The Tragic Downfall of P-Nation & Why Everyone's Leaving 

I genuinely feel sorry for Dawn, he is now labeled as Hyuna's boyfriend and nothing more. P Nation did nothing to help this situation. Hyuna promotions was always rushed imo, I feel like Jessi was the only one who got decent promotions under that company and even her promotions was still lacking

I think that artists like Jessi or Hyuna and Dawn need to create their own label like Jay Park or Jackson. They are « grown » enough and established very well in the industry so they can be independent. Plus, I feel that Jessi wants to try to be more diverse and be an entrepreneur. She’s launching her beauty brand soon.

if Pnation was better at promoting the artists there would be 0 problems. They treat artists really well, they just lack any sort of promotion that a company SHOULD be giving to their artists. PNation is still in the very early days of their company, this is only the beginning for them.

as great of a person and as talented a performer he is, it doesn't necessarily translate well into leadership/promotion. I don't doubt that jessi, hyuna and dawn had a difficult time making their decisions because they all seem to get on well with psy, but I think this is another case of boundaries not being properly set up. it's not always the best decision to get into business with friends. hopefully they all learn from the situation and are successful going forward with the knowledge they've gained. I think psy needs to take a step back and just be the face of the company and let people with a better track record do the heavy lifting.

Even if pnation is good in treating his idols, he isnt the best at promoting them, so i understand why everyone is leaving,( btw im writing this before watching the video)

Psy is a great guy, he knows how to spot talent and nurture new Artists. He deserves every success so Pnation will be fine. It's certainly not the downfall for them yet.

You know what, the amount of freedom these artists get to even can leave the company without making it into scandals is something to be respected at. I don't think any other agency will let their artists leave that easily. Usually their contract only profited the company and not the artists. Will squish them out dried, then let them leave. So, i still think Pnation is a good company.

I feel like the biggest problem is that PSY is an active artist as well. He's a musician with a very unique and distinguishable style that sets him apart from other solo artists. However his biggest flaw is his stylistic choices are TOO strong. He wants his artists to also encapsulate his style and taste, which in turn comes out as controlling and restricting for his artists. Not every artist wants to be like PSY and not every artist will shine with his style. He signed many already established musicians, they're obviously going to already have a style they prefer. I can see why this would cause a lot of internal conflicts with him and his artists.

Honestly its not fair to speculate that much about PNATION. They're not the first and *won't certainly be the last one* to loose artists do to differences ! PNATION is still a pretty new company, and still looking for its own path ! These things takes years ! They're not as established as Jyp or hybe, with 50 different groups so you should keep that in mind. So to say that PNATION is going downhill just for loosing 3 artists is kinda mean. Yeah they're big artists, so what ? You learn from your mistakes, hopefully they'll learn from theirs and get better management/promotion.

Honestly I know Psy is a guy with a beautiful heart and only wants the best for his artist, but his biggest problem which is leading the down fall of his company is the way he promotes them and doesn't let them make their own music freely.

PSY is a good guy with tons of artistic enthusiasm, but leadership wise is questionable…

I hope P-nation does get better...

It just seems that Psy can’t compromise with what his artists want in terms of the music they put out. Understanding it is his label and ultimately it will reflect back to him, but his artists also need to express their individuality to a certain degree in order to feel that their best interest is also being recognized.

Exactly Dawn deserve more than what he's was given he not just somebody boyfriend he's an talent individual and I am not going to lie I was really piss at how psy was promoting him like an accessory for Hyuna...Only song I saw him promote was "DAWNDIDIDAWN" and he didn't even do much for that comeback psy was just adding Dawn to Hyuna schedules and here I thought finally a company that can really help, support, cherish, and manage their idols with love and respect.... I was wrong 😖

I'm not tryna support psy or something but yk pnation is not some company like HYBE or YG they started in 2019 and ofc they had a lot of recognition but that doesn't help then financially Psy does have experience in the kpop industry and how it works but creating his own label and becoming a CEO of it is not some simple job He maybe needs time to understand everything... Edit: I'm not trying to support anyone I'm just expressing my thoughts

The general public just doesn’t understand that music isn’t just about the art but it’s also about the business aspect. Don’t attach your personal biases towards a particular group or individual when it comes into running a company. Business comes first…

In that article about her arguing w/ Ost she says “It's true that we argue about music sometimes, but we don't take it to heart." She even talked positively about Psy in her Dive Studios Podcast interview when talking about how Nunu Nana and that album came together quickly

I know that Jessi wanted to be recognised as a singer... I really hope for an album

From one of the most promising companies, to one of the most disappointing ones so far, not the best but not the worst. Edit: I would just like to clarify that I never stanned the company when Hyuna and E'Dawn joined, if anything, I was just glad the the two are still able to be idols, but on the other hand, I was a bit suspicious bcuz, hey, it's a KPop Company and we _all_ know the stories that highlight or rather shed light onto the actual worst ones. All I'm saying is, PNation, isn't the worst company per se, but, I do agree that they do indeed need to put on a bit more effort into promoting their artists, as well as allowing them to have full creative control on what they're comebacks are supposed to look, feel, and sound like. In an interest of full disclosure, I'm not one of those people who "begged" Pristin to be part of PNation, however I have so many thoughts to unpack abt this discourse or discussion. Firstly, I do believe that transfering from one company to another is indeed lengthy process, especially for a group like Pristin that has _so many members_ , 10 to be exact. Secondly, I do agree to the idea or belief that many of the members were ready to move on and that their goals no longer aligned with the others who did not terminate their contracts w/Pledis. So, essentially, I was not putting my faith into PNation to "take care" of Pristin, simply because I just wanted to respect Pristin, and not do otherwise by just egging them to join a different company to pursue their dreams. With that said, we should also respect Hyuna, E'Dawn, and Jessi decision for leaving the company, because we may never know the real reasons why they left, and all that's left to do is pray/wish/hope for the best of them.

It’s just crazy how quickly Pnation fell,, it truly felt like a utopia had been created for mistreated/mismanaged idols but I agree with everything in this video! The fact that Jessi was the first artist signed and never got a full album or even physical sales of her mini album was horrible! Dawn all but disappeared after joining and only had one digital mini album that was barely promoted. As for the other artists, specifically Heize, I didn’t even know she had released a new album until I randomly came across the mv on RU-vid! Not to mention the whole 12 year old idol, like cmon how could anyone have thought that was an ethical thing to do to a child? The industry needs to set a an age requirement to avoid this, at least 16 for god’s sake (although personally I think 18 would be better) On another note, I bought Hyuna’s album and was so disappointed by the packaging - it came with a photo book (if you could call it that) with like 50 loose pictures of her, a poster, and the lyric book. I know not every company packs the albums full of goodies but this was just sad, especially for a powerhouse like Hyuna. It just feels like Pnation just keeps falling short with everything.

The reason why people loved pnation so much in the first place was bc they do treat their artists well and as human beings. They had alot of freedom in terms of how they present themselves. He took in hyuna & dawn when no one else wanted them just bc they were an idol couple. And also jessi who is alot to handle with her free spirited mindset in the conservative kpop world. The issue is the management, the promotion and the fact they didnt get the creative freedom they deserve & probably expected. Psy turned out to be very controlling when it comes to music and has that mindset of "I know what to do to make you more famous bc this worked for me" he's playing the power card bc he has been in the industry for so long. Going down the road of jyp, who was also very controlling over the music that got released. Everything had to be done the way he wanted it to. Thats why so much of got7's self produced music got rejected. Even day6 who write all of their music themselves still cant release every song they want and they need to be approved first and ultimately the company decided what was put on the album. Its similar here, jessi for example still loves psy, they get along well but when it comes to music they have such different opinions & views. He didnt let jessi release what she wanted. He didnt even give her a full album in all those years. Like yeah she did well with her releases and they were all hits but if jessi isnt completely happy with it them it makes sense, she need to think about whats more important to her and in the end she'd probably rather release her own stuff and what she really wants to put out instead of being given songs just bc the chance of them being successful is high. Psy is a great guy, he definitely knows how to spot talent and he is am amazing producer. Its just he took artists in that already were in the industry for quite a long time and he certainly was too controlling and didn't trust them enough with their music, he couldn't compromise at all and only did what he thought was the right thing to do. Pnation is still quite new and they have to establish themselves and I think they'll be completely fine with new groups/new artists. Like neither hyuna or dawn nor jessi hate psy and none of them said that pnation is a bad company, its just musical differences and wanting different things for their career. I think psy also has to learn alot about being a CEO still, and he either needs to learn to trust his artists more or he'll just continue being a very controlling producer/ceo. They do need to work on their management & promotion tho, bc none of them got promoted how they deserved it. No full albums or physical releases or bad album packaging/no photocards etc.. its really sad.

I really hope that Psy and those working at PNation learn from this fall-out and do better by their artists going forward. If they're able to learn from their mistakes and bounce back, they could still be a top contender agency in the Kpop world.

PSY is an incredible artist with a good eye of what trends and music that would become popular but that doesn’t mean that has to be the creative direction of all his artists. He wants Hyuna and Dawn to have continuous releases and Jessi to do music in a certain style because he knows it would be well received but that’s not what they themselves want.

Im still grateful toward p nàtion for taking hyuna and dawn under his company but he treat them poorly he should happy about it bcz he choose iconic stars and also talented but now he lost them and im happy that they take this decision and im going to support them its better to not go under any company if they going to treat you like that

This channel is so cool I think that your videos are amazing!

I'm really waiting for all the new things to come for Hyuna, Down and Jessi. They will do amazing!... As for the claims of poor management, I think it is normal to happen, remember P nation is a small company and a very new one. If bigger companies still have issues with management imagine a company like p nation. I wish that they learn how to manage well and give their artist a bit more of freedom.

it's really strange that they're all leaving at the same time but from what i can see it might genuinely just be down to creative differences? but who knows

Hyuna and Dawn would need to sign up to different agencies. They are already in a relationship, it is best not to intertwine their careers 🙄

I think for bigger artists it's really important to let them do their thing

Psy is a great artist but that doesn’t always mean he’d be a good CEO. He’s used to having creative freedom in his work but he can’t control his artists the same way.

Listen….i get it but in all honesty you shouldn’t expect full control of your work when you sign to a big company it’s business at the end of the day they have people to pay and a company to run and it depends on the artist’s work and lets be honest everything jessi did under pnation was successful so we can not say that psy wasn’t right about the decision I don’t think it’s a good idea for any company to give artists complete control of their work from the beginning it happens everywhere in the entertainment industry for the first few years artists have to work with a whole team of people who studied and know the business to get them on top and secure their spot and also artists can not sign under a company without a contract and that contract always has points about this kind of stuff so i don’t really understand when fans complain about it, the artist themselves are just as responsible they willingly signed the contract you can’t always blame the company and staff they have bills to pay and it depends on the artist

Seasoned artists like Jessi, Hyuna, Dawn would do well creating their own companies like Jay Park, Hyolyn etc...I wish all of these amazing talented artist well!

I'm so sad Dawn wasted more than 3 years just to be known as Hyuna's boyfriend. Even when their relationship was revealed he didn't get that nickname. in first time he signed with pnation. i am very grateful to pnation for giving a place to dawn and psy said proudly that hyuna and dawn will be rivals and be professional in their careers. But pnation gave up quickly and gave hyuna 1000% responsibility to promote Dawn. Hyuna has power and every time her name was mentioned , she is always get attention. Dawn got a lot of attention because of that but his image changed to Hyuna's boyfriend. I don't blame Hyuna because this also has a big impact on her career. now they are like 1 pack. And that's sad. hyuna and dawn have different colors and styles of music but they always try to match each other. pnation made them only known as a couple. And I'm very grateful that they came out from that agency.I hope that Hyuna and Dawn will be more firm in their careers so that the couple's image will fade. Hyuna and dawn are now rarely seen posting photos together. I think that's why they left the pnation because they wanted to change their image

People who are saying they weren't promoted well - what do you consider good promotion? I am surprised since I've seen them all film online content, do interviews, stages, variety shows etc. so I am curious what the standards are?

PSY became famous with the release of Gangnam Style. Before that, he signed with YG because he was struggling financially. He would not had been where he is right now if it wasn't for YG.

if im being honest not every company is perfect and tbh i think PNATION is the best one yet he's great at building a relationship with his artists and he lets his artists date and also is a great person in general he just needs to learn how to actually promote his idols properly bc if it wasnt for that i think he could b having new artists into his company, i wish him and his company the best and i hope the boys from &audition that didnt debut may have a chance there bc its honstly one of the few companies that lets u have some of ur private life (dating ect.) and i hope he gets new ppl in his company all the best to hyunA, dawn and jessi

I hope they'll join ents. like RBW, KQ, KONNECT, WangTeam etc. and not the those sh*tty ones like YG, JYP or SM. I wish everyrthing best for them. They desevre more popularity and happy lives. I'll support everything Hyuna, Dawn or Jessi will do.💕💗 Treating good isn't means they'll music is going to be good or they'll be promoted good, Pnation proved that.

it is just crazy how it seemed like a one the best company that actually allowed the artists freedom and then seeing the real behind the scenes and hearing whats actually happening within the company.....like some suffts in a management agency is predicable but when u can't ensure what to promised and was started with is just too much at this point .

All psy needs to do is learn how to trust his artists and once he does that it’d gonna be great

I don't think Psy knows how to separate being an artist vs being the boss. I think he needs to focus on bettering the company and leave the artists to create what they envision, not what he thinks it should be. Just like the artists have to trust him, he has to trust the artists.

Building an agency is no child s play.

I mean, I feel PNation isn't the worse. if Jessi, Hyuna, and Dawn were allowed to walk away after like 4 or 3 years? better than a 7 year contract

Not every artist can be CEO .. Psy is too self centered and he thinks he is alwaus right .. no one is wiser dude. He has let these artist talent go wasted .. what a shame

I think the biggest problem is BECAUSE they signed on such established artists right away. All the artists already knew what they wanted to do and now they have someone saying yet again what they can and can't do. If they worked more on new groups it might not look so bad.

sometimes you just can't work with your friends, relationships cant always translate very well into business relationships without sacrificing some of your friendship.

Well you all can say whatever you want... But i have only known Jessie, Hyuna and Dawn was after they joined P Nation ..I mean they all are really talented and good but they have gained more popularity after joining PNAtion...

Honestly it feels like there is a huge gap in their strategy compared to other companies. Indeed Hyuna could have benefitted from more albums, and a different sound. For Dawn... I know the video says he's talented, but he does not have a voice, so I don't believe he would have made it out anywhere as a solo artist. For Jessi... This is actually sad to hear that she never got to have the last word in terms of creativity. After Nununana, all the hits were similar (and I enjoyed them all) but she can showcase much more, it's sad the company was not able to give us that. I'm waiting to see what the boys group will give, this will be the first time they have to launch an artist, so that's when we'll be able to see if they can give quality.

I have read that AllKpop article that you reference in the video “She talks about arguing with Psy when working on her music” Interesting how you used it when saying she was “forced” to release a song she didn’t want to. “What Type of X” was a song meant for Refund Sisters but Lee Hyori thought it should be a Jessi song. And that Psy agreed. Jessi mentions how she is grateful To Hyori for the song

My only favorite song from Pnation is THAT THAT(ft suga of BTS). I really loved the song(also suga wrote, composed & featured in it). Otherwise i feel like pnation songs, i just listen 1 or 2 times

it was not expected, I got confused seing this video I had no idea about this... But I get there were problems, nothing is perfect. Hope they'll learn how to work better and maybe get back on track, both the artists and P Nation

people who are perfectionist are the worst negotiators they never want to compromise or give a little room for both parties to be in harmony, see that in my line of work all the time

lol tragic downfall my a**. A lot of he said, she said, assumptions going on here. You can't just learn to run an entertainment company overnight. Psy is learning and doing what he thinks is best I think and part of that learning process is making mistakes, some people will trudge through it with you, and some won't. Dawn and Hyuna can easily do their own things but this might give them the opportunity to finally get married and focus on themselves. Jessi I think has been slowly dipping out of the entertainment industry of her own accord. She is a very opinionated and strong lady lol. She should be her own boss. People come and go, doesn't mean the company is about to flop -.-

And now Hyuna and Dawn have broken up

I don't know why everybody is so suppressed about Jessie leaving Before she joined Pnation Jessie herself express that she didnt want to be famous anymore she was so over the industry and wanna quit everything around the idols, and Korea entrenamient , and then after jointed Pnation said that she doesn't care about being famous that all she wanted is to be a mom and make a family so be honest I see it coming when she left. Was really obvious and she's been kinda depressed after continue again as an idol she had expressed in a lot in her show

1 Hyuna left cube. She wasn't kicked out. She demanded to leave cause cube stoped all her activities and they didn't explain their intentions. 2 she didn't cry while performing ping pong. She cried while performing Buble pop. I guess she misses her old songs.

It's bound to go like this when the CEO himself is also an artist.. That's what was wrong in JYPE as well, especially for GOT7 since they were in the same division as JYP and even though his not the CEO he still have a lot to say in the company and all their music had to go trough him.. He always changed JayB's songs, probably because he was jealous of him writing actually amazing songs.. I kinda see the same with PSY, he wanted to control everything that came out not nessesarily for the same reasons as JYP but just because he has his own oppinion from all his years in the business 😓

Anyway there is no perfect in this world. If there is mistake we learn from it. Fucos what's behind of the problems and settle or solve or gather some idea's from the management and help one another . This is only the beginning. Be strong and fighting. God bless 🙌

Thanks for this video. I honestly never understood why people always assumed P nation was the best company. Especially after seeing HyunA and Dawn’s saturated music lately and Dawn loosing his style in his music and being reduced to “HyunA’s girlfriend.”

I'm quite worried about *TNX* Eagerly waiting for their cb it's been a while they debuted and no cb after that . They are so talented yet underrated. Also hoping they get good promotions.

The issue about Koki is mixed. If you were a fan of Loud, you would gave wanted him to debut with his hyungs on TNX. On the other hand, a lot were also relieved that his debut was deferred due to his age. It's really hard. It all depends on the morals and the opinions of whoever knows the situation. Let's just hope everything works well for everyone - to those who left, those who stayed and TNX who just debuted.

I think Jessi did more promo via Instagram and TikTok and that helped her so much but yea PNation didn’t do much in terms of promotion

I remember leaving a reply to people wanting idols to sign up for pnation instead the established company. It's so naive and dumb.

promotion is not their only problem, they are really a bad company, HyunA's albums had a lot of inventory problems even though her fans said they would buy a lot of copies of the albums and they didn't do the least for her, they still gave it to her only 4 days of promotions, HyunA and Jessi have said several times that they wanted to do jobs and shows, but Psy wouldn't let it, Jessi wanted to release an album, but he didn't let it, even though they always hit, so much that Koreans are happy they left from there

P nation must not have enough funds to pay their talents and luck compassion towards their talent. Too strict and focus more on how much he will earn.

I remember people saying pnation was the best company ever, where are those people at? It wasn't surprising that pnation is falling right now, there were just too many big solo artists in pnation and pnation hasn't really established themselves as they can serve them

Honestly, p nation became a safe haven for idols who left or get kicked out of their old company due to injustice. They never debuted an artist who was originally under them. I mean its good there's somewhere idols can go to but now it just became a stepping stone until they can go back on their feet again. I hope psy manages to train a group or artist and debut them successfully.

Yeay early

Honestly I would really love to see how jessi would be as CEO

I think lots of people also need to remember that even though as artist they want to be as creative as possible in some, as company, they also is looking for profit and artist need to find balance between those 2.. There will be clash no matter where they go and total freedom also doesn't mean the song will be accepted by public which will harm both artist and the company..

Well, they say that if you want to ruin a friendship, then start a business with them. I made the mistake of getting my good friend hired at a company I worked for. Everyone told me it wouldn't work well, especially because I'd be his boss. Thankfully, he left before our friendship was completely demolished.

Never mix friendship with business. People were criticizing CUBE, but look at GIDLE, they rock

Jessi, Hyuna and Dawn lack star power. Doesn't mean they aren't successful but they aren't at the level of bts or blackpink. A company can only do so much if the stars aren't popular with the audience.

OMFG IM SO EARLY

When I saw them doing concerts on universities i knew this was coming

yo early

I just hope in the future Pnation would bounce back and do things right way.

He is still young. He will go step by step.

Vuela alto PNation 🕊

It's unfortunate that this happened, but I think Pnation will come out of this alright and having learned some valuable lessons. Even big companies like SM will do sh*t like failure to promote or even give artists comebacks (* cough, EXO *), but because Pnation is new and still small this makes it more obvious. I hope the best for Jessi and the other artists!

You cannot change Kpop system in terms of employees. Visual , talent , profit ,marketing and management is still a priority.

Respectively, working under a company, if the songs aren’t gonna work for them, they will absolutely deny it. Because at the end of the day, it needs to make money. Hopes and dreams are cool, but you’re talking about a genre that is making millions. There’s a reason why they stick to a certain formula. Because it makes them money. It’s why a lot of these artist sound the same over here. Because it’s what makes the company money. They are the people who set the trends. N the artist gotta comply because their under a contract. People always think oh we have good relationships with people. Yes but having personal relationships and having work relationships are two different things, y’all cannot mix them up. I think psy is a great person with a good head on his shoulders and I also think the artist he signed are great. The personalities are definitely strong against each other though. It’s crazy but that’s how it be

I hope nothing terrible happens to TNX...

all I can say is that ONLY when you're physically in that position, you will then realize how difficult it is to handle what's expected of you WITH that position. Being a CEO of an agency is nothing like an artist of that agency, and vice versa. Ａ CEO plans the long term strategies of the company, and he WILL be responsible for the success OR failure of the company. And to make things even more complicated, if there are shareholders in that company, he is answerable to those shareholders. Also, by the end of every month, he has to make sure that there is enough cash flow in the bank so that the employees WILL get their paycheck on time. With all these responsibilities under a CEO's belt, I DO NOT believe that he can give the artists 100% freedom to do what they want. It's perfectly normal for a CEO to share his concerns with the music direction the artists are doing, the way they dress, etc etc. And this will happen more frequently with small companies like PNATION, especially when the CEO himself IS a musician. The narrator mentioned briefly about Jessi opening her own label...well ...if that happens, let's see what she will do in terms of managing an agency.

There was a scene in LOUD where JYP points out that he shouldnt have pics of his artists plastered in his office because you never know if they will leave. Foreshadowing

You don’t need to promote if you are big artist. Leaving from lack of promotion is gaslighting. They left cause they want their own labels

Pnation was not different of any other bad company but the fans of PSY defend the company trying to hide the flaws of him and the company. Jessie easy had one of the best song of the year and the promotion was basically trash, in the moment even a blind could realize the was something wrong on the company, a lot of trainees leave the company of course we don’t know why but 1 it’s a coincidence but 2-3 are a case.

In my opinion, if it wasn't for the fact that PSY's comeback was now the hottest comeback in this year because one and only SUGA of BTS, he took the most active part in this comeback from being a producer, songwriter, collaboration and kind of dancer. In my opinion, if it wasn't for SUGA, this comeback wouldn't have been so successful because looking at PSY's 2018 comeback after YGE, it wasn't so such a hit.

I want Dawn, Hyuna and Jessie should make their own labels

im scared for tnx idk why

Honestly (as someone who lives and works in Korea), this is Korea is a nutshell. There are always a ton of promises and excited talk about the future, and things fall short due to lack of planning, bosses being hyper-controlling (don't listen to your input at all), and a lack of knowledge on how to really run a business/company.

At a distance spring is green

Wish he'd let them have more say, I think they'd come up with music that suits them much more. I didn't really like Dawn's few songs, or Hyuna's nabilera release, ping-pong has to grow on me. I miss Hyuna's Red days...

Psy seems to be an amazing person but also keep in mind that a good leader needs to be able to take criticism and meet eye to eye with his people so everyone can stay happy and on the same page. There’s no “I” in “TEAM”.

if you think jessi, hyuna, and dawn got the short end of the deal in terms of production and promotion. wait until you realize heize is a part of pnation as well.

Hi well........I guess I am early

when it comes to promotion, many artists don't appear on music shows cuz they gotta apply and most of the time, a lot of them don't even get selected

I expected him to let artists like Jessi, Dawn and Hyuna have control over their music. Such like a sub-labels and what not in P-nation. very disappointed

Jessi, Dawn, Hyuna and PSY made this label so exciting - sorry to hear it didn't work out :(

Running an agency is still business; another set skills that will run you dry if you do not have the proper funds, business skills, and right knowledge people working for you. It goes both ways actually. Are they an asset of a liability atm for PNation. How much are they bringing in versus being invested on…

Oh boy!!! Why can't any of these companies show care a d understanding to their idols especially ones already grow and have their own styles.