The History and Innovations of Marvel Legends 

I have comfort that this guy knows what he's talking about. Makes sense to me why they share bucks. And shartimus etc complain on how the bucks are being shared. Smh tell em to cough up 100k for new molds

I especially like when you make mistakes and leave them in. It’s very humanizing. Keep up the excellent work!

I had never heard the thing about toybiz not paying for their tooling before. The story I had always heard about their downfall was that toy biz and marvel essentially merged or one bought the other in 1990, which is how Avi Arad who was from the toy industry ended up becoming an executive producer over at marvel. And since they were essentially in partnership with another they didn't have to pay a licensing fee to make marvel characters, but I think they shared profits with marvel. and since both companies were not doing too well financially at the time it was a mutually beneficial agreement and led to us getting everything from the marvel superheroes line onwards. In the mid to late 2000s when marvel started to bounce back and the films started to take off they realized that the licensing fees they would get from other companies would be a huge source of revenue so they rebranded toy biz as marvel toys and then gave the master license to Hasbro. And so marvel toys continued to make figures for TNA wrestling, and legendary comic book heroes, and other lines that never really took off while Hasbro took over marvel legends. Now while the tooling thing could be true, if you look at dates Hasbro had the marvel legends license while toy biz was still around and still cranking out figures under the marvel toys branding.

The tooling rumor makes sense since I remember there were articles online that Toy Biz Worldwide Ltd. - not to be confused with Toy Biz, who licensed the name to Toy Biz World Wide - the manufacturing vendor withheld a bunch of tooling from Marvel and Hasbro. The articles made the owner of Toy Biz Worldwide a bad guy by stealing the molds. However, if Toy Biz/Marvel owed money to Toy Biz Worldwide for the tooling, it would be logical for the latter not giving the metal tooling to the former.

this is an interesting topic and a great retrospective video, glad I found your channel on the front page about Gorr and windowless packaging.

I had some what gotten out of collecting, but I remember thinking, that if I ever found a super poseable Spider-man figure I would buy it. I then walked into Walmart to find the Toybiz Spider-man and immediately grabbed it. I ended up buying the black suited Spider-man, and later on, the Man-Spider as well. I think what eventually became the Toybiz Marvel Legend line pulled me into collecting and showed me what toys could be.

nice trip down memory lane and insights to the line

Marvel legends changed the game that mcfarlane started. We're currently in the golden age of Marvel legends. It's a great line to collect. I started collecting legends after I had collected all the vintage heman back in early 2000's. Legends are the standard for $20 action figures in today's market.

This was recommended to me! Great video! I'm subbed and can't wait for more.

Great video, great idea and great execution. Interesting to hear your take on the toy business and the hows and whys of what the typical collector doesn't have any idea about.

This is a great and very informative video. I really appreciate that you highlight the tooling and manufacturing costs associated with producing a 'one-off" action figure. One of the most common criticisms I read from toy fans and collectors is: "why won't toy manufacturers make certain figures" or if they do, then they are crucified because the toy lacks certain key design details or accessories. Most collector specific toys are so niche that they would never be financially viable to produce en mass for sale at wider retailers, so SH Figurats, Hot Toys and even the Black series figures are fine with me LOL

Most of my Marvel Legends are MCU based. The last one I bought was the Amazon Captain America/Peggy Carter two pack. I only bought that for Peggy. I would have preferred a post war Peggy 1946/47.

Thanks for the video. I was wondering where the idea for ML articulation came from, since it was such a drastic leap forward back in 2001. I searched out the topic and this video came up. You very succinctly explain everything I was curious about. Ive been buying Marvel Legends (on and off.) since that 1st Spiderman back in 2001(still have it to this day). I've been collecting Marvel figures since the early 90's (even 80's-I had Super Powers and Secret Wars as a kid), this was everything I wanted out of my figures growing up. It amazed me (still amazes me) how it went from 8-15 points of articulation that was the standard throughout the 80's, 90's, and right up to 2001, and then suddenly with Spiderman Classics, we jump to what's the standard today (more or less) with very little to any evolution to get here. Thanks again for the informative video.

Great content I'm very envious id love too work in the toy industry especially Marvel legends or pretty much any super hero line

Can you discuss the type of plastic used for certain lines of figures. Do they cheap out on plastic? Great Video!

Great content sir. I love the business acumen you bring to your channel. Even if you didn’t work on a particular toy line I think you should cover anything and everything just like you did here.

Soooooo many memories.

Excellent video, informative and entertaining. Thank you.

Foom was wide release. This video is amazing

my favorite legend figure is the toy biz juggernaut.. I love the toybiz legends

Thanks for the history lesson!

I sat next to Jesse when he was working on Marvel Legends, and I looked at the Sentinel bases that he created for Colossus and Ice Man, and I was like, ‘Jesse, nobody wants that sh@t! You should include a piece of the Sentinel with each character so that they’re forced to buy every figure in the line! And the build-a-figure was born! Btw, Dave Vonner was there when I said it, so he can vouch for me-Lol!

Lol I remember reading on the Fwoosh how people literally wrote pages complaining about you guys mixing comic figures with movie figures on that Green Lantern wave. I personally liked the idea since I collected both comic and movie figures. But I guess people freaks out when someone rattles the beehive

On those lord of the rings there stamped with marvel Ent. Marvel Toys (formerly Toy Biz) is the toy division of Marvel Entertainment. Originally, the company produced toys with a license from DC, and later acquired an exclusive contract with Marvel. now my mind is 🤯the source was from Entertainment earth

Imagine if Mattel did a build a character for Tytus or Megator for origins

Marvel Legends are good but I wish we had more things like that Symbiote wave Carnage and the Fantastic Four Doctor Doom from last January setting the bar for quality. There's a lot of times that certain unpopular characters in a wave will get the short end of the budget, relatively speaking, and just get outshone by their wave mates, like poor Black Tom Cassidy from a while back.

The Hasbro Marvel Legends sculpts look so much better than the Toy Biz sculpts. 17:41

Scott you should do a walk through video of your toy collection!

If you don't mind me asking, how old are you? How have you been collecting Spider-Man classics? I was too young to be a collector back then (I was in college).

I know I'm feeling the recent years influx of 90's X-men. Only started collecting a year and a half ago and have a decent shelf devoted to The Gold and Blue teams. Also a small spider-verse is started between Spidey, various clones and Miles and Gwen, with Silk coming soon. I'm actually hoping they do more AoA X characters. Need an AoA Cyclops and Rogue at least. Then to get to the Exiles....

I'd like to hear one of these vids about secondary collecting views on different lines. Who collects what?😄

What do you do for a living now? Do you still work in the toy industry? Awesome video once again. Apparently McFarlane uses new tooling for every DC figure, so I wonder if that is why he is only doing Batman stuff. Did Mattel do lots of Green Lantern figures, I remember there was a company that was doing a whole bunch of characters. I'm a huge Green Lantern fan and there are so many cool characters and designs, I wish someone would do a Kickstarter or something and just do all the Green Lantern Universe characters.

Marvel Legends X-Men are awesome!

Imagine the 200x line of MOTU would have had the articulation of the ML figures?!

The dream is too one-day get that sentinel and also the newer Galactus I may have too settle on the older ones in the meantime untill I sell a kidney or something

Where's Nightcrawler in your X-men display. Show some love for Kurt!

It seems like NECA puts out all new sculpts for every figure they do. Except for the Predator line. They must be spending a ton on tooling. How do justify that? NECA must be doing very well.

Size is always important, so with that being said why was hit monkey a build a figure?

Got black suit venom hulk cap I got supetr articulation Spiderman with base and comic

It's kind of comical that what saved Marvel Legends was a rule about how retailers could put the toys on the shelf. That seems so ridiculously unimportant.

Didn't Captain Marvel make 1 billion dollars at the box office? Not sure how it under performed.

Galactie.

Infinite hazzbro glossy legends series killed the Marvel Legends

Bro i love ur content but mattel really underperformed in dc toys now their doing better than marvel with mcfarland doing dc he does real art work with the toys

Very nice 😍💋 💝💖♥️❤️