The Bizarre World of Pointlessly Gendered Products 

I had a maternity nurse tell me about how she'd hear family in the delivery room react to a newborn boy crying by saying stuff like he had strong lungs and react to a newborn girl crying by saying "she's going to be a bitch". I couldn't stop thinking about it for days. It still haunts me.

My favorite gendered item I've ever found in the wild was a sparkly pepper spray at staples labeled "so cute, it hurts!"

I think this is why most little girls go through that “I hate pink and girl stuff” phase whether it’s true or not, cause it’s shoved down our throats for so long that we put our feet down and stop

another notable fact: with gendered products, the “female alternative” is oftentimes for expensive than the men’s.

I kinda want the girly ouija board to see if my house has spirits of girlbosses and slay queens.

Came back to this video just to warn everyone: I am a woman and I used men's deodorant once and first my armpits melted because it was too powerful and manly for my dainty skin and then I turned into a military battle tank. I lost my job, my life is ruined, my family has rejected me. Don't make the same mistake.

If I ever have a child, I’m throwing a “gender reveal” party and make the reveal color purple just to confuse everyone.

My mom actually bought gendered hammers and screwdrivers because she worked construction, and people kept stealing them they stopped a little while, but the problem was they were REALLY nice, and dudes stole them anyway.

Most girls and I included have gone through the phase of hating the colour pink because it was so pushed on me to like it before I could even like colours

"Gender? I hardly know... them?" Is genuinely the only funny joke I've ever heard in that format. Good job, Kurtis.

Had some dude come into my store lookin for hair dye, and refused to get what was on the shelf cuz it had women on the packaging

"It not Manly, it's Childish!" As a father, I absolutely agree.

'Girls can't poop' can confirm. Trans FTM here. Never pooped as a little kid. Questioned my gender in middle school and started farting. Came out as trans in high school and took my first shit. It was wild.

The fact that women have been using "war paint" as a euphemism for makeup for years but suddenly men claim it's a brand new perspective on makeup...

My favorite quote is from my sociolinguistics prof who started our course by saying "Gender is a made up construct and you'll just have to accept that and move on". He was great, and great at teaching too. I grew up very conservative christian and the gender norms that were pushed on me as a closeted person made me so miserable up until 23 when I moved out. The only salvation I had was my dad who, after divorcing my mom, always let me wear and play with whatever toys I had. He'd let me join him in the garage and help with his car if I wanted to, but would also help me play with my barbie house if I wanted to play with that. He's still very traditional, but he's always tried his best to never force me to be more feminine than I want to be, and since I came out he's grown so much because I'm his child, whereas my mom won't ever accept it nor be on my side in confrontations with my extreme relatives (if that ever were to happen). I'm breaking the stereotype of lgbtq people not having a supportive dad, and I love that for me.

I’m a man and I use floral deodorant just because of how weird the masculine ones smell

My mom worked in a machine shop and she bought pink tools. Anything that wasn't already pink she colored or put pink tape over. Worked like a charm to keep her tools from being stolen cause none of the men would use anything with pink on it lmao

Dude my parents bought me a girl bible when I was a teenager. I remember every second page being like "your virginity is the most important thing about you! If you touch a boy you are worthless!" Meanwhile my brother's bible was just "here are the bible characters with the highest kill count!" Needless to say I'm no longer part of the church.

I was once given a bible for girls when i was younger. Grew up to be a transman athiest whos studying sociology 😂

The "to risk their life in the admirable fight for crude oil" line took me all the way out. The screams i scrumpt.

They should release the "healthy way of dealing with feelings and emotions FOR MEN" 🤯

I had a girl bible when I was little and I remembered reading it and finding a chapter on how to be a good wife and a lot of it was like “your husband knows everything, if he hurts you, you deserved it” like holy guacamole dude, that messed me up

When I went off to college, a family friend got me a tool set ~for her~. Bright pink plastic everywhere. And let me tell you--the hammer was the only thing in there that wasn't a complete piece of crap. The grip on the pliers handles twists and slides with the slightest pressure, the screwdriver head warped after assembling a few bookshelves, and the utility knife casing was so flimsy I didn't trust it to hold together. It's like they made it to sit on a shelf and never be used.

Craziest one was definitely a Facebook ad I got for "Steel Stool" a fiber supplement for men that had a tagline about how "you deserve to ghost wipe"

Boy Bible: “Noah’s arc was gross! 🤢 💩” Girl Bible: “Imagine living on Noah’s arc with all the cute wittle animals 🥹😍”

I think it's important to note that in the majority of these cases, the "women's" products are astronomically more expensive than the men's for absolutely no reason other than being pink.

i was talking to my aunt once who told me that a women at her church got a "study bible for woman" that was approved by her pastor. turns out it was A.I generated and just literaly got most of the scripture wrong

The craziest gendered product I've ever seen was a calculator for women, I was like what the💀(ended up buying it cuz it was pink)

i’ll never forget my mom buying pens for women so the guys she worked with would stop stealing her pens. they wouldn’t touch the pink 😭

The girl hammer is actually better than a regular hammer- bright pink is highly visible, so you're less likely to lose your tool on a busy worksite!

I also hate when sports are gendered. There are sports for girls and boys, but as a teenage girl sometimes when I say “Oh yea I play soccer too!” to someone they’re like “Soccer’s for men.” (real story btw :) ). It’s tiring to hear people say softball is easier than baseball, yes some parts are, but some parts aren’t THEY ARE DIFFERENT SPORTS! I’m just sick of hearing it because if women weren’t allowed to play it, why’d they make sports for women. Sorry for the vent, that’s just all my opinion.

I always remember my son, being about 3 yrs old, came upon my mom painting her nails. He got really excited and wanted his done. She said no dear, this is only for girls. 30 yrs later i still remember his crestfallen, hurt look. My mom was a lovely woman and i loved her dearly. She was just a product of her time. The world is so crazy. But i think its getting better. The kids today are forcing that. The kids are alright.

Kurtis there’s actually a massive difference between boy products and girl products that I’m surprised you didn’t catch. The woman products always cost more for the same thing!

I’ve been a girl who always loved pink and hyper-feminine things, but some products made for women, especially hygiene, do the opposite of help clean. The one’s that “relieves feminine odor” actually harm women’s ph balance and possibly make the problem worse.

Okay as someone who used to do competition shooting which requires ear and eye protection, the women’s earplug thing is kinda legit if you’re a woman with smaller ears like me. The regular earplugs that they had at the shooting range still worked fine but I can understand how they would get uncomfortable for someone with smaller ears than mine

Dont forget about the "girl lego" that is stupid. Growing up I had cabbage patch dolls, hotwheels, my little pony, robotics, etc. I raised my kids the same, and when my son was two he asked for a baby doll so I got him one. He didn't know that dolls are supposedly for girls, he just wanted a baby to care for like his older sister.

The worst gendered product I've come in contact with is for sure "Pinky Gloves". It was a product on German Shark Tank and essentially a pink one-time-use plastic glove to remove a tampon with (of course, it was pink), so women wouldn't have to touch their 'gross' hygiene products and (of course more importantly) so men didn't have to see a tampon in the bathroom bin. The male sharks were ecstatic and called it revolutionary, but after the episode aired, the company had to backtrack and apologise pretty quickly. So yeah, women apparently need pink gloves in order not to touch their own bodies or make men feel uncomfortable. Hooray!

my problem isn’t that it’s pink, it’s that the pink one is like twice the price and sometimes doesnt even work as well 😭

That "Gender? I hardly know...........them...?" Got a bigger giggle out of me than it should have. Reminded me of a joke a coworker told me years ago: "Transgender? I hardly know him!"

i’m laughing so fucking hard and not even bc of the video but bc at 12:12 when it played the eagle sound my birds started chirping thinking it was another bird in the room

as a women i hate the gendered products when it’s unnecessary. one thing that he left out is the pink tax and that often times women’s products are more expensive just because they are pink. that is something important i encourage everybody to learn about. great video tho

My son passed away in the NICU at 11 days old last year and the nurses apologized to me because the only resting gown available had pastel rainbow hearts and they were out of the ones with baseballs for "boys".... I had picked out so many rainbow things for him and zero sports things, and I would have picked the rainbow hearts anyway if I'd been given a choice. It's so weird to say rainbows are for girls and to even apologize for it. 🤔

See I like the men’s beauty products because of the silly names. I don’t wanna smell like lilacs I wanna smell like Bearglove or Nightpanther. It’s makes hygiene feel more fun.

“I’ve seen poop on the ceiling before” “HOW👹”

Yes!! I’m a girl!!!! Finally- a RU-vid video JUST for Me!!!! Thank you Kurtis!!

As a trans man when I started using shampoo and bodywash for men I felt like a dude but then realised how shi**y the products are. I'm keeping my jasmine bodywash, bros.

You are the chillest person I’ve ever “‘Oh but they’re gonna start using the men’s bathroom!’ You think they want to!!!?!?!” Also “I think people should be able to identify how ever they want” Thank you!

And here my dad using 'cutee' soap with floral scents. And wearing diffrent pink shirts ( we call it 'fifty shades of pink')

I’m not embarrassed to say that everything Kurtis said to make fun of motor oil shampoo just made me want it more. Pretending I’m a car getting an oil change while taking a shower sounds like the highlight of my day.

I remember someone saying "great idea: when babies are born we should label them by color based off their genitals" sarcastically and someone was like "ew wtf" out of complete lack of self awareness and I will think about that forever

“For women” products remind me of those plastic tools you give little kids so they can feel like they’re participating

HELP I LITERALLY HAD A GIRLS VERSION OF THE BIBLE AND MY BROTHERS HAD THAT EXACT BOYS VERSION. GUESS WHAT, I PRACTICE WITCHCRAFT NOW AND IM A LESBIAN

I’m a girl and I’ll never forget the time my mom visited me and asked why I used Aquafresh toothpaste, because “that’s a boy’s brand of toothpaste.” I was dying laughing trying to figure out her reasoning for gendering toothpaste.

It's also depressing that products marketed towards women are more expensive. The "women's" laxative was a dollar more expensive than the "mens" laxative.

14:44 my aunt got me these as like a joke cause i’m a trans male lmaooo

i remember having a mostly pink room before i realized i was trans. istg i was brainwashed by my mom to like pink or some shit cause the whole damn room was pink. now i dont live with my mother and there is no pink in sight in my room lol

Craziest gendered thing I’ve come across had to have been the Dr Pepper ‘for men’. They called it ‘Dr Pepper 10’ and the announcement post for it was like ‘24 bold flavors- only 10 MANLY calories’ which is just insane for a soda btw. I remember one day I accidentally drank some of it and didn’t realize this Dr Pepper was for MEN ONLY- but instead of exploding ( as all women do when taking men’s products instead of women’s), nothing happened. Anyways that’s how I found out I was trans.

As a girl, I can confirm that we never poop. Ever. It’s actually kind of concerning.

Pink tools are perfect for guys who keep getting their stuff stolen at job sites because no one steals pink tools :D

As a person who has history with laxative abuse, especially with dulcolax, I can confirm that when the tablets start to kick in it is probably the most painful thing I have ever experienced. Also got me admitted to hospital a few times

Calling a woman a "b*tch" implies she's too aggressive, calling a man a "b*tch" implies he's not aggressive enough. That's stupid.

as a girl, thank you for gendering this video just for us kurtis

Had to pause at the War Paint section, because man does it irk me. Apparently back in the 70s there was also a brand of makeup called "War Paint".... and it was aimed at women. With the idea that to exist in the world as a woman, you had to put on your war paint. So there's like, this extra layer of yuck to a new brand of makeup taking that name and just using it to try and Sound Manly instead of try to make an actual statement.

10:06 I’m pretty sure dulcolax isn’t actually a stool softener, but instead a stimulant laxative that basically makes your intestines forcibly contract to push the stool out, which actually can be quite painful (though very effective) Kurtis wasn’t too far off with that skit of his.

The gender joke at the beginning was peak comedy and I don’t think anything can ever top it

I still think the best gendered marketing idea is remarketing therapy as "interrogation".

Never flush your wipes, down the toilet! Even if they say they are flushable! Companies can put whatever they want regardless of the actual effects it has on our cities infrastructures. Never flush “flushable wipes!”

When I went to catholic school, they had GENDERER VEGGIETALES BOOKS. I hated that damned show but I always cracked up at that.

As a Sephora employee my hope dies every time someone comes in asking for “skin care for men”

im a nursing student and i recently worked on the newborn unit where they only had green, orange and yellow jumpsuits with animals on them which i rlly liked bc i thought that that way they wouldnt do that whole “girl-pink and boy-blue” thing. so i once took a jumper with a green elephant and wanted to bring it to a girl baby when a nurse stopped me and said i should take one with a yellow giraffe instead bc its “more girly”….. like bro its fucking animals what are u talking about

i love that cutaway after he says “i was watching… spongbob.” it makes no sense and its so funny

I work at Lowes, and we used to sell Duke Cannon products which are notorious for selling things for "manly men". I shit you not, there was a shampoo with the smell of "naval diplomacy" 😂

I had a version of the Bible as a kid meant for girls and it had whole sections on “being modest” but also “smiling more” and “obeying your parents in a godly way”

I like how the men’s laundry detergent sheets have to say they’re “manlier” instead of admitting they’re being eco friendly

Ngl the motoroil shampoo design is so cool that i would unironicly use it

Girl binoculars... in case you want to look at far away make-up! 😂😂😂 so good!

i actually did get my dad a pink shirt last christmas and he said “it looks great on me but i have to return it, my coworkers will bully me.” i convinced him to wear it to work just once, and you know what? nobody said a THING. he didn’t even get a funny look. he was totally fucking floored. it’s almost like all of these rules about gender are completely arbitrary and all they do is keep people from realizing their full potential!

The only “girl” book I ever needed was “The Care and Keeping of You.” It taught me to wear deodorant and had a diagram of how to use a tampon.

My mans just unironically said “so 2000 and late”, and I’m CRYING💀💀💀

I feel like the real problem is the underlying misogyny and gender roles associated with gendered products, not gendered products themselves. It's perfectly fine to make products feminine and make other products masculine. Some people simply prefer one or the other The problem arises when you advertise them to specific genders and judge people for using other products.

Petsmart sells gendered birthday cakes for dogs, but while the boxes are pink and blue and say "for girl dogs" and "for boy dogs," the cakes inside are 100% identical.

I wrote an essay on gendered products for one of my class assignments a few months ago and a lot of the products targeted towards women are also more expensive than those targeted towards men and it s honestly so frustrating

I fell for War Paint. Spent a small fortune on it after seeing it on Dragons’ Den (UK Shark Tank). Female makeups often contain shimmer elements that I wanted to avoid at all costs. I also don’t want to look like I’m wearing makeup and this is designed in that way.

The rupaul lyric joke is severely underrated

i had a girls bible as a kid and i hated it. it was weird, objectified women, and told girls how to behave. it said stuff talking about women like “her thighs were lined with lilies” and told me to pretty much not show my feelings or emotions because saying my opinion was disobedient and would disappoint god. it also tried to hide that sex was a real thing but saying only boys and girls can be together at the same time💀

The biggest barrier to women entering the stem field is a lack of pink lab coats 😢

I was eating an orange and the juice hit this video for me, fate brought me here and so did my orange

me when I have a kid: doctor: it's a girl!!! me: no it isn't *kick flips the doctor into a bowl of oatmeal*

Last year my husband and I had a girl, we knew the gender at 14 weeks but kept it a secret to avoid gendered items at the baby shower. Making me feel real good about that decision🙏

I had a “god for girls” booklet when I was a younger child and I used to read it when I was 10 before being like “this kind of sucks I’d rather be cool” and then became an “I’m not like other girls” girl because I kept getting the “for girls” stuff and it felt like I was being put in a box. I’ve since got over that phase of my life but the “for girls” to “not like other girls” pipeline is so strong.

I nearly forgot this but my history teacher told us dresses were also made for men as well same for heels 13:26

I grew up with “a young girls guide to biblical living” book, it turned me into a queer femboy so be careful with those things

Fun fact: I actually grew legs after starting estrogen for my transition! So happy I don’t have to wear meggings anymore 🙏🙏🙏

the rupaul irish spring song, and the barbie earplugs bit, both had me cracking up so much. great video

Worst thing Ive seen was Girls taser, pepper spray, bear claws, pocket knives, overall self defense protection stuff but pink and sparkly and doesn’t work as well as the normal ones

as a sephora worker, the amount of times I get male customers that come in asking if we have ‘mens skincare’ products as if we all dont have skin concerns

The dude wipes saying they’re EXTRA LARGE while actually being average is... accurate lmao

24:00 The Bible actually never said anything about being gay. “Man shall no sleep with man” was a mistranslation of “man shall no sleep with boy” AKA don’t have sex with kids.

I've seen tissue packs advertised for men 🤚💀

kurtis is what it looks like when someone’s actually secure in their masculinity