Why is K-Pop falling off and what happened to all the unique things that made K-Pop what so many people loved? Follow us on Instagram: bit.ly/3NWCjW1 #kpop #kpopnews #KOOKIELIT
thats a very immature statement.. its implying thats easy and crazy, or atleast thats i think when someone says 'kids'. kpop is anything but playground for kids...
Most of the debut age of group is btw 15-20 so I won't see any changes, you felt thise way bc idols are becoming same age as your and some of them even younger than you but still we don't need to support minor debut in indrustry
@@Abyss777Anyone can debut now. Just look at Lesserafim, Newjeans and Illit debuting with no skills. Like what can like let say Wonhee even do? I feel like she just slept with the producers to debut.
@@rachmatmulia5212funnily enough Newjeans and Illit don’t have any visuals. All of them look botched and bad. Lesserafim and Wonyoung I see is just visuals and no talent.
It's not about the music anymore, it's mostly about the money for companies as they put more focus on the western markets where they are making way more there than in Japan or Southeast Asia
Ngl too many kpop idols becoming luxury fashion ambassador kinda making the brands look cheap. These fashion houses has their signature style and aesthethic and most often these kpop idols dont fit them thus making the brand's identity lost
@@emilyann4504 Idols collaborate with certain brands to increase profits and benefit each other, idols have massive loyal fanbases and use their popularity to help sell the brand and idols also get paid from the brand, it's a good deal, as I often say, Kpop idols today are more commercial.
@@Abyss777right I feel like ppl r overreacting, kpop has always been like this. Singing live yes, but that’s not just in kpop it’s happening internationally bc of technology. And ppl got mad that dancing wasn’t a priority back in older gens and more vocals, now there is mainly dance and less live vocals but us kpop Stan’s asked for it. Most of this stuff is our fault
@@d4ze_22 Yeah the owner of this channel like to create hate towards record label for agenda maybe 🤔🤔 personal Interest because their beliefs doesn't go as one, also spoiled too
@@d4ze_22 yessssss In gen 3, people had different complains, in gen 4, there were diff n now gen 5 Companies r just doing whatever captures our attention... So yeah, completely agree, it's literally our own fault!
@@rachmatmulia5212 I mean yeah... But 3rd gen fandoms were legendary, it's was the golden time of kpop where 3rd gen and 2nd gen fans both were not toxic like the ones we have now
@@Amal_Khan_59862nd gen yeah I agree. 3rd gen not at all, they are equally bad cuz they literally initiated this process of attracting more toxic fans
Especially the Fact that the Hybe CEO Shared a Common 💭 (Dream) with the Higher-Ranking Staff Members of a 🇰🇷-Based, All-Japanese, 🇬🇧-Singing Global 👧 Group named XG. That Common Dream has a Dangerous & Ambitious Nature of Removing the "K" in K-Pop by Fully Pursuing Fame Internationally/from the Worldwide Western Communities. (While Neglecting the Actual Needs of Most Native 🇰🇷 Pop 🎵🎶 Fans at the Same ⏰.)
Seriously,the problems with kpop don't start and end with company,yes bighit becoming hybe as brought all lot of trouble but that doesn't mean the other companies are doing any better.I mean c'mon the fifty fifty case,yg idols becoming less active,jyp not being able to handle idols properly and not protecting them,I can go on.Yes hybe has problems of its own,the mhj vs hybe war,lsfm and illits hate train,fromis9's mistreatment are problems to fixed but the downfall of kpop is the result of the problems that have come from all companies not just one
For me vocals is one of those things I can forgive if you can give a great performance cause singing and dancing isn’t always easy no matter how much you train to do it and a only a select few can do it flawlessly but the paid views or streaming stuff I really don’t like nor pertake in cause it’s not organic, people are purposely having songs/videos on repeat to drive up the numbers and in the end what does it prove since it’s not organic, to me it proves nothing except a bunch of fans nonstop repeated the song for essentially bragging rights smh
The thing is alot of people call "paid views" as inorganic. I find that not true at all. You need 30 seconds for it to count as 1 view. It's different from mass streaming just to boost a song up a chart. Now that's what people should call it as "inorganic". I'm not a numbers expert but someone on reddit break it down much better than me why watching ads is more of an organic way than mass streaming.
I miss when idols went on variety shows (not on their own channels), it really showed their individual personalities and group dynamic - and it made fans happy! I miss the 2x dance challenges, whisper games, and just the idols answering silly questions. It’s unfortunate we don’t see it nearly as often 😢
In some shows like "Idol Room" they are a direct mockery of the idols, it's enough to remind me of how they treated Changbin to understand why they didn't come back until they changed the hosts.
Can't lie the only time I really liked kpop was when 3rd gen was here there was more collabs, less scandals and everyone could interact. Now it all abt the money 😭
@@danielamunozli have seen reactions from 3 gen, not all were party. would you call them robots as well? Sadly fans have made idols nowadays act chiller, but some 4 gen award reactions have idols make party also.sometimes you just want to stay still, Doenst make them robotic.
I was also 3rd gen fan I loved kpop in 2015-2019. However you forgot easily when its comes to nostalgia. Everyday I went on twitter exols and armies where fighting like its was WW 3 😭
True my playlists used to be filled of kpop songs now there are hardly 5-6..... Maybe that could even be because I have dwelled more into rap but yeah kpop isn't same for me anymore
True, because at that time, EXO, BTS, Got7, Seventeen, Twice, and Blackpink each had their own style. When I played a song, I would know who it was for in the first three seconds, but now the music is similar.
@@asre-bg4bs exactly. The overall Kpop "culture" has changed in way I can barely recognize it and it's sad. I really miss these years when every group had this uniqueness when we fans don't gave a fuck about Louis Vuitton, Paris Fashion week...
Music in general has gone down hill.. even in the US. Music has no meaning anymore, and people just want catchy 2 minute songs with no bridge and no meaning.. just a catchy chorus. Music now a days is like fast fashion. Just quick throw away songs that will replace with the next artist with the catchier song
You know it's a funny thing, my grandparents (born in the 1930s) used to say the same thing about music in the 1960s... Beatles and Beach Boys, the songs are too short, they're simple and meaningless "I love you, yeah yeah yeah".... they hated it. They wanted jazz, they wanted big band, they wanted proper musicians, not Ringo Starr. Then shorter songs fell out of fashion in the 1970s... then they were back in the 1980s.... then they were out of fashion again in the 1990s. It's all cyclical. What I'm saying is.... just give it a while. K-pop will continue to evolve and change.
Especially Having a Number of their Supposed Appearances on K-Pop Related Contents & Music Shows Being Already Stolen by an All-Japanese, 🇬🇧-Singing Global 👧 Group named XG as of the Present Era.
I think the two main factors are: 1. Lack of vocals (the main product is music after all) 2. Lack of variety shows where idols interact, like in the olden days (like Star Golden Bell, Idol Army)
Honestly I don't know why idols need to do vulgar dances, wearing revealing clothes and male idols always take off their shirt to show their abs. I noticed their fans now only excited to see their idols bodies, they no longer care about idols performance. When Idols outside Korea, they acting really wild, but when they back to korea, they back to their normal self.
Reason of kpop's downfall :- Trash music, debuting talentless idols who cant sing,rap,dance, paid media, company who overhype everything, low standard & zombies fans.
Music is subjective. I rather listen to music nowadays then to the old ones.Many people would call kpop music in generell trash (and yes also you guys beloved 1-3 gen music) talentless idols exist, but they also have in 1-3 gen. 4 gen has many talented idols. So please shut up
@@skillbopsterIt's only K-Pop fans exaggerating lol. It's not as mainstream as people are making it to be. K-Pop isn't even in the top 10 list of most popular music genres/subgenres
kpop definitely isn’t like it used to be and there are a lot of factors that contribute to it: 1) companies care more about brand deals than releasing good quality music 2) idols have been conditioned to becoming emotionless robots in fear of being mass hated on for the tiniest mistake 3) the stan’s and fanbases have reached a whole new level of toxic and only gets along anymore even within their own fandom 4) kmedia is messy asf and only wants to cover news on all the bad or problematic things that happen within the industry 5) stan’s creating a safe space for saesangs and stalkers to post private info on idols just to they can use it as a “gotcha” moment in their petty little fanwars 6) there’s not much to be excited about since apparently kpop stans nowadays hate fun if i wasn’t still tuned in for the few groups that actually care about making good music, kpop would have been a thing in the past for me a long time ago.
I don’t understand fanwars. Maybe because I’m not heavily into kpop and wouldn’t say I’m in any particular fandom, but it just seems so silly? Seriously what is the point.
y’all trying to place the blame of kpops downfall onto one label/man is so funny. if you really think the actions of a label/ceo is what’s ruining kpop, then according your logic kpop was already in the trenches before hybe became a thing since the big3 were all having scandals left and right regarding drugs, illegal prostitution, theft, etc.
It's the fact that fans appreciate and accept mediocrity from their favourite groups and be chart obsessed. These kpop labels and idols are obsessed with adopting anything from the west to feel accepted.
yesss…the charts literally kill me bc they’re so pointless. even in the west people cared more about how many physical copies you sold. digital music for anything other than the purpose of listening is the problem.
See this makes no sense to me, ur definition of mediocrity is different from others so it’s not a reason why kpop as a whole is changing. It might be a reason why kpop for you individually is changing but it’s fine if people like groups that r “mediocre” to you…. It’s nit the end of the world, I do think charts is a issue tho
Yes it's there even in the West and the chart obsessed gather especially on X. To hear them big artists like Ariana Grande or Taylor Swift etc are flops..... doesn't that remind of kpop stans throwing nugu and flop at everyone?
I think 1 more factor is that the music tends to be "Westernized" for Western validation. If you listen to nowaday tracks then you listen to gen 2 music, you'll see the point.
It’s definitely more than that but thats part of the problem. (Industry and what it focuses on is probably the biggest and then the chronically online kids wanting to argue about everything)
It went trashy when they decided to focus on Looks (I'm talking about those who's under the knife are so obvious unlike the others) and mainly focuses of dancing for TikTok
Its not coming to an end but kpop just isn’t fun anymore I remember during 4th gen ppl were saying this exaggerating but 5th gen is 10x worse there’s only like a few actually good 5th gen groups that seem unique
The fact that kpop is the ONLY music culture with “generations” is a set-up for comparison, and arguments in and of itself. How can artists have a long-term fulfilling career under those conditions? Its like sports when you age-out at 35 😂
K-Pop is reaching a point of unsustainability. The genre has gone from artistic and talented groups (and soloists) to pushing out as many groups as possible in the shortest amount of time. Most idols are very hard working, but the field is saturated, resulting in quantity (for the sake of profits) over quality. Nearly everything sounds the same now, making it difficult to remember which group is singing which songs, which doesn't create "brand" loyalty.
It used to be all about the art especially when you look at 2nd and early 3rd gen (and some part of 4th gen), but now it’s just…eh. I can’t even enjoy MUSIC now without K-pop Stan’s barking in my ear about how their favs are much better and how their favs blah blah blah like what happened to just enjoying the art and music? It’s getting so toxic
These days there are debuting everyday a new group full of kids with so short training period. I miss the time when idols were actually singers and actually trained longer so they could sing and dance well. Also the toxic stans these days are just ridiculous
As a person who first got into kpop back in 2016, I feel saddened now. I feel like the heart of what made kpop so unique was the creativity, passion, and most of all HOPE. It wasn't afraid to be it's own genre, and in a way it had helped me to find my own strength in not being afraid to be myself. I know that things never stay the same; that they grow and change and evolve over time. But this more recent change has been like planting a healthy flower into a pretty pot filled with rotting soil. Things aren't going to end well.
i was OBSESSED with kpop from 2010-2013 and am still a shawol, but i backed off back then because i could tell it was gonna go downhill and i could see the focus changing. kpop isn’t fun anymore.
EXO will never be a flop group, no matter how they do on charts. They still make amazing quality music with over 3-4 minutes songs and with the best vocals and the most versatile music in the industry. They don't make music for tiktok and charts, they make music for music lovers. That's why their 11 years old winter song gets viral every year and breaks records left and right.
Thanks for this. So refreshing to see a video address the facts. While I love kpop still...we're seeing even the groups with consistent quality music starting to fall into these "trends"..and I'm not liking where it's headed.
I think one of the reasons is that from the 4th generation onwards, girl groups (GGs) and boy groups (BGs) have been striving to become the 'next Blackpink' or 'next BTS'. The popularity of BTS and Blackpink in the West might have attracted labels. However, BTS never aimed to become the next Psy or Michael Jackson. Additionally, from the 4th generation onwards, due to the large number of groups, the K-pop fandom has become divided. No group has been able to amass a fandom as huge as Armys and Blinks. I'm not saying the 4th and 5th generations are merely copies of the 3rd generation or unsuccessful.
Agree. BTS early songs were all about working your hardest and being out the norm from regular kpop. I loved it. But then the sad thing is they weren't immune to the integration with the machine.
@@thefastones America dominates the music market…. Hence why they’re so keen on trying to break through look at Latin pop got through the American market (and now African beats (rema, wiz kid, Tyla) African are doing the same and now succeeding like the latinas did and now they have globally become more popular known and richer. The industry is a market the viewers are the consumers of Korea and Asian doesn’t make up let’s say 1% of the international market and you’re trying to make more money you will stop catering to them only… like you think companies do this for fun not it’s for money idk why people would think otherwise. They don’t care about culture or language or authenticity and neither does most people because k pop is becoming more popular even if the Asian market is starting to get annoyed which impacts almost nothing outside of social media. If you think anything else matters besides the green you are juvenile welcome to the real world. That’s how black pinks and bts separated themselves and broke into the American market you can tell by their views and popularity they have become equal to the general American artist ! Not hating im just saying people acting shocked is so funny
6:22 for dance practices I just wanted to highlight that KEY said that the reason dance practices looked like that before was because they were simply for their own purposes and they had no idea they would be shared. He indicated that he felt a lil uncomfortable with it at first because he wasn’t ready for that image of him to be spread. This video was the one where he was guessing which 5th gen boy groups wardrobe it was (spoiler it was boynextdoors).
no one will ever top BTS - BP never did half of what BTS did or achieved, nor impact. BP just came from a big three and gained traction for their girl crush image, by far the least talented of several female idols. they were mediocre at best and barely sound good live.
K-pop would not be falling if BTS and Blackpink never break into the western markets. Other companies saw this as an opportunity to push their groups into the US market and now so much companies now want to turn their groups into the new BTS or the new Blackpink
@@aliakhtar7118 no, the best selling girl group of all time is the spice girls and second is TLC. regardless, I like BP too but it’s clear as day that they never had any actual impact outside of the girl crush image, the boys wanting them and the gays and girls wanting to be them. successful isn’t charts and RU-vid views, they didn’t do variety shows, they didn’t go to Grammys, they didn’t do UNICEF campaigns, they didn’t do any global things outside of modeling. no impact, it’s ridiculous for them to even be taken serious bc they aren’t even as talented as other gg, and that’s fact. they barely can sing live and rapping isn’t even as hard as singing and Lisa couldn’t even do that well.
It is so immature to see people going crazy for these celebrities when they don't even know u exist u are the one making them rich giving them fame but at the end u get nothing .
Uh... Not only just America the entire world... It's just that people attack Americans for ruining kpop .. it's not becoming Americanized it's becoming more westernized etc. Your technically saying america is the only vulg@r country but it's not take a look at Europe and other countries in Asia...😅
@@TheZeus012345678 HOT was more 1st gen than 2nd but it is true that THAT fanwar was something else. But I meant more online fan wars like not able to stand multiple groups or going to other videos bashing etc.
I cant say I feel like Kpop is coming to a end anytime soon. The landscape is getting a bit oversaturated as far as groups go but I dont see it ending or falling off anytime soon.
You know I really miss 2nd generation Kpop where it was still very authentic and the idols really had skills and charisma without gimmicks, I don't know why now big agencies seem to only be looking for profit without good quality even though they previously worked hard to build the Kpop industry from 0 to become as big as now and now the big agencies don't seem to appreciate their own hard work (blood, sweat and tears) and the achievements they has fought for over the past few decades.
Jyp is one of the least authentic companies now he is a money greed monster overworking his idols making them release the same damn songs with overused concepts
It might also be because Covid lockdowns ended and people aren't home streaming videos obsessively anymore. Instead, they consume on other platforms. Some of those Spotify counts are still pretty high.
The worse to me is the age of idols. So, I just listen to other Korean genre. K-Hip-Hop, K-Ballad, K-R&B, K-Indie are more my jam, because it's primarily music by adults. And, there are less fanwars there too. Kiss of Life are like the only group of the 5th generation that I care about (and maybe tripleS). I still love my groups who debuted early 4th gen and older.
right! like the new jeans and baby monsters etc are just not doing it for me bc the appeal and aesthetic is so overdone and played, not to mention the repetitive fxcking songs
I think the issue is that there is so much saturation these days of new groups debuting left and right that these "older groups" have to keep up, adding to the pressure and toxicity to the Kpop scene. Especially when these newer groups, like mentioned in the video, are already getting gigs BEFORE they even debut and receive bigger and better opportunities AFTER their debut. It's wild that these luxury brands are booking these idols as ambassadors even before their debut. And why are these companies even allowing this when this group isn't even officially debuted yet? And i get it - money! But they're not even officially debuted yet though! They're not a thing. But with all that said, i dont think Kpop has gotten worse than before per se. It's just a different landscape. Not better or worse. Just my opinion though!
Whether you like him or not, GD is coming back soon maybe in Q3 or Q4 of 2024 and hopefully can change the landscape of the scene this year. It's so messy these days and hopefully he can take the scene by a storm.
@@OneBillionLetsGoo yeah he became a teacher in KAIST for I think two years, I'm pretty sure he's gonna be talking about the impact of modern technology on k-culture not sure tho ts what i heard
@@OneBillionLetsGoo he's an ambassador of the school for two years to help promoting the school. He's coming back soon and hopefully he'll change the scene again like he did in the past.
The songs that revived K-pop this year (K-pop wont be dying any soon) 1. Supernova 2. Armageddon 3. ABCD 4. Bubble gum 4. How sweet 5. HEYA 6. Maestro 7. Deja Vu 8. Fate
This is just "enshittification" (best known in software development) because greedy suits make it so. Kpop chasing brand deals, cutting quality, and axing groups that don't gross millions of dollars instantly is all because some greedy executives can't settle for a lot of money; they want all of the money.
Seeing "enshittification" in reference to a Kpop video? Take my upvote! I will also add, as others have, that the fans are weird as f*ck. Like, getting into weird Twitter fights with each other, dragging the idols down with them, and making up stupid "scandals." That's not the music industry, that's us, collectively. But yeah, This Is Why We Can't Have Nice Things.
Anyone who calls EXO a flop knows NOTHING about talent! They're a POWERHOUSE of vocals, visuals and entertainment. Time after time, EXO has proven to be a permanent part of the industry and will FOREVER remain the KINGS of K-Pop!!
Fans being "angry" is half of the reason kpop sucks now. Stan twitter is ruining everything. Maybe you're fine, but in case someone else reads this -- take a deep breath and don't mind people criticizing your band on twitter. Your idols won't love you more for getting into internet flame wars.
I wasn't into kpop, until i found Stray Kids, they go against/different than typical groups and like them for their music. Their Rely dances are so goos, fun and chaotic, definitely different from other groups. ❤
Not focusing on talent and innovation will make for vanilla bland music, forgettable watered down gruel, like rice porridge with no kimchi. The world will spit it out as unedible.
I still love Kpop. groups like ateez and stray kids nct are keeping things fresh. I always love exo and TVXQ. Everglow and so so many more have been releasing bangers
So real with the charting..😢 itzy are ALWAYS hated just bcs of their korean charts and album sales didnt do well:/ they always jusge them bcs of "losing popularity":/
Old korean music artist's success is so visible like they are talented, they have good music, general public know them, they are financially strong & relevant for decades But this new idols success is so suspecious like they debut today & tomorrow they have big fanbase, their song-album topping physical-digital charts, they have brand endorsements & they are called legends but they are telentless, their music is trash, other than fans no one know them, they dont earn that much & after 4-5 years they disappear.
I do personally believe that these short songs will not age well because it's very hard for them to have a lasting impression at least for me. In fact after I listen to a shorter kpop song I just completely forget that it ever existed because it doesn't feel complete or worthwhile to keep listening to. But that is just my opinion.
There is SO much talent in kpop. I wish groups could go back to having a love of music and just enjoy preforming again. I love 2nd gen groups the most. The new groups, maybe because they are new, just seem so serious and the performances, while very polished, lack an authenticatisity. Money, views and modeling, etc. seems to have taken over. I think as a whole, kpop is seeing a decline because fans can feel it too.
Kpop Idols still compete in music and talent,they just do it in music shows now. Why people are just celebrating ambassadorships instead on music videos, the songs, dances, and achievements. I'll put less focus on brand ambassadorships. I pray to god that Look doesn't end.
I miss the older Kpop musics, like Kara, f(x), Miss A, etc, those are THE K-pop for me, forever iconic legendary songs, they were old songs, but never gets old, idk how to explain it. These days, k-pop songs sounds cool and extravagant when it just released, but its gets old very fast. I remember on MAMA 2020 when Kara perform Lupin, it was so hype no other artist in that day can beat that hype.
i wanna add some things. kpop songs are becoming SO CHILDISH. i feel like im listening to a kids song instead of an actual song. i started listening to kpop in 2020 and honestly music before 2020 is way way way better than 2021-2024. kpop isnt kpop anymore its a bunch of cheesy and childish lyrics with easy dances that are so westernized to fit the Pop category rather than k-pop. most songs are either fully in english or more than half of the lyrics are english. idek korean but its the korean vibe that distinguishes kpop from other genres. i know it helps songs gain more reach but its making kpop lose its touch. and can we please talk about how toxic fandoms are becoming. not talking about blinks or armys bc i bet you they were not like this when the groups first debuted and got the fame they have now. like this is such a recent event that wasn't around before. yeah there were a bunch of critics and hate but it was never to the point where every kpop video on ig or tiktok has a shit ton of hate comments bc someone is praising their group or idol or bias. idk man but im seriously getting sick of kpop and starting to think that its just there because of the aesthetic and it being full of people showing off their fame. i need those short simples choruses with hard choreography that are catchy, them korean raps in the second verse, a banger of a dance break like this is all gone. most songs these days dont even have dance breaks and have the same word being repeated all throughout the chorus. also wtf is this debuting idols with less than a year of training? thing is they aren't even ready to be put out there minus a very few groups like babymonster who are actually talented, yes they need more practice but this is so far the best group who has minors who barely trained and actually deserve the hype they're getting. bring back 2nd/3rd/early 4th gen kpop cus thats what it was all about, and this goes to all kpop groups and idols no exception. argue with a wall if you think i'm wrong.
This is the reason why i listen to the 2nd and 3rd generation kpop groups rather than the new generation of idols of kpop because the new groups lack vocal,rap and catchy song which made me lose interest on getting to know the new groups and listen to their songs and etc
Kpop has always been toxic and sadly it's getting worse and worse nowadays. From talentless idols, overhyped overrated certain groups, toxic fandoms, greedy companies/agencies, etc. And yes, it started since BTS/Hybe era.
ever since kpop changed, I feel like some kpop stans just likes an idol for their visuals instead of their own talent, sending hate towards idols where the company doesn't bother to do anything about it, but there are some companies that would. I think kpop fans need to understand that you can't just like an idol just for their visual, i mean yeah, they are handsome and gorgeous, but we should like them for how talented they truly are, kpop sometimes doesn't need to be just about visuals all the time and I don't visual should be a position because it seems useless in kpop nowadays or years. And sometimes not all songs need to be in full English sometimes, Korean lyrics should honestly come back, and some companies shouldn't just give up on full length albums either. I honestly missed 2nd and 3rd along with 4th gen if I'm being honest.
Why single out HYBE only, YG and SM were the blueprint for this. Gdragon started his sponsorships around the same time girls generation began sponsoring korean brands and then onto bigger international fashion labels with Yoona and yuri spearheading the campaigns. Onto the third generation both YG and sm negotiated for blackpink and red velvet respectively to also have sponsorships at almost the beggining of their carrers (which is why jennie got so much hate as well, back then) and by then the entire industry started catching up to the fact that sponsorship was simply another bussiness strategy. Durign that time HYBE didn´t even exist and big hit and bts were more interested in doing music that modeling gigs. So why hybe again?
@@romacon6295 but yg and sm doesn't buy deals they earn with hardwork only then these consider a big thing for kpop idols but nowadays before debut companies send their idols for fashion event so everything became useless , I blame hybe cause they made it a competition not an achievement others also starting copying them so they started a bad race in which talent doesn't matter
@@user-qz7zm2et3n ...sm got AESPA a sponsorship with givenchy before their debut. Aespa who where unknown at the time, and going back to 2019 exo's Kai became a brand ambassador for Gucci, and actually started the trend of creating their own line of designs with the brands then Through out 2020, 2021, 2022 and 2023 sm has consistently negotitated almost all its active artist to become ambassadors. Now you have Baby monster only about 4 months into their debut becoming the face of ADDIDAS while being sponsored by Gucci for their bedut photos. But you say the problem is HYBE, Dude just admit you dont like hybe for doing the same as your faves, its easier.
@@user-qz7zm2et3n Right.. YG, JYP and SM can use their groups even before debut as ambassadors but when HYBE does it they are forcing their issue because they are turning it into a business (even thought the entire industry is a business)... Make it make sense. Maybe just admit that you are salty that HYBE became a better player at a game invented by others and call it a day. 😂
