The Money Behind March Madness 

The NCAA brought in $857 million in 2018 from its March Madness TV deal. Should student athletes receive a cut of the profits?

and if they suffer a career-ending injury during the game, they're given a handshake.

I just find it crazy how everyone is watching Zion and buying his merchandise but he receives nothing from it.

And college athletes don’t see one dime of this money🤦🏽‍♂️.

Give the players allowance man.... not asking you to pay them millions... a reasonable amount to live... what's wrong with that...

Pretty sad that the kid selling Zion’s jersey at Duke gets paid more than Zion. SMH @ NCAA & USA

Fair enough, athletes don't have to pay tuition which costs a fortune. But how many of them really experience the 'educational' part of college life, because of heavy training/games schedules they have? Plus, how many study degrees that are actually meaningful to their future and out of sports career? These are valid questions in my opinion....

At least give the players $50 for their petrol and their lunch money. 50 bucks is reasonable enough

It's funny to hear people call the athletes students. Those guys have never spent a minute in class.

At least give em at least 4000 a month or something let every player get the same?

Oh, I usually participate in April Anarchy and May Madness

And that should tell you why Duke won against UCF

Madness of young basketball players,they should be paid.

180 countries?? I don't believe that at all 🤔

It's a sport slavery

Havent watched a collage game since I found out that none of these guys are allowed to benifit despite the fact that the NCAA benefits to the tune of a billion dollars a year from these athletes. The potental gain in pro sports isnt payment because at any minute they could get injured and lose any chance to make money.

0:59 That Jumpshot though

That’s all well and good, but, how much student athletes will get from it ? Right zero

Played in March Madness back in ‘14.. never received a dime 🙄

Yes

For the brackets, if your predicting do you also gave to do it before the games are set so you gave to guess who plays who in the beginning???

Did that guy said Zion wouldn’t have as much exposure if he didn’t go to Duke? What the hell? Zion was already Zion before Duke. Wherever he went would’ve been exposure. Smh

Wow can't believe how much revenue they received from March Madness only 2nd to the NFL. The sad thing the players gets peanuts. The real winners here the NCAA and the coaches. Most def

I cant imagine that NCAA much earning money than NBA .. Russ said : whhhhhhaaaaaatttttt?????

But who is getting the money verse making it?

Am I trippin or did he say 68 teams start in the tournament. I thought 64...

2:50 N-doubleC-A?

For the 3% of you reading this I hope you become successful in everything you dream of and accomplish more than you imagine. I’m a 18yo music artist from Chicago. I aspire to make it out🙏🏾

Thank you CNBC. THAT'S WHY THE PRESS IS IMPORTANT..... FREE THE PRESS

1 billion dollars wow

It should be 100 team like if u agree??

A lot of you who are saying the athletes aren't getting paid, must not have gone to college. Because those of us that did, (and had to work and/or take out loans to cover the costs) would know that a free college education is VERY VALUABLE compensation.

Free education!

The work they put in pays back in the NBA.

wait did i just see the Pink Power Ranger?

Lmao people really act like athletes don't get paid. Ok, here is what students get now - $200,000 education (if they choose it) - Between $1,000-$5,000 dollars as a stipend (Each school is different but can offer up to $5,000 according to NCAA rules) - Free housing - Free meals - Free clothes/gear - Free tutoring, books, school supplies etc. All of this is free for student-athletes. People who really want student-athletes to be paid are simply uninformed and ignorant about how the NCAA and collegiate athletics works. In 2014, the NCAA did a study and found out that all but 20 schools LOST money on collegiate athletics. So, contrary to popular belief, collegiate athletics don't make money. Why is this you may ask? Because all of the schools literally don't make money and have sports just to have sports or because they take all of their revenue and pump it back into the athletic department. But noooooo still pay the kids with nonexistent money. Ok, let's explore that route then. If you begin paying the kids, all students across the nation will have to be paid equally or else this opens Pandora's box with improper benefits. Athletic departments like UMBC aren't even in the same ballpark compared to big Power 5 schools like Ohio State or Alabama. Ok, so lets just say hypothetically that all football players COULD be paid the same and it all worked out. Wellllllll not so fast. Title IX states that there must be equal treatment when it comes to athletes. Everything that the football team gets, the women's tennis team must also get. So hypothetically speaking let's just say that the football team was paid for bringing in a boatload of cash. Well, then every single sports team MUST be paid the same. Title IX works both ways. The softball team and the Men's Basketball team would have to be paid the same despite the men's basketball team most likely bringing in more money for the school. Now because of all of the athletes at each school, the number that each student will be paid is suddenly dwindling because the university just can't shell out a few million here to pay athletes that are given everything they need to succeed in college. Few schools have that kind of money. Lastly, the point of the NCAA is amateur athletics. The second anyone gets paid, they lose their amateur status. If people compete in sports with Olympic counterparts (swimming, track, wrestling, etc) they would all lose their amateur status. Losing their amateur status would disqualify them for the Olympics. For most sports, the Olympics is all there is after school. There is no pro gymnastics league or pro softball league. Even if there is/was, the players would not get paid nearly enough to make a living off of it. Paying athletes sounds like a good idea, but it just simply is not possible.

They're adults and should get paid.

Yea and the kids get non of the money wich is sad

Paying for college tuition? Fine. But can’t they be allowed to have brand deals? I feel like not allowing them to be sponsored and make money on the side is a bit excessive

Didn't include merc!

There’s 64 teams?

Explains why they didn’t call that foul on him🤣

Lol pre sure we would hear of Zion wherever he went , he just knows where the big stage is

All dis money, yet the players are not paid because of the so called rules. This is a sick practice

Maybe this explains reffing late in the duke game

NCAA basketball should have promotion and relegation. The fact that more than 60 teams will participate in a tournament is kinda scary. Domestic cups in football like The FA Cup are somehow like that but it has a larger time frame than March Madness.

I have an issue with them touting "national exposure" a bonus. If the NCAA didn't have a monopoly on players entering their professional athletic careers, the highly talented would still be gaining recognition in whatever arena they were playing in. But because they've asserted their supremacy as the source for "elite" talent in America, they can boast that their participants become stars before they ever sign a professional contract. I hope that this changes in years to come. Mandating that all players looking to enter the NBA or NFL must go through the same process, earning bogus scholarships for diplomas they'll never use, in the name of the unassailable "student athlete," is just propagating a system that benefits an elite few - namely the rich alumni classes of prestigious colleges, tv executives, and NCAA officials. They don't care about the students, unless they're winning titles. And even then, there's no guarantee that they'll go on to become successful professionals at the next level. It's criminal that these young men and women are giving up everything in their prime years for the promise of "national recognition," all while someone else profits off the name on the back of your jersey.

The players don’t get a crumb of that money. “Oh but they getting a free education” yeah when they’re playing basketball which is why they have the scholarship in the first place. U don’t play, u gotta pay.

AYEEE LAX

The idea that Zion Williamson is ~less~ famous because he wasn’t allowed to go straight to the tournament...y’all are crazy

March madness = new slavery

Its shameful how the college basketball system works.

And the players don't see any of that money. Not a dime.

Start a debate on this comment. Should athletes get paid why or why not? Explain your answer.

Look up the salaries for employees at the NCAA headquarters. These people are getting perks, travel deals, hotel accommodations, free rentals, and paid meals. This is not even touching their personal salary. Paying out scholarships for an entire season don't even equal the amount of the assistant coach yearly salary. Unfortunately not enough people are willing to break this flawed system down to pay the athletes, I mean student-athletes. 😒

The money of March Madness is to make sure Duke stays in as long as possible. UCF were screwed

What good is a communication degree? Play these free laborers...I mean NCAA students. Minimum wage at least. College athletics should not be for profit.

When amatuer basketball rakes in more than the wnba

So everyone gets to eat except the athlete students...totally fair

The money behind CNBC

400 VIEWS IM KINDA DEPRESSED THAT I CLICKED RIGHT AWAY

zion was going to be a #1 pick with or without duke.

why do I have A feeling I’ve seen this video before.

So I'm a student athlete, and I can't sell anything, not even on iTunes, but my classmates can🤔. What about a percentage of the jersey sales with my name on the back?🤔🤔

NCAA

they are more teams so try again.

Could a WNBA team beat a NCAA men's team?

Coaches get paid bc those egos aren’t gonna come together out of no where

Those who deserve it, get paid under the table. NCAA profits because they don't have to pay every single student-athlete and star players profit because they get their cut. Now if you want to do things the right way, fine, keep it as is, but then every player should be given the option to skip college and go straight from high school to the pros. Simple as that.

Fixed

It's so simple, it's stupid. Just let the program profit money off of their own brand. Which means only selling Duke merchandise with no player's names or jersey numbers. And on the other hand, let the player make money off of their own name with no association to the school. So, a player like Zion can sign a shoe deal or get paid to make appearances, as long as it has no association with Duke basketball.

Zion would be talked anywhere

2:16 Troydan?

Fourth comment this better blow up this afternoon

If college players cud make a salary to live of off, March madness would be a bigger deal and make even more money for the NCAA, cuz college players would be looking forward to college and also get a good education, and would stay longer in college, and if a kid gets and career ending injury there’s nothing for him... but what do I know

stunned ncaa football got less than mlb

Ncaa real doesnt believe scouts would do their jobs and find talent like idk football (soccer)

If a coach can make EIGHT MILLION DOLLAS annually, then at least 1/4 of that salary can be stipend to the players on that team... Yes, Zion Williams has gained exposure through the NCAA MARKETING THE HELL OUT OF HIM FOR TICKET & APPAREL SALES, VIEWERSHIP AND RATINGS 🤪😫🤬!!!

America's addiction to gambling.

And.the players do not get paid

WRONG I knew about ZION well before he went to DUKE and im from northern michigan

did any one here about a girl about 2 years ago in 5th grade who got a perfect bracket

Nearly 1/2 millions "athletes" compete in college sports.

The students/athletes don’t even get a penny of that $800 million

If Zion would play anywhere he would still be famous

Zion is about to be a bust. He’s already hurt. He’s a bigger bust than Greg Oden

Exposure =/= payment I can't buy food in a restaurant just by posting a pic of it on the internet as it isn't the same as cash A full rights scholarship and education sounds nice but when you are going to stay only 1 year you don't care about that as you don't even finish your degree long story short the schools and ncaa get money while the players get... a season of risk to lose their scholarship and future

I know someone who was scholarship college athlete. he can barely read.

lol nbc pays people to make video essays now

“Twornement”

🗣THIS IS UN-AMERICAN oh wait is it? No more free labor‼️

So men's sport's profitability is the only reason women's sports exist. Got it

Thewhitemanmakesmostofthemoney

And D1 college Football revenue is bigger & football players have a higher probability of career ending injury. But in basketball many players don’t stay 2 or 4 years losing out in a degree.

President Trump only makes $1

What's a brother gotta do to get paid!!😡😡

What is the percentage of players who are African-American who paid for these colleges what is the average percentage that each individual African-American athlete gross revenue for the colleges didn't go look at these white colleges and see how much money they donate back to the black institutions within the black community this is why I say I believe in segregation because that money could it be going into the black community which we know it only benefits the White communities facts

Biggest scam out there

RIPOFF

Go heels!