7:36 rightly said Chase get your creative testing out of the way before scaling 👏🏻 but have 3 confusion 1. what's your creative testing structure? Because heard from you that you convert ABO into CBO once you find 3-5 winning audience 2. Since CBO performs well on 3-5 audiences what do you do when you find more than 5 winning audiences? Do you make a different CBO of other 5?
Chase love your channel! One thing that I am confused about. What is its different type of products but same audience. Do you break down core category of products per campaign or just use one campaign per adset to break down the product categories.
Great content - thanks! Really curious where are your thoughts about attribution models: 7d click & 1d view vs 7d click? Which one do you recommend, and why?
When you are scaling ad sets that are working, are you doing it incrementally every day or duplicating it and increasing the spend? Recently we’ve been hitting around a 2.5x ROAS with a $1000/day spend but I’ve been having issues with the duplication method as they don’t seem to get the same results as the original ad sets. Any advice?
Hello 👋🏻 Chase thanks for this amazing case study... However, I have 3 questions... 1. how do you introduce new creatives to test? 2. Also did you use ABO in this case study or CBO? 3. Is your course relevant in 2024? I was thinking to give it a shot 🤔...
hey Chase, thank you for sharing your knowledge and it has been extremely helpful to me lately. I have been trying to scale a campaign but then after slightly increasing the price of the product and launching other campaigns for other products the performance decreased a lot. Then I bumped up the budgets but that didnt help at all. What would you suggest I should do?
I'm curious about the audience of your TOF campaign because it has the best ROAS. Is your TOF made up of only cold never heard of the brand before? Love your videos, thank you!!
Cost caps on upper funnel for sure! You want to acquire new customers at a CPA that makes sense for your business while giving the AI room to scale. All the profit comes from the retargetting campaigns (s).
@@ChaseChappell Thanks!! For the Big big Value you dropping! 🚀 I followed your Steps and Made today on 300€ adspend a 5 Road. I Have 2 more Urgent Questions please: How many Creatives in 1 adset? Lets say ABO adset 70€ Budget. And How to Scale them? just Duplicate inside the Abo with Higher Budget? Or Change the Budget by 15-20% on Adset level?
