doesn’t exist at panerai. Great experience, great watches. Im not sure whether Rolex can keep up with their strange strategy of doing business. It’s not sustainable. At the end of the day you have to make profit otherwise your dead.
Hi, another great video. I'm hearing that situation in Dubai (malls) is even worse? I've been told they're not taking or putting you on lists anymore. They hardly have anything to sell, and if anything, mostly gold ladies models. Is that true? Thanks in advance!
Habe als neukunde bei Beyer nach ca. 3-4 Monaten Wartezeit eine Rootbeer erhaten. Komme selber auch nicht aus Zürich. Wohne ca. 1 5h entfernt. Top Experience danke @Beyer. Ich trage die Uhr mit freude ;)
Watches are not for sale in order to create more demand so that the sales of the Rolex watches on it's unofficial Rolex stores would go up. It is stichting one end completely so that the other end thrives!! This way Rolex will be able to create the same demand continously throughout with any drops.
I was in that Bucherer store (visiting from the UK) in April & was offered new watches. They were all PM’s though & I dislike full PM watches for various aesthetic reasons, or were on an Oysterflex which I’m also not a fan of.
Could you please share your third party watch maker who did the authentication, I would like to use him to authenticate a watch that I want to purchase ? Thank you
You’ve saved me thousands showing me around thank you. Also, you’ve saved yourself thousands not buying the Frankenstein submariner - unfortunately the original bezel wasn’t attached along with the hands you mentioned.
Because they sell second hand, the new ones, they are afraid you'll flip them right away, they know you bought one earlier for 70K. You have to wait at least 1 year
that 16800 was overpriced by 3-4k usd (which u are effectively paying for the CPO program). plus the hands are service hands (although usually not a big deal, since the dial/case is usually the deal breaker in vintage pieces, dial constitutes majority of the price in vintage pieces anyways) i would still not buy into that, though. lol
We as consumers are putting up with Rolex and the ADs that perpetuate this business model. We are in essence enabling the behavior and business practices. If we stop supporting these ADs, stop purchasing from gray market and consider other brands…we Ada consumers would send a strong message. Just think about it. You are begging and kissing the butts of ADs…pleading with them to let you spend your money.
So funny. I say that all the time about my Panerai Radiomir 01385. The only other watch I have with great lume is my Black Bay Blue 39mm. Omega, Rolex, crap lume.
If the store clerk would welcome me with "No Rolex watches are for sale and you can't order any either" I'd reply with "Thats ok, one can buy all of these watches easily today with no wait directly"
It’s my guess at this point, you’re probably shooting off your own feet. Walking into multiple Rolex AD’s with cameras rolling, inquiring over and over in each store if you can buy a watch, then posting all these efforts; you’re throwing red flags, IMO. Maybe time for a new approach?
The funniest thing about Rolex AD's are that their base salary is allegedly around $50k +commission (in the US). So maybe $120k/yr? School principals make more.
“The lady was really nice to me”. Yeah sure. Absolutely ridiculous. I would have walked right out after that disgraceful treatment. They know you spend. It’s clear they enjoy playing games. Sad. But I loved the video and the travel vlog style Niko! ✌🏻 by the way..that clock museum was fascinating
Amazes me how they tell you we don't have any models available at retail price and then try shoving an older model down your throat via CPO program. What a joke
Omega makes better movements in any case. I have bought Rolex in the past, but generally boycott them for their silly games of restricting the market artificially.
