Setting Up GA4 On Shopify Using Shopify's New Google Analytics Integration 

Loved this video. To the point with no BS. Great work!

Great Video! Seems that everyone's question is about using both GTM version as well as Shopify Integration. Obviously, if both used, you are getting double page view, double events, etc. So one or the other should be used. I also noticed that not ALL EVENTS show up when I follow your method to install GTM. For example - view_item_list|select_item|remove_from_cart|begin_checkout|add_payment_info|add_shipping_info| do not even trigger and it seems they do trigger with Shopify's integration. So the CONS and PROS for using one or the other - or would you help to know why some of the events don't trigger. And the last question would be all the companies that offer more and more custom data to be sent to GA4 by providing containers full of data and code - do you believe they are useful? Is initial set of data that is sent enough?

By far the most amazing videos for setting up Shopify and Analytics. Thank you!!!

The section on removing old code was very helpful. It's a jungle if this is not your main gig... Thanks Benjamin!

excellent, clear succinct video and slow enough to follow and pause in the right places.

Can't wait to try this out. Thanks Benjamin! 🙏

Thank you so much. This was incredibly well done.

Just to confirm, monetisation should start populating in GA4 now without needing to create an ecommerce tag in GTM (like in your "How To Setup GA4 (Google Analytics 4) On Shopify" video)? So glad I did a quick RU-vid check and found this new, elegant way of doing things - thank you again!

I can't thank you enough for your great and clear explanation of this process.

Thank you, Sir! You are so helpful!

Great video Benjamin, thanks for keeping us updated. Just to clarify the issue; by using this method, we can send datalayer information to GA4 automatically, right? Because we had to check the related field to do this in GTM event tag. I understood that Google channel app sends the datalayer information automatically.

Very informative ! i have a question kindly help me to clear. will it track view item, add to basket, initial checkout, purchases without any additional scripts and GTM?

Thanks, Benjamin! Do we still need an unwanted referral in Ga4 data streams with this method?

Hi Ben great video thank you, I was in the process of trying to set up the GTM version with data layers to track traffic and sales from another online tutorial. I was worried that I wasn't setting it up correctly as the tutorial wasn't complete but his seems to be the obvious way to go. Can we remove all Google Analytics tracking from Tag Manager when using the Shopify GA4 Integration? Also does the app also track Universal Analytics? Thanks again!

Hi Ben thanks for this tutorial. When removing GTM tag from the section. Would you also remove window.dataLayer = window.dataLayer || []; from the section?

do we need to delete the unwanted referral link for myshopify in ga4 streams from the previous videos when you showed how to install the tag manager for conversion events ?

Thanks!

If we are going to use built-in GA4 integration and if we will remove all the additional scripts from checkout then how enhance conversion will be getting tracked in google ads?

Thanks for the amazing video, Benjamin! I have a question. So now Shopify's GA integration is available there is no reason to use google tag manager to track events?

thx Benjamin, it is a great vedio! But I have a question, I can successfully see "add to cart" in google tagassistant page, however, where can I check "add to cart" event in GA4?

Hi!, Thanks for the guide but I have a question? I have some scripts added in the additional scripts part but I am not sure why I put it there and I am afraid to remove it. So can I keep it and simultaneously connect shopify with ga4 using Google Sales Channel App? Will there be an issue due to not removing it?

Hi Benjamin, thanks a lot for the great video. Besides the fact that the app is now called Google & RU-vid and the screens are a little different I managed to set up GA4 but while testing via the tag assistant I don't see the the hits for Add Payment Info nor Purchase, the last one I see is Begin Checkout, can the reason be that I have Shopify Payments in test mode?. Thank you, Miguel

Does this steps also collect dynamic purchase value?

I have done as in the video, but am told in the tag assistant that it does not find any tags. Don't know how to proceed from here.

Can you still use enhanced conversions with this set-up?

Perfect😊

I appreciate this. Is Google tag manager installed included this same setup since you deleted it from everywhere?

Hi, great video will this actually make my revenue and purchase data more accurate in Google analytics verse using Google tag manager and creating events?

Can I implement GTM as well? lets say I would like to create and measure some other events?

Question, so if I have connected GA4 using built in integration, I can't have GTM added to my site? I wanted GTM for other tacking purposes, but not sure if will cause an issue having it in 2 locations.

Hi Benjamin, Thank you for helping me transition to this integration. I'm sure the efficiency gains will be huge (: When I use google tag assistant I see all the events like "purchase" fire . However on analytics Monetization reports do not indicate purchase revenue from my test purchases. Any idea why? Do I need to create the events in GA?

Hi, thank you for such an excellent tutorial, we followed the same process but we are seeing more than a 30 to 40 percent difference in revenue on GA4 compared to Shopify revenue. Can you please help us?

Hey Banjamin, this will take us away from GTM, what if we want to use GTM for other integrations for the website.

Can you use both the Google & RU-vid built-in integration and GTM (to use for things like tracking Google Ads Conversions)? If so, would I have to instruct the GA4 config. tag in GTM to NOT send a pageview hit to Analytics?

After connecting Google APP to GA4 property on Shopify , do I have to add google tag manager code on the liquid files?? or not required

So I don't need to use the tag manager whatsoever?

how is it possible to implement the google consent mode to the shopify app ?

Can UA and GA4 run side-by-side on Shopify?

Is this new updated method better than old one? like why is it worth doing? thank you

So I've been through the steps here, and the purchases are coming through into GA4 okay, but for some reason, most of them have the revenue amount set to £0 - so it's not pulling in the sale amount into GA4 for some reason? Can someone help with this. It looks like it's a really common problem as when I Googled it, I saw that loads of people have the same issue. Anyone know how to solve this problem?

If we've applied OneTrust cookie blocking triggers to our GA4 ecommerce event tags in GTM to comply with data privacy laws, if we switch to using the new Shopify GA4 integration to collect these ecommerce events in GA4, how do you recommend re-implementing those cookie blocking triggers based on a user's cookie consent (if it is possible)? Also, what do you mean by we "need to adjust the GA4 configuration tag to not fire page views on the Shopify store" if we continue to use both GTM and the Shopify GA4 integration?

Hey Benjamin, Can you make a video on How to track margin or profit tracking in shopify google ads?

Thanks for keeping us up to date Ben!!Using this new way of connecting to GA4. Are you still able to use Google Tag Manager to track other events?

I'm so confused, you say to delete Tag Manager, then you connect GA4 in Shopify but Tag Manager is not re-connected in the Google Channel. Therefore how is tag assistant working?

Hi Benjamin, I've installed GA4 on a few stores now and it seems all of them are only tracking around 70% of purchases? Have you got any idea why this might be? One installation was through the Google Channel and one was custom, but both have the same issue? Thanks, Rupert

So Monetization data hasn't been pushed to GA4. I contacted Shopify and they just pointed me to Google support. Hmmm, odd as I'm assuming that Shopify built the Google Channels App, not Google. Anyway, I'm planning to revert back to the method described in your video "How To Setup GA4 (Google Analytics 4) On Shopify". But I'm a bit worried that this method may become obsolete. Any advice?

Hi, how to locate GTM at the checkout page for shopify?

Wow! Love how you explained. But I do not see the google channel app in my shopify store. I commented to your other video and you provided me with a link where you told me that google channel app exists in store. Unfortunately it isnt. May be its not here in my location.

Does this add the tracking all the way through the checkout processes? If not, is there a way to add the GTM script so It can be tagged?

Hello. How do i install google ads conversion tracking & google ads enhanced conversion? Plz not tag manager

Hey Benz, we have done the GA4 integration with Shopify process as you guided. But the data is not showing in GA4. What should we do. Need urgent help. reached Google help but could not fix it.

Hello Benjamín, I followed all the steps but my Shopify Analytics does not have the same measurement (about the purchase event) as my GA4 :(. How can I solve this problem?

What do we do about Google Ads conversion tracking? Do we need to do anything if our Google Ads account is linked to GA4? Does the Google Ads tag need to be installed, can this tag be connected to the Analytics tag via GA4?

We cannot use GTM for Shopify at this point, correct? (since there is no way for us to add GTM to the checkout pages, only the order status page)

I'm still not completely sure how GTM aligns with this new approach. If I want to continue to use GTM - because I have bespoke GTM tags of my own - then I should keep the GTM config in my shopify theme, but remove all the conflicting tags? (Such as "view item" or "view item list", "add to cart ") ? Is that right? Thank you for the video btw, very helpful.

Thank you for this tutorial. Anybody else seeing a duplicate 'add_to_cart' event in GA4 Debug Mode?

did i understand right? we dont put google tag manager code in themes.liquid right?

Hey! Thanks for this really helpful video 🙂 Do I need to remove this? Also, I follow your earlier video and setup Tag Manager, do I need to remove what I've done from GTM?

Thanks!