The Direct Effect on Sales & Prospecting 

ABM podcasting is a strategic tool for content marketing, sales, and customer expansion. Companies can target prospects, engage existing clients, and foster new business relationships by inviting high-value guests who align with the Account-Based Marketing (ABM) model and Ideal Customer Profile (ICP) model. Podcasting thus serves as a multifaceted sales activity, enhancing customer expansion and prospecting efforts beyond traditional marketing campaigns.
"We’re giving our sales team insight into how they think and what their priorities are so we know how to position ourselves with them going forward in a consultative selling approach." - CMO Ron Carson
"This changes that dynamic entirely. Because we’re not selling higher, we’re having a conversation higher." - CMO Ron Carson
For more information, set up a time to have a free consultation with Steve MacDonald, the CEO of Content Strategies at calendly.com/s...