THIS IS WHY THE USA DOESN'T TAKE UK RAP SERIOUSLY 

If any of those definitions are wrong I did it on purpose to prove my own point... swear down... 👀😂 hahahaha nah it's an L... allow it.

I’ve known a few Americans who barely listen to other rappers outside their state let alone overseas music

Well at least the UK has Europe, Canada, Australia, New Zealand, The Caribbean & Africa. We gotta learn to utilise those markets to its full potential!

As far as I'm concerned we never needed their approval, from grime to garage, jungle, dnb etc the UK have always done their thing on the music scene. Now more than so. 99% of shit coming out the US is literally that, shit.

To be honest I hope UK Rap going to overtake the world. It has what U.S. rap lost - strong and interesting personalities. As British-Russian rapper Oxxxymiron said: "It's not about the number of punches, not about the quality of the rhymes - it's about the personality behind them."

From my point of view, USA Hip Hop Fans refuse to adapt until clout is up for grabs

Americans don’t mess with people outside of America for the most part

I think the biggest point is just American culture in general, they barely pay attention on a wide scale to any culture outside of their own, they are in a bubble thinking America takes up 90% of the worlds land mass. So it would be hard for them to be open to anything outside of America, it’s not really about our music they just really self obsessed country, a lot of Americans never even been outside of America.

UK drill and UK rappers are the best greetings from Mexico 🇲🇽

UK Rap doesn’t need US certificate to impact on the rap scene

I’m from the US. I’ll be honest, it took a minute for UK sound to grow on me. There are some really good artists in the UK, and tons of talent! But we have our own hip hop that we enjoy. Embrace your own culture and don’t care what we think about your music. We don’t care how people perceive us. You shouldn’t either.

I'm from the Caribbean and I love UK music. It's full of energy

I'm from America and this video is unfortunately spot on. I personally love a lot of U.K. artists but it's not uncommon for people in the U.S. to not be able to name a single artist from outside of America

The UK accent sounds great on hip hop. You guys could make anything sound dope.

Reason why we’re developing in our field is because before we used to wanna impress our neighbours across the pond now we’ve learned how to express our real feelings and experience of life plus we don’t give a toss what they think anymore ✊🏽Uk stand up

Look what happened when it came out that 21 Savage was from Britain. All the memes said it all, how they think UK rap is. They don't believe the struggle is the same neither

I fux with the UK sound so much. The whole first part of this about accent and lingo is spot on. 100% that's keeping a lot of people away.

I’m from the US and old enough to remember the beginning of rap in the 80’s. I always knew about UK rap but never had any interest . The show Top Boy started pulling my ear and attention to UK rap. A lot of the actual tracks sound great, i still struggle with the accent but the UK puts out some awesome rap music.

I'm from Australia bro & to be honest, U Brits treat other Countries Rappers the exact same way the Yanks treat yours. Theres way too much Ignorance (From everyone!) about other Nations & what lifes like outside your own.

Uk music is much better than usa. Usa is just a bigger place.

I've seen bare legit reactions to unknown P and your right, that shits scary 🤣 On a flip note tho I think there's a few Americans that see we've got our own culture and some do make an effort to understand so hats off to RU-vid for breaking barriers 👊

I'm from Malaysia but this is after listening since 2016. But to be honest from my non-native ears, I find American hip hop sounds moist. Edit : Malaysians learn the UK English since 7 years old as second language, but I guess exposure wise we are used to listen to American (movies, music etc).

The rest of the world does though. Seems everyone on the UK Drill vibe

I think it goes alot deeper than this. As an American that grew up predominantly poor from ghetto areas. Rap is a rare powerful phenomenon. America is a melting pot with stolen cultures. Rap was created by a subculture within our country. That begun to spread to all American cultures creating new diverse forms. It was so ground breaking and representational of the dirty in your face danger and pain one could experience growing up in the streets of American cities. The life the violence and the crime is different here as well as the system that upholds it. This was the first form of music that truly resonated and depicted the harsh existence some people had to live through. It should also be stated that Americans as everyone knows are very prideful. This is a musical culture created within (compared to other nations) relatively still young Nation. Rap itself is only around 35 years old. The OGs that made rap are still alive. It's not so much that Americans don't think UK rappers don't have talent. It's just that we really don't care about rap from the UK. Lastly Drill rap in America is actually one of the least respected formats of rap as it takes less skill and production and can be easily massed produced such as emo rap. So it just so happens that the UK has established Drill rap as the largest rap scene in the UK. While in America it is not as commercially respected as other genres of rap. It is still relatively new. P.S. most Americans listen to rap to connect with the harsh dirty expression of people's experiences living within the same environment. Some guy with a silly accent mimicking gangsta Drill rap and referring to a shotgun as a Bumpy does not make us Americans take any UK rapper seriously. (Drill rap in America specifically NYC is associated with REAL DEADLY gang violence people get shot to death on the daily)

Hi am a Nigerian born and a citizen of Holland and I love grime more than American drill grime has unique sounds and lingo which is nice big up broda

7:40 Respect for using my Unknown P meme lol Also, nice vid

The UK has always longed for the acceptance of the US for some reason. Even in the early 2000s UK rappers rapped in US accents. Not sure why. Hip Hop is the most insecure genre of music.

Gotta say mate, views likes and comments ratio are really really good. Liked from the premiere then went out so only watching now, but genuinely this channel is pulling so well, and the traction is staying not only for the big vids but for all you’re coming up with. Well done man

I'm American and love the UK music scene! UK, please don't change a thing..stay original, creative and most importantly YOU! ❤️

“The only U.S I ever gave a fuck about is us” - Lowkey

4:20 I'm from Finland, and I'm gonna try to answer all of these. Dumpy: Probably something related to the bottom of a woman? Bun: I would say this is the same as the previous thing but I've heard in one song that went "Hop out and bun out the backseat" so does it mean like a surprise attack? Wass: Talking tough or nonsense? Kweff: To stab someone? Drenching: to be all bloodied up? Whoosh: To stab someone? Touched: To commit bodily harm? Leng: Pretty/beautiful/hot Ying: To stab someone again? Kwengs: Guns/knifes/weaponry? Splash: An attack on someone? Butters: ugly EDIT: I guess I wasn't too far off

Remember when america tried to stop the south (their own people) from progressing in rap. Places like memphis . atlanta . was laughed at because of the country accent

US'er here. I see some comments abt the US being self-obsessed. My country has artists that truly come from hoods that you wouldn't believe and from circumstances on 3rd world country levels. You can't expect someone from that walk of life to be this worldly individual who listens to all music....Also when it comes to non-rap you guys get lots of play here obv. As for the music market here, yes, it's clout driven. But we also have a huge population so a lot of times an artist can survive off a fanbase from just their state. And they may only go outside of their state to collab or something if the clout is calling. But clout=views/.clicks/followers/plays which equals money. And if you don't have money then what are you going to do? Clout chase. That being said, there are people here who listen to you guys. Many of us who don't hate at all. You'd also be surprised how many of us DON'T care about your accent. We heard for all that GoT that we were obsessed with here lol but for real. I was playing uk drill at my place in Jersey and my boys didn't mind at all. I had on Top Boy and my guys f w/it execept for one dude...he tried to clowned the accent and we clown tf outta of him. So again it's not NEARLY as bad as sometimes I see others UK'ers make it seem. The only difference is in the numbers but again that's not fully a "US" issue. BTS will get 300mil plays in 2wks yet Megan the Stallion WITH a Lil Durk feature gets 4mill in 2months TION WAYNE - 1.2mil in 2 days....So is it really that bad? Most of those plays aren't American but who cares? Those are good ass numbers. Plus tik tok and shit is allowing music to spread way more no matter where it's from! Lastly, you guys got it. New sounds and flows and best of all(imo) multi-language lyrics. That's the future and the US is WAYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY behind. Your citizens come in a variety just like ours but you guys are more open. So you guys have mads rappers in different races and cultures and no one bats an eye. America is still ignorant to that. Hearing Igbo and Arabic and all kinds of stuff mixed with mostly English is something that America will never have. And because of that you guys will be more Global/influential musically. Even if you don't see it. P..S. Look at all the Us reactions to UK music. And also the "we don't understand the slang" argument is silly(because you can learn if you listen enough) but remember in NY/NJ tri-state we talk *slightly* more similarly to you guys(mad, back out, ooters, duppy etc) due to similar ethnic demographics and other reasons and when we go to other states IN OUR COUNTRY there can still be linguistic barriers. It's all pretty interesting. TLDR: You guys make great music and people are noticing more and more and you guys do good numbers and have elements in your stuff that will allow for a greater presence and longevity in the end imo P.P.S Drakes a bitch and culture vulture loser so.....He's gonna steal anything to stay relevant so he shouldn't be apart of the convo

"NOW" UK rap is just better admit it

I’m from Dublin Ireland and I know 9 out of 12 of the words, I’ve heard all of them being used I just specifically know 9 of them

Gonna be an interesting video

Great video mate! I’m from Sweden and we love uk drill and has taken great inspiration from you lads. Not only do we use a similar sound (like Dom perignon - Ant Wan) but we’ve also made remixes (like Vossi Bop remix - Stormzy ft Aden X Asme) Shoutout UK!🇸🇪🇬🇧🙏

If you think about it most people in the USA only know about the USA . The UK is a melting pot of different cultures and ethnicities so is CANADA we have more patients and have genuine interest in understanding eachothers culture and lingo where as the USA have a sense of proud ignorance. There is defo a language barrier even though we are both speaking English. The way the media choose to push stereotypes doesn’t help either, In my opinion big shaq mans not hot should have been promoted as a parody from a comedian not a rapper this is why Americans think everything is a joke until they actually connect with people in the UK. Think about it the same level of support that pushed mans not hot to cross over international should have been for legitimate UK artist but instead an agenda was pushed because it’s was basically a mockery of people that live in the council flat areas it’s like king mach making watermelon jokes it’s not funny but it appeals to a certain audience that’s why it’s pushed so much. I will say in the most recent years there has been somewhat of a shift now that the USA have access to UK blogs and see that it’s not crumpets and tea. I’ve spoken to some Americans that didn’t know black people lived in the UK which obviously tells you that they don’t really know much about what’s going on outside of there country.

Tbf the UK has Europe, Aussie, Africa and Canada diving into UK rap so maybe we should just focus on marketing over there than just the US. I'd rather blow up across the whole world than just the US

Out of all the uk rappers slowthai has the best chance of making it global

Gotta get this guy to 10k ASAP. Quality content! Another good vid lad 👍🏻

I’m from St. Louis in the U.S. and I got maybe one of those.

Jack the Plug (the plug records) deserves more love, he paid and produced a project where he paid us and uk rappers to collab so they'd gain exposure.

The thing is the US has so many sub-genres of rap from our own country that it leaves up not looking for new genres anywhere else. From Hip-Hop rap to Underground punk rap and emo rap. There’s a genre for everyone. You can find new genres that fit everything you could want. The UK got ahold of drill and they’re doing great with it. But there’s so much more as well

​This is a brilliant video, got me proud and hyped for the British rap game making a significant dent into America cus it is gonna happen. Ignorance and arrogance are only things saving them from the British Rap Invasion.

UK rap doesn't hit in America mainy because African Americans have forgotten that We have African heritage and language While UK rappers wear it like an honor and integrate afro African sounds and language in their songs

It’s interesting Tinie wasn’t mentioned with his single “written in the stars” it went platinum in America. It peaked at No. 12 on the Billboard hot 100 charts (this is before the streaming era!!) It was used in Wrestlemania 27 as it’s theme song. It was used in MLB commercials and the New York Giants used it as their entrance song at Super Bowl XLVI. It was even used in Miss USA 2011. I think because Tinie is seen more as a pop rapper he isn’t included in conversations like this but I do think “written in the stars” should be mentioned at least for what it did. I think big anthems can crack america just like “Praise the Lord (Da shine)” by ASAP Rocky featuring Skepta did not that we should even really care to try to crack america!

So I personally turned to UK 🇬🇧 rap for something new. Here in the state it lately been flooded with shitty mumble rap with no lyrical substance. I’m what they call an old head here. I have a love for 90s hip hop and most of the new shit is 💩. Your 100% right about the lingo and accent me personally like the challenge to figure it out lol. Mad respect for you guys coming up keep doin what your doin shits fire 🔥

Very good video and interesting and relevant topic plus I like how you presented it, big yourself.

This was definitely well put together and I couldn’t agree more with your points 🔥

THE USA IS STARTING TO SEE THE UK RAP SCENE AS LIT I PUT PPL ON TO TGEM ALL THE TIME NOW 🖤

Yeah, for me it's the lingo. And most of the time it doesn't bother me, but suddenly I'll hear a uk rapper rhyme a word with itself and I have to skip the song.

already waiting for the video

Ukraine's in da house. Nowadays, as UK rappers have found their style and stopped looking to America, I'm beginning to follow your industry more and more. I personally think that your music's closer to me and the environment I grew up in. I still can struggle to understand the lyrics sometimes. Yet, I like the variety of British accents cause thus you got a bunch of unique and authentic artists.

Many US guys take UK guys seriously, its the ones that think using accents, tea and teeth as an insult

The American "nation" (although I wouldn't call it that) is a very close-minded people. That is why they rarely accept something different from theirs. That will be the case until their empire falls.

Everything u said was exactly true... I recently moved from the UK to US and am a fan of both scenes and hear these about US rap

Still haven’t forgotten about you, I just dropped an album and did a music video thats dropping in 5 days or so. I will send you more free beats soon, need to make new ones

I'm from Rotterdam, the Netherlands and I knew 8 out of 12

I watched a Dizzee Rascal interview and he said something like NY and California can kinda get UK Rap because both coasts historically been open to outside cultures....but Middle America (Ohio, Iowa, Nebraska etc) the heartland of America..Goodluck trying to get them on UK Rap

I'm Aussie and listen to a fair amount of UK rap/ drill and despite understanding English accents on the whole, the slang is what fucks me up - didn't have a clue on any of those slang terms

One thing I think you neglected to mention is throughout raps history in the US there HAS been people from the UK that have achieved success, from Slick Rick and Monie Love back in the day to M.I.A and even the soundcloud emo rapper Bexey more recently, all of these artists are from London and have achieved lots of success in the US, but for some reason we Brits don’t claim them when we talk about UK rappers, and I’m struggling to theorise why. Would love to hear your input (and anyone else’s) on this

Looool the title is a shambles, Uk music is the best and most diverse music out there, just look at all the uk, us collabs and features, id say much better than us

When I first starting talking online to Americans I was shocked how many don't know much of anything outside of the US. And how many actively didn't want to know. Its a bit different now as the Internet and social media have given many an insight into other countries and cultures . But even now in 2021 in terms of rap there's still a huge lack of knowledge of our UK stuff from our American cousins lol. I see more and more on here l making videos of it the past year with lockdown though so their taking notice now. That's always a good thing.

I worked for a label. We looked into if the uk market was feasible for a specific dutch rapper. I can paraphrase a few thing what I remember. Been a few years since than.. but some takes were; Its not only that american fans dont know uk slang. Its that uk rappers dont know american slang. The lyrics are not cool enough if they dont know current slang. And even they do, its not authenthic. You have to be there for a prolonged time. For shows, interviews, networking, collabs, etc. The artist risks their local carreer for an international one. This also means they leave their current cashflow. (The label has an opinion on that too, lol) Its expensive to grow inorganic. Every feature/beat etc. needs to be paid for. Contract issues. Just to name a few things. I think its possible tho. Become a tiktok hit, be super mainstream or the live performance should be outstanding.

Amazing video & breakdown man!

Us people in the UK couldn’t give a cup a tea to what US think 🤔

Hey I’m from Brooklyn, NY. This is my opinion. Now I like some UK rappers. You guys are fire. There’s a lot of talent over there. The thing is our struggles are nothing like your struggles. Our ghettos are vastly different. It’s not the lingo. In the states each area has their own slang, but it’s like anything else. If you like it you’ll find out about it. When you spit. Spit your truth about your life and your struggles. Cause if you spit doing the same style that many are doing here it looks like imitations. Just be true to yourself with your lyrical skills and make some beats brothers can bump in their cars. All you need to do is find that one thing that we all can relate too.

I think Americans don't even try to listen to UK rappers and hear what they're saying. For example, as a Brit I can use context clues in the music to know what 'Slime', 'Chopper', 'Gwop' and other US terms mean so why can't an American do that for our music?

The us need a Tim Westwood that can showcase .uk music to the masses me being Australian I can't stand aus rap but uk rap hits different and like a few people have said it's pretty popular here obviously not the the same extent but has some merit

Skepta figured the move. He's been attacking Africa differently, they're more welcoming and the market is bigger. If we can first completely take over the UK music scene and tap into more of our population that will help, we're doing great atm but then also understanding there's a huge market in Asia and Africa, we just have to be open to collaborating with the best over there. Everyone eats, everyone benefits. No disrespect whatsoever but any time I've interacted with Americans it's almost like they don't see anything else outside of the U.S. Europe, Asia and Africa are far more welcoming so why not focus there.

I’m from America and Uk is going to be big out here in a couple years I’m calling it

I’m American and I think the problem lies in that we perceive British accents as “proper” and that clashes with how we define hip hop culture. There is absolutely nothing proper about hip hop. It’s street and raw. I agree that there’s also the issue of different slang as well. I knew none of the words on your list. Most Americans would think it’s cool to hear a British rapper featured on an American artist’s track, but an entire project would be too much.

Skepta . slow thai and launcey foux . are probably the only the ones that could touch usa market

I'm American and love hip-hop. The main reason why is pretty simple man. A lot of fans are narrow minded and unwilling to change or accept something different. To me your missing out not expanding your horizons man. There is so much good hip-hop coming from the UK that if you aren't listening your insane. The second thing is hip-hop fans in the US are getting younger and starting to like continuously worse sounding music lol the mumble crap or guys like Lil Pump. A lot of the UK guys are genuine lyricists and fans who enjoy that are usually older.

I'm British and I can understand why Americans don't like UK rap. Sorry, but an English accent just does not suit rap. And I'm sure that Americans are annoyed at Brits copying their sound- why would they want to buy something that they originated? BUT I love Grime and I think the London accent suits it perfectly. I love the abrasive and interesting beats. Plus, Grime is uniquely British and has a history and culture that is really interesting.

As an American I see it as sad because you don't want that lifestyle in your country... In many cities in the US the murder rate and gang rate sky rocked. Also we Americans see the English accent as "POSH" and we see your "hoods" as good suburban areas where you see alot of teens act like thugs.

Banger video just subscribed

Much love guys. Don’t even feel left out, or bad, you guys are the future of real rap, and hip-hop. Reason American artists like MF Doom and Dizzy Wright fuck with you guys heavy. Much love from Denver CO, USA

Lived there for a couple years, actually planning to go back. If you're ready for these streets, you'll love it. Besides dozens, maybe more, of artists that deserve worldwide recognition, my favourite is Pa Salieu. Then comes M1llionz. Both of them should be huge, galactically.

I'm from Chicago and our drill is on another level. However I will give UK drill the edge over NY drill.

Hey, American here and I try to get my friends to listen to UK rap, I think it's unique,dope beats the rhythm and rhyme are top notch but the lingo makes no sense here they're so unfamiliar here it may as well be spoken in Russian. For me though Dave,stormzy,Skepta, giggs and other are the shit but I can't find a soul that agreed.

Before I moved to the UK the only famous artist I knew from here was westlife

I had a bash at rapping n posting uploads on here (taken most of them down now) so obviously I was on a much lower level than most. However, ironically, its was clear Americans enjoyed my music more than my fellow brits. Most my collabs were with Americans and most people who contacted me offering anything from advice to free beats were Americans. Its fair to say my main audience was American. I wasn't overly fussed as I knew my position (low level) so didn't think too much about it. But nowadays, I wonder if it's site like RU-vid that will ultimately breakdown the barrier. What I mean is, if I was American and the music industry popped up saying "this the best of british" I'd naturally be like, come on, let's hear it then n then compare them against my fellow American artists, your not gonna win them over. Whereas if as a brit, you don't go in with the "I'm the best brit, I'm here to impress" attitude/marketing strategy n you just simply say "hay I'm British, have a listen to this n let me know your thoughts" then (in my experience) their a lot more open to that and via interacting with them on that level, it's suddenly a lot easier to develop an American fan base. Oh n don't forget, amerixa is massive. You can make superstar money whilst not even being known in a neighbouring state, let alone nationally

I’m Jamaican living in the US and I understand British lingo I love ur drill music

Love UK music/rap. Would never want y’all to conform. I like it because it’s different

From Birmingham and knew all of them except dumpy

I believe the only UK rappers to capitalise off the US market were British born American rappers like Slick Rick and MF Doom, especially Slick Rick his unique voice came from him living in Mitcham and The Bronx as a kid and till now he’s probably the most sampled rapper ever (I know this doesn’t exactly count as UK Rap but I don’t think they would have their unique voice without living in the UK)

I know none, I'm from India, but I know some other British slangs tho

At moment uk rap is better than usa can't listen this days those mumbling rappers !!

Brits mostly listen to UK rap and US rap, French folks listen to French rap and US rap, Germans listen to German rap and US rap, Russians listen to Russian rap and US rap. Everyone thinks it's just them and america and they think of rap from all other countries the way Americans think of any rap that isn't from America or Canada. That's why American rap sells better. Europe needs to strengthen its scene and have more collaboration around the continent like USA does with Canada before we start dreaming that our little local national scenes will be able to match the scene of a continent sized country. That way, our scene can have similar sales to the American/Canadian scene. And people need to stop saying we already have slick Rick. He was made in NYC and probably wouldn't have done what he did if he had stayed in the UK.

Idrc what anyone says i fw with both UK and US rap specifically the UK drill is what i like.

It’s so simple: it’s the accent. And it’s the poshness. We don’t understand half the rap in the US but we still like it cuz it’s street. To us, your accent sounds ridiculous when it’s trying to act tough or “hard”

Uk music doesn't really fit into the everyday American lifestyle, like imagine being on the block listening to stormy or nines or central cee, it doesn't fit their reality

Hi Ride Music, would it be OK to use clips from this video on The OBG Show, simply to talk about and link to this video?

There are dozens of American rappers who could sell out arena tours in the UK. There hasn’t been a single UK rapper who could ever sell out as US arena tour.

Fantastic work. Well done.

I got 7 out 10, and I’m in my 40s

UK rap, drill, grime is definitely 🔥. As a so called American I respect real rap and real rap has no geographical boundaries, real recognize real

As an American and a musician, I respect the UK movement. I love the beats, the flows, and the realism behind the stories of the gangs and the gang culture there. I don't jam the music simply because I can't understand the lyrics or the accent, if I could then I'd fuck with em daily. I have a wide taste in music and outside of black blues artists I've always felt that the UK made the best rock and roll and I listen to their artists from the 70's almost daily cause I can understand what they are saying.