The Unexpected Death Of The Ad Jingle - Cheddar Explains 

I like how they called it the mid to late 1900s. Makes me feel 1000 years ago.

Now with 6 sec ads on RU-vid ads really compete for brain space. Can't even tell you what were the ads I saw during this video, but I can sing jingles from my childhood like no one's business.

Now all we're left with is, "Liberty, Liberty, Liiiiberty, Liiiiberty."

Wheaties were begging for customers. That song was so sad lol

"Doofenschmirtz Evil Incorporated!"

I would rather ad jingles (except pharma commercials), than those long-winded infomercials that are always on cable TV.

It's like Charlie put it on Two and a Half Men: "No one's going to pay you to write a tampon jingle when they could just play Stuck in the Middle With You."

Very well-thought out and interesting overview. As someone who wrote the music for one of the "classic" jingles shown on screen (Kit Kat's Gimme A Break) I may have a unique perspective. Gimme A Break is still in use and has survived in part through periodic updates from Carrie Underwood to Chance the Rapper. I think the influence of MJ for the death of the jingle may be a bit overstated. Even when I composed Gimme A Break in 1986 (with DDB agency copywriter Ken Shuldman's lyrics), jingles had long been considered "unhip" which is why we pivoted away from the slick sounding cliches of the time and went for a more rootsy sound. (Zydeco was the template. Except the client killed the accordion because they were deathly afraid it would remind people of the REALLY unhip Lawrence Welk.) Jingles were so out of step with the times I was advised to take it off my presentation reel by an executive at the agency that produced it! In the course of my career I've written perhaps 1500 pieces of advertising music of which a grand total of six were jingles. Nonetheless, despite scoring hit TV shows, working on big movies, writing musicals, ballets, concert music, and even producing the occasional dark and scary tune like the Lorde version of Everybody Wants to Rule the World or the theme for Resident Evil Biohazard, what do people remember? Yep, Kit Kat. And, after an initial period of embarrassment, I now wear it as a badge of honor.

Damn J.G. Wentworth will always be in our hearts.

Most people: remembering classic jingles My classic jingle: *”Gerber life is accepting free applicants for the affordable grow up plan! The grow up plan gives your child 10,000 dollars in full life insurance now and doubles automatically to 20,000 dollars later at no extra cost! Free information will be sent to parents and grandparents who call now! Don’t wait! Give your child a head start for just pennies a day!”*

Empire jingle never changed. It's one of the few things from my childhood that still is exactly the same haha.

I like this jingle: "So remember. Call Mr. Plow, That's my name. That name again is Mr. Plow."

I just experienced so much nostalgia in that intro

Oh-oh-oh-O'reilly...Auto Parts! (Ow!)

I think the only time I hear a jingle now is when a local business, like a furniture store or a car dealership, is advertising. Otherwise I don't hear them anymore from the big companies.

The Toys R Us theme hits harder than ever did now

Anyone else think the wheaties jingle sounded like a sad final cry of hope for saving the company?

It’s fascinating how the jingle became its own sort of genre. Like Bill Wurtz writes them in that style and they’re just so absurdly catchy and nonsensical.

“Call 1-800-STEEMER! Stanley Steemer makes carpet cleaner!”

"Death Of The Ad Jingle" Summary: "It's not dead".

I remember my family actually liking and watching the ads because they captured our attention. They were funny, informative, and entertaining.

Michael Jackson and Alfonso Ribeiro, how iconic could that get? also, I remember Alfonso doing those MJ dance moves in several episodes of the Fresh Prince.

Scruncious when it crunches, That's what I love Nesle, Crunch **neck breaks**

I enjoy watching old ads and think they are more effective and create a better connection with consumers that today's advertising. That includes jingles.

No musician ever said “that’s a really cool commercial, the music is really cool” They said “they will pay me how much?”

*Break me off a piece of that Fancy Feast*

My primary school teacher got us to sing our times tables together. I'm not sure how else I would have learnt it at the time.

I’m devastated to know that one day I will sing the Toys R Us jingle and my kids will have no idea what I’m talking about...

ok, I am gonna need you to explain all of that again, because I was far too busy experiencing 11 continuous minutes of serial flashbacks.

*"Get connected for freeeeeee, at e-du-k-tion connection"* Grammy worthy, So iconic 😂

Jingles have died and then you give 20 examples of the fact that they're still here. Great video.

*It's like my brain doesn't register a lot of the new stuff no matter how many times I've seen it but for some reason, I remember ads from my childhood word for word & I haven't seen the commercial in years!*

Have you also explored what happened to TV theme songs?

I guess it's fitting that Coca Cola produced a "pop" song...

I'm still waiting for a radio or a playlist that consists of jingles just like in a demolition man

"Triple-dent gum: it makes you smile! Triple-dent gum: it lasts a while!"

“Broadcasted” is not a word. The past tense of “broadcast” is “broadcast” (min 4:17)

In The Philippines, ad jingles are still ubiquitous. They just won't die.

1950 Ads: *reads book report on why you should purchase product and what good it does for you.* 2020 Ads: *_BUY THING. IS GOOD THING. BUY THING._*

I know the JG Wentworth song/commercial by heart. The whooole thang😣.

Ads are so insidious. Boring into ur brain, whether you like it or not.

Now I want to hear more jingles from the 20s, 30s, and 40s.

Born in '86 and I miss old TV commercial jingles I grew up with. 📺 I also miss theme songs and opening credits sequences for TV shows. At least kids shows still seem to have them. I love singing the theme songs to 'Bizaardvark' and 'Bunk'd' with my little nephew.

I had the fortune of meeting someone who made a large number of the jingles we all remember. There was SERIOUS money in those things in the 90s. Five story mansion in a major city type of cash. He was an absolute genius at crafting hooks, and instead of putting it inside a song, he made it the entire piece.

"Michael Jackson sparked..." I thought you were going to end that sentence differently.

commercials in 2021: Let the bodies hit the floor, let the bodies hit the floor...

When I was a kid back in the early 1970s the Campbell Soup Commercials were known for its Campbell soup jingle. A local radio station had a contest where they would call a person up and asked them to sing the Campbell Soup jingle. If they did they won a small cash prize. We used to call people up and play it off like we were the Radio DJ and asked people usually women to sing the song for a cash prize. Some did. When they completed it awaiting for the instruction on how to receive their prize, we advised them " thank you for making a complete fool out of yourself " before hanging up.It was hilarious. No caller ID or instant trace to worry about.

I remember adverts being so much more fun when I was a kid. My father always used to say I enjoyed the advert breaks more than the programs and I could tell you what the product was within a couple of seconds of the advert starting! I’m not sure if it’s just that I grew up, or adverts got less fun/memorable, or we all just got used to a faster pace of life but I certainly wouldn’t choose to watch an advert now!

The pop songs with the lyrics changed feel so dystopian. Glad that's out of fashion now.

alternately: "How Millenials Killed the Ad Jingle" -alarmist boomer editorial, somewhere.

This is your brain on TV.

Cheddar legit hired a guy to say what everybody says when they're high or having late night talks at the beach

7:07 "Jackson's Pepsi campaign sparked"..., interesting choice of words. Google: "Michael Jackson pepsi accident"

Now we got lame hiptster clap track in every commercial.

Shout out to Menards for continuing to end commercials with their unchanged jingle to this day.

Farmers insurance, just today: "We are Farmers! bum-ba-bum-bum!

Most of the Chicagoland jingles had the phone number in the jingle. Think Empire, Luna, United Auto Insurance, and now Lerner and Rowe (two two two, twenty two twenty two).

This video neglected an important piece of the jingle downfall question. It wasn't only advertisers dealing with changing tastes in music and ad-skipping by the consumers. A major influence on advertisers was the changing legal views in protecting the musical talent involved in recording the jingles. New contracts gave the singers and musicians more representation. Their pay depended on how long the song was to air and in which venues. If a voice was doubled in the audio track, the talent had to be paid double. Stuff like that. As mentioned in the video, advertisers used existing songs to associate the proper feeling with their product. They did so not only because it clicked with consumers, but because a fresh jingle became decidedly too expensive under the new contracts and they would rather pay a fee to borrow a song from a record company.

I miss the old jingles. Now if you excuse me, I feel like Chicken Tonight.

I actually talk to people about this every now and then. Jingle ads were the best. Way better than ads these days. Not a single thing memorable about them.

Just noticed that was Alfanso with Michael Jackson...

5:34 - They're not medleys. Melodies maybe, but not medleys.

There's been no mention here of "We've Only Just Begun"- the big hit by the Carpenters, which started as a jingle for a savings-and-loan bank.

Does anyone else find it a little weird to hear the 20th century called the "1900s"?

I love '80's and 90's jingles, they were cool, funny, heart-warming and So Nostalgic.

the last commercial jingle I remember was Jack White's Coca Cola ad which I enjoyed since the white stripes and coca cola really represent classic Americana, and of course the red/white color scheme was synonymous and perfect. the commercial itself was visually great as well

It's amazing how memorable those Jingles are and how they can get stuck in your head. My mother told me that when I was a toddler I would run in the room for the commercials listen to them and then leave.

My fave is still Ray Charles singing" You got the right one, baby!"

These ad jingles are so effective, I can sing every note, even if that product or place went out of business 30 years ago. Everyone born before 1990 will know all the words to the Mt Airy Lodge commercial. Its creepy

I just wanted to say that remote controller in the stock footage at 9:40 lookin crusty af.

RU-vid commercials are when I figure out what I'm watching next. Its weird watching something at 2x, having a commercial play at normal speed, and then back to the 2x video. You have to focus at 2x, but then during commercial you get bored and either turn the phone off, or find out what's nexr.

I still have ads and phone numbers stuck in my head from the mid 90's of companies that don't even exist any more 🤣😅

"We Are Farmers!" Still the catchiest.

Who still remembers "SOCK 'EM BOPPERS, SOCK 'EM BOPPERS! MORE FUN THAN A PILLOW FIGHT!" ? 🤣🤣🤣

Commercial jingles are still alive and well in Japan. Supermarkets even have their own theme songs that play when you’re in the store.

I played in my high school's marching band and jazz band, and in almost every school sports game we went to, the saxophone players would randomly play the Kit Kat jingle. Also, on one of our tours, we went to a restaurant where the waiters gave us unlimited refills on Coke. One of my classmates just kept guzzling his down and singing the Coke commercial jingle whenever the waiter came to give us our refills.

Literally just heard the Folgers jiggle in the add right before this video played! 😂

I still sing the chips ahoy sandwich cookie jingle "squeezed in the middle" nearly 20 years later and they have been discontinued for nearly that long. A good catchy jingle is for life.

6:40 Im not making this up, that kid in the red jacket is Alfonso Rebeiro the actor who played Carlton on Fresh Prince of Bel Air

I think the same can be said for theme songs and ballads for television shows, which are also rapidly becoming extinct. Look at the difference between the openings of the television shows Gilligan’s Island and Lost.

The Big Red gum jingle from the late 80s-early 90s is my favorite.

Some jingles still exist today. Like for example Liberty Mutual's "Liberty Liberty Liberty! Liberty!!!🎼🎵🎶"

Jingles were wildly effective. There was an episode of family guy where there was a cutaway gag that was basically a juicy fruit commercial and within the first few notes the entire jingle flooded back into my brain. It had been long dormant, I hadn’t heard that jingle in literal decades but it was there, all it needed was a few familiar notes to reactivate.

I always just assumed Molly Malone was only known in Ireland I didn’t think it was known elsewhere.

"Are you keeping up with the Commodore, 'cause the Commodore is keeping up with you"

I used these jingles as a reason to shop at the competitor’s business.

And as some of you probably know, Folgers Coffee has brought back "The best part of waking up is Folgers in your cup" for the COVID/working from home era.

Meanwhile in Canada we are still being willingly brainwashed by sleep country lol

As a person who loves singing jingles much to my friends and family’s dismay, I miss getting new jingles to sing.

*Jesus this jingles give me Nostalgic flashbacks*

I always thought Empire was a local company to the PNW. I guess it's not as inside of a reference as I originally believed. Hell, just a month ago I made a reference to that ad myself in a recording session, only to then laugh and say "I bet nobody will get that reference because that's probably a local company". I haven't seen or heard an ad for Empire in over 4 years now and yet it still managed to suddenly pop into my head. haha.

It seems the classic jingle is gone, but today I notice many short jingle, less than 5 seconds. A repeated, catch phrase, slogan, or just brand name. They put it into a musical context to make it easier to remember. More recently I also noticed longer adds using them as part of the story, people talking about that brand/product, singing or quoting that short jingle but as an "amateur", the ending with the professional version the last 3-5 seconds.

I remember meow mix and the last one in the intro you showed and im young

Washing machines live longer with Calgon

And yet I love to watch vintage "hokey" commercials from the 70's and 80's on here. Reminds me of the radio station that only played jingles on "Demolition Man," full circle!

That Pepsi ad had MJ and young boys dancing around him, wtf!

Ahhhhhh The Jacksons. Often mistaken as just Michael Jackson. Brothers? Who needs them?

What happened to jingles? Charlie Harper got a piano dropped on him.

Ad Jingles: Summit Place Kia: YOU SHOULD BE DRIVING A KIA

The Volkswagen commercial and Nick Drake's "Pink Moon" were a perfect match! That song evoked a feeling of intimacy (alone in a car at night with one or two friends) combined with warmth and the urge for freedom (driving in the Summer which is, of course, convertible season, being an intellectual and sensitive young adult who doesn't want to party every night anymore). Unfortunately, I was too young to have a driver's license when the commercial came out in 2000. R.I.P. Nick Drake