The Rise and Rise of 1017 Alyx 9SM 

Yeah, no one is really doing that 90s matrix and look for this high price point, high quality demographic, I really love that

@Tony Montana Acronym is a tech wear brand and I'm not necessarily going for the full gear look. The technical fabric with Alyx signature twist, allow me to easily incorporate into my other wardrobe.

We’ll be back after these short messages 📺

The show was literally three hours ago, that’s why 🤫

Thank you so much 🙌🙌

I’m so glad you enjoyed my video, thank you so much

@@understitchYT All of them.. And I consciously let the Ads run because I realize all this research needs to be monetized. Best Wishes Friend!!

Thats so kind, thank you 🙌🙌

Jenny Hilliard, I agree!

real

Im so glad to hear it, thanks for watching 🙌🙌

So glad you liked it 🙌

Right? it was so good! Loved the artist collab so much

They are back this season aren’t they? I’m so excited to see what they do with the revived brand

Thank you so much!! 🙌🙌🙌

I feel like because they’ve grown such a strong foundation, you know that the minimal tech-looking pieces are still going to come to retail. But, I enjoyed the fact that they tried to make more of a splash with the fashion show. However, I’m still curious to know how much of it will be coming to stores, simply because I don’t think it resonates with their current clientele as well as their past collections, but it’s not a bad idea to do a customer acquisition-based collection, over a retention-based collection every once in a while to grow their customer base. Though I fully expect them to go back to elegant tech wear again soon ngl

Yeah really interesting, Ill be interested to see more about the process when the QR codes are more widely used

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Thank you so much! I cant wait for you to see the next one

I absolutely love a-cold-wall, did you see their converse collab? It was so fire

@@understitchYT was amazing, Samuel Ross is so underrated

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Its such an awkward name!! Yeeee or yeyy, everyone says it differently and then Ive no idea how to translate it to my accent, so Im either fumbling or doing a bad Kim K impression 🤣😂

Why do you think that? Bcs for me, I don’t think they are that similar. Off-white is still doing well, but they have updated their look quite significantly (and I don’t think it would’ve been successful if they hadn’t). Alyx is much less graphic than off-white too, so imo even the aesthetics of the brands are quite different 🤷

@@understitchYT its not the brands are similar aesthetically or in the message the portray , but that they occupy the same space in the designer world especially price wise , both are more accesible than your standard designer labels. both do have an industrial emphasis , and also there are many similarities between mathew williams and virgil abloh themselves let alone they both ran a label together.

@@teamskdm1 they definitely come from the same sort of place, yeah

Thank you so much, I was really proud of this one

They did a live on instagram and I recorded from there

I actually still have the recording if you want me to send it to you?

I have to warn you tho, people in the comments, the live chat were really rude and often racist. It was not a good chat to watch imo

Oh thats a real shame considering how much emphasis they put on manufacturing

The manufacturingn is special I think

Someone else commented this, I also didnt know they were making music, Im honestly quite surprised haha

the compilation album was made with artists that Matt personally enjoys more than anything. I liked it, but it's my kind of music too. A mix of rap, electronic and R&B

wait what? they have an album?? I missed that

yes, I saw that kid cudi and f1lthy posted it in their stories (as they are a part of the project). I am really interested how it came about haha@@understitchYT

the compilation album was made with artists that Matt personally enjoys more than anything. I liked it, but it's my kind of music too

I sont believe so no

😂

I called him Kanye in my Yeszy video, people mad, I call him Ye and Ye interchangabky, always get corrected, I saw a tiktok the other day of someone caling him yee yey and thats my new interpretation 😂

@@understitchYT 😂 say no more. All of your videos are fire too btw!

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Yee haw

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