Today I'm speaking with Ana Bibikova. Ana is an expert in the field of marketing, and has a ton of experience helping founders grow their businesses and understand their customers. We discuss such topics as: The things most founders screw up in their marketing, findings from behavioral psychology that impact buying decisions, How AI is going to change the world of content marketing, building in public, and much more!
Follow Ana on Twitter: / notechana
Book that Ana mentions near the end: www.amazon.ca/Myth-Revisited-...
Timestamps:
00:00 Intro
01:20 What do most founders screw up with marketing?
3:55 Mcdonald’s Case study
8:54 Listening and Empathizing
11:29 Behavioural marketing and economics
14:30 The IKEA effect and Building in Public
16:56 How will AI change marketing?
22:22 The psychology of being imperfect
25:10 Ana’s previous entrepreneurial journey and knowing when to quit
33:51 The inability to delegate
42:15 Ana’s advice for entrepreneurs
27 июл 2024
