The Boston Matrix - Simplest explanation ever

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The Boston Matrix - Simplest explanation ever
BCG's Boston Matrix is a simple tool used in Business and Marketing strategy development. It's used to analyse a business's portfolio of products / brands and understand which brands to focus on for best returns.
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This simple video is derived from expert input and the presentation style is deliberately kept simple and concise as always.
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Video on the Product Life Cycle Model: • The Product Life Cycle...
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Опубликовано:

5 июл 2024

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Комментарии : 16

@emmanueltamang4563 5 лет назад

Interesting, great 👍

@extendedclips 6 лет назад

This knowledge is transferrable and timeless

@1skeeta4u 4 года назад

Extended Clips are you using this tool?

@nobaiat5621 2 года назад

Crystal! Great job! Thanks!

@tonioluyemi4343 3 года назад

Thank you so much, this was great!!

@bempomaa489 4 года назад

can you analysis of the relationship between the Boston matrix and different stages of the of the product life cycle ?

@MisterSimplify 4 года назад

Hi Akos. Good recommendation. I will add your recommendation to the pipeline! :)

@bempomaa489 4 года назад

@@MisterSimplify thanks MS, can i have your email address please?

@yigeremterefe6526 2 года назад

I like your videos, can you do some more videos on grand business strategies and quantitative strategic planning matrix?

@MisterSimplify 2 года назад

Hi Yigerem! I have added these to the pipeline for you. Take care! :)

@g-force1699 5 лет назад

How do you apply the Kaplan four boxes a to this in order to grow the product

@MisterSimplify 5 лет назад

Interesting question! The Kaplan and Nortan Balanced scorecard and the Boston Matrix can both be used to evaluate business performance together. The Boston Matrix gives us an idea of the financial performance of the products and help understanding the market share whereas the Balanced scorecard helps analyse the financial and non financial factors responsible in ensuring that the organisation runs smoothly. So if we have a wide portfolio of products in the business we can use the Boston Matrix to understand which products are worth investing more money in, and the Balanced scorecard can help in balancing non financial aspects to ensure they perform at optimal efficiency. Hope this makes sense.

@g-force1699 5 лет назад

Mister Simplify thank you so much

@kelisa4894 3 года назад

why would cash flow not always be positive for STARS?

@wbenjy5461 3 года назад

Because you might invest more than you get back as the aim is to get a quick and powerful growth. You can’t get a growth without investing into it first!

@kelisa4894 3 года назад

@@wbenjy5461 thankyou!