I didn't like the themes of ANY of these adverts. Here's what I think they ought to have done instead: Played a slow rendition of Ralph Vaughan Williams' Greensleeves, focusing the attention on a pond with water lilies, which open up to reveal the birth of a new Rover 75. It could even be a painting of a pond, but has that lovely harp and violin combination playing to accompany its presentation [to the viewer] instead. The 75(s) could "dance" on the waters of the pond, which could line up several lily pads to which the car could drive along, and eventually leave the pond and become a "land" creature instead. The car could drive out of the picture, just leaving the water lilies shown ready to bloom and produce more 75s. During the car's performance on the lake, that would be the time to show it's beautiful interior, handsome appearance, and agile dynamics. The themes of these presented adverts NEVER ONCE appealed to me - it's as though a marketing team were trying to be deliberately brash and tacky to make the car "appealing" to younger buyers. The "Who Wants To Be A Millionaire" advert was especially elaborate in this regard... It was downplaying the car's elegance and status of what its appearance suggested - wealth, sophistication - everything to just annoy the watching viewer who had no idea how to take what they've been shown. It should've presented dignified gentlemen, who wanted to offer a lady safe, elegant transport away from - say - an upsetting encounter. Here's how I'd present the car to a "younger" customer: By showcasing it's strength, vitality, "conscientiousness" towards its young owner... Offering a tangible asset that is as of a loyal, warm butler - one that will simply be there to use when - say - you've had a relationship break up, or when you've got to get somewhere to meet someone but "things have been difficult" at home, for example... Really was no sense in doing something to denigrate the car to begin with.
