Job's comments at the beginning of the talk, about the difficulty of cutting through the clutter, grabbing people's attention, etc are even more relevant today.
apply this to your own life. "To me, marketing is about values. This is a very complicated world, it's a very noisy world. And we're not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us."
Love this guy he is soo awesome these few words are soo great i already feel ambitious for my life after listening to him keep those gem videos coming i will watch all of em
Steve's a genius not because of the iPhone, or iPad. But because he started a company from scratch, and knew what direction to take since then making his company which started in a garaje to the most valuable company in the world. It's amazing how much he knows, just watch his countless speeches on how much he knows about business, people, technology, and how they couple together. All of this, without a college degree or business background before Apple. It's amazing.
You will always be my inspiration But, can you please come back to life and replace my apple flat screen that no longer works? God be with you Mr. Jobs
I think Mr Jobs pitch is honest. I recall the first time a computer was good enough to allow me to concentrate on my creative work in 2006 -it was a power mac g4 .Now we are editing a film with all mac pro lap top . Way to go Steve !!!! Regards Bruce R Morgan
"It's not about talking about how Mac is better than Windows" 15 years later he releases a huge ad campaign starring Justin Long based on exactly that.
steve you did change the world to the better, a lot of companies has been inspired by you and by apple ( they don't admit it though ) but without you steve the world would've been a totally different place. RIP Steve Jobs.
He's right about the milk thing by the way! Apart from calcium, milk's full of fatty horribleness that you can live without, just like most dairy products. (If you can stomach the unsweetened stuff, go soya. I'm sure Steve does.)
@thebbeenn Actually, this commercial did a great deal of good. Jobs had been gone from Apple for 12 years. The company was close to bankruptcy. At the time, Apple had just purchased one of Jobs' companies, Next, to form the basis of a modern operating system for the Mac. Job became an Apple board member at that time, but that was his only tie to Apple. The ad signaled the start of the turnaround. Beginning with the iMac the following year, Apple slowly became profitable again.
The fact that SJ is lookin like he hasn't shaved in weeks, wearing shorts and a pair of Chaco's while talking in front of (what appears to be) a bunch of employees is so awesome! haha
Steven Paul Jobs (San Francisco, 24 de febrero de 1955-Palo Alto, 05 de octubre de 2011) fue un empresario, diseñador industrial, magnate empresarial, propietario de medios e inversor estadounidense. Fue cofundador y presidente ejecutivo de Apple y máximo accionista individual de The Walt Disney Company. 69 AÑOS 56 AÑOS 13 AÑOS 🖥️🖥️🖥️🖥️🖥️🖥️🖥️🖥️🖥️🖥️🪑🪑🪑🪑🪑🪑🪑🪑🪑🪑💼💼💼💼💼💼💼💼💼💼💰💰💰💰💰💰💰💰💰💰
I hated the computers that were donated to the schools. We had to use them, and wait hours in labs after school to do our homework on them. Go to buy one, at the bookstore, and I was looking at three grand of more for a Mac.
The death of Steve Jobs is a blow to the tech industry. In many ways, the loss of this national treasure is a loss to us all. God bless your soul, Steve.
@megamarsvin I don't understand the notion that you have to invent every aspect of a product for it to be considered original. The very first MP3 player was original. But it used off-the-shelf parts. They didn't completely invent a storage system, or a display system, or an audio system. That's not original. What does it matter if he refines things? If his refinements cause them to change they way people do things, isn't that what's important? His 'refinements' caused the download revolution.
@iamjonvlog there is some debate to suggest Cows milk is not good for humans in the way that its processed today. its more to do with the processing. Look into Cows milk vs Goats milk
@bboybram you're failing to understand that Jobs *is* the reason those people were hired, he started the company and it's his vision that leads all of those other people to do great things...so YES, Jobs is a genius. If it were so simple as you suggest, other companies & other people would do the same thing. Apple is Apple because of Jobs, not anyone else...it all starts with him.
@megamarsvin I have to disagree with your statement that Steve Jobs has never had an original thought about technology. If anything, he has had most of the original thoughts. Most CEOs see a new product with fancy new technology and approve it, strictly because it's new. Jobs says no to most things, which takes vision. He has actually been credited with co-creating many products, like the iPhone, iDVD, and especially the iPad. No one has a clearer vision of the future of technology than Jobs.
@mickeynightkitchen If anything Apple is just okay at weaving stories around its products. What Jobs did was something very few brands are capable of... he lead us. And you can't do that with trickery, not sustainably anyway. IOW, in order to connect with your audience at an emotional level, you have to have every bit of that emotion inside of you. No question that that's where the truth of this ad, the heart of the Apple brand and Jobs' conviction came from.
Its a shame that the market changed from these "tools" people use to perhaps "change" the world into just these RU-vids and Facebooks, and use them to Tweet. This ad campaign would not work today. What a nose dive.
@Jonmad17 so his wife did something, he said something about donating organs, and he did something with bono's RED thing what does this have to do with him donating money?
@zabrak999 First, time is money when youre Steve Jobs. A billionaire using his or her influence to rally support can be just as helpful as him or her donating a couple of million dollars, especially when that person is as influential as Jobs. Second, donations often arent made public unless the person giving the money wants it to be. Steve Jobs isn't concerned with appearing on Oprah to announce how much hes going to give. Chances are he donated, but we will never know for sure how much.
@demovidtest You dont get it, dude. The fact is Apple changes the game all the time, push competition to a higher level. A few other companies do it as well, and Apple is one of them.
Not to mention, five grand for a lousy lazer printer. Had to put up with the sanctimonious pricks at the lab, in the library, who sat around, playing with the balls in the mouse, after classes were out. Waiting for a chance to use one of those bummer Macs, because the professor would not take my perfectly typewritten paperwork, I did at home....
@Gregz0r1 That's my point... I disagree with that. I think he used to be amazing. I think his writing is clever, like when he released the iPhone. It was a very ingenious way to reveal it "A phone. A new iPod. An internet communications device. Aphone, a new i pod, an internet communications device... Are you getting it?". But his delivery, even then, was kinda off. And it's just gone downhill since then, imo.
@zabrak999 His wife spent much of the last decade involved in multiple charities, he also spoke in favor of organ donation, and he participated in the RED campaign with Apple. Saying he never donated a nickel is a flatout lie.
@megamarsvin And now the company has a stock price and annual profit most tech outfits can only dream of. I guess Steve Jobs has nothing to do with that.
The only thing Steve Jobs knew about was clever marketing. He knew nothing about technology and next to nothing about quality. The only people who new about that were his employees. I'm not saying that's bad, I'm just sayin.
@bboybram LOL...history, economics, the stock market, consumers and the electronics industry which has copied almost everything Apple has ever made would disagree with you.
I hated him way back then in the eighties for that.... People were ripping the things out of the labs, off the security cable, and running. Pretty pathetic! That was their marketing plan? Donate these things to the schools, and artificially raise the price? Wow! I never owned any Apple products, all these years. I used IBM clone computers in the eighties, and later on, built my own custom computers. So, hope you enjoy Hell, Steve Jobs. Cause, I would send you there, if it was up to me!
@alby348 "here's to the crazy ones, the misfits, the round pegs in the square holes" etc.; all his talk about people thinking differently changing the world. watch the 1984 apple advertisement. now compare all that to apple's current attitude of control and censorship. i don't like a company telling me what i can and can't do with their product once i've bought it. that's why there's such a huge jailbreak community. it's not apple's place to dictate my choices/morals.
@p3ngwin -- you have zero clue. The products are "designed" by Apple, where they are "made" is irrelevant. It's like saying, if Harry Potter books are printed in China, rather than the UK, they are somehow different, and Asians should lay claim to them.
@comlax22 Again your talking about the whole company Apple and the team behind it. But lets just pick out steve jobs and see what he does every single day... And you'll see that he isn't a genius because there are a lot of other people say and do the same as him. -Michelangelo If you knew how hard i worked at me mastery you wouldn't be impressed at all
@megamarsvin Partly responsible? Partly? Really? I think the world is well aware of what was going on with Apple Computers before Steve came back on board. I think we all know that they wouldn't even be in business today were it not for Steve. He has never had an original thought about technology? I think you have ventured into total hyperbole, and are thereby indicating that will be no rationalizing with you so, I will cease trying.
lets be honest hes not a genius PERIOD just because hes talking in behave of apple... but there are thousands of other people like him saying and doing the same thing everyday.
