The McSponsored Stream Incident 

As someone boycotting, I respect him being honest about not being aware, and not doubling down. This is why I respect NL so much.

Tbf I had no idea about the boycott and I thought I was terminally online. There's no McDonalds near me so I guess I'm good 😎

@@Porkthepie fr people tripping over themselves thinking they are fighting for a cause by trying to catch out normal people do so much damage to their message. It's insufferable.

probably worth noting that the fast food boycotts arent "official" targeted bds ones, rather organic grassroots efforts after some national chains supported the idf.

Honestly, I was most disappointed that the thing was in Canada only, as if most of his viewers weren't from other places in the world, and McDonald's wasn't spread around most of the world. Politics be damned, don't care. The whole segment was really bizarre though, NL shilling for the McD's app so shamelessly and repeatedly asking for "lionFries" in the chat. For a couple hours he turned into a chinese tiktok streamer.

it's new tech, jerma taking notes

Yeah what the fuck was that

Insanely relatable

It's so unhinged lmao

One day we are feasting on Cine2Nerdle Battles, the other we have to live this fever dream

Also it worked so hard on me. Just now I was picking up an online grocery order next to a McDonald's when I clicked on this video amd after the first 5 minutes I was in the McDonald's drive thru going for nuggets and a big Mac. These calories are on you, EGG. You gained me 5 pounds for some cash. Lol.

No idea about the boycott thing. I just don't eat McDonalds so that's on me.

The stream itself is funny there's no need to make bits about it super felicity. The sponsorship is funny the bit is knowing so and taking it seriously instead of doing the marvel shit of making bits about it like. "The McDonald's border is right behind me right now isn't it?😏"

ADVERTISING DOES WORK

Don Draper is pogging reading this comment

NPC moment

@@TheLibraryofLetourneau Clear advertising tends to work well. With how blatant and fun the whole thing was in spite of being an ad, definitely made me want to walk the extra 2 blocks for a McD coffee instead of Tim's.

@@redaffix7320 Totally agree. Advertising is the art of weaving products into our habits by any means necessary, and I think there's some "parasocial" or "fun" element that at some level- works for these online audiences. It's crazy how many related and unironic comments there are when it comes to internet personalities and sponsorships actually working😅

Mobile games are not remotely as destructive as McDonalds.

id argue theyre worse@@saintsalieri

@@rocktheboat56 Then I suggest thinking a little more critically about the world you live in. McDonalds has been a pioneering company, not only responsible for its own activities but for wide ranging changes in how we live our lives generally. We can recount some of their achievements: -Like tobacco and oil companies that have suppressed science and regulation harmful to their businesses, fast food companies like McDonalds actively campaign against animal welfare legislation, nutrition disclosure legislation, environmental information about how harmful meat consumption is, and labor laws that impact their reliance on extremely poorly compensated workers 
-Meat consumption is the most environmentally destructive habit we have, and McDonalds is in a real sense responsible for the massive growth in the rate of beef consumption in rich countries. -Consumption of food like that served at McDonalds is also directly responsible for the most common forms of morbidity in rich countries (diabetes, heart disease) 

-McDonalds pioneered a form of advertising that sought to obfuscate the relationship between corporation and consumer. It started with a clown aimed a children, a general wholesome Americana image. Later, McDonalds began targeting the black community in America (who are currently much more likely to die from heart disease than white Americans). McDonalds very aggressively moves into developing countries now, exporting a wasteful, destructive, and unhealthy way of eating that outcompetes local options just as it did in the US 

-In the context of the discussion about “parasocial relationships” with influencers common around these parts, it’s telling that so successful has the McDonalds branding model been that many can’t even understand the degree to which they’ve been influenced into feeling a strong emotional bond with a corporation 

-McDonalds also pioneered a starvation wage, assembly line approach to food service built on the lie that it is a “stepping stone” job for teenagers. Wages have been driven down for decades as a result of the success of this approach, and the ability of companies like McDonalds to aggressively move into markets and erode alternative forms of employment.

@@saintsalierishut up nerd, nl just collecting bag

@@saintsalieri Either you copy and pasted that, or you actually sat down and wrote all of that. Whichever the case, it's sad because I'm not taking the time to read probably even half of it because I'm not going to write an essay responding to it. However i'll still state my argument, the tech industry as a whole is to my knowledge much worse for the environment, and humanity. With some quick googles the mobile games industry rakes in 90b~ a year and mcdonalds at 25b~ a year. With that directly funding companies like google and apple(google store and apple playing being the 2 largest mobile gaming platforms pretty much uncontested), which im sure we both know aren't the best multibillion dollar corporations, through them taking 30% cuts. Mobile gaming addiction is also crazy bad in quite a few cases, being addicted to your phone is not good, pouring your bank account into it is worse. The predatory practices of some of these game companies and how they hook you. I could easily be making an argument about how we need to be protesting mobile games to stick it to google and apple. But the problem with that is the entire tech industry being in bed with each other and my protest would more than likely never been seen or heard by anyone, if they wanted it that way. At least with mcdonalds there's a physical store to stand out front of to spread your word, whether mcdonalds likes it or not. Mobile games being relatively low effort to make for the amount of money they bring in is insane and not good because that money just feeds into even bigger facets of the tech industry. Mobile games as a whole just pushes forward the crazy dystopian future we're heading towards, theyre just fucking trash that you don't get anything for doing that you pour money into and at least with mcdonalds you get a fucking burger and i could just keep ranting. I guess i wrote an essay anyway. youre not going to convince me you're right. mobile games are still and will continue to be worse for humanity as a whole than mcdonalds, and i'd urge you to reconsider yourself to think a little more critically about the world we live in.

i left pretty early in this stream because he was doing his Corpo Speak and im not interested if there isn't the threat of him going off the wall and jumping at someone (call me a psycho i've been watching for nearly a decade, i get to have this) but that's where my issues end. is what it is. redditors are crazy. I remember how they were in the NLSS days. awful. memes were good, but any time anyone decided to try a serious voice it was awful. why cant we just laugh

especially pushing the app so hard, this is about as primo of a one off sponsorship as you can get as a streamer, unironically could be a 5 figure deal

"I drove this one yesterday, it's used. Give me another"

@@Materialist39I'm pretty sure every big corporation sponsor for a streamer of his viewership offers at least 5 figures

Nah bro, Luna's not gonna get shit. K8's first in line for her hatsune miku ferrari that NL promised to get her.

You will be missed 🙏🏼

​@@Ghostsoulless😂

Me too! (just leaving this here for the future class action suit)

even if the sponsorships don't work, he gets the bag either way doesn't he?

@@QBeeIII Of course, I'm not hating on him. I just find it funny that he got what is probably his biggest bag right after saying "don't tell 'em, but I think marketing is just a huge scam".

Wasn't anything about the effort. I do remember back before Twitch Prime existed when NL was very humbled by donations and actually telling people NOT to donate, even disabling donations and getting flustered when Kate would tell people to subscribe or donate.

He literally does 5 5-hour stand up routines every week, what is that guy talking about?

​@lindsayt4096 What do you want from him man? Bro is in his 30s with a family to support. He can't not care about making money. Would you prefer he left the donations button off forever and was dirt poor, but still streamed for you out of the goodness of his heart? Yall whack.

To be fair it was a huge amount of work scripting nine hours of content EVERY week

hes literally just a guy omg

Legit gonna watch the VOD of this, what was the date?

@@patches.742 seems like it was yesterday

@@patches.74212/12/23

Bro McDonald’s marketers literally nutting seeing these comments lol

Why am I getting a "read less" option for your very short comment?

that overlay is so huge it makes me want to look into the eyes of whoever designed it and whoever signed it off

Not sure what to think on that one @@TastesLikePanda

Subway sponsored stream where NL streams inside a subway, and is contractually obligated to eat several footlongs over the duration of the stream

@@funnyvideohaha5337 greatest stream of all time

not to be that guy but what point does he not deserve it because man is making my yearly salary in a month already

The community's reaction to this was a quintessential internet moment

also i dont really care, this is his job and he needs to make money for his family. ive been watching for almost a decade and i really couldnt give 2 shits about this other than the overlay was extremely funny

i cant imagine what the marketing team was thinking with that one

It was likely mandated by McDonalds.

+2

I will only watch Librarian uploads in protest

Based

​@@elevationsickness8462based

+2

The backlash was so weird to me. The dude's done advertising for a lot of companies over the years. He was a big Paradox fan when he did the EU4 and Civ stuff. Same with the streams with Jerma, Ludwig etc. Did some advertising and made sure it was entertaining. I'm okay with that, compared to weird invasive ad stuff, dark patterns or sneaky advertising. Edit: Just remembered the Digital Storm one too. He's good at being an endearing shill.

I consider myself to be at least decently aware of activism going on about the conflict, and I, 4 months later, have just learned about the boycott right now. And after reading all the crazy comments from people who can't seem to get off their high horse, I really want to get some McDonalds out of spite

yeah like what if his CPA called him at that exact moment and he leaked their phone number, surely that thought would've crossed his mind

man who wont open game settings on stream incase it doxes him holds up entire phone for everyone to see, shocked me too XD

Big brain McDonald's provided him with a dedicated phone

the phone reveal was truly bizarre

He said he keeps his phone on do not disturb very often. I’m sure it was the case here too- no texts/calls would have had the opportunity to pop up

It makes sense, gamers are lazy and don't cook their own food, this is sponsored for mcdonald's delivery app.

why sponsor when lil caesar ran the stream for a month and is still talked about once a week?

McDonald's has had promo streams with twitch streamers for years. There was a fun case almost five years ago when a relatively large Twitch streamer (Jericho) got a huge ad deal with McDonald's through Twitch. He proceeded to fuck it up the worst way possible by calling coins that they gave him Whopper coins and he was playing smash using Robin in a red outfit, even saying Red Robin out loud. McDonald's and Twitch got big mad and there were even legal issues involved.

Eh not too surprising 5 years ago they were sponsoring Csgo majors

@@reinron that is very interesting

yeah its crazy how much better it is, whoever chose to do that color + border size needs to be fired loll

What was the original?

McDonald's fk'ed Mai waif😡

McDonalds burned our crops, poisoned our water supply, and brought a plague upon our houses!

even the mcdelivery ad read was funny lmao

Everyone saying we should be boycotting McDonalds has spent over $1000 at McDonalds in their lifetime.

@@monki2945no? Everyone should be boycotting macs anyway because the food is expensive and poor quality.

@@monki2945 i mean, yeah? the more buying power you have, the more you can take away from the company. that's how boycotts work.

@@monki2945 I see it the opposite way. The people boycotting McDonald's right now are scarfing down quinoa and chick peas. Their boycott means nothing because they were never customers to begin with.

@@JohnnyStrelokidk man I just eat a ham sandwich and a moldy banana peel and I'm pogged 🤷‍♂️

i knew i had to do it the moment i thought to include the anakin obiwan clip

Bag*** not big

i think this is the true community divide. people who found this stream genuinely hilarious and those who hated it

@@TheLibraryofLetourneau A new Type A and Type B dynamic.

Advertising works!!!

Did he give a measured response? I missed todays stream :o

@@Momentos58 im not sure if he's mentioned it on stream, i was just talkin about the discord stuff in librarian's pinned comment

my condolences brother

a whole year of forcing the dumbest bit of all time finally paid off lets goo (please never stop)

lionFries me

getting a mukbang type segment from him was cool we would literally never have gotten that without mcdonalds sponsor

The discussion threads reminded me of AITA nutjobs, how the most insane people get upvoted to the top. People need to touch grass.

@@paradajzisnicla ^ OMG So this, updoots everybody.

@@paradajzisnicla Did I miss the crazies? Yesterday I checked the Reddit out to see the discussion on this fever dream of a stream, and the general sentiment was "Weird stream, oddly funny. Hope its a one-off sponsor, get that bag". His tweet was filled with the boycotting stuff though.

Watching your favourite stream lose his integrity.. is that also entertaining? idk man but i personally have spent over 400 usd on this dude all so he could use me to get insanely jarring sponsorships.

@@stauner32 You didn’t spend it on shit parasocial Andy, you gave him money.

i think he was by far the largest streamer of the campaign so he took most of the flack

Nah he was glazin mcdonald’s the whole time; literally every bit was about mcdonald’s, chat what you get at mcdonald’s, here’s how i like my mcdonald’s, etc.

@@brandonchin9873I'll give you that the eating on stream was out of the ordinary - but not that much different from when he does a game sponsorship and stops to do the sales pitch from time to time. The food banter... That's like NL's bread and butter. Even the praising of McD is nothing new, dude has been vocal about liking it for a while. And no, not EVERY bit during the stream was about McD, that's hyperbole...

Dude is already rich I don't see why we have to be happy for him. If a small time streamer got a gig like this I'd actually be happy for them though.

@@stauner32 "I don't see why we have to be happy for him"... Who said "we" and who said "have to"?? I said "I AM happy for him". I like the man and I love his content, I'm happy he's paid for it. You can go ahead and be a hater for all I care.

@@stauner32 That's not how advertising works though and you know this. They aren't paying small streamers to advertise them. They're paying the big ones. He has a wife and a daughter and 2 very real human sons Tomo and Ryuka. His job is to make money to support his family and he has regularly done sponsored streams. Frankly, this stream is better than the countless number of crappy roguelikes he's been payed to play and then never touched again. The McDonald's overlay took over 15% of the screen, when he's paid to play a crappy video game it takes over 100% of the screen. People don't have this level of backlash when he's sponsored to play a video game, being sponsored by McDonalds isn't any different yet probably paid a lot more.

Look back at the backlash when he was doing the working a mcdonalds shift bit a while ago, its just a weird thorn in the reddit’s side the moment you mention mcdonalds lmao

so many people are genuinely online too much

Get off your high horse, no one is being kept up at night by this. When you post something publicly on the internet you expect engage with it including negatively. The sponsored stream was obviously different so of course people are going to mention it. Ironically everybody that is defending the sponsored stream thinks they’re normal when in reality they are the ones being abnormal defending their parasocial relationship with a millionaire streamer who doesn’t even know they exist. Believe it or not, people can be fans, engage with content, and express their dissatisfaction with said content. You don’t need to defend and baby him, he’ll be okay. 😁

​@@brandonchin9873imagine saying that no ones upset, then typing a 5 paragraph essay

@@brandonchin9873 dont care didnt ask the McStream was funny as hell

i mean he talks about mcdonalds 4-5 times a month minimum, it was all natural