Seth Godin: Quieting the Lizard Brain 

I can't thank enough .. The internet has given so much value in everybody's life.. waking up and watching seth godin's video is life changing .. Thank you so much #Seth #Godin for the wonderful message..!!

14:00 Key - getting your lizard brain to shut up long enough to overcome resistance. 15:15 The hardest part is getting started. 15:55 Make a rule - if you start something, then you finish it. This implies that you have to be extremely selective about what to start. Have all possible arguments with the lizard brain in the beginning. But once you start, no arguments at all. Only doing. My Learning from 15:55 You do the thinking in between iterations(after they are over), not during them. Execute ruthlessly after starting. Iteration->Reflect->Iteration->Reflect->Iteration->Reflect Set up OKR system to measure progress

Thank you. Seth Godin is a Guru.

He's brilliant, present and humble. What a gift. Thanks for posting.

Everyone is creative.... you need to ship. Excellent advice.

I've received a better education on RU-vid than I ever did in School.

Basically know when to do something and when not to do something, because when u choose to do something, attack all the way to victory

I think this video will help me further in life than anything I will ever learn in school. Thank you Seth

I'm going to finish it! Thanks Seth pour cette conférence inspirante!

thank you Sir Godin !!!!

I cried. Thank you for this.

the book is: "Software Project Survival Guide" by Steve McConnell

Absolutely Incredible

Who doesn’t love his soul? He is a Jedi that not only teaches but as I listen to him speak ..he is Still THIRSTY for knowledge.. Learning & Giving.. Thank You Seth & yes I will be sending you an email this afternoon. Love&Light SheriMorgan 💕

I love this - just keep on shipping, start thrashing early, get it done!

Great, compelling video with an insightful message.

This is best video I liked so far regarding how to start a project/study/task or any thing. Where and when to quit. *Watch with caption, if you found accent hard, slow down speed.*

This is one of the best motivational speeches ever. If you like this talk, then watch Mel Robbins's TEDx talk called _"How to stop screwing yourself over."_

Ship on time and on budget. By shipping when it's done or if any one of the prior things run out. Lizard brain will come up with reasons. Therefore take the time initially to think and plan. Once you start, you will SHIP at all costs. Try getting ideas and breaking your idea initially and early on, not near ship date. As long as you ship/finish things you are making progress.

Wow, this is a nice kick in the rear to finish!!

THANK YOU THANK YOU THANK YOU! You have changed everything in the way I hear the lizard brain now. THANK YOU!

Brilliant‼ You just can't watch this once.🔥🔥🔥

"The genius part is getting the lizard brain to shut up long enough to overcome the resistance." Yaaz. Oh yes.

Thank you !

Great lecture, and we love his closing line

Thank you for sharing. Your video is informative and inspiring!

Great job Seth

We are created to do the work, created for connection and love, full of creativity ourselves. Our brains develop, not just in-utero, but throughout childhood and adolescence. Executive reasoning, the full range of being able to consider far reaching repercussions and consequences, reaches peak performance during our early to mid twenties. If we can guard it and not allow digital dementia to take over, we can ship more and better and change the world for good. Thanks, Seth Godin for shipping and thanks 99u for sharing this video. BTW for me is back to work! :-)

Fantastic!

One interesting thing about pharmacology, Most stimulant medications actually suppress the lymic system, they allow for a much smoother mind. In bi-polar, the limbic system is in overdrive constantly. Causing the high ups and downs associated with it. Where as Anti-Social Personality disorder Aka Psychopath show signs of a damage or poorly working limbic system.

Perspective (knowledge / enlightenment) -> Perception (Ability to understand) --> Practice ==> Progress Fearfulness --> Emotionally embracing fear (Unlike, machine or just do it) --> Moving forward with fear (resistance) on your side --> \ Learning deeply in a way that makes you feel extremely insecure --> Practice --> Developing Competence --> Leading to Confidence --> Desired Results

Brilliant

The customer could not give a shit whether it's a 2 or 4% shade of something. All that nit picky stuff at the end ruins the fun, blows costs out and wastes time. Agreed 100%.

when it's work we try to figure out how to do less, when it's art we try and figure out how to do more

holy shit, now im definitely gonna go do more videos

I ship, first two breaths...all I need, thanks. 😊

Really good

11:00 great stuff

Godin is Golden

Seth Godin sounds like Mark Ruffalo (Actor).

Woah ! This guy is next level. I wonder how the audience felt @17:25 .

Not trying to be a dick, but I giggled a bit when he said Flash :P

Thank You! 🙂 i didnt know i have a lizzard brain! WOW! I now can get started changing my thinking. I have heard " Change Your Thinking"! I didnt know how. I will bipass my lizzard brain that is the cause of over consumption. I get it.

Wow interesting! :)

Digging The balloon metaphor Seth. Talk about simplifying a mega process!

Do all the thrashing at the beginning as it is cheaper than once the product has launched.

Full Send

100% of projects left unfinished fail. The percentage of completed ("shipped") projects that fail is significantly less.

Can you please edit the captions for grammar so that they can be read by Deaf people?

Thank gawd, no background music!!

genius logic

I SHYP

Destiny seems to favor the man with a plan and a fierce determination to realize it. Women as well but “man” flowed better with the rest of the sentence

which of his books is featured here?

The matrix movie happened because of Sopia Stewart. Without her there would not be a Matrix

People don't get what man like Seth is saying!!! Ship......

From 12:00

Would've been awesome if he called this talk "Draining the Lizard".

What is the book he mentions at 6:36? I can't seem to find it

First he says that the *last* part of a project is the highest resistance, using the syringe metaphor. But then he says the *first* part of the project is the hardest, using the balloon metaphor, and it's "all downhill after that". Must be nice to get paid for this.

*The Lizard Brain was in charge of you in High School* GEM

The lizard brain: min 9:11

Here I have explained the entire 18 minute video in two sentences : Start to STOP caring what other people think of you . When you do , judgment of others will lose its power over you and you’ll move into action .. You’re welcome guys .. 😊😊

Alcohol makes the lizard brain more powerful.

would utopia on earth be possible?

Cant find the book at 6:30, anyone has a link?

Pop

Amazing vid. Halfway through, I stopped watching and got back to work.

Shipt

Hmm

As Granny would often say shit or get off the pot

My lizard brain directed me here

Is it me or his voice sounds like John Mulaney's voice?

9:52 Lizard Brain in Chickens.

Had you right up till the "Lizard Brain" stuff. This is not that novel. Just substitute "lizard brain" with "fears". Read Pilgrim's Progress (or even better, the Bible, then the book) and these concepts will jump out to you, with greater clarity and much more relevance to life.

Thrashing and asking people to not make a decision to change during shipping is what will kill the company. The solution is to encourage thrashing and thrash with your customers. Ask me how..

Thrash early 👍

my lizard brain dominates and ruins my life...........................

Serpent lizard king zombies at large!

I enjoyed this talk, but I do not feel like it was a very biological, "non business anecdotal" version of how to discuss the lizard brain. Maybe it should have been called "The Lizard Brain's Effect on Business Decisions".

Always trust a man with a rubber chicken

*Good speaker, without all the tony robbins overpowered energy, lol!!*

Get to the point. My lizard brain is very impatient!

Is anyone else completely confused

people...the 75 percent...will. listsen...to ...to Tony...but if you listen...you can see...watch !

Kehna keya chahty hoo??

How does the lizard brain apply where a 5 year old who hasn't been taught fear who knows and does more than an adult?

Today instead of fixing metrocard machine, I will trash it first!

اbbbbbbbbbbbbbbbbbrilliant

Cherry pick your proofs and sell the idea that anyone can do it. A great lie which he has played to his advantage. But for most people failure is only failure. To sell false hope really can become the misery of thwarted expectation. Good luck suckers. He laughs all the way to the bank while selling you an impossibility. I ain`t laughing.

First of all, Matrix was stolen from a Black Woman. Those brothers are not the brains of the movie.

Bla bla bla bla...just wasted my invaluable time on watching this..

🤮🤮🤮✡🤮🤮

This is all fault, deploringly bad, untenable metaphor. Real artists don't have to "ship," only merchants do. This is why consumerist America is full of pseudo artists to the brim. Everyone has different reasons for going into writing. I don't know why bad writers want to write in the first place. For someone who wants to be a writer, one of the essential step is to discard the teachings of a consumerist guru. In the 19th Century, writers like Dickens or Elliot had relationship with their readers (consumer) because the standard and demand of great writing was high and that pushed the writers' aesthetic quality even further. Now books, if they are still read at all, will need to entertain; and there are no good readers out there anymore. Great writers like Kafka never wanted just to ship. Go read his diaries. His only existence was to be a midwife to a story that could stand the test of time. This kind of consumerist-guru teaching only helps encourage bad writers and dumbs down the remaining pool of readers even more. Literature is dying because the market is inundated by poor writings that exist only to entertain. I hope great writers out there will continue to work on their art. They know who they are; they seem to exist on a different dimensional plane. Most of them don't write in English which has become a language of consumerist literature.

This is old science! It's wrong, and has been disproven.

Brilliant