This Episode is NOT sponsored by McDonalds! Loki - 2x2 Breaking Brad - Group Reaction 

Mickey had a whole rant on product placement and how in your face it is while ignoring the irony of him sitting in front of a sponsored box😂😂😂 that's been there the entire time

Hey guys, if you pay close attention you'll notice Mickey didnt like the McDonald's product placement

Just so you know. The CREATIVES were the ones that wanted Mcdonalds in the show. Literally read the whole article on why it happened, the writers and director wanted something that felt nostalgic and warm. They reached out to McDonald's not even knowing if they were going to be allowed to use the restaurant or not.

You can promote Tokyo Treat, but MCU can't promote MC'D. what an irony

Mickey has no idea about product placement 😭🤣🤣Pat cooked him here. It’s insane that the only thing you take away from this episode is McDonald’s..when in fact it’s a part of the story because of the time period. By the way there’s literally a SPONSOR box right front on the table🤣🤣I think that’s too much product placement 😃

Hey, I turned 18 in 1982. Y'all have NO IDEA how important McDonalds was at that point in time. It NEVER felt like product-placement to me, even though I already knew that there was a trailer that WAS a McDonalds commercial. The set design was perfect. I had a friend who worked there the year before. It was perfect.

I have a different take on the McDonald's thing. For me, it was all about the nostalgia. McDonald's was insanely popular in the 80's. Nothing says 1982 like that classic roof, the old orange uniforms with the caps, the old school menu board. It did not make me want to eat McDonald's at all. It just made me a little nostalgic for my childhood. Also, I love the idea that after everything Sylvie went through in season 1, she decided to settle into a nice, simple, quiet life. She actually seemed happy living in Oklahoma and working at a McDonald's in 1982. There was something very sweet about that.

I agree with Pat. This is nowhere near the worst example of product placement. In I, Robot, someone asked Will Smith what he was wearing and he said "Converse All-stars, vintage 2004!" while he literally put his foot in front of the camera as it zoomed in. It's hard to say any of the Loki shots actually changed the direction or cinematography to promote McDonalds.

Pat has never been more right. Mickey is complaining but going to eat there tonight. Stand on your hate and don't go then.

Finally Pat has w viewpoint, mickey is being weird.

We have known McDonalds was going to be a part of this since the trailers smh Mickey chill Edit: Jesus I posted this before the discussion. Can't believe he felt the need to go on a rant lmao just crazy behavior. Did you feel this same way about Baskin Robbins in Ant Man? Probably not. It's a you problem.

McDonalds's ad campaign in August about all the McD's mentioned throughout movies and TV included the scene where Loki meets Sophie. We already knew it was coming. I have no issue with this. Another great episode.

The episode is in fact not sponsored by McDonalds, they're partnered. Disney reached out to McDonalds not the other way around because they explicitly wanted McDonalds to be the backdrop for Sylvie stuff.

Mickey's having a perfectly normal one... Reminds the of friend of mine who would get angry whenever people in shows used real cars because he was convinced studios should jusy build their own new cars rather then use anything from real world for a backdrop.

Who gives a shit about product placement we've all eaten at a McDonald's before, right? Why wouldn't they have one in the MCU.

My god. The only thing that distracted me was Mickey complaining about McDonald’s. I thought the product placement was fine and fit the story. Mickey had no reason to go on a 2 minute 36 second rant when it seems he was the only one bothered.

Most insufferable part about the mcds product placement, is mickeys reaction to the product placement

DISNEY PLUS ASKED MCDONALD TO SHOW IT A LOT . its the reverse of what your just assumning

RE: McDonald's. I never thought twice about the whole 'product placement' thing. It seemed like a good way to illustrate that Sylvie was after a more simple life. I'd fully believe that they wrote the whole episode, then went to McDonald's afterwards, not the other way around. Getting distracted from the story by product placement is your own fault. If you take it as part of the show, then it works fine. If you see it and think "product placement," then you distract yourself with it by making assumptions.

From my knowledge MCU hired a few McDonald's historians to make their set look as accurate to the time period its set in

Can't believe I'm saying it but I'm kinda with Pat over Mickey on this one. Not even really over the fact that the product placement was egregious (it was) but it seems like Mickey let it pull him out of the show more than everyone else. When I was watching the episode, I just accepted the fact that the setting for the scene was in a McDonald's and it wouldn't be unreasonable for someone to mention McDonald's products in a McDonald's 🤷🏽‍♂️

Look man they went to McDonald's once. Sylvie went in an end credit scene in EP 1 so for the most part McDonald's was in EP 1 very very very little. Loki saw Sylvie she asked are you gonna order something? Mobius gets two lines about the apple pie. Brad comments on that they could get it to go and then they leave. And we get one more scene when Sylvie was back at McDonald's but SHE WORKS THERE. I don't think the McDonald's product placement was bad at all. Plus I love McDonald's. And I love that they went to McDonald's in the MCU. To me it's just cool. Everytime I see McDonald's now I think of Loki and of course we're gonna be spending time with Loki for 6 weeks and people are gonna be watching episodes in between Thursdays so to me in my opinion I love the McDonald's product placement. Because I love McDonald's and I love Loki and it's just so cool to see.

Mickey, the McDonald's, I think is a you problem. It's an inexpensive 70's style location. You fixated on it. It's noticeable but if pay full attention to the story...quite frankly I didn't notice because; A. I live in America, McDonald's is EVERYWHERE and I don't see it because I don't eat there. And B. I was way too fixated on Sylvie ☺️. Love you guys 🖖😎👍

"Imma rant about this product integration but first TOKYO TREAT!!!!"

It’s really ironic because at my house, we get McDonald’s for dinner every Friday, it’s a little tradition we do. So yeah, really like this episode.

OMG the irony of Micky, you got SPONSORED BOX IN FRONT OF YOU, SIR!! LMAO

Yeah Mickey, you're overthinking the product placement. I don't think your rules actually apply since it doesn't seem to bother most people. You seem to be an outlier.

i definelty feel its the viewers responsibility to not get distracted by brand deals. I see a mcdonalds on the road everyday, idc if its in my shows

I love how Casey didnt know OB wrote the TVA Guidebook but asked OB to sign next to his picture 😂😂😂

Maybe it's my age showing, but I hardly even noticed all the McD's stuff in the background. Maybe it's because I'm old enough to remember people hanging out in the McD's parking lot, just chillin' on their cars. The building and all the decorations were just wallpaper. I mean, I get how, if you're viewing the episode with the eye of a tv critic, it might seem over the top. But to me as a pleb who's just watching to enjoy it, and at my advanced middle age, it's just nostalgic. It's quite literally like watching Stranger Things; I'm looking at my childhood.

When I was a kid in the 80s, McDonalds was the happiest place on Earth. It makes perfect sense for Sylvie, who essentially had her childhood stolen from her, to want to be there.

Did Mickey suffer a childhood trauma at McDonalds? 😂😂😂

So basically mickey just ruined the whole reaction because he wanted to make sure we understood how much he hated the McDonalds commercial🤦🏽‍♂️

Bro was sat behind a sponsored box with no relevance to the video moaning about product placement which was incorporated into the story

Mickey was enrolled in the Institute of Yapversity, majored in Yapology

Not gonna lie, this episode made me go and get McDonald’s for dinner💀 and i haven’t eaten there since last September🤣

Barely noticed the McDonald's product placement, it's a you problem.

the only reactors who have cared about product placement LMAO

I don't see why the mcdonalds annoyance matters I mean the show has been great so far and that's all that matters. And it’s pretty ironic when the Tokyo treat box is there on the table the entire video probably even longer screen time that McDonald’s had gotten. like what you are allowed to do it but not them?

There's good product placement and there's bad/egregious product placement IMO. To use a video game example, Crazy Taxi is an example of good product placement because you're taking people to real-life locations like Pizza Hut etc. and it feels more real to the player and draws them into the world. Same for McDonalds here, we've all stepped inside one at least once in our lives and it doesn't feel forced. Plus, it's mundane and ordinary: Something Sylvie desperately wanted. It's the perfect life for her and her ideal job. If Loki and Mobius suddenly starting plugging Coca Cola, THAT would be forced product placement.

From what I heard, the show runners were the ones who wrote McDonalds into the show, so blame them if you don’t like it. Although I also heard McDonalds was about to offer a sponsorship so it was an easy yes when they asked McDonalds if they could use their IP. Mikey, you seem worried about product placement ruining the show that probably wasn’t there. I got the impression that McDonalds practically let Marvel do whatever they wanted.

micky sometimes forget's he's a normie, like the lucifer reactions, like the time he was making fun of the show for the name of the biker gang, when the name was taken from an actual gang, also what's the box in from of you😅

Damien made such a good point. I was like 15 or so when transformers came out and even I knew the product placement was WAAAAY to much. They worked the product placement in very well here. Even the apple pie, the meal packs up to go. Like it fit the script and wasn’t like “enjoy a juicy quarter pounder with a side of fries salted to perfection”

Every screen in a show/movie is in a location. The first screen in this episode was London. There just happened to be scenes in/at McDonald's. Yes, even if they got money for product placement, it was a scene of Sylie being in a "happy" place. What were they supposed to do, eat Burger King?

The only one ruining anything was Mickey by bitching on and on and making way too big a deal out of it. We heard your opinion and yet you felt the need to repeat it over and over and that was way too much.

Complaining about well done product placement while having tokio treat boxes front and center for the entire reaction. Classic Normies🤣

The Mcdonald's is a set-piece to ground it in 1977, I'm quite sure they were not even sponsored by McD. Mickey complaining and ranting about it is so hilarious when there's two product placements right in-front of him during the entire reaction.

There is nothing wrong with how McDonalds was used. Mickey would have had no issue with all the same things if this was just a made for the series restaurant. This was the first time I heard anyone complain about product placement. Sylvie works at McDonald so would you rather her location not be shown just because it takes place at a McDonalds? The setting is at a McDonalds there. What product was shown in the last scene? Mickey, Kang the Conqueror is not good he is a villain and a despicable one at that.

If just a McDonald's logo is enough to take you out of a scene, that's a you problem.

hilariously i saw an interview with the main writer and they originally wrote in the McDonalds and was like "They are never going to let us just use them."... when they were going over things the producers were like, "Thats funny. You know we have a sponsorship with them." Ironically it was not some Corporate "plot" by Disney to get McDonalds in the show. (the more you know)

The product placement wasn't too much, because I didn't eat McD's before, and I won't be eating it after this. So it was 0% effective.

Get over it, Mickey. FFS.

I'm glad I'm not the only one that didn't realize Brad was X5 from the start!

You guys going off on ways to interrogate Brad more was hilarious and I was totally down with it 😂 like the box thing would be horrible for sure but I was like come on Loki get SCARY 😂! I know he can't use his powers in the TVA but still

You were talking over the "I was following you" scene. Sheesh.

The TVA did not exist until He Who Remains isolated a timeline where none of his variants would exist. He uses the TVA and the time loom to keep it from branching out into the Multiverse. The TVA definitely did not always exist.

What an amazing episode. Loki Season 2's set design is outstanding. The cinematography in this episode was superb. I enjoyed the banter between OB and Casey. After watching this episode, I was craving McDonald's. Miss Minutes and Ravonna Renslayer are forming a powerful team. Loki's interrogation of Brad Wolfe/X-5 was amazing. Brad Wolfe was an actor who played a serial killer named Zaniac in the comics; nevertheless, he was eventually surpassed by the real Zaniac, a demonic monster from the Dark Dimension. I hope we'll learn more about Mobius' past before he was abducted by the TVA this season. In The Automat, I really like the discussion between Loki and Mobius. I noticed Sylvie wearing He Who Remains' TemPads.During the Zaniac! premiere, a reporter questions X-5/Wolfe about rumors that he's dating Bridgette Bardot. Bardot was a renowned French model, singer, and actress from the 1950s until the 1970s. This includes duplication casting, bursts of green magical energy, and many illusions that slow "Brad Wolfe" down. Loki, on the other hand, utilizes his own shadows to hold X-5 in an alleyway, a stunning new talent that matches the God of Mischief perfectly. Loki also admits that after his scepter and the Mind Stone failed to corrupt Iron Man's mind in Avengers, it was his wrath that drove him to hurl Tony Stark out the window: It wasn't tactical.

regarding the cells having the locks on the inside the prisoners have those collars and would just be teleported back into the cell if they tried to leave.

Loki producer Kevin R. Wright said that it was *their* choice, not McDonald's, to do the "product placement." It was they who asked McDonald's if they could put them in the series. He said: "But it sort of came about, truly, through trying to find a metaphor to tell the story of wanting a small, quiet life, where she could explore free will and what that means. What does it mean to live a life? What does it mean to have friends? And I think through a nostalgic lens of McDonald's in the ‘80s, I think we're able to easily tell that story to our audience where they go, “Oh, I remember that. I remember going there for a party. I remember going and doing this. I know what it's like to grow up in a small town.” It just gave us a world to do that. The exciting thing was McDonald's was all in, and they realized we weren't trying to make fun of them. It was a real embrace of that kind of nostalgia."

I really don’t understand why people have a problem with product placement lol if the scene was in a normal diner it would’ve hit the exact same….McDonalds exists in the real world and they’re everywhere. The chances a normal scene like this takes place in a McDonalds isn’t inconceivable lol

Mickey bruh. Who gives a damn? It’s fucking McDonald’s bro. It’s not like Ronald McDonald is a damn character. She works at the damn place. Why wouldn’t they show the logo? Cmon bro.

Can someone tell me the name of the song at the end? I was quite surprised how good it was and it tied well into the episode. The music leveled up Loki imo.

This was the product placemat episode “it’s packs right up” -Brad

Talking about the show sponsor being OTT while there is another sponsor box slap bang in the middle of the screen...oh, the irony.

Yea Mickey really kinda ruined this whole reaction with the whole McDonald’s talk. WE GET IT.

Omg Mickey. You’re too young to understand the omnipresence of McDonald’s in 1982. This was spot on. People still made it an excursion. You spent the whole episode complaining instead of actually watching. From behind the product placement in front of you.

McDonalds is just such a regular thing, that them including it as an actual plot point in the show didn’t feel weird or egregious to me. I literally stopped noticing it after the initial establishing shot. Sylvie works there. That’s a literal story beat, the fact that she’s now living the life she wants working at a McDonald’s with her coworker in the 80s with the shows same retro style, so no duh we’re going to get multiple shots of it. It’s not like they were in the TVA chomping on a Big Mac and making sure the sodas logo was in frame randomly because they just felt like going out to get it. They were at a McDonald’s building because Sylvie works there, and believe it or not, we’re probably gonna see some McDonalds signs and logos while… at that building. Ya know… Sylvie’s place of work. If they switched it out with literally any other restaurant or some unnamed place, nothing in the story or dialogue would change. If Mickey was getting distracted by it, that’s on him for deciding to harp on it and constantly hold it in the back of his mind when it’s a literal non-issue. What if the viewers got distracted by the big ol Tokyo treat box sitting front in center of the camera throughout the entire reaction? We wouldn’t, because it’s a non-issue and unimportant in the grand scheme of things.

is this the end of the episode Right when Loki say I thought it was spot on😂😂😂😂😂😂😂

Lol I think you're being overdramatic with all that McDonalds thing 🤣🙄 I don't like it but that was too much for me 😢 I think that was pretty good placement even it if it was for advertising. Episode was great, it became my favourite so far. Loved how they combined action, comedy and drama in this one 👍👏👏👏 X5 is a really interesting character, I want more of his backstory in the next episodes. Actor did good 👍 Aaa I really missed Hiddleston's dramatic talent, which was shown in these two parts of psychological duel with X5. He nailed it perfectly 👏 Also the part with Loki showing his powers of creating illusions to chase after X5 was pretty awesome 😍 It's my fav part too 😊 And Obi, of course, shined in this episode too 😂 I get annoyed with Sylvie in this one. I mean I could understand her wanting to have a quiet life but blaming those who was her friends in these people's deaths was too much. I mean the evil ones there were Kang and that crazy general woman, plus Sylvie herself is someone, who is partly guilty too. But she just wants to lock herself of this kind of shell and pretend to not care 😒

Nice to see the normies are still together for season 2.

I attributed the 🚪 locking to Loki using his magic. It would explain Mobius not being able to open it. I'm sure Brad thought of that too, even though Loki and Mobius planned that performance.

The way you pronounce Ouroboros was so funny at the beginning. Another great episode and fun reaction ✌️

Good Jonathan Majors variant conversation

Bruh, the product placement didn’t bother me that much. It was fine.

Re: TVA end discussion... versions of our world that never invented nuclear reactors are not going to be perpetually responsible for their maintenance, but any version that invents one now has to keep it alive and working for bloody ever or suffer catastrophe. Same thing with Kang's invention.

Well I'm glad the comment section is calling Mickey out because it was sorely needed

Just because the setting of a episode is a Mc Donald’s doesn’t mean that it’s a “bad sponsor”.

The marketing worked. I want a vanilla shake dammit

Its weird that you guys focused on it so much. She works at Mcdonalds thats why theres so much mcdonalds the end lol

Time doesn’t exist in the TVA could be a lie told by Kang to side-step questions. Möbius also said time works differently there. What episode 1 did was to reveal there was a past and their minds were being wiped.

Not only BMW, Iron Man movies leans heavy into Audi 😆

Yall gonna complain about product placement WHEN YOURE LITERALLY DOING IT IN THIS VIDEO

Attack on Titan Pat drive me crazy but I love Loki/McDees Pat.

I think it’s annoying when reactors have ads or sponsors but hey everyone has to get their money so I just shrug it off lol

Was gonna watch but apparently there's some product placement rant according to the comments, like bro the first thing i see before I paused is your product placement on the table lol, get a grip.

One moment? Mackey needs to watch Little Nicky again. Popeyes is ALL over that movie. Beefy takes him there early in the movie. Nicky is constantly eating there. There's the giant bucket of chicken moment he talked about. Then the movie ends with Nicky getting a job at Popeye's further promoting it.

All while Tokyo treats in our face every video. Foh

Being upset about McDonald’s is weird. 😂

this is a good example of product placement

Was it just me that doesn't realize about the McD adv on this episode? I thought it was random fast food restaurant sets.

"what makes key lime pie is that its green" is an insane take its because its made of key limes named after the florida keys were they became polular and are cultivated in the us (though i believe they came from elsewhere and may have other names elsewhere) they are smaller lime that have a smaller with higher suger content great for pies they arent naturally that green anywaythey max out at that yellowy color of the lime insides

THAT WAS DEFINITELY NOT PRODUCT PLACEMENT. It didn't feel like it to me at all. I don't live in America so maybe it didn't feel overdone to me, but the logo was barely ever shown. it was off to the side, obscured and not distracting. I think because you knew the brand and its colours so intently it felt like it was in your face. for me, it wasn't. The showrunners clearly wanted to have McDonalds in the episode as where Sylvie went to work. It is a typical place where people start of working. I doubt McD paid for it. but it was rather the opposite.

As a bears fan... i love this guy 😂

In defense of the writers: McDonalds is representative of the basic suburban life of the everyday American and they depicted it as being threatened with non existence.

@The Normies, 13:47 Mikey! Are you serious! "For All Time. Always," is the motto of the TVA! Kang is the guy who wants to control all time, every aspect of it. The Sacred Timeline is his spoils of war and the TVA is safeguarding his trophy. Currently, there is nothing our heroes can do to threaten Kang because he knows as long as time continues as is or is set free, that he'll come back to do it all over again, and he knows how the story ends--he wins! 18:51 Sure he is! Brad lives where he can see the beginning of time and its ending in the same setting. 26:13 They aren't going to touch the Sacred Timeline, as protecting it is the job of the TVA. They're going to destroy the new realities branching off of it. Sylvie's reality is one such branch. 27:39 They aren't gone, Casey had a bunch of them last season, and he told us that other analysts were using a couple of them on their desks as paperweights last season, remember? The thing IS the Infinity Stones do not work in the TVA--Kang did something to it to make sure Variants like Loki couldn't do anything to the workers when brought in to be judged; we know that powers can be used outside of time as we saw Loki and Sylvie use their powers in Kang's citadel at the end of time. 28:26 He Who Remains' Temp Pad. You might want to get over your dislike for product placement, as it going to keep popping up. Sylvie has been running from the TVA for most of her life, and we learned last season that she's older than Loki, and the MCU told us that Thor and Loki were 1,500 years old! When Sylvie arrived at McDonald's she learned that they had an assortment of food that wasn't a squirrel, rat, or possum and that their food was faceless. What's something happy people, sad people, poor people, and rich people all have in common? They all love food! McDonald's is Sylvie's new castle, her new Asgard. It brings her joy, so we're going to keep seeing it until she feels like it's time to leave it behind, but even then, I think she's going to want to come back here, as it is the one place that she's felt safe for most of her life.

Mickey complaining about Mickey D’s while watching a Mickey Mouse produced TV show. What a conundrum.

Imagine if at the beginning of the episode there was a 5 minute ad that had nothing to do with the following content.. where have i seen that before?? The restaurant literally played into the episode, shes working there. Its a simple time and place for sylvie and is also nostalgic. Not any where near as deep as Mickey takes it, but hey keep ranting lol

The set design reminds me a lot of the fallout games. Especially the pie room for some reason I cannot recall.

People get so damn hung up on product placement god damned 😂

So the X5/Brad thing is sketchy because it's implied he got rid of the Brad on the Sacred Timeline & took over his life. Also, never thought I'd agree with a Pat take- Mickey seemed the only party bothered by the McDonald's set.