I'm assuming they did it for the sake of consistency and visual appearance. It's not hard to cook pancakes, but making them on the consistency and visual level as a fast food chain (which has spent a lot of money into that aspect of the food) is a bit harder. Also the "we don't know how to cook" seemed like sarcasm to me, they're smart enough to know how to cook basic foods.
I've been producing commercials for many years and this was fun to watch. When shooting beer, they actually use flat beer, we have buckets and buckets set out for 24 hours before the shoot. You only want to see the head on the hero end shot. :) When doing coffee, you also want to hit it with a little steam and here is a fun fact, when shooting melted cheese, they use small paint brushes to swipe over the cheese with listerine to make it glisten.
@@WatchThatFirstStep so glad I could help! Make sure you use it for the end result or in use type shots, not the pour shots. For example if you have cheese drizzled over something, going over the drizzles will make them shine. 👍🏼
Hey Angela. If you see this reply, is the motor oil thing real? They said it looked less appealing, but to me the motor oil had a really nice glow to it. A heavier oil would probably be perfect. Or honey with a little food coloring.
They are photo nerds. Not engine nerds lol. Anyway any car owner who cares about his car would know how oil differs lol. The should have gotten a 10-something and put it in the fridge
I’ve worked in food advertising for a few years now, and you guys nailed it. The number one thing is not just making it look good, but making it look good for 2-4 hours without using too much of the product.
Freaking brilliant idea mate. I remember back when I was first learning about production being blown away by all the hacks that get used to make food look appetizing. A+++ effort for actually making it academic vs just running commentary over it.
Not really. To dumb to buy a proper oil, even to dumb to test the blindly bought one before pouring it all iver the pancakes. You need to exclude such people from real sience, otherwise they will mess up everything.
When I used to do beer photography I would do the salt trick and it worked like a charm (also, for some reason stirring with a wooden stirrer causes bubbles too!) but when I was on set with an actual professional food photographer, he had some sort of air pump for carbonating the beer.
Thanks for sharing, you have inspired me to try this with my cameras! I´m glad I found your amazing channel! Please do Part 2 , 3, 4, 5 and even a course...cause I´ll buy that one for sure!
Wait up, hold on. You can’t call Aunt Jemina “maple syrup.” That crap is straight up processed high fructose corn syrup. You have to use real Maple syrup next time.
Quick tip for the pancakes bit. The oil doesn't absorb quickly due to it's viscosity compared to the syrup. But you use a very light weight motor oil so it was alot runnier. Something companies do, is use a heavier weight oil like 10w40, then cooling it in the fridge to give more of a molasses consistency
Great video, there is so much content online, to find something new and refreshing and at the same time learn something from it, thats saying something... bravo
@@iamsosad1429 in winter I want my milk to be hot, so I microwave the milk first and then add the cereals... Both are viable ways, everyone is different
I think it would only really be false advertising if they said that all products used in the commercial are edible. Apart from that, they're on the very edge of what is reality and what is not.
Fun video! I can add a little for the beer one. Adding salt creates nucleation sites for the co2 to cling to. Neither beer is really flat, just that when first poured the co2 that clung to nucleation sites on the glass have already risen to the top. By adding salt, you allow the co2 still absorbed by the beer to gather and rise to the top. That is why you see more "fizz" and get the fresh head. If you were to drink the "flat" beer, that would happen as it travels down your esophagus and into your stomach, hence burps and maybe an upset stomach. All of that to say, you could use a piece of celery to create the same effect, but still be able to drink it if you don't want to waste the beer. Awesome video, love your channel.
Daniel you inspired me to start my own RU-vid channel ☺️together with some other filmmakers! These videos are really inspiring for me and my content. Great work man, love you ! ❤️
So.... basically, Instagram discovered Food Styling 101. :) (I love this kind of stuff, as someone who likes doing studio photography. About 20 years ago, when I was an on-site Mac technician, I was at a photographer client fixing something, and while waiting for a progress bar to crawl across a screen, I was chatting with the photographer’s wife. Turned out she had been pulling her hair out making “hero shot” cookies all day for a photo shoot for a cookie company, but if she baked them to the right color, the texture didn’t match the real product, and if she baked them to the correct texture, they weren’t dark enough. I asked her, “do you care if they’re edible?” to which she cried “No, I never want to eat a cookie again!”. So I suggested that instead of the vanilla extract, she use dark soy sauce. The following week, she told me she tried that, and it worked perfectly! :) So at least for a few years, American supermarket shelves had cookie packages with photos facilitated by my soy sauce trick!)
Doesn't anyone think commercials tricking you to get your money is kind of scummy? There's nothing wrong with realistic expectations when it comes to food.
I would like if they just try to put only the ingredients that really a customer would eat /drink cause ... hell it’s annoying when I see a commercial and then I go to buy that and for what for a smug Burger 🍔 that I don’t want to eat because of my expectations... thanks media
I've thought about being a smart-ass and going to the drive through and asking them to make it look like the picture, since it actually looks nothing like that at all, its like two different things I guess it is two different things since one is plastic and one isn't lmao
You're right but it's also not to waste a bunch of food over a day-long shoot, eg. the pancakes and coffee stay looking fresh and you don't need a new one
The MOTOR oil!! This is a classic one... Ive never actually tried it. This is crazy. I need food photos for the tech company I work for... maybe I need to head to the auto store 😌
Firvthe motor oil, add a drop or 2 of brown / black (dark) food colouring to make it less opaque and a drop of red to make it more vibrant (more colourful)
I was about to tell you to use a thicker motor oil, but in the end you said it yourself. Maybe try a 15w40 motor oil, or ask the salesman for the thickest they have. Awesome content, great start for some more videos, I’m looking forward for part 2
Well actually the purpose of these hacks is to prevent food waste. When they do things like use glue or soap it means they can use one dish for hours of shooting instead of making a new one every time they need to film a "fresh" serving.
