The MABA Analysis/GE Matrix explained

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This webinar explaines why the McKinsey invented the MABA Analysis and how best to use it in your strategical marketing planningsproces.
Also have a look at my other strategic marketing models for an in depth understanding:
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Treacy & Wiersema's Value strategies explained: • Treacy & Wiersema's Va...
The Value Chain of Porter explained: • Value Chain of Porter ...
Michael Porter's 5 Forces model explained: • Michael Porter's 5 For...
The BCG Model explained: • The BCG model explained
7S model of McKinsey: • 7S Model of McKinsey e...
SWOT Analysis explained: • SWOT analysis explained
Abell's Business Definition explained: • Abell's business defin...
Please subscribe to my channel for future webinars and like this video if it is valuable for you!
Also you can leave your comments or requests on other models which you would like to have explained in a webinar.
Thank you all for watching and good luck with your exams or business!

Опубликовано:

25 мар 2017

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Комментарии : 69

@stephano24 2 года назад

I am very grateful for your explanation

@2tce 7 лет назад

Really helped for my Strategy exam prep.

@ajtedom5174 5 лет назад

by the way thank you for all your time given to provide us with this priceless work

@sammyjus 4 года назад

You're really doing a great work sir, very helpful.

@eldaralizade1707 Год назад

Thank you very much for your detailed video!

@martinasanchez480 4 года назад

Thanks a lot! I've my business exam next week and I could finally get it. Greetings from Rotterdam! :)

@aymenhamdis5991 3 года назад

Thank you very much this really helped me for my exams

@KrowiakRoger Год назад

Nice one, thank you.

@anilaragbir6189 5 лет назад

Thank you so much for explaining this!

@dadangtriarsaputra42 2 года назад

WOWW. Thanks a lot mate ! you so helpful for my thesis.

@sabasayed9297 4 года назад

Your videos are really helpful, keep up the good work. 😇

@user-wg7ud7uu1s 2 года назад

Greeting from Ukraine! Thanks a lot for this video, you explained everything so understandable. This is the best video about GE Matrix I've found

@PepijnSchoemakerWebinars 2 года назад

Thank you!

@giselagomez1615 7 лет назад

Very useful and clear! Thank you!! :)

@shafeeqahmed9884 4 года назад

Thank you for the explanation.

@evocan 2 года назад

another great video!

@rajithadf 3 года назад

It was really useful. Thank you

@corne350 6 лет назад

Thankyou, very useful.

@nawehmayhtoo9404 3 года назад

Thank you so much.

@kayoxi 7 лет назад

Dankjewel voor jouw goede uitleg. Eindelijk begrijp ik de MABA analyse. Mijn positieve feedback is dat het zeer handig was dat je ons meenam stap voor stap in dit filmpje. Hoe de percentages werden gemaakt en het ezelsbruggetje MABA te onthouden MA = en BA= was ook handig, zal ik nooit meer vergeten. Alle beste!

@PepijnSchoemakerWebinars 7 лет назад

kayode sunday graag gedaan

@dr.walidsoula 6 лет назад

very nice job TY :)

@jbc7572 7 лет назад

cheers pal, very useful

@PepijnSchoemakerWebinars 7 лет назад

Jamie BC Thank you. Good luck with your study!

@firdausmlisman6880 2 года назад

thanks you very much..

@dulaniherath5971 3 года назад

Very helpful

@PabloOjeda1952 7 месяцев назад

Dear Mr. Shoemaker, thank you very much for your excellent presentation. I wonder if any technological tools have been developed to automate MABA Analysis? Thank you.

@PepijnSchoemakerWebinars 7 месяцев назад

Idk. I guess you can just make this in Excel the easiest way

@annasolomon2185 7 лет назад

bedankt!

@PepijnSchoemakerWebinars 7 лет назад

Anna Solomon graag gedaan!

@ajtedom5174 5 лет назад

hello can we have a video on bleu ocean ? also it will be good if you give us a case study on how to apply this marketing plan

@PepijnSchoemakerWebinars 5 лет назад

I will do in the near future!

@mohameddonia6544 4 года назад

well done and keep going .very professional instructor . could you please share an excel sheet Template for MABA MODEL

@PepijnSchoemakerWebinars 4 года назад

I am sorry. I don't have that. There is no standard format since it depends on your own choices, weights and scores...

@steeveaihou8537 4 года назад

Thanks a lot for the explanation. I've got all but not the part about circle. The cordinates are uselful to plot the point standing for the business. Right? What will indicate the radius or diameter of the circle?

@PepijnSchoemakerWebinars 4 года назад

Very good question! The coordinates (and thus the circels) indicate the position of the specific market (perhaps country), business unit or product market combination. The size of the circel is what you decide it is. For instance: Profit, turnover or Market size. If you take a country and the jeans market: then I prosume USA will be quite big, France avarege and the Netherlands very small. The 'piece of the pie' would be your marketshare, in that market/country. If you use it for one specific country and your position in that market, then the different circles would represent your SBU's or PMC's. FOr instance you are Suzuki and have three circles: Outboard Motors, Cars and Motorcycles. The circel represents the whole car market in unit sales (in that country) and the 'piece of the pie' is your market share whithin that circle. Ok?

@steeveaihou8537 4 года назад

@@PepijnSchoemakerWebinars I thank you for your rapid answer. Yes it's ok. It's great. Be blessed.

@tombkn_ 5 лет назад

Hi, how do I cite this in Harvard style if I took the diagram from this video ? Thanks

@PepijnSchoemakerWebinars 5 лет назад

What is 'the Harvard style'? What are the guidelines?

@UnsoloTraveler 6 лет назад

Query: How did you decide on the numbers in the market attractiveness : eg: Market1 25,25,50,50,50. What was the reference or source of these numbers? Appreciate your help, Thanks

@PepijnSchoemakerWebinars 6 лет назад

Hi Prakhar. That's the nice part of this model. You decide these numbers. These are the weights of importantness that you give them. So very important should be a high number whilst a low weight is not so important. Ok?

@UnsoloTraveler 6 лет назад

Pepijn Schoemaker hi pepjin, I know how the weights work :) , my question was about the other numbers with whom the weights were multiplied with. How did you obtain those?Thanks. Btw your webinars are really useful. Eagerly waiting for your new updates!!

@PepijnSchoemakerWebinars 6 лет назад

Prakhar Sinha Ok. Those are the scores. So, after your analysis you have to be able to give the certain country (for instance) a specific score on that criterium. This is also something you decide. But always give a good substantiation to that.

@UnsoloTraveler 6 лет назад

Pepijn Schoemaker thank you so much for the swift reply :)

@nitishsubramanian4184 5 лет назад

Can we have an exhaustive set of parameters for MA/BA and use a particular subset of parameters for a particular business? I mean different subset of parameters for different businesses, ensuring that the overall weight is 1?

@PepijnSchoemakerWebinars 5 лет назад

Yes you can of you want. You would change the model a bit to your liking. Although the model was invented to use 5 parameters per axis. The forces you to choose and weigh only the very most important criteria... Try to do so. Of you can't, choose more. 5 is better though.

@nitishsubramanian4184 5 лет назад

Just to confirm, I have 10 parameters as an exhaustive list, for business 'A' I choose a subset of 5 parameters and for business 'B' I choose a different set of 5 parameters. This is ok? If I do this where is the consistency? I thought all businesses need to be evaluated on the same set of parameters.

@PepijnSchoemakerWebinars 5 лет назад

@@nitishsubramanian4184 No. The parameters should be the same for every 'circel' in you MABA. You can not differentiate those withing one model

@nitishsubramanian4184 5 лет назад

@@PepijnSchoemakerWebinars cool, thanks a lot👍

@amoughprajapati6544 7 лет назад

When should the company use GE/ McKinsey Matrix

@PepijnSchoemakerWebinars 5 лет назад

When they want to make investment decisions...

@nienke7774 6 лет назад

Zijn de uitkomsten niet verkeerd in de matrix gezet? De 100 van business attractiveness staat bijvoorbeeld op de verticale as ipv de horizontale...

@rajithadf 6 лет назад

Can you explain about The Directional Policy Matrix please

@PepijnSchoemakerWebinars 6 лет назад

Rajitha Fernando I'm not familiar with that model... So don't expect a video... :/

@rajithadf 6 лет назад

Pepijn Schoemaker thank you for the reply...the way you explain is very impressive!!! Many thanks...really helpful!!

@beard_yesman4231 7 лет назад

sorry i did not get .from where coming your wight and score? and how can make a table? appricatate for your respond

@PepijnSchoemakerWebinars 7 лет назад

beard _ yes man You make up the scores and weights. Depending on your analysis. So if you found out there is an intense competition, you give it a score which fits this situation. If you think this is very importantant, you give it a high weight. So, this model is counting on your insights, your own analysis and your own businesscase. The only thing you can really measure exactly is the marketsize (the size of the circles). The other figures are being suggested by yourself.

@beard_yesman4231 7 лет назад

hello and my full greeting for your respond i am really new with strategic but i am fully interesting .and i am study human resource management. if you can give me more example (case study )to get better understand.like you mentioned about market size i don't know how to measure . again accept my fully appreciate.

@PepijnSchoemakerWebinars 7 лет назад

beard _ yes man The best is to look into a specific studybook. Books always have several study case as an example. Good luck with your study!

@beard_yesman4231 7 лет назад

Pepijn Schoemaker any suggestion book

@PepijnSchoemakerWebinars 7 лет назад

beard _ yes man Any strategic marketing book will do. Best find it in your own language.

@nghethuathandmade 3 года назад

How can we determine the score for each market in the business attractiveness sheet?

@PepijnSchoemakerWebinars 3 года назад

That's what I explain, you yourself judge that with your analysis which you did before...

@nghethuathandmade 3 года назад

@@PepijnSchoemakerWebinars Thank you! So maybe we should be cautious to use this model as somehow we can manipulate the result?

@PepijnSchoemakerWebinars 3 года назад

@@nghethuathandmade There are so many different criteria that that should tackle some selffullfilment. And your external and internal analysis should be very thourough. This model fully leans on the insights and outcomes of that analysis and therefore should hold no suprises but rather combines and connects those outcomes and translates them in investing strategies.