The New Base 2024 Subaru WRX's Have an OUTRAGEOUS Price Increase... 

Subaru salesperson and '04 & '22 WRX owner here. MSRP increase is primarily due to the screen and eyesight. Since I've been working for Subaru, year for year, their cars typically increase only $400ish. If you're wanting a VB WRX, NOW IS THE TIME TO BUY! Go snatch up those '23s before theyre gone! They currently have great financing rates, and dealers are more likely to discount them to get them gone before the '24s!

Thats just the way it is right now.. Civic SIs are now over 30k, which is madness.

Eyesight, infotainment and inflation are all the deciding factors. I know a lot of people are saying that they dont want eyesight especially on the base but any company that adds a safety mechanism like eyesight and doesn't add it to all trims across the model is judged based on the lowest equiped. Same reason why the last gen crosstrek didnt get a higher score because led hedlights were only offered on the limited so the current gen offers led lights across all trims and now Subaru doesnt even make halogen headlights anymore. Plus it's more cost effective to have one production line rather then a separate line, they did this to the outback onyx edition near the end before the refresh with just adding the optional navigation as standard.

I just put a deposit on base '23 with the SPT transmission--listed at $31,600. Managed to haggle the lease payment down, too. I'm happy. The non-GT SPTs are rare birds, for the '23 MY. And I haven't seen ANY '24s with the SPT listed, anywhere (yet)... even GTs. So, who knows if they'll even produce the SPTs in lower trims for '24--and they're probably gonna be more than I wanna pay, anyhow. But... there are still deals out there on '23s, if you're in the market.

I bought '23 WRX Premium on 12/30 and got a great deal. Paid $32,5 vs $37 sticker price. The car is a blast to drive and to me it represents one of the bast values for a cross functional sports sedan in the market today. The idea that the same car will be $3k more the following model year is pretty nuts! I'm in Houston, TX btw

It’s a big one-year jump but if you look at prices farther back, I bet current pricing makes sense relative to inflation… and they’re just catching up in a single year. Especially accounting for offering a lot more features than in decades past. But obviously there are issues for everyone with inflation, affordability of any new car, and also the competitiveness of what Subaru performance offers relative to the market.

Almost picked up a new wrx in PA for $750 under msrp. Then, I got a call on Saturday 12/30/2023 at 9 am for a new white Fl5 at sticker msrp, no add ons. Been Hunting for a fl5 for at sticker for a year. Got her in South jersey near Cherry Hill. At the end of 2024, I'll be adding a base wrx or premium gr corolla as a commuter to work. Just wish stock they came with a higher redline. And obviously they're a little ugly before the paint matching.

Got my 2023 base for invoice pricing in November. I think Subaru realized the base was too good a value. Everyone should hurry and get those base 23's!

That is why Im getting mine now. Got 8% off MSRP on a Premium. I can tell you that some one at the dealer that Im talking to gave a deposit with sub prime credit. Im guessing its a kid. Most likely you got yours at invoice.

Uhh didn't you say in another video that you had problems with the head unit? You actually said it was the #1 issue

my subaru dealer is selling 23 base for 33 and premium for 36

Did you pay 28.5 otd?

Ouch and that’s not counting fees and registration which is another 1,500 or so

Eyesight is super nice and ilI would pay some amount extra for it. I have it on my legacy

$1K+for the screen + wireless Carplay/AA and $2k +for the eyesight. I expected about $2-2.5K increase not this much. Glad I grabbed a '23 premium for about $2k less than the new MRSP for the '24 base.

That’s crazy when I bought my 2022 limited WRX I bought it for like 37000

I will be taking delivery of my new 2024 WRX Premium CVT Sport next week... This car drive away in Australia is now $58,990 Au ( less my trade in a 2020 WRX ) 🙄

Well if you own wrx that’s a good thing you can sell it for higher price. Plus it’s a sports car so it’s going to be more expensive

I don't mind, Adaptive Cruise control is heavenly on long road trips, easily worth it IMO.

Random question, have a 22 WRX. Anyone having a weird noise while driving, like a cricket noise after warming up the motor? 25k on the car, no engine mods. Noise goes away when the clutch is pressed. A subaru dealer looked at the car and said the noise isn't normal. Scheduling another appointment to drop it off for a while so they can tear it down. 😭 Also, I paid Sticker on my 22'.

I honestly don't even factor in infotainment stuff on cars anymore. There's so many options that deliver drastically better technology, sound quality and just all around flexibility. OEM's job is to save money on everything, unless you paid for their sound system upgrade. Even then, if you paid for it with your vehicle all new, half that upgrade cost could still get you a better aftermarket audio solution.

I got my car 700 bucks under invoice. I would say that’s decent for a limited.

Preparing everyone for when the next sti is 50k+ 🤷‍♂️

The ‘24s are getting Eyesight which is the main reason for the price hike. If not for that they’d not have changed anything else (probably). Apart from that I completely agree; I’ve been ranting about this since I first heard. I really wish they hadn’t added Eyesight to the Base, that was a bad idea for all the reasons stated in this video. Increasing the price of the other trims would be one thing but the Base is normally a stretch purchase trim. Hopefully this will back fire on them and force the release of a WRX with everything unnecessary stripped out. Just a radio/climate and power locks/windows and no other features. I was planning on waiting a year to get a WRX but even if they weren’t increasing the price I don’t want Eyesight, don’t even want keyless anything. If there were any other AWDs that came with a manual (that isn’t a VW) I’d get that. But there aren’t. Which makes me particularly unhappy about this, I don’t want to get a new car just yet even if getting one now wouldn’t mean pulling the amps/speakers/etc. out of my current car,… outside in upstate New York winter. Or owning a spare car I don’t have space for. I really wish they had at least made the announcement last fall.

Just regular inflation. I work at toyota, an LE rav4 in 2019 started at 29,000. A 2024 LE EXACTLY THE SAME is $34,000. Its just how the world is going.

It’s not the first time this happened with Subaru, when they canceled the F-XT and made the Sport in 2019, the price went up even without the turbo engine… it’s Subaru

them new wheels on yet?

Bought a 2023 in early November. I don’t want the eyesight or lame change features.

This is a car I wanted but didn’t get!

Look at their concept car at the Tokyo Mobility Show - I’m 2005 angry at Subaru, they need a new creative team not the shopping trolley experts. I’m saving for a Porsche Cayman now.

Everything is going up. The increase in price is due to inflation and the addition of eyesight to the manual models. These cars were already being sold for well under msrp and I’m sure that’ll be the case for 2024 models so I really wouldn’t worry. People saying oh I get the VA or VA STI for 25k, 32k respectively back in 2018. Like what? Lol people are delusional when it comes to the cost of everything these days.

Simple, there is no STI and they finna release a vacuum cleaner. So this car in a decade will skyrocket!

I absolutely HATE driver assistance. So glad I hit my 22 before they ruined it with eyesight.

Hopefully insurance premiums will decrease due to the '24 having Eyesight and in 2 years of payments you'll make that money back in savings. I am planning on buying one in the next 6 months and the insurance price will be a big factor on if i will wait for a '24 or snatch a '23 in the next 2 months

The Subaru WRX community is getting older just like everyone else. The new VB is a much better car. I own a 2023.

You're way off . A VA will not do what a VB does especially a used VA . What are you talking about specifically? Both tuned ? Even then the VA is ass . And i have both VA and VB

Actually, I was thinking the premium WRX was a bargain at $34k. I compared a lot of vehicles, too. All car prices have gone up considerably thanks to joe biden's economy.

The big brembo kit and Recaro seats for the 2024 is worth everything. That's why I'm waiting. Even the base model comes with the goodies. It hasn't been announce yet but can we imagine new and improved transmission. 2024 WRX will be killer.

nice, sad to see it.

It’s honestly a snooze lose situation. If you slept on it then you missed out on a great deal. Crazy that you could pick up an awd sports sedan for the price of a civic SI. I’m sure if youngsters are debating on a VA non STI verses a VB because of price then they couldn’t afford the current base VB price anyways. The base price technically isn’t going up, based on what you’re getting in 2024 they’re eliminating the current base WRX and making the premium model the new base.

Why would the ugliest Wrx ever made go up in price. The VB has a nice tuner engine, but outward styling always means more. Nobody cares about that back end; really bad. They got cheap on styling after the VA

Bidenomics is working!

I feel the same way about toyota. Their pricing has gone nuts since the pandemic.

Isite

Subaru is going downhill lol

They didn't remove that ugly plastic on the wheel arch panel 🤦‍♂️ and that ugly rear bumber