The Fashion Culture in South Africa 

I worked so hard on this documentary. Just myself and my cameraman out filming everyday for 3 weeks. Episode 2 in the planning stages. Please share the video and support. 💙

These types of videos are why we stay.

SA fashion culture finally getting the attention it deserves 🙏🏾

This is why I want to study fashion in SA, your culture is amazing. This documentary is gold, love from Colombia

Respect to my South African people all the way from Mexico🇲🇽👋🏼

People need to appreciate the camera work of this camera man. So rawww 🔥🔥

Respect to South African people from iraq👏

I used to live in SA and one thing i miss most is the incredible fashion diversity. everyone has a unique sense of fashion and i love seeing people walking around wearing interesting outfits that clearly show their taste 💜 this video reminded me how lucky i was to experience this amazing fashion in real life, not just from behind a screen

big ups. haven’t seen such a fire documentary in a minute.

Can't wait maan! AFRICA one more time ayyy

This is honestly the best video you have ever created, wow.

This is South Africa. I'm PROUD TO BE ONE. THANKS ONCE AGAIN ICYKOF

CAN'T BELIEVE THEY ACTUALLY PLAYED MY SONG UTOPIA THANKS SO MUCH!!!

This removes all stereotypes of South Africa

I love SA! I've been there twice. The first time was for work in Cape Town. That visit led to me returning for two weeks with friends to Johannesburg and Cape Town. Each city has its own flavor and styles. I've made friends there and am already planning a return trip soon.

yessss, this is what we want, genuine fashion forward content, not videos on random hypebeast kids that have no style, these SA kids have the dopest fits i think ive ever seen on your channel, no cap and it didnt cost them $10000000, they have genuine style

Ok the production level on this one is a Mazza. Amazing video Kofi. This is the Kofi I know 🔥🔥. I always love it when you document the scene and that’s what I’ve always liked about your channel.

I don't know how many times I've watched this video. I'm proud to be south African

The last part of the doc was hard af. This whole vid fucking banged bro I didn’t skip a single part, really well edited and produced! My g 🙏🏼

I enjoyed this because the location was a refreshing fashion location....Tokyo is just predictable there are so many docs on Tokyo fashion

I rarely ever comment but dawg this is GROUNDBREAKING. I would've never known South Africa culture if it weren't for this video. Your name's the unknown vlogs but these docuseries your doing going to elevate you to another level. Great work man for real!

I visited SA for the first time right around the time this video was uploaded. This is everything that I saw there. Amazing editing (fressshhhh) and on-point content. Much love from LA.

I love videos like this. It's not just a bunch of rich kids showing off how much money they spent to impress each other, it's an earnest look into the culture of a group of people who were marginalized within their own country for hundreds of years and have found a way of expressing themselves in spite of it. It's not something anyone else does or even can do, and I respect your desire to do it.

I'm glad SA got their own style. Most countries bop the US, but they doing they own thing. Respect SA

I love how South Africans hype the country and each other up. Ke a le rata guys maarn 😭❤

Next one should one hundred percent be in Tokyo, this was crazy! Great video G.

This is mad sick. I loved everything about it. The editing, the content, the music selection, the individuals that featured. EVERYTHING!

Basically, Fashion in Johannesburg is more Hype and big brands and all about the flex. Whilst Cape Town is more underground, skater, and luxury and all contributes to the “Cape Town Aesthetic” which you’ll see everywhere. Like girls in Cape Town be wearing Vivienne Westwood and Prada boots I mean damn. Fashion culture in SA is 🔥

10/10 for the music choices

Quarantine sucks at the moment so I decided to watch this video again because the vibe is so damn good

I stay in the east of Jozi and this is dope the kids in Braam are the best dressed on the internet

The QUALITY of this video bro!!! So well done

This is amazing content Icy! You really made us feel proud as South Africans who are onlookers and budding enthusiasts of the global fashion scene. Another thing I have to commend is the use of South African music in this documentary; not only did you shine a light on the fashion pioneers here but also the local musicians and I think that was so fire. Next time (whenever you come back) I really hope you also come to Durban to check out what we have to offer that's different to Johannesburg and Cape Town. All in all great stuff man, bless! S/O to my fellow South Africans! Mzansi represent

Thanks for putting my country on the map❤bless

South Africa is well represented.

They took mans to chicken licken 😂

Where my South Africans at?! 🌍

Thats like the best documentary i‘ve ever seen

The South African Fashion is amazing 🇿🇦🔌

Braam really could be South Africa's version of SoHo

This bout to blow up, SA stand up!!

This video gave me a complete different view of South Africa! lit af out there. name of the tracks pls??

I ABSOLUTELY LOVED THIS MINI DOCUMENTARY!!! 😌🖤🇿🇦PROUD SOUTH AFRICAN it was so well represented gosh truly appreciated!

Glad ya’ll came through to South Africa 🔥✨

The ANC think they’re slick campaigning in Icy’s videos 😂😂👏🏾

This is what a documentary or vlog is supposed to look like. Big up on quality bro. Im subscribing fo sho!

Thanks to this man for showing the world that us South Africans know how to put on a proper fit

Watching this video right now, makes me feel so proud of my country!!!! Thank you so much for coming down here and exposing us to the world on your platform! Showing the rest of the world that there is more than meets the eye, so much love and I love all your videos💗

can't wait to visit & turn up in SA!

This video is soooo important and good. why haven't this blew up?

Great video brah, the female model in the track jacket in braids is stunning, wow!! 😍😍😍 Tokyo!

Riky Rick is threaded in the South African fasion industry, we love you Pops 🕊❤

Love the work you do man(I’m from South Africa) but been watching ur vidz b4 u were in SA. Youth empowerment 🙏🏽👊🏾

I am in this video HEEEYYYYY from South Africa xo

I’m from South Africa and this is the love we deserve

This is sick man! Love seeing footage of fashion culture around the world that we normally would never see. Really appreciate all the hard work fam!

Love u for doing this bro 🇿🇦

YES! love how you captured this, have seen your videos since the beginning to see this is really nice

Absolutely killed it - mad inspiring, thank you for sharing!

I have never seen a better representation of "skrr skrr" Braam culture. The fashion, the stories were so real. Hella proud

Im from south africa , thanks for coming dude, represent🔥 much appreciated🔥

18 minutes and 32 seconds of quality, and inspiration from 1 part of my county's story told creatively.

All the songs in this documentary are FIRE!!!

The scene out there is insane. You killed this

Bro this video was awesome man! Keep up good work

When they say NYC is clean nice its the opposite when they say Africa is dirty and rundown its the opposite Africa is beautiful

This video was eye opening man, so cool to see the culture around the world like this. The fashion that comes from not having it all always looks the best

For the first time a documentary about an African country without focusing on poverty and hunger. We need more of this to show the world. Well Done!!!!

Who else is from SA,or want to visit SA

as an South Africa I’m so proud that SA is finally getting the recognition we deserve! 🇿🇦 #fortheculture

Such a well-made video! Thank you for giving this vibrant-ass country of innovations a shoutout. Goosebumps for 18 minutes straight.

I ain’t gone lie this whole video gone inspire my song coming out. I’m not gone shout it out y’all just gone have to hear it when it’s on the billboard 100

Dope video, its amazing how fashion can bring people together in a positive vybe

Skkrr Skrr is too much Seng’funa ma dreads Keep it lit for Africa🇿🇼

You’ve done a great job showcasing the positive image and energy of South Africa 🇿🇦 I love and appreciate this ♥️

this is so sick bro! the way you documented Cape Town and the culture is amazing, as well as the production.

I'm so happy for you man. You really got the best of SA fashion and music. Seeing that you got to experience Ricky Rick's music makes me so happy. You got the 100s of SA. This is so cool really 💓 🇿🇦💓.

This video is freaking fire! I’m getting hyped from the culture.

Beautiful video Much respect to you brother Thanks for doing this and appreciating the culture of others I'm so glad to see south African culture and fashion getting the recognition they deserve 🔥🔥

okay these are proper videos and the content people are looking for, keep up the good work!

that Jan Van Riebiek track goes in!

Dude this video was awesome!

This Video is very well put together and it made me proud to see my African brothers and sisters in South Africa. Shout out to you guys all the way from Atlanta.

Absolutely Murdered this documentary. Grasped the point of the video and delivered. Good work brudda. Can’t wait for more

I’m proudly South African thanks the unknown Vlogs !!!🔥

bro this video is big-time inspirational

This is an amazing video. The best documentary about fashion that i have seen in the last months. At first i thought it was made by highsnobiety or complex, but it is even better.

Africa is the new wave ... Reppin🇰🇪🇰🇪🇰🇪🇰🇪

You made me really interested in SA Im def gon be visiting it

This is far the best representation of SA!!

An amazing video!!! The real everyday south africa needs to get out to the world.. This is the truth, South Africa has a vibrant street fashion culture.. Keep up the good work

Icy! This video is so sick!! I watched it 3-4 times in raw. Officially my fav fashion video now, and it’s filmed soooo well! So many beautiful people. I just got back from Africa and I’m in love with people there.

One of your best vids 🔥thanks for coming to SA

Best fashion channel

Both Joburg and Cape Town are too wavy!

honestly the best video you have put out in time. keep it up boy

I was able to stay in SA 6 months, just came back in April aaaaand this made me miss this beautiful country and its people so so much! Thank you for showing how much potential + oppurtunities South Africa actually has! I am optimistic for the future of SA - what you find there is unique, new and free!

SA has style no doubt about it

I had this in my watch later for months and I'm so mad I just got to watching it now. This is amazing and makes me want to visit South Africa

South Africa to the world 🔥🔥🔥🔥