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The Man MrBeast Hired To Grow His Channel (Jay Alto Interview) 

Jon Youshaei
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I interviewed Jay Alto who’s worked with MrBeast, Ryan Trahan, Colin and Samir, and more. Thanks Canva for sponsoring, use this link for 45-day extended free trial of Canva Pro: canva.me/jonyoushaei
Jay is a master of thumbnails, creativity, and now has a RU-vid channel of his own. In our conversation, Jay breaks down the 4 elements of a great thumbnail, how to find better ideas, and the weeks of prep-work that go into a Ryan Trahan video.Plus he roasts some of RU-vid’s best and worst thumbnails, from Mark Rober to MrBeast to my interview with Logan Paul.
Shoutout to Jay for being an awesome guest, definitely check out his YT channel: / @thejayalto
Timestamps:
00:00 - 00:38 Who is Jay Alto?
00:39 - 02:18 Ryan's Creative Process
02:19 -04:37 Finding Ideas on RU-vid
04:38 - 06:30 The Thumbnail Checklist
06:31 - 07:25 Roasting Mark Rober's Thumbnail
07:26 - 08:31 Thank you Canva
08:32 - 10:03 Improving Mark’s Thumbnail
10:04 - 11:57 Roasting MrBeast's Thumbnail
11:58 - 15:42 Roasting My Thumbnail
15:43 - 17:42 Scripting Like Top RU-vidrs
17:43 - 19:21 How to Grow Your Channel Sustainably
#ryantrahan #mrbeast #pennyseries #jimmydonaldson #youtubegrowth #ryanpenny #trahan #colinandsamir #thumbnail #youtuber #creator #youtubegrowth #creatoreconomy #jayalto #twitter #youtube #markrober #youtubegrowth
Subscribe for more videos ► bit.ly/RU-vidYoushaei
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PAST EPISODES:
► 24 Hours with Danny Duncan (The $150M RU-vidr Building A City): • 24 Hours with Danny Du...
► The Untold Story of Danny Duncan: RU-vid's $150M Bad Boy (Interview): • The Untold Story of Da...
► ex-RU-vid Employee Exposes How To Grow On RU-vid: • Ex-RU-vid Employee Ex...
► Logan Paul Interview: • The Untold Story of Lo...
► Peter McKinnon Interview: • Jake Paul Breaks Down ...
► Paddy Galloway Interview: • Jake Paul Breaks Down ...
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ABOUT JON:
One of few marketers to work at both RU-vid and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"
During five years at RU-vid, Jon was Head of Creator Product Marketing where he worked with RU-vid's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.
Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by Gary Vaynerchuk to his speaking agency, VaynerSpeakers.
Jon is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.s

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1 июн 2024

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Комментарии : 126   
@BridalSewing
@BridalSewing 9 месяцев назад
Thank you so much, Jon for what you are doing for the creator community!! 🎉 There's no way to quantify how you are helping us.
@youshaei
@youshaei 9 месяцев назад
Appreciate you 🙏❤️
@jtinhd
@jtinhd 6 месяцев назад
Real talk thanks a lot jon!
@MinuteMon
@MinuteMon 9 месяцев назад
Thumbnails are always such a challenge for me personally, thanks so much for putting this together Jon in a concise and easy way to understand
@youshaei
@youshaei 9 месяцев назад
Totally. So happy this was helpful
@CoachDeb
@CoachDeb 8 месяцев назад
FANTASTIC! Love the way you dropped in the parts from. your last interview and showed examples that Jay Alto gave suggestions on for the thumbnails. #Masterclass
@youshaei
@youshaei 8 месяцев назад
Thanks so much for the kind words!
@GyaanCentral
@GyaanCentral 9 месяцев назад
As someone who's followed Jays work on Twitter for so long, it's amazing to actually see what he looks like! Amazing episode Jon, love what you're doing for us creators with your interviews :)
@youshaei
@youshaei 9 месяцев назад
thanks Gyaan! Appreciate you : )
@Burbie
@Burbie 8 месяцев назад
u know he has shown his face on his own channel right
@GTANP
@GTANP 9 месяцев назад
First time I’ve heard of Jay Alto is from the editing podcast in the Michelle Khare episode. I think or Colin and Samir. Definitely watching and rewatching this one
@AlyenasKitchen
@AlyenasKitchen 8 месяцев назад
Saw your link to this video on discord today and realized I’ve already watched it. Watching again! Great video!😊🌺🌷
@MissElora
@MissElora 9 месяцев назад
Your RU-vid channel is absolutely amazing.The content you create is both entertaining and informative,Keep up the fantastic work, you're doing a fantastic job. Your hard work and dedication are truly inspiring. Keep shining and reaching new heights 🙏🏻
@youshaei
@youshaei 9 месяцев назад
Means a lot, thank you!! 🙏
@bobjenz
@bobjenz 9 месяцев назад
For the opening conversation, these types of videos are going to be so much easier to produce with Descript's new features. Oh, this is great content, btw
@JSleepless
@JSleepless 7 месяцев назад
One of the most overlooked principles in thumbnail creation is color concentration. Solid color groups strengthen visual impact, which demands attention.
@geekdaddiy
@geekdaddiy 9 месяцев назад
So much of the content of “how to make it on RU-vid” videos like this I’ve come to realize is almost exclusive directed towards travelogue and personality based channels - and the “tips”, as it were, are less applicable to channels outside those categories
@umarfayzilloev
@umarfayzilloev 9 месяцев назад
One day I will be your guest in your Podcast.
@Beyond_The_Impossible
@Beyond_The_Impossible 9 месяцев назад
Thanks for this video. As always your content is insightful and inspiring. Keep up the good work.
@youshaei
@youshaei 9 месяцев назад
Appreciate that!
@followthewhiterabbt
@followthewhiterabbt 9 месяцев назад
Its cool to see you changed the Logan Pual video thumbnail after getting the advice, it looks better for sure!
@youshaei
@youshaei 9 месяцев назад
Haha had to put it in practice 🔥
@wearetrackclub
@wearetrackclub 8 месяцев назад
This is such valuable content! Amazing insights for creators everywhere 👏
@youshaei
@youshaei 8 месяцев назад
thank you so much!
@Joshetcetera
@Joshetcetera 9 месяцев назад
Lol copying other RU-vidrs' viral ideas is "a very powerful strategy"... Yes, and it's not at all praiseworthy. Actually shocked to see that Jimmy so closely copied the other train vs pit video. He has no right to complain when people copy his thumbnails...
@maksimsaikin3721
@maksimsaikin3721 8 месяцев назад
What videos he copied?
@okapi6727
@okapi6727 8 месяцев назад
It's because he took a click bait video and made it real. I think it's okay to "copy" then.
@SimonSchatten
@SimonSchatten 7 месяцев назад
You seem like a negative person
@trulymagic3972
@trulymagic3972 4 месяца назад
He only copied the thumbnail
@EMMSPARK1
@EMMSPARK1 9 месяцев назад
Always getting knowledge on this channel
@youshaei
@youshaei 9 месяцев назад
So glad to hear that 🙏
@LeonThomasian
@LeonThomasian 8 месяцев назад
Jay looks like a really respectful and genuine person.
@youshaei
@youshaei 8 месяцев назад
He is!
@RichardCejas
@RichardCejas 7 месяцев назад
Jon, are you using NVIDIA eye correction? If yes, it’s doing funny things with your eyes 😂. Maybe try several tales with the same line so te editor can select the one looks the best. Btw, the video is pure gold, I’ll keep watching. ❤ 7:44
@youshaei
@youshaei 7 месяцев назад
Haha no but just looked up that tool and it’s crazy! I’m looking into camera so no need to use it to correct eye contact, seems like more for zoom calls where people may be looking at notes or something
@noonecomics
@noonecomics 8 месяцев назад
I know a person is great when we hate the same things, excellent interview Jon! this guy seems legit
@Areenster
@Areenster 8 месяцев назад
Very informative video for a a very small channel like me! Thank you for sharing.
@youshaei
@youshaei 8 месяцев назад
That means a lot, thank you!
@kickheavy8982
@kickheavy8982 9 месяцев назад
Very insightful interview
@youshaei
@youshaei 9 месяцев назад
Thank you so much!
@G.W.H.
@G.W.H. 9 месяцев назад
I need Jay in my life!!!
@KrystianandVenus
@KrystianandVenus 9 месяцев назад
Very interesting, thanks for sharing 😲🌍
@youshaei
@youshaei 9 месяцев назад
Glad you enjoyed it!
@Dom-fw7nz
@Dom-fw7nz 8 месяцев назад
Does MrBeast actually pose for all those thumbnails or is it entirely done on Photoshop? Because they all look almost like cartoons, especially the backgrounds
@kirkschwarz
@kirkschwarz 8 месяцев назад
Also, Mark Rober is there for scale. That one is easy
@lelouchz7765
@lelouchz7765 9 месяцев назад
The host of these interviews looks like he's trying sooo hard to keep smiling at every moment they talk.
@youshaei
@youshaei 9 месяцев назад
Haha can’t help it I’ve been told I have a resting smile face 😂
@Murfeynews
@Murfeynews 9 месяцев назад
@@youshaeisame brother you’re fine man
@pristine_the_tech_guy
@pristine_the_tech_guy 9 месяцев назад
A class i would've paid hundred of dollars for im getting it for free. Thanks so much ❤️
@deadbones23
@deadbones23 8 месяцев назад
Don’t repeat an idea that’s done well before, proceeds to make the penny series 20 times
@ThumbnailGrail
@ThumbnailGrail 9 месяцев назад
Cool interview with Jay!
@youshaei
@youshaei 9 месяцев назад
Thank you! Yeah he shared so many great gems 💎
@GregPreece
@GregPreece 9 месяцев назад
I loved it!
@MasterEditor5
@MasterEditor5 9 месяцев назад
I think I saw a thumbnail with Ryan in it. Later you changed to Mr. Beast. How the thumbnails are performing?
@aanchaallllllll
@aanchaallllllll 8 месяцев назад
0:19: 🎥 This video is an interview with Jay, a RU-vid growth expert, who discusses the importance of psychology and contrast in thumbnails and how he helps creators find viral video ideas. 2:51: ! The video discusses the practice of creating a playlist of potential video ideas on RU-vid for inspiration. 5:33: 🎥 Creating compelling thumbnails and titles is crucial for capturing viewers' attention on RU-vid. 8:39: 🎥 The video discusses optimizing the thumbnail of a RU-vid video to attract more clicks. 11:06: 💀 Jimmy is in a coffin and looks scared, wearing a black tuxedo, with day two indicating it's not a one-time event. 14:07: 💡 Contrast is the biggest driver of color in RU-vid thumbnails, and adding a different color background could have emphasized Logan even more. 16:51: 📚 Simplifying speech doesn't mean dumbing it down, and using big words doesn't make someone a better writer or creator. Recap by Tammy AI
@Adamerhartvideo
@Adamerhartvideo 9 месяцев назад
Jay is a legend.
@youshaei
@youshaei 9 месяцев назад
Truly is 💯
@zizozizo5240
@zizozizo5240 8 месяцев назад
In my journey of find out thambnails tricks ... the first thambnail of explosion will more curious if the man on the floor looking as he tries to escape from explosion
@withvung
@withvung 9 месяцев назад
so excited for this episode!!!
@youshaei
@youshaei 9 месяцев назад
🔥
@wrongrules
@wrongrules 9 месяцев назад
Great content as alway!
@youshaei
@youshaei 9 месяцев назад
thank you! Credit to Jay for sharing so many gems
@dotpenji
@dotpenji 8 месяцев назад
Your insights into RU-vid thumbnails and readability are eye-opening! How do you balance short-term gains with long-term channel growth as you embark on your own RU-vid journey?
@monicasoriano8581
@monicasoriano8581 8 месяцев назад
I agree! achieving a balance between short-term gains and long-term growth involves adaptability. Stay informed about industry trends, be open to feedback, and consistently evolve your content strategy to meet the changing demands of your audience.
@lusyow0517
@lusyow0517 8 месяцев назад
This is great
@KyrieQHD
@KyrieQHD 3 месяца назад
Damn, I started following him on RU-vid (he has like 3k subs) Didn't know that he is famous and is working with the biggest RU-vidrs
@beline-rp7he
@beline-rp7he 9 месяцев назад
How can i be consultant to
@FamousJames
@FamousJames 8 месяцев назад
so colour and contrast is what sells a thumbnail. I'm a small channel with 275k views, 495 subs. I'm not sure how long my description should be and where in the description I should put my tags. I feel like my videos aren't too bad yet I don't get views much. 5% of my videos are good but don't convert. any help would be awesome. dumbing down the title and description is a good advice though for sure.
@victoriaveeart
@victoriaveeart 8 месяцев назад
The thumbnails are boring imo
@FamousJames
@FamousJames 8 месяцев назад
@@victoriaveeart I wanted to make the thumbnails relevant to what’s in the video so like the loft ladder shows me on it. Things I’m working on around the house. If I did a thumbnail that wasn’t relevant and you clicked it and didn’t see anything from you saw. It would be worse surely?
@amouredmusic
@amouredmusic 8 месяцев назад
Why is that very good RU-vid video editor or content master a British or some European. 😂😂
@Kamtoofyee
@Kamtoofyee 9 месяцев назад
Bought his thumbnail course and it’s amazing!
@youshaei
@youshaei 9 месяцев назад
Awesome to hear that!
@Tariq.Mujtaba
@Tariq.Mujtaba 8 месяцев назад
What's it called? couldn't able to find it on his twitter or anything...
@kirkschwarz
@kirkschwarz 8 месяцев назад
Damn! I put all my stock into Atlantic thumbnails, now this guy tells me it’s all about Pacific thumbnails?!? Well, at least I can always rip off some existing popular ideas and sell it at ‘marketing genius guru’. This guy may legitimately be the RU-vid messiah, but he’s not selling it for me.
@ntl33
@ntl33 8 месяцев назад
🙏
@Laturals
@Laturals 9 месяцев назад
JAAAAAAAAAAYYYYYYY
@newstodayyt1
@newstodayyt1 9 месяцев назад
Jay Alto
@AnaMarcu
@AnaMarcu 9 месяцев назад
Really great video but I wish you had given him bad thumbnails and asked him to make them great.
@TobinOsusky
@TobinOsusky 4 месяца назад
Thanks!!!
@somanna_bu008
@somanna_bu008 9 месяцев назад
I respect Jay massively. But, it's hard to ignore the fact that the person who is consulting Ryan and Mr.Beast is not able to grow his own channels. I'm just curious what's not working for him personally. 🤔
@pristine_the_tech_guy
@pristine_the_tech_guy 9 месяцев назад
When you know something, we only feel fullfil when you help others with it.
@kiltrokills5527
@kiltrokills5527 2 месяца назад
Use the same strats for game ideas lol thats crazy
@SoundConstraints
@SoundConstraints 8 месяцев назад
🔥
@NomadOverNormal
@NomadOverNormal 9 месяцев назад
I’m really disappointed in the thumbnails you chose for him to review. You chose the most popular channels on the platform whose video is a spectacle and will obviously get 50 million views no matter what. What about a channel with 25k views consistently and one video pops off with 278k views? What about a channel with 10k subs who is scratching their heads as to why they can’t get more traction? Why not a dead RU-vid channel who is still trying to regain the traction they once had? Talking about mr beast in a “how to RU-vid” video is like a business book talking about Apple. Every god damn one does it and it’s the same boring one note. I’d love to see a video with this guy actually giving applicable advice to applicable size channels. That would have been so beneficial to your audience. If you look at my page, I make nothing like mr. Beast video, and I have no desire to. But that doesn’t mean I can’t be successful.
@Swiftdogg-other
@Swiftdogg-other 9 месяцев назад
Brian Trahan?
@AliChitax
@AliChitax 9 месяцев назад
9:20 , emmm, if Mark is not the main reason people watch him (which is true about that specific video!) , how come RU-vidrs such as Markiplier have the worst thumbnails and yet he gets constant 1M views on every video ? (I mean , they mostly watch the video cause they know him, any small channel with those thumbnails would be ignored)
@mimpiMQ
@mimpiMQ 9 месяцев назад
Just like the Dream Man, Qasim faces judgment for his outward appearance, many are quick to judge and call him names and swear at him with harsh words which upsets him but he remains patient and doesn’t retaliate
@deadbones23
@deadbones23 8 месяцев назад
I mean the thumbnail idea sounds cool but people are clicking because they know who that person is. Put a mr beast video with his face people click it. Have the same thumbnail with a different dance and channel hardly any clicks
@fabiangutierrez8424
@fabiangutierrez8424 9 месяцев назад
W videos!!
@hayberson1
@hayberson1 9 месяцев назад
For the Logan thumbo, I would get rid of the text and put all his controversies, he is a controversy man so, people will click more if he talks about all of this past, present and future, figure out a way to show and don't just tell his controversies in text.
@rafeh_qazi
@rafeh_qazi 8 месяцев назад
Pogan Laul
@this.is.andreality
@this.is.andreality 9 месяцев назад
my bro!!!🎉
@youshaei
@youshaei 9 месяцев назад
🔥🔥
@razabadass
@razabadass 9 месяцев назад
Thanks :)
@AdamAsta_
@AdamAsta_ 9 месяцев назад
let's gooo
@youshaei
@youshaei 9 месяцев назад
🔥🔥
@Metal666lord
@Metal666lord 9 месяцев назад
Can he work his magic for me?
@trymakemoneywithmechannel
@trymakemoneywithmechannel 9 месяцев назад
I need to hire this man to help my channel grow ❤❤❤
@BahZerkle
@BahZerkle 9 месяцев назад
Same lol
@Br0wnb0i
@Br0wnb0i 9 месяцев назад
great video!
@youshaei
@youshaei 9 месяцев назад
Thank you! 🙏
@riabeevlogs3360
@riabeevlogs3360 8 месяцев назад
It's good to take some tips and some ignored.... If you call urself a creator remain one, your unique way.... don't always listen to 1 million opinions and execute... how are u even a creator then? N guys I'm a fan of Mr Beast like everyone else but honestly I don't think youtbers at this stage are creators anymore, they have teams originating ideas, content, bringing sponsors, editing, they are mere role players..... so stop hyping on these big guys and have faith in your own abilities
@helper_mq01
@helper_mq01 9 месяцев назад
Just like the Dream Man, Qasim faces judgment for his outward appearance, many are quick to judge and call him names and swear at him with harsh words which upsets him but he remains patient and doesn’t retaliate #MuhammadQasimDreams
@kingmarcc2
@kingmarcc2 9 месяцев назад
Oohh wow , so even Mrbeast too copy thumbnails and video tittles 2:28
@advait.
@advait. 9 месяцев назад
was excited to see a jay alto interview but then i realized he was british and instantly clicked off
@felicityvlog09
@felicityvlog09 7 месяцев назад
As a small RU-vidr it's very hard to gain 4,000 watch hour dude...thats why I searching videos like this...thanks a lot guys 😊
@youshaei
@youshaei 7 месяцев назад
Happy to help!
@CupcakeSavvysKitchen
@CupcakeSavvysKitchen 8 месяцев назад
What hope does the average stay at home mum have when we can't even come close to thinking about getting a "team" of people together to work on our Channel because of the cost involved in hiring people with this expertise?! NONE! We just plod along day by day hoping for the best!
@carollynnlopez
@carollynnlopez 7 месяцев назад
You can hire someone to teach you how to make better videos (there are some cheap ones who are just a few steps ahead of you). Then when you have an audience built and monetized that’s when you can scale to hire a team member. It’s a bunch of baby steps until we can take a big leap. Don’t give up!!
@carollynnlopez
@carollynnlopez 7 месяцев назад
You have a lot of subscribers 😂
@CupcakeSavvysKitchen
@CupcakeSavvysKitchen 7 месяцев назад
@@carollynnlopez if you know anything about how RU-vid works you will know subscribers doesn’t equal views or revenue. They mean nothing. Having a couple of videos going viral doesn’t have a long lasting effect. It’s fleeting.
@carollynnlopez
@carollynnlopez 7 месяцев назад
@@CupcakeSavvysKitchen After seeing your channel, I’d say you should be giving me advice! 😄
@CupcakeSavvysKitchen
@CupcakeSavvysKitchen 7 месяцев назад
@@carollynnlopez i appreciate that. Thank you. But like I said. Subs mean nothing. I have friends with over 2 million subs who are earning less than $100/month
@aspicio9127
@aspicio9127 9 месяцев назад
Wrong on the thumbnail. I never watch Ryan Trahan videos. Thumbnail is bs ideas to click on video.
@Cryptoweeds
@Cryptoweeds 4 месяца назад
This makes me like them less
@leofangd8501
@leofangd8501 8 месяцев назад
imo This format is so stale already. The thumbnail obsession, first 10 seconds of intense presentation is now old and cringe. Its obviously cool when Mr Beast still does it 'cause he was the trendsetter and has owned it. Anyone who wants to replicate that kind of success have to focus on originality and substance, be a trendsetter rather than trendchaser. Trendchasers don't get too far, it's okay to get some initial boost in views but eventually you have to abandon the rules and make your own.
@youshaei
@youshaei 8 месяцев назад
well said, but curious if you could clarify - which format is getting stale? The challenge genre?
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