The 2022 BMW iX Is a Futuristic $100,000 Electric Luxury SUV 

BMWs are so boring. In the looks, same designs for 20 years and copy and paste across the lineup. Not ugly. Normally... but just no passion for design. And when they finally try something new we get this....

@@baronvonjo1929+ TOTALLY! All their models use the same design which is stupid. X7 models literally have the same interior design as 70% cheaper BMW.

@Paul S+ Toyota's attempt making a EV was a bad idea. That design is horrible.

@Paul S Toyota needs to change their design language too I’m tired of seeing big ass grilles on their cars

@@baronvonjo1929 bmw is literally the only luxury brand that dont have the same design for every single model lol Mercedes A, C, E and S all look the same, every car got the same headlights Same goes for audi, tho they are better than Mercedes

He spitting facts lol

Idk the x6 is pretty hideous in the rear

@@bitchmidlevel Yeah, the whole car is disgusting, expect the interior. But I didn't realize BMW was hiring blind people to design their cars.

It actually looks pretty good in person

i call it bs. the x5 is way uglier than this

I regret looking that up

Oh Australia…you scary! Where even the cutest creatures are capable of disemboweling you!

Huntsmans are bros

I was so confused reading this because I was thinking of a human when I read huntsman. Then I remembered that they're giant-ass spiders and remembered that Australia is basically a hellscape when it comes to wildlife 😂

@@ConnorSmithBirch wasn't thor the huntsman in snow white?

That was a bad decision m8... But hindsight is 20/20 as usual :|

Why? I actually like the interior design? What are your comments if I may ask?

Same. I'm a happy E46 driver and modern BMW is dead to me. They've completely lost the plot, especially from a styling standpoint. Yuck.

@@BoldUlysses I think most new cars are just not as desirable as the previous gens, but really not desirable at all.

@@galrumaithi3872 unreliability for me and the fact that they have absolutely no pride in their design anymore. I was a big fan in the early nineties but yeah we'll never see a Z1 and things like that again xD

@Planag7 you know some people really don't like change, but still you have alot of tech now and you have to put all of them so you can put any price and still people will buy, but too many buttons and stuff is a huge turn off so you have to make a minimalistic style, for me I will either be getting a tesla or this if it turned out as good

Hahahah! I just had a flashback to when I was young and they gave away a new Aztek in like Survivor season 1 or something during a competition... like yay! I might be living in the mud and eating shrubs but at least I'll have a Lego-inspired Pontiac when I come home.

Duuuude too true!!! Lol

Don’t insult the Aztek like that

Me too

I don't understand the hate towards the exterior. If you see the comments of people commenting on the looks, this should be the ugliest car from the latest half century. Which is ridiculous. I'm guessing a lot of it is just people jumping the band wagon, just hating on EV's or hating because it doesn't look like a 2000s BMW.

It's plastic, and I bet BMW made sure reflections is not a problem.

@@MrBirgerB i have an m3 comp with the standard aluminum trim and it reflects on the right making it appear the windshield is cracked and it gets me all the time... my heart drops then i realize it's just the reflection.

Have you seen it live? It is hideous in pictures, but live I kind of like it.

@@andyknuckles2903 It looks even worse in person somehow

@@metromodernism Many seem to agree with you. I don't, but I may be in the minority.

@@andyknuckles2903 I’ve seen it in person. Looks even worse than photos. I’ve never wanted to vandalize someone’s car until I saw someone in an iX.

@@andyknuckles2903 I haven't seen the iX in person yet, but of the new 3/4 series that I've seen in person, I can't say I love the new front ends

You can buy the optional "normal door handle" package for a 3,000 dollars payment and a 40 bucks per month subscription

lmao

@@colechapman6976 I thought you were serious the sad thing is I wouldn’t be surprised if they offered that in the future🤣

Don't give them ideas. In time, the doors themselves will be removed entirely as "lightweight racing feature" and you'll be charged half of what the car's worth

Like Porsche already doesn't have costy options

So bad. Seems they let an intern design the thing too. It's hideous. Such a shame because the interior is beautiful & seems to be an otherwise good car.

I dont understand why modern cars, especially EVs, seem to have completely moved away from buttons. And surely those touch controls on the wooden pad are going to wear off and then you’ve got a wooden panels of invisible controls

I got rid of my EV (because my XC40 had lots of issues) and got a Mazda CX-5. I'm so happy to have physical buttons for everything, AND analog speed/RPM meters! I'm so sick and tired of having screens in my car, I'm glad the Mazda CX-5 is focused on driving

Yeah, well your idea isn’t new.

@@George-kd7uz I don't think so. That must be coated so it won't wear off.

Old people want to feel young by surrounding themselves with touch screens.

It's because of the Chinese market. The rich over there love being flashy and they are rather tasteless/classless. If they buy a foreign car, they want everyone to see it so BMW has become a caricature of itself with the supersized kidney grilles I remember when they switched to run flat and they admitted a big part of the reason was because people in China didn't want to stop to change a tyre

The crystal looks fantastic in person. Looks real cheesy in videos and pictures but irl it’s fantastic.

In the past BMW cars had a nice mix of an agressive yet grown-up/ classy design, meaning anyone could buy them, wether you were 20 or 50 years old, a manager or a student. But now they just look like fucking toys, this thing manages to loose BOTH of those characteristics while not even looking futuristic or anything, its just boring. Who is the target demographic for these? 45 yo old guys that are going through midlife crisis, that always wanted a BMW but their wife tells them they need a new family car and it better be something that looks like they lost all sense of taste or fashion. This is what happens when you let someone design a BMW, who has no clue of why people like BMWs.

@@nicopaoletti3501 Makes the purchase feel even more worth it. Why does my current car not have crystal controls. 😁

@@CheesusSVT you bought that thing?? Very fitting name btw

Nice c63

Doug definitely dropped the ball here. Although this car has the ability to charge at a high rate, many areas do not yet have high capacity chargers other than Tesla. Tesla has the only really viable worldwide, high capacity charging network. Until high capacity chargers become commonplace in most areas, you will be sorely disappointed taking a long distance trip in this vehicle.

Definitely agree to this! Would like to see him try to charge these and talk about it a bit more.

Would like to see how fast this thing finds itself off a cliff while it meets an inanimate floor

I don't think anybody cares

BMW doesn't care about the second customer. They just care about leases and car payments coming in. BMW's motto is "BMW, screw the next guy"

@@colechapman6976 Im a BMW fanboy, but i completely agree with you, however most other german manufacturers think the same, you're dealing with a german manufacturer not a Toyota or a Lexus

@@colechapman6976 I mean ya but in design you want to create something that can last

“The styling is unlikely to win fans amongst those blessed with the gift of sight” describes it pretty good🤣

@@Fc-cb3tn 😂😂😂😂

Yeah, fire the exterior designers, give the interior designers a raise and a promotion!

His doc upped his Adderall dosage.

Did he speed the footage up? or is it frame rate?

@@user-rw8zj1td9v He's on speed

nope, it's just you.

Glad I'm not the only one who thought that lmao

This is worse

The Enclave is art near this one

Don't insult Buick design like that. Fuck me, just writing that sentence made me depressed.

Hell the new 2022 Buick Enclave actually looks pretty damn nice compared to this thing, and I actually have a BMW sitting in the garage as I type (the wife's X3). Disappointed in this iX.

There are two reasons I would like to have the access to the hood area-- to change the 12 volt battery if it goes out and to recharge the AC if need be. Looking at the few pictures of that area, those are easily accessible with the hood open. Thanks for the advice on how to open.

You plug it in.....

Yeah he should be showing on gas cars where you put gas and how gas goes into it too!

@@vamccune 😂😂

I think he means in terms of BMW's charging network and how it compares to other companies, how many fast chargers, and how easy it is to find the chargers...

Yeah, other than the seats, the interior is quite frankly pretty boring and way too simplistic. I especially dislike the way the instrument cluster is fastened to the dash with those cheesy brackets. Also, the exterior is too bland and those grills of course, are hideous.

Real atrocity is the tesla cyber truck. This IX looks great.

@@nosmoking7851 bruh both are equally terrible but new BMW is just worse because it seems like they really don't appreciate their own design history

Im a huge BMW fan… why would i defend this? Every brand has some really bad and ugly cars… i do agree it’s crazy it’s their most expensive car. This would have to be very aggressively modified to look half decent. The 4 series that’s just normal with a battery looks so so much better

Frankly said I am a fan of BMW but I am definetly no fan of the design language of the IX, M3 or the new 4-series. They are so ugly, hideous and awful that I can't find words of how disgusted I am.

Agreed! And the emergency release inside the trunk - how about the same escape method for all passengers? Guess ejection seats would make more sense.

i had that one! it was an argument starter for the shape, lol

infinity had self healing clear coat and im sure others have, i think i heard of a lexus having it once

Could wht they use in this car, in 2022 possibly just possibly be a bit more advanced than ur 2013 cellphone’s backplate?

@@EndeavorsDnB probably not

I did too. And by flinched, I mean gagged.

I like the silhouette too it’s really just the front end. But the car imo is still an incredible ev from bmw

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Wouldn't plastic controls wear, scratch, or haze much faster than glass or crystal? Would BMW really mess up something that demands to be looked at?

The seat controls are plastic, but the rest of the controls (idrive, volume, etc.) are Swarovski crystals

Isn't "crystal" just marketing speak for quality glass anyway? Swarovski etc

@@blink182bfsftw sometimes means quartz, sometimes doesnt

Yep they feel super cheap in person. I remember getting into a 8 series in the showroom and feeling disgusted by this cheap autozone-looking crystal shifter.

Is 0 for sure

4 is still too generous

@@George-kd7uz Especially when gorgeous SUVs like the aviator and velar are getting like 6 or 7s. 5 is obviously average, so he's saying it's almost average looking, that's insane.

This comment deserves an award😂

@Rocky's Modern Life What a Chad reply

@Rocky's Modern Life Your life may be in danger now, smart boy.

I hate those things, too. Also gathers more dust than integrated alternatives.

Absolutely. Audi is doing it perfectly. These floating displays look so fragile too

@@marijnmolenaar2848 had a brand new rental A7, Q7, and A4. The interiors are truly remarkable and the dual screens in the A7 are beautiful to look at

@@stayve. YEah dude they are awesome. A friend's dad has a RSQ8, that thing is super solid. The displays are also really good. It has a drivers display, a media display and a AC display with haptic feedback.

Agreed. Looks tacked on, looks cheap.

Well, they do make other cars look good.

the M5 CS, M2 CS, X5M, 8 series?

@@vibingwithvinyl thats hilarious and spot on!🤣🤣I guess not their intention though🤣🤣

The 3 series, 5 series, 6 series GT, 7 series, 8 series, X1, X3, X5, Z4

After the 8 series any brand new model to come out has been ugly

and it's eye catching.

I agree. A lot of it comes down to the color combinations and what wheel (size/design).

Don't ignore nuance -- it's how our political leaders have gotten us here, and it's a really disappointing quality. Yes, the climate screen is poorly laid out, but virtually all of the rest of the system is well-designed. I took great care to explain how both things can be true, and I think I did a fair job covering it.

@@DougDeMuro it’s ok Doug, don’t get your “I’m so humble” t-shirt in a wad… I’m sure BMW will still take care of you for this glowing fanboy review of their car.

@@DougDeMuro HEY DOUG ! Can you Please do a review for a 2014 Chevy Impala LT 3.6 PLEASE DOUG ! Thanks .

barely smaller...looks way better

Last good looking bmw was the 8 series imo

@@tygervoods8358 the 1M and current M2 look pretty good as well. Same with the M5. I'm afraid they're going to ruin the next M2, they've done that with the M240i.

@@tygervoods8358 true that. that m850 that doug reviewed was only 3 years ago. look how quickly bmw ruined the brand. what a shame. they need to fire the woke liberals they have working for them.

Good looking car design mostly went out the window in the early 2000s, it all became about economy and safety.

I don't get people saying that BMW Design is bad now, it's a small amount of the current cars that are ugly, but everyone says their design overall is bad now. I guess it's just the Internet and People tending to either go "everything is bad" or "everything is good". They still design beautiful Cars, the iX isn't one of them, at least the Front and the side imho. Oh and the new M4's front also isnt pretty, but else i don't see BMW "Having no design mojo"

This is a common complaint. I don't really get it like we never needed a frunk in our cars before, as long as there was a adequately sized rear trunk. How come we need one now?

I guess you never lived in a city where break ins are common. Having a frunk means you can keep both the passenger and trunk area clean most of the time

It mostly just seems to the Germans that are skipping this feature...

@Peter Donaldson because it's the same size as an X5 but more expensive with a smaller trunk. The moment Doug opened the rear hatch you could just tell it was smaller in comparison. I thought being an EV the trunk is gonna be really deep under the false floor but no.

All that way superior tech needs to go somewhere.

BMW has their iX3 that also competes these

The EQC doesn’t compete in this price point if I remember correctly.

I don’t even really understand this move on this car, BMW already refined the climate controls down to their essentials in the prior interiors with just 5 buttons- I don’t think there’s any reason why that couldn’t be carried over to this car. I am hopeful they get added to future models. And as brands like Audi have proven with the R8, there are ways to cleverly integrate physical climate controls that look cool and add to the modern aesthetic of an interior- throwing the controls into the screen is the lazy and cheap way to achieving this goal. Climate controls are never going to be updated or changed with software, and there isn’t any better use of the physical space (on this car it’s just empty where the climate buttons should be), there is no reason for them to be digital or controlled by a screen. The iPhone created a touchscreen revolution by removing a physical keyboard in favor of a full screen. This served a practical purpose to allow the real estate formerly occupied by the keyboard on such a small device to be used for a whole slew of additional functions that could be changed and updated in the future. This reasoning simply doesn’t apply to car climate controls, which never need to be updated, are the easiest form to use while driving, and are not really competing for space/other features. As the iPhone itself shows in its inclusion of a physical mute switch-which also never needs to be updated, sometimes physical controls are the most usable and best way to perform a specific function, and don’t need to be reinvented with a screen.

Even more fun when those screens break, you lose everything.. And they will. Especially the ones that are pretty much like a tablet just glued onto the dash.

@@festuspunky yes, because hiding them in a screen where no one can find them or while driving is an improvement. If you understood anything about ergonomic planning you would realize how terrible it is.

I hope it's just a phase and cars get back to real buttons and knobs

@@festuspunky you aren't driving anything by the looks of it. Electric or Gas, you need to raise and lower volume, windows, etc. Doing with a real button or knob instead of screen keeps your eyes on the road

Fortunately this is an optional extra, as is the gold trim on the outside. As standard the seat controls and centre dial are black plastic.

Special dating for you only 18 years over➺ sexy-nudegirls.host Anna is a beautiful girl. He's the person I love, he's my light day. The way the music flows and sounds is extravagant and fun. Anna is icon, legend, beautiful girl, princess, inspiration, a star. I could go on and on, understand this. I love NBA Anna.#垃圾

nah the new genesis ev is more worth jt

The eqc is way cheaper tho

this is ugly a.s.

I don't really get it. He was so positive about the car : its interior space/its comfort/its luxury/its speed/even the look. He didn't hit hard on the look, and then he just jump on the final score without any explanation. So weird

Doug barely cares anymore

Imo, the Aztec is actually a pretty decent looking vehicle, with tons of *useful* features/add-ons. It was just way ahead of its time in regards to looks, it was made in the early 2000s when manufacturers were barely starting to move out of the 90s bubbly looking cars and into "aggressive styling". The thing about the Aztec is that it has A LOT of different body lines, and none make sense, not to mention the plastic cladding(also a 90s- early 2000s thing) If the Aztec was made in this recent decade of automotive styling, it would actually look pretty good. It was just a car with a little bit of an identity crisis

@@erickcastillon1613 Aztec always looked terrible and was never ahead of its time. Personally people were only interested because it was featured in " Breaking Bad" . Other cars in that era like the 2002 Honda CRV had a removable camping table and Honda even offered a vechile mounted tent in some models.

Maybe we can get the Russians to bomb it out of existence.

Mercedes-Benz is no better their styling is getting boring

@@paulie-Gualtieri. IMO, boring is better than ugly, which this BMW is.

i feel like only porsche is still going forwards with their designs mercs are just boring bmws well ye and audi is just meh imo

@@damilolaakanni Both are guilty of designing utter crap these days.

At least i8 is good looking IMO

'Gas' pedal? You mean accelerator? No petrol in this car!

@@ElusiveTy Throttle* sounds better

@@ElusiveTy missed the point by 1k miles. If it's ev can't be stupid?

You know what? Went to a BMW dealer for an event about a month ago. Me and my dad sat in the iX and closed the doors, which was a mistake because no matter how we pressed the door release buttons they wouldn’t work. We had to knock on the window to ask someone to let us out.

🤣

preach brother, you can buy a hybrid suv that you can live with daily over this chandelier decorated electric suv for half the price

I thought the same thing. Not sure why electric cars have to eliminate every interior feature for a “minimalist” feel. Give me a true center console and some more buttons! Like every car on the market has except these “futuristic electric cars”

Seems to be style over function in this thing

@@TheTruthKiwi Or lack of style. This thing is hideous.

You’ll have something to complain about in every car less than $250,000

At least they got something right on this car

how can I get his infor

@Hudson Elizabeth Thanks alot

Thanks , placing my trade with expert Shelton Morrison

Appears to be the tow hook

I basically ordered the IX over the audi e tron just for the bowers wilkins lol. I can't wait too see if it's as good as the one on volvo

@@mortensenvick5711 The sound system is insane. I spent a good amount of time playing with an iX last week, and the sound system absolutely blew me away. Hands down the best I've ever heard. You'll be thoroughly satisfied with it, I'm sure.

Sadly, the selfie camera isn't available unless you have a BMW Connected account. I wanted to play with it! The 30-speaker sound system is cool, but everyone has a 30- or 40- or 1,000-speaker sound system now and everyone advertises that it offers some listening experience never previously available except to raptors searching for prey or something. It's not that interesting, especially since I can't really demonstrate it in a video like this.

@@DougDeMuro true, but this system is not just more speakers than ever before but actually different to all other automotive sound systems. It has speakers in the headrests and kickers in the seat that will kick your kidneys to the sound of the music. Truly a new experience.

The cool thing about the sound system in the one I saw with H&k is the “experience the sound” which gives you a cinema like speaker demo