The Kulture Study: TXT "Run Away" MV 

i personally think that bighit took a whole different route music wise than all of bgs this year. you hear trap beats tropical house and horns all the time and txt is like a breath of fresh air to me honestly

i feel like txt is such a versatile group. no matter what the concept is, the members are all able to pull it off and make it their own.

tbh i think this is one of the best kpop songs of 2019....... i feel like people dont take them seriously enough as a group?? but??? they are amazing???

i can’t stop listening this song and they are so in sync in their choreography

the dream chapter magic listening party please

I am obsessed with the quality of this song, production, and choreography. TXT and Big Hit are adding on to the game-changing elements of kpop along with BTS!

I listened to the whole album when it came out. I felt like a kid again the whole day at uni lol. Runaway and new rules are the best tracks imo.

txt are such a good group even though they've been a group for so little time. big hit did really well with choosing the members and the concept

That fire sounds great because they actually set that gigant door on fire and filmed it. Haha BigHit always like this

when pd bops their head during the song that's how u know it's good

"AWW MAN I'M NOT READY FOR THIS" -PRODUCER As many MOAs say hahahah

run away soty I'm not even their stan but might become bc of this *masterpiece*

I really really liked Crown and was a big fan of Cat & Dog, but this - this I've been listening to non stop since it was released! For me personally it is 10/10 ^^

FINALLY PD I WAS WAITING FOR YOUR REACTION SINCE THE MV WAS RELEASED

I rarely get attached to bg songs man but this song had me searching for anything that is associated with it like reaction videos lol

i feel like bighit really does the nostalgic, mysterious, carefree, happy w each other concept good. the whole mv and story of the hyyh era and this dream chapter just makes you happy and sad and it feels as if the moment will slip away from you too easily? idk what it is but bighit is doing that good. the only group that makes me feel that same vibe is gfriend with their school concept.

Now I realize that the first BTS song that made me an Army was RUN. Now I’m falling for this bop RUN AWAY!!. I will forever support bighit and their artist 💕 they know how to manage different groups with different concepts but still feeling like you watching something familiar !! Love it 💕. Thank you for the likes 💕

This is my first time watching a reaction by you and I’m hella impressed. Such a professional and unbiased analysis. I love when people go this deep into the content because so much effort goes into Kpop art...especially with the universes that BigHit has with their artists. I definitely love the direction they are going in. Their debut was awesome but I clearly see their maturation as more of their members move into adult status. Some people forget that they keep their content appropriate for their underage members. I expect more amazing music from them. Thanks for this! Edited: added my thoughts on TXTs CB

this is what run away sets apart from crown. the EMOTIONS. run away is wrapped with emotions deep emotions and it's so relatable and heartwarming. its not only your ears are pleased but also your emotions.

PLEASE PLEASE DO A LISTENING PARTY FOR THE ALBUM, IT´S SO GOOD.

I was so invested in the song that I didn't even realize how good the production of the video was until I watched this video.

Psst~ here’s some thoughts: The Dream Chapter: MAGIC -> Harry Potter themes - the alternate title is called 9 and 3/4 - “Bippity bopitty the train is about to depart” -> Cinderella’s fairy godmother as well as another HP reference (the train) - “so the summoning spell can connect us together” -> yet another HP reference. There’s a spell called /accio/ that’s used to summon things - the music itself is inspired by HP. Those little twinkling chimes are straight out of the HP score and theme A surprising amount of reactors didn’t catch on to the Harry Potter stuff which is a little disappointing to say the least. But I guess not everyone has watched or read the movies I guess

its embarrassing how many times i searched for this video but it was worth the wait! thank you!

This is literally one of my favourite songs from this year,, didn’t expect it. I predict a lot for these boys. The talent is unreal!!!

honestly one of the best comebacks of 2019 hands down

WHY DOES NO ONE TALK ABOUT THE FLASHLIGHT TRANSITION

Please also react to TXTʼs full album! All are just *chefs kiss* ✨

YOU DONT UNDERSTAND HOW MUCH I LOVE RUNAWAY 😭😭👏🏻👏🏻 I CRIED FOR AN HOUR WHEN IT DROPPED

Big hit: puts cutscene in the middle of the mv Pd: oh no I hope it’s not horror

ah hell YEA IVE NEVER BEEN THIS EARLY

I really really like Crown but Run Away is more my style too. I love this song and haven't stopped playing it.

What i like about them is, They don't stick to a single concept. Their concepts are different in every comeback.

hello, i’ve been an army for almost 3 years now and when i checked out txt’s debut, i loved crown immediately after the first listen. i didn’t think it was generic at all! i thought it was a cute, charming, and fresh intro to a new, young group and it was perfectly executed imo. the choreo showed off their dance skills and their ability to fill up a stage despite only being a group of 5. i feel like tdc: star encapsulated the rookie, youthful energy too! with the transition to a new era: tdc: magic, they’ve managed to showcase such growth in their sound and their confidence as performers and it’s amazing that it’s only in the span of really 2 albums. i am obsessed with run away like when i first heard the preview, it’s not a song i would typically listen to on my own but they made me love it and a part of that is because i love the way they all sound together. their voices are seamless you know? run away is so so good and their entire album, EVEN BETTER. such an immaculate body of work tbh as expected from bh’s producing team. truly no skips for me at least. even the songs that took me a while to get into, i love a lot now and their stages are just so entertaining. so yeah, i hope you do an album listening video for it :)

5:55 PD: It just seems a bit.... Me, immediately: Whimsical. PD, 3 seconds later:...whimsical! I literally screamed lmao. We were thinking the same thing😂😂😂

I think that Crown was like a safe song to introduce the group with but now with run away I think that's there real sound.

i think that you’ll like the album a lot pd! there’s a lot of different genres they include.

TXT never disappoints 😌

“That little twinkle in the background, what would you call that?” Me: spooky

the whole album is actually amazinggg, bighit producers really are a goldmine....bang pd lucked out big time

I love this one too but their b side to this album is phenomenal I can’t wait for a listening party to this album.

I was literally listening to the song when I got the notification. wow

They are so magical. Like horns, wings, rewind time, make fire... what is happening?! I love them!

"oh man, i don't do well with like.. I hope it's not horror" please can someone make PD watch Eternally MV, i have a need to see their reaction to that one.

You should react to the album too! I really love their new album! + Huening kai participated in the production of Roller Coaster!

Txt is such a unique and versatile group. I love them.

Harry Potter themed, the bridge between creating an alternate world to escape the struggles the youth faces into adulthood and not needing as much(or lose) imagination as we grow up.

When i listen to their song i always feel like im in a fantasy world

I AM SO READY FOR THIS I HOPE YOU LOVE THIS SONG JUST AS MUCH AS I DO

I was so impressed by txt! Their debut was great, but this song is SO AWESOME! I've been listening to it non-stop ever since it came out! I am also obsessed with the choreography! I'm so proud that these guys are our label brothers!

TXT ain’t leaving, they’re going to follow their hyungs footsteps and also break records. They know they are privileged Soobin said they would prove that they deserve it and work harder. They ain’t lying, Taehyung saw them practice hard even sleeping in the dance studio to perfect their comeback. Please show them some love everyone! The boys deserve it!

Loving the fact you've been getting more sponsors recently, you deserve it.

U RALLY have 2 know interpretation of this video. Real story of this video is that Taehyun and other members r students of same school and Yeonjun played with fire and Beomgyu tried to put out the fire but except Taehyun, they all dead. That's why Taehyun is looking at book about PUT OUT THE FIRE and staying alone at school hallway. Other memebers are ghost that staying at school and staying with Taehyun. Other members tried to meet Taehyun. Hueningkai and Beomgyu drew the line to cross the line between the afterlife and the real world, but it didn't work. Subin tried to draw the door that is connecting afterlife and the real world. Then, when Subin wore pink sunglasses, and he saw the magic circle which means the hope that Taehyun and other members can meet. And one day, Taehyun missed his friends and went to the roof of the school and regreting that he couldn't save them, he hold the fire extinguisher, magic circle appeared and finally Taehyun came to the afterlife. After they met, they went to the swimming pool, and Subin saw the yellow door. TXT decided to explore there. There was forest, and there was the door end of the forest. That door is the same door that Subin drew and it's connecting the afterlife and the real world. If they cross the door, all of them can survive. But after Yeonjun wore the glasses, the door is burning. It means only Taehyun can go to the real world. Before Taehyun goes to the real world, they said goodbye and except Taehyun, other members left. I HOPE U SEE THIS TOT.....😭😭

You should listen to the whole album. They are high produced songs

I WAS LAUGHING SO HARD WHEN PD WAS LIKE “oh nO” HAHQHHAHAHA LITERALLY MY REACTION

Run Away is definitely my favorite, I love the depth of the whole song and the composition of it.

Please do a listening party to their album it’s so good.

The Dream Chapter: Magic has so many different music styles to me. None of the songs sounds the same something was always different in the sounds but to me personally this album top their last album.

Finally! I've waited for your reaction!! :D I saw some people saying that they prefer run away over Crown. Crown is a nice pop song and Run Away has those rock vibes which i surpassingly enjoyed too. I don't want to say what i like more, because i really enjoyed both. Both are catchy songs. Good quality. Both on production and on the boys' side like promotion and performing. Their album turned out amazing too! A lot of 90s and early 2000s hiphop and r&b vibes. Really great piece of work! Also, they themselves doing amazing for being an independent boygroup. They strong on social media, doing their best with content and promotion. Really proud and happy to see them doing well! I hope their comeback is gonna be successful!

My favorite boy group song of the year! just love how upbeat and magical the song feels.

No one: PD: So the lighting... I love you PD❤️

I'VE BEEN CAMPING YOUR CHANNEL FOR THIS REACTION HELL YES!!

the beat drop always gets me i was shook the first time omg i didn't expect it at all i loved that they did that, txt roty for sure

this has such old kpop vibes it’s been on repeat since it came out 😍

Pd: its not leading to horror ok its not- 2019 2020: well... should we tell him?

I love this whole album. Most often with every album there are “skips” but this one honestly doesn’t have one 💗

This song ad really their whole album is so different form their first and also form everything else out there. I truly enjoy it. TXT is definitely picking up on the story telling. I'm looking forward to following it.

One of my favourite parts of this track is Adora's voice complimenting the boys' voices during the chorus. Definitely worth listening to the full album, every track is good :)

"the sound design for this fire is really great" -PD. best review!

First TXT Song after Nap of a Star that I am obsessed with!

The chorus has been stuck in my head since I heard it 😝👊

Even my parents who dislike kpop like this song!

I honestly think that both are exactly what I’m looking for from this group! After a few listens back in the summer, The Dream Chapter: Star was so fresh because I was missing the bright energy I usually had in my own life. The fact that I am around the boys’ age made me feel as if I was starting out like them. When the concept changed to Magic and I was listening to all the teasers, I also found that this part of their group also reminds me of another part of my personality! I feel like I’m growing up with these boys and I’m happy to support whatever comes next 💙

I'm absolutely in love with their new album.

Omo I just realized that the glasses yeonjun wore when the door was suddenly set on fire was the same glasses he used to set his book on fire He really be there setting things on fire like how he set the world on fire with his talent and charisma lol

I'm so happy to hear that you checked out their trailer as well! I also look forward to an album listening party (is there a schedule for livestreams cuz I really wanna try to make it!). I really loved this come back for them.

This is definitely the answer love myself txt ver for me!! I mean even tho they have a lot of great songs i will always come back to run away coz i really love this song!!

This song sounds like a edgy teen movie soundtrack. Like the guy is running after the girl while this song is playing. No? Only me

I have a real soft spot for bright, bubblegum pop like Crown & while I added it to some playlists, I didn't actually download it. But Run Away made me go "OOH yeah, *THIS* is it!" and then go to iTunes immediately. I'm with you on this one, PD. I'm hoping they play up the magical elements & put on some fantastic performances at all the year-end & awards shows coming up.

still my favorite from them

i'm addicted to this song and now i'm starting to stan txt 😳

My first thought when I heard Run Away was ''man, this sound pretty Swedish'', and by that I mean it sounds similar to the type of music that usually plays on Swedish radio. I then looked up the people who produced the song along side the bighit producers, and apparently a famous Swedish producer, Andreas Carlsson, participated in the making of the song lmao no wonder the hooks and the background is so addicting. some info: Andreas Carlsson has helped writing songs for artists such as Backstreet Boys, NSYNC, Britney Spears, Celine Dion, Europe, Bon Jovi and Katy Perry

this is actually my fave song of txt so far ☺️

i think Run Away deserves more views. i think.. i think...

PD, I just want to thank you for being such a genuine person on this platform full of overhyped reactors jumping on the k-pop bandwagon. I always patiently wait for your reactions because I know that your analysis and opinions will make me appreciate any song or music video even more. I'm also very thankful for your respectful approach towards music. You always find positive aspects in pretty much any song or MV and it's very obvious you love music and are so open minded about it. Please never change this about yourself because it makes you so special. I'll keep supporting you and your videos, PD! 😊💜

This definitely shows the more mature side of txt (even though i’m literally 5 yrs older than most of them) i’m glad bighit didn’t stick to the cute concept cause that would’ve been meh anyway pd you should do an album listening party because every track is fire!

Yay! I‘m glad you liked it, the kids really seem like hardworking people and the song came out amazingly

TYSM FOR THIS ♥ Plz also do a firts listen to the album its soo good TT ♥

This is amazing comeback, i cant stop listening run away and another TXT's song in their new album is good

OMG!! I was waiting for your reaction! This is honestly the best song of 2019, it's amazing...

I think this song really the best song for 2019 .. even the biggest groups in K-pop did not come with song like this .. i want reward to be based on the song it self and the MV ,,not about number of views or the number of group’s fan to give the chance to whom deserve it

" this is like the verivery video. " same pd same

i love both songs crown and run away! really enjoyed this comeback from them. Magic Island, Roller Coaster and Run Away are my faves

OMG I'VE BEEN WAITING FOR THIS I CANT BELIEVE IM SO EARLY

the beat:🤩🤩🤩🤩🤩🤩 the lyrics:😭😭😭😭😭😭

I've been waiting for this omg

run away is so good i actually want to know more about them

You should listen to the other songs on their new album ♡♡ when you have time

this song is really special in my opinion... it's on loops skfjfj and the album is SO GOOD

Ive been waiting for this since release and u deliver the exact same thoughts i have in mind. crown was good but this.. This is masterpiece.

Please LISTENING PARTY! ALBUM IS AMAZING