The 2026 Sony Honda Afeela Is Half Honda, Half Sony, And All In On HUGE Screens 

The market is over saturated with luxury evs. We need affordable ones.

Mercedes Benz: “We have the biggest infotainment screens!” Honda: “Hold my sake.”

That UI is giving me windows live tiles vibes. Windows phone, never forget

Holy screen overload

Imagine if this collaboration happened in the 90's when Honda and Sony were both PEAK. That would have been incredible. The name "Afeela" is a perfect symbol of what's happened to both of them since.

Honda went from no volume knob to only volume knob.

I guess I'm not the target audience. I want a car that just does car stuff. Maybe that's one reason I like our Chevy Bolt so much.

It's difficult to be impressed when you realize China has been doing this for the past 2+ years, along with their similar Xiaomi x BAIC and Huawei x Chery partnerships. Sony, Apple, Microsoft, etc should have been doing this a lot earlier. Google has been the only one with enough sense investing in Waymo and licensing Android Automotive to OEMs. That said, Sony does makes some great cameras, sensors, audio equipment, software, etc so if done well this could be the new tech benchmark

Who greenlit that name

This honestly seems better than i thought it would be.

From here it feels like Honda just re-released the 2020 lucid air

I'm shocked this is making it to market. I would have bet anything this was always going to be vaporware. Thanks for the video!

I have afeela won't sell too well

Finally a car company making sedans and not boring SUV, different wheel design make this nice , the Cybertruck looking wheel don’t suit it .

I'll keep an open mind, but the more I see of new technology, the more I appreciate my dumb-as-a-brick 2016 Jeep Wrangler!

One slight tap in the front and that screen is toast 😅

Tesla is already backing up from the stupid yoke steering wheel and making it optional to avoid loss of sales. Bad bad idea.

I would LOVE an LCD bumper that I can fill with backwards messages for drivers in front of me.

The OS/UI gives me a modern Windows tile vibe. And thats a good thing imho. That immediately gives it a different feel entirely from the widget based Android or IOS UI. Man....SONY needs to seriously consider putting this OS/UI onto their electronics devices.

I cant believe they are still trying to push this out.

Cars are becoming just computers on wheels, so a partnership with Sony actually seems smart af. I can't say I like the design, but I'm very interested to see where this car goes.

Thank you in advance early adopters. Go ahead and take one for the team! 😅

Afeela sounds like some alphabet salad product on the first page of Amazon results trying to buy a USB charger. The one that you’d need to unplug at night in case it tries to burn your house down. Why Honda would walk away from one of the most respected automotive brands for their electric vehicle brand, I just don’t get.

Honda and Sony make products that perfectly fit mass consumer tastes, wants, and needs--coupled with top quality and reliability. That seems to be the case here. That's why they've been successful for so many decades. Tesla, on the other hand, makes quirky things that Tesla likes and forces people to accept them. We'll see which approach will win.

Alex, Have they already licensed Chuck Mangione's "Feels So Good" for the marketing campaign? 🤔😉

At the back of the car, look like it is a hiding spoiler...

Dare I say it. It's too much screen.

Wow cool car, so it will have level 3/4 self driving capabilities due to the built-in lidar?

chinese EVs have been doing large/wide screens for years.

The interior reminds me of their Honda e that we don't get in the states. The screen in the front seems cool, but if you were to get into an accident (minor or major) its going to be more expensive than average.

Interesting but I would not bet on the success of this vehicle.

Weird name. Cool interior and software

plus 1000 points for not being an S/C-UV.

I would have great confidence in this vehicle because of the stellar reputations of both companies.

Honestly, I want less screens in my life, not more.

Insurance is going to be sky high.

The police will tell people please go back and use your smartphone while driving it is better than watching Netflix or playing PS5 while driving 😂

Comments / suggestions for Sony: - Price - $45k or lower - Color - lose the gray, black or white. Please have some interesting colors - Range - 300 miles min - 250 was yesterday & 200 was 2 years ago - Car vs SUV - Compact (180 inches or shorter) SUV is what the market wants. Why are you doing a sedan?

You know I really do like how much my busy forks just feels like a normal car compared to this stuff

Personally, I am disappointed the interior floor isn't flat. The center driveline tunnel is baffling. Anyway, I hope this car sells.

It looks amazing, although i believe the steering wheel is not safe and it has too many screens

do we need another luxury EV? where are the cheap EVs? we're not going to save the planet with $50k+ cars

I’d rather have a Honda-E on a larger more family friendly scale. Like the size of the Hyundai Ioniq-5 but same design outside. That said, it’s fun to see what car companies are coming up with, whether I like it or not.

You mean it's a SONDA?

Cool vehicle. Not a fan of the steering wheel.

It’s has a lot of screens but outside of road trips and some charging waits, I don’t see much use for them. It doesn’t seem like a game changer or a major reason to buy it. The roof LiDAR units always make me think it’s a taxi. I just hate the name also. I want more affordable EVs but this just looks meh and expensive.

It comes off like a modern pimp my ride for SEMA. The back screens look tacked on, front LCD might total the car from a 5mph bump. Not sure on the hump in the floor being expected in modern EVs? I thought most EVs had flat floors all around with the battery under them? Think they're too late to the game on luxury evs, should've scaled up the Honda E to a subcompact instead.

Most EVs do Not have a hump in the back seat floorboard. That is an ICE thing, not a ground up 2024 EV.

As many have said, new cars are becoming computers with wheels... the whole reson of the joy of driving, the road feel, steering input, chassis handling, the shifting and real, not computer generated, engine sounds, all these are mentioned less and less while the computer aspects are focused on more and more...we are loosing touch with the joy of driving and are far less connected with the car in its truest sense.

The menu options running *all the way* across the dashboard to the other door seems...bad. Just grow your arm another two feet, no problem.

Afeela?! I hardly know her!

Looks very cool but I foresee software glitches and growing pains. I’d wait a year before getting one.

What’s the camera monitoring the passenger for???

i thought this project was dead.

Dreadful week of daily races in GT7 when this got added

Can I get a 2010 Hyundai Accent with manual everything, but all electric with close to 500 miles of range??

Hate the name. Didn't that small Honda EV have a wrap around screen? I am old enough when people cautioned against running with your speedometer lighting too bright at night to avoid hitting a deer or a pedestrian because of night vision loss. Giant LCDs just seem like folly to me outside of a well lit freeway system.

Thinking Someone watched too much Kingh rider back in the day...

Very attractive. Not all that interested in all the screens, however. It’s definitely an option for me. But what kind of batteries, Range, suspension ??

(~_^) Guess which car company secretly collaborates with The Flinstones?

Cool -- glad you covered it because it was certainly entertaining. This car will fit nicely in the Cybertruck class of impracticality.

Probably unaffordable for most folks.

microsoft and maybe hyundai should partner and make an Xbox car

Unless this car is fully autonomous (and we're not talking Tesla "full self driving" here, I mean actually self driving) there are a ton of choices here that just won't work. Nobody aside from Tesla fanatics that are willing to forego common sense for their fanaticism wants a steering yoke. Having your entire dashboard become a Playstation is fully pointless unless everyone in the car (including the "driver") don't have to pay attention to the road, especially since it wouldn't even be allowed to be in use if the vehicle is in motion (by law). The screen in the bumper is just silly and serves no real purpose other than to be a talking point on TikTok, 100% that will be axed in the production car. I like that it's a car because the EV world desperately needs more efficient EVs (which is next to impossible with boxy, oversized SUVs) and the overall shape looks nice. Right now, it looks like either a concept car that is just throwing random technology concepts at the wall to see what sticks, or another overpriced luxury EV with pointless bloat added to try and justify the price.

I guess it's ok. I hate the steering yoke. So stupid. Too many screens.

I feel yah..... wow what an awful name. And a no thank you to the yolk steering wheel. And sweet, more things to distract the driver!! We didn't have enough of that here in Toronto. When you see a whole family in the mall walking along looking down at their screens not talking to each other, you know we are at the end of civilization. Yah, that's what I saw this weekend.

I can say with confidence afeela will be a failure, just don’t see this being successful

This one came to nearby shopping mall few months ago. It is unbelievably uglier than Sony Vision-S concept. Hard pass.

Natok.

Great! With all the latest technologies, they finally made cars that are "UN-stealable"..... LOL! "NOT" Shameful. Thieves can steal the latest new cars in just a few seconds. lol

All these random companies out of nowhere want to get into the EV game.

😂

They gonna say im hating but it kinda already looks dated already compared to Alot of evs out there, but nice collaboration tho

Designed for high levels of autonomy? I don't believe for a second this will be released with that much self-driving capability. So most of these features will never be available for early adopters of the brand.

Hey look, it's a Polestar?

Are these brands trying to bankrupt their customers? I can't imagine how much it would cost to replace some of the parts of this thing, especially the screen on the front of the vehicle. Who asked for this? I really hope this flops.

'Afeela' sick to my stomach just looking at this thing.

🫤

why do we need more $$$$ Ev's When are they gonna make one that doesn't have to be over 70k......... THE F*CK?!

I have a 2019 Croststrek. It has a small audio only screen. I use Carplay and just trying to hit one small touch screen button to change playlists etc is clearly distracting. What is a door to door wide screen with Spiderman and Playstation going to do for us? It really is getting ridiculous. All this electronic tech stuff is done not because we need it but because we can. And why do we all of a sudden need a yoke style wheel? And as others say, too many ev’s are aimed at the luxury market.

I smell a FLOP!!!

Honda infotainment is the worst! Thank god it looks nothing like their current interiors.

Get real... DOA 😂

lucid copycat

This feels like it will be canceled in under a year. Sony's involvement looks limited to promoting as much of it's studio/record label content as possible, since their physical products haven't been competitive in 25 years.

Too subtle, needs more Sony®️ product placements. I need more ads to be placed directly in front of me while captive in my transport pod.

This is incredibly stupid, give us an EV fit

Imagine if the game controller could also control the car in acceleration and steering. Basically have a game controller as a steering wheel Now that would be epic…

I feel like this car will be very bland to drive. The screens will probably get boring after a bit, and I'm disappointed by the plain interior with no buttons. I wonder how many types it will take to change climate settings when you're watching a movie. And all those screens will be useless once updates stop and 5G is shut off to make way for 6G.

Well, another Japanese EV "prototype". Which could be buried at any time.

Looks generic and dated like it should have launched 6 years ago and be ready for replacement. Honda and Sony are a good fit from a brand synergy point of view but aren’t able to manoeuvre quickly enough to release a relevant and desirable product to market within a reasonable time frame…..this thing has been coming soon for years and the design is super stale. It won’t sell……when it is eventually actually available to purchase.

This looks dumb…

What a stupid name.

horrible, this will fail