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Split Testing in Google Ads

Aaron Young | Google Ads | Define Digital Academy

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This is the step by step process for how to split test your Responsive Search Ads in Google Ads.
Even though Google's responsive search ads has in-built spilt testing, running manual spilt testing still gives you better & faster results in Google Ads.
👉 Learn how to optimise your Performance Max & Google Shopping campaigns CORRECTLY in 2023 with my FREE Google Ads eCommerce Optimisation Checklist. www.definedigi...
👉 Learn how to optimise your Google Ads Search campaigns CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: www.definedigi...
#googleads #splittesting #digitalmarketing

Опубликовано:

5 сен 2024

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Комментарии : 25

@AaronYoungGoogleAds Год назад

👉 Learn how to optimise your Performance Max & Google Shopping campaigns CORRECTLY in 2023 with my FREE Google Ads eCommerce Optimisation Checklist. www.definedigitalacademy.com/ecommerce-google-ads-optimisation-checklist 👉 Learn how to optimise your Google Ads Search campaigns CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist

@QuickShade Год назад

Your channel has absolutely changed my business/life over the last 6 months. Can’t thank you enough, Aaron.

@itsaithomas 5 месяцев назад

This video DOES NOT show proper statistical A/B testing experiment... this is just one ad with one change compared to an ad with no change... This really is a problem because you can't confirm statistically that the ad is performing better because you are simply running two ads next to each other at the same time. There are a lot of problems with this that go against proper A/B testing, such as taht the participants (or in this case, the audience for the ads) MUST be randomly assigned to either group A or group B which is NOT the case here and this is a violation of A/B testing. For example, if they are not randomly assigned into these two groups, there could be a person seeing one ad then the second ad too (which would not happen in a proper A/B test), and that first ad that they have seen might influence whether they convert on the second ad.

@LukeB5000 18 дней назад

What would be the proper approach/setup in GA?

@mohamedfawzy3085 17 дней назад

Great video thank you. Are you rotating evenly?

@Nick-pu5ib 6 месяцев назад

what are your thoughts on using the experiments feature to run split tests?

@tvaldez108 3 месяца назад

Hmmm, I wonder what would be the timeframe and process to split test 2 different versions of a lander?😊

@SamiG-el5qx 2 месяца назад

when I start my campaigns, should I start split testing striaght away?

@hiimrebel1481 6 месяцев назад

Im sorry i didnt understood. How is the split testing defined? You Copy-paste the best performing ad-group and then just change a single thing in the Title/description? And if so, do you paste the copied ad group in the same campaign? And should it be a new campagin or a campaign that ran an certain amount of time? and how much time before we start doing the split testing? i think i saw in another of your videos like 30 days? Im sorry for the big text, im a begginer and i want to learn.

@itsaithomas 5 месяцев назад

@hiimrebel1481 Your confusion is right - this video DOES NOT show proper statistical A/B testing experiment... this is just one ad with one change compared to an ad with no change... This really is a problem because you can't confirm statistically that the ad is performing better because you are simply running two ads next to each other at the same time. There are a lot of problems with this that go against proper A/B testing, such as taht the participants (or in this case, the audience for the ads) MUST be randomly assigned to either group A or group B which is NOT the case here and this is a violation of A/B testing. For example, if they are not randomly assigned into these two groups, there could be a person seeing one ad then the second ad too (which would not happen in a proper A/B test), and that first ad that they have seen might influence whether they convert on the second ad.

@deanryanmartin 6 месяцев назад

Hey Aaron, there is one thing I am confused about split testing. Does it have a more expensive bidding budget? or while you run the duplicate variation for four weeks, you pause the original campaign for four weeks too in order to save money?

@armin4432 Год назад

Would you recommend doing this kind of split test on high-spending RU-vid campaigns?

@SamiG-el5qx 4 месяца назад

Where do you do split tests? Should the split test be identical (Except the 1 change) to the main ad if I have 3 ads in my account? Can I run only 2 ads in my account and still run split tests?

@advertsman Год назад

Thanks!

@d_hlvtsk Год назад

Is split testing of search advertising carried out through the "Experiments" tab or by another method?

@SamiG-el5qx 4 месяца назад

I was wondering that too, I don't know if you make a ad group only for split test or something else?

@prowellmanfitness201 5 месяцев назад

He says free, but is it really free? Either way thanks for the help Aaron.

@SirPhilby101 Год назад

This is what i need

@joebuchanan8141 2 месяца назад

Im finding split testing ads doesn't work because google just puts most of the budget into the already performing ad? Every time i make a new split test ad it gets a tiny amount of impressions compared to the original. Is this because of a setting ive used?