why dont you rebrand that subscribe button from red to grey :) WATCH LIVE ► / atrioc TWITTER ► / atrioc DISCORD ► / discord REDDIT ► / atrioc Edited by BryGuy | / bryguyedits #atrioc #MarketingMonday #Ninja
imagine approaching your unpaid interns and telling them they have to be in a commercial where they dress up as the company mascot and pretend to be impregnated by scrubdaddy the sponge and give birth to their offspring
10:41 Fun fact, my dad who is a graphic designer was in direct competition designing a new logo for Verison, and he was so pissed about that one that got chosen. The fact that they have a checkmark and didn't integrate it into the letter v but just lazily placed it after the word made him furious
I think the main thing that should be noted about insta and facebook changes, was changing from being an app icon to a company logo. Back when the first Insta icon was a thing thats how all Icons looked on iphone, they all seemed to try and have a tactile/3D feel so when you're trying to evoke a Polaroid for smart phones, having a realistic looking Polaroid Camera as your icon makes sense, but when they've moved on and its not just thought of as an app but a website as well, and they have a corporate identity they're trying to maintain, having an actual logo they can stick on ads, buildings, etc makes more sense.
Couldn't agree more, it's also one of the reasons why Snapchat is stagnant. They had a moment when they could've done the same, but they didn't, they just removed the face from the ghost, but the app-iness of the logo stayed
@@P3TARK Twitter kept their app logo for their company and now they're being bought for $46 billion. If you are mainly an app company your logo can reflect that.
@@DaybreakPT Have you seen their old logos though. Definitely more app-oriented than their current one - and even their current logo only looks "app-ish" because of a bird being their logo and not an object or concept which make it look less corporate.
I personally love the Mozilla logo redesign. It went from just saying “Mozilla” to having the “I” be a semicolon, and made the 2 “L”‘s backslashes. I think it looks great, and gets the message across that they are a text company. 10/10 logo
holy shit i was just thinking about it too. i genuinely think the logo resembling a URL is such a cool way to express that they do internet related things
I absolutely love the Pepsi logo redesign document. I remember making a presentation about how colours and shapes affect the consumer, so me and my partner started researching. We found the Pepsi logo redesign document and laughed our ass off. I study something along the lines or graphic design and I have no idea why they started fucking going into intense math and "how the Pepsi logo can look like a smile" like WHAT
Basically, I think the idea was that the logo was supposed to protrude out, and depending on the angle you see it from, it'd look a bit different. Which... is a bit cool, but there was no way that was ever going to happen, it would have required so many production line changes
When I was in high school I took a 1 week workshop on logo design and all we ended up doing was write the name out in different fonts and who ever managed to find the coolest font "won" the logo workshop. Im still mad at that
Agreed, it looks good and it’s iconic, I’d hate it if they went the simplistic logo route that a lot of companies are going for nowadays and just had “Starbucks ®” in green helvetica font. Btw, they are currently trying to change their corporate image, they fired their CEO and the founder stepped in and changed some things that haven’t pleased investors in an attempt to stop employees from unionizing, I fear that the logo might be the next thing to go for no good reason.
The Volkswagen rebrand was clean as hell imo. Also because they announced their shift to electric vehicles together with the logo change, which made the press talk about their shift to EVs in articles talking about the logo change.
"Redesign your logo" by lemon demon is a great song that is taking the piss out of Pepsi's rebrand. Really funny, has a lot of references to the leaked pepsi rebrand dossier that is hilarious.
Really enjoyed this Marketing Monday. Would you consider the changing of, say, the look of many fast food places such as McDonalds and Taco Bell to be a rebrand? And what the point/ results of them changing their stores to look like are? It's crazy seeing old McDonalds with the huge golden arches to just gray boxes, even if they look "clean"
The Instagram rebrand is so funny to me as I was always for the rebrand cause their old logo was just dated It's funny seeing them side by side cause it made me realize yeah that's why a lot of companies go minimalistic with their logos now because they don't really age (granted a new design trend does need to take over just to keep things fresh) All the gradients, and over designed elements just become over complicated.
good shape design and simplified logos arent really a trend of the modern age (see trademarks & symbols vol 1/2 and logo modernism, also design legends like saul bass, paul rand, otl aicher)
i love your marketing videos. ive studied digital marketing myself and i still learn from your somewhat-in-depth explanations of why or why not something worked. entertaining and educational!
@@iangeiger1652 it has to do with the fact that the rebrand the video is covering is ninja showing he’s trying to get away from his largely child based audience and move towards a more mature audience
@@underthebridge2445 ya he’s made his money now he wants to be himself and just enjoy streaming why does he have to admit that he’s child entertainment when he still pulls 20k viewers and only streams mainly on weekday showing without being family friendly
This guy is amazing, love the content. Learning about marketing and important shit that we'll likely have to know going forward is always interesting, but adding an amazing personality to the mix really makes it one of the greatest. Definitely a pog channel :)
Yo banger video. I like your new twist for content. It is all over the place on topics but the style of editing is really well done, which makes for some really unique vids! Keep it up
The issue with rebranding is that you've been advertising with that logo for so long that so much of a customers memory links to your brand in their brain are tied into that logo. And so when you then change that logo, it makes it way harder for them to recognize that an ad is for your brand, because before they could just tell based on your logo.
I can’t believe he didn’t talk about the new KIA logo, which admittedly looks slicker than the old one, but only after you spend at least a minute trying to figure out that is says “KIA” and not “KIN”
Love what you said about the new JCPenny logo looking like an architecture company. I’m a drafter at a firm called CSAi and our is literally exactly that but blue
The new Rite Aid logo is one of the cleanest but good rebrands that have come out of the early 2020's. The mortar and pestle and herbs look outstanding.
While this video is great. I kept watching but the rebrand from twitter to X never got mentioned. Atroic should have predicted the future, yet he failed to do so. 2 stars.
The other important thing in marketing is ease of printing on multiple mediums, which sometimes require different style logos. That’s why a company like xerox added the circle to the logo. So they can use the circle logo, as well as the typeface logo.
One of the best rebrands I have seen was the LEC rebrand. Riot has some behind the scenes footage of that process and it is goated. I would love to see another video around this topic I think it is fascinating.
The new Pepsi logo being linked to the Mona Lisa and the earth's gravitational field is the same thing as me struggling to link a piece of media on an english exam to the prompt so I just make connections to the most random stuff and hope for the best.
It’s funny, because I kind of *get* the reasons why the companies did these rebrands, but my god it’s wild how high the stakes are if you don’t nail it.
For the next marketing Monday u should look at the yorkie chocolate bar and uses a unorthodox method of getting customers by isolating 50% of the population
I originally majored in UI design for a bit, and that ninja font did unspeakable travesties to my psyche. All he had to do was give the left side of the N's a similar thickness... it would still be bad, but not my sleep paralysis demon :(
Another one that I think was a pretty solid rebrand (after some time) was Discord's. They didn't go crazy and change too much, but they simplified what they could, which is usually a good practice when aiming for effective logos, and made changes that effected the perceived product. Discord clearly wanted to expand their base users beyond just gamers so by changing the edgy, all caps typeface to a more playful (albeit kinda weirdly balanced) one they communicated a more fun feeling. That and the more saturated colors I think were a good way to pivot the audience of the company without massively rebranding it as a whole. I feel like regardless of someone's feelings on the logo (which as he said will usually be bad) it was a pretty effective way to change their brand without becoming unrecognizable.
I disagree regarding the font and some of the colors, their new yellow and pinks used for their branding looks horrendous and their new font is pretty bad.
I miss the slack cross thing every time I open it. I get it was too many colors or whatever but it’s so much more recognizable. I did not recognize the new logo until you said it and I have it open on my phone
The thing about the duolingo tiktok is that this kind of weird ass content is a consistent upload for that account. It's actually incredibly on brand (at least for their tiktok presence) and a few of my friends have picked duolingo back up because of some of their funnier posts.
Ninja new logo looks like scuffed Adidas, and as a gopnik I feel very offended that there’s even an accidental try to replicate perfection of ТРИ ПОЛОСКИ
If anyone remembers how terrible the Tropicana rebrand was it’s Rays fans. They make this massive logo elimination, then there was just this giant fuck all straw orange mounted inside the baseball stadium. They just never took it down or changed it.
funny thing about the Ducks rebrand, their 1st year with the new logo they won the Stanley Cup… and *wink* expect them to revert back to the Mighty Ducks logo sometime in the next 5 ish years
Informative and entertaining. I don't feel like I'm smarter in terms of logo design now but It is understandable why some logos might have done worse than others.
As a tampanian, Tropicana orange juice is iconic. When they changed their logo and their packaging, everybody was like what the f*** is this, when they reverted it back we rejoiced.
