This Underrated Grand Seiko Gem is Cheaper Than You Think 

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$4000 for a grand seiko is exactly what most people expect it to cost.

Grand Seiko makes a lot of really cool watches, but this one is without a doubt my favorite. It is simple and not super flashy, but everything is done perfectly. And most importantly it is a grand Seiko that isn’t too big and not too thick

Bought, sold, and bought back.

Three minutes in and if the images weren't synced to the parts of the watch being described, I would wonder if this were the wrong audio track. Way to build suspense! I love your videos but this one stands out.

Thank you very much for your wonderful work. Love the video, love the watch. Saw it on watchfinder on Saturday and bought it on Sunday. Now I am sitting here on tuesday with a new watch and a big smile on my face. thank you for an excellent and very fast service!

My wife gave me this beautiful watch for Christmas 2024! Looked at it so many times…🙏

I have this watch and also SBGM221, the GMT model. This is a perfectly sized little dress watch that can be worn casually with jeans and a sweater due to the shape of its crystal and an ivory dial that looks especially good matched with darker clothes. You will know what I mean when you put it on and see it from multiple angles. Basically a vintage watch for the 21st century. GS could easily have made this under 10mm thick but deliberately added a Plexiglas-like dome crystal and a sandwich profile to give some mass and volume to a smallish watch that might otherwise have appeared too slight. Trust me, this watch is damn near perfect in size and proportions. (The much-praised SBGM221 has a similar shape but looks fat next to this watch. It should lose 1mm in diameter and height, IMO.) Well worth the 4 thousand it costs. And the famous GS finish looks even better here because this watch doesn't have a single flat surface except on the back--it is entirely curves, like a droplet of dew resting on a leaf.

For me, the simplicity of this Grand Seiko is appealing. There is a quietness in the design, no bling, no extraneous complications, no guilloche dials or things that distract from the purpose of the watch - to show the time. I have a Longines Flagship watch that has this level of simplicity and I find it a beautiful watch, no matter how I dress (and since I'm retired, I'm mostly in sweats and casual wear!)

Owned, worn for the past two years, often (and currently) daily, dressed down on an olive leather strap. Nothing has come as close to curing my watch lust.

I love its simplicity and elegance, looks stunning but also understated. It can be worn with a suit or just casual attire. I know that as a brand Seiko will not be as "cool" as a Rolex or Omega, but I really prefer it and its looks. Also, I really do trust the Japanese and their craftsmanship when it comes to items made with such care.

I have the SBGW235. Very similar but with the blue second hand and beads of rice bracelet. Superb. That is all.

This is easily one of my favorite Grand Seikos. As great as the Skyflake and the Snowflake are (and even their more elaborate siblings from the seasons collections tbf), there is just something spellbinding about the perfectly executed simplicity of the sbgw231 - absolutely beautiful

I have a 1950s Oyster Perpetual, and the visual similarities to this GS are remarkable. I love this understated, retro look in a dress watch. Today's Rolex screams "Hey, look, I can afford a Rolex!!!" - which is OK, I guess, if that's the message you want to broadcast. The GS, and that old Rolex, quietly say that "I appreciate a good watch." (Maybe only when you take it off and put it on the nightstand ... but that's a rather different situation.)

Excellent presentation as usual. The simplicity and craftsmanship is quite appealing. Who really needs a date complication in this day and age. Access to the date & day, for that matter are everywhere. It’s good to hear you again.

This watch is a spiritual awakening

Bravo!! Your video is as elegant has the subject itself

The polishing on Grand Seiko hands and indices capture and reflect light in spectacular ways, yet the person who set up the lighting for this video somehow managed to make the watch look subdued and almost bland in every single frame. It's impressive how completely unimpressive you were able to make this gorgous watch look.

Beautiful styling and sensible size for a dress watch.

Elegant summing up of a little gem

Im so tempted to get this as my first "luxury" watch.

Please stop, you’re making the prices go up when I’m trying to save up for one

It’s a beautiful watch for sure and over the years I’ve warmed to spending this kind of money for something that says “Seiko” in one form or another on the dial. I would love having something like this as a dress watch in my collection, but at 37mm, it’s just a few hairs too small for my wrist. If they did a version in 39mm or 40mm, I could easily see myself making it my next watch purchase.

You said it perfectly. "Timeless", a classic accurate reliable timekeeper.

Ahh this channel makes me want to buy all the watches they review 😩

Will get this one as my first luxury watch when I can

I actually bought this, however ended up returning after two days. It's a gorgeous watch, however I found that high polished hands and markers are incredibly hard to read in low light and also hard to read in open sun, due to how much they reflect the surroundings. Another feature that looks amazing but doesn't help the readability is the cream dial. That being said I still lust over it even though I returned it and keep going back and forth on getting another one, potentially second hand.

Brilliant YT channel. Very educational. Like your humour. Your chats with your mate, so clever, bravo. My Camel Trophy, never lost a second, 30 years+.

I'll be honest the way he asks and thanks us for subscribing is so honest!

Reminds me of my 5500 Air King looks great.

Spgw231 is absolutely everyday dress watch take to work! Accuracy and balance

If I didn’t get an OP 41 this was definitely in my top consideration. I wanted something time only and clean

Beautiful in its simplicity.

Great review, I'll be keeping an eye out for one.

I didn't really need any additional persuasion to convince me that the SBGW 231 will be my next serious watch purchase, but if I did, this would certainly have done the trick. Congrats on another outstanding watch video.

This watch, or the Grand Seiko SBGR261. Heaven!

Oh this watch is too food! Minimal perfection! 😍✨

Can you feature the New Cartier Tank Must. The three coloured dials?

That's a beautiful looking watch

Perfect stealth wealth watch!!

"Rob me, and leave my corpse in the guttah." I liked that.

I’ve had at least 5 Grand Seikos references that have been on my bucket list for the past two years. But one particular visit to the GS boutique absolutely flipped what I thought was my “definitive” wishlist. The SBGW231 is an understated, minimalistic, 3 hand dress watch that surpasses it’s perceived value by miles. Try it on, and you may not want another dress watch in your collection anymore.

Your presentation and writing of these videos arouse and inspire the imagination. If not for your attention to detail and subsequent explanation makes for beautiful loquaciousness.

Thank you!

love this watch, the only thing that would take it to the next level is a power reserve on the back. i love manual wind watches, but something like this wouldn't be a daily wear watch, maybe twice a week. To make it just that much more special, a reserve feature would be cool, just not on the dial!

Thank you for another great video

Ia there a reason they don’t bother finishing the underside of the hands ?

Amazing video as usual, but is this really as far off in finish as a Calatrava like the video says? I sincerely doubt it. It would be wonderful to see a comparison!

This is a seriously good looking watch! ..

It is, for normal folk who can't justify a VC patrimony, just about perfect. It's absolutely my next GS.

Thanks and you are welcome.

I own this watch the best way I can describe it is like surfing a longboard without a leash.

I actually like the way this one looks, but I hate the majority of Seiko watches in general, and not just cuz its trendy. But because of the way the bezel attaches to the straps. I find that Seiko and GS tend to have this awkward squareness to their corners. This one however looks much smoother. 10/10 would rob someone for this watch. most other GS would get a hard pass from me.

I would like to see a Meistersinger Pangea Day Date video!!

"Could be the last one you wear" I imagine someone with a black suit in a coffin.

Is seiko can put a mechanical movement on this, i dont understand why cartier charges a comparable price for the tank quartz.

What year was this model released? It must be recent, as the 9S64 movement it uses only introduced in 2019. I know it was developed in 2011 though.

An understated watch that just might have a hand hold on my want list.

I had this for a while. A great piece.

Right size and the price is 👍 GOOD

The reason why 60% of viewers are not subscribed is that they are staying away from the temptation of getting these watches.

I was excited about a GS for under $1000.. sadly it was not less than I thought.

I just don’t understand why the dial is wrecked with GS sitting directly above the Grand Seiko. One, or the other, and this would be bought and put into regular rotation on my wrist.

Beautiful, however I prefer the Seiko Spring Drive, it is quantum leap in technology.

I have the predecessor of this watch: The SBGW001, with the 9S54 movement. I always prefer watches with solid case backs. Unfortunately, most of recent GS watches now come with see-through case backs.

Hey how do I buy this exact watch you filmed , would be great love from England , London❤️❤️

This is such a great channel, thank you for providing this content.

This would be my next watch, if not for the 30m water resistance...

For some reason this watch makes me want to sell all my watches and live a simple life lol

High end SEIKOs can become an addiction. Be careful they will control your life

glad i got one below retail and also the limited edition green ones before this came out lol

My favorite GS, simple and a mechanical hand winding

I like so many things about this reference. But the absence of a power reserve indicator would annoy me every time I look at, wear or think about it.

GS is a True Watch Collectors Dream😍

Perfection

With this Bene Gesserit trained voice, you could sell swimsuits to the polar bears or convince some imperial troops that those are not the druids they are looking for...

3:52 the 'butthole' is a bit nasty for otherwise perfect timepiece

You're the David Attenborough in this field.

Another great video guys 👏 that GS is beautiful!

Unknown? Surely not by the enthusiasts. Picking mine in few months.

Un hommage aux montres suisses IWC Ingénieurs des années 1950 - 1960?

How does Gareth Southgate find the time to manage England and narrate these videos?

They need to make more colorways of this watch.

Why would anyone buy a Rolex or an Omega when Seiko has these incredible timepieces with unparalleled accuracy, great heritage, and outstanding quality?

Do the same thing with spring drive and a blue hand

I've almost bought this several times. At CAD 5400 it seems like a great deal for a really elegant dress watch at a price point where I wouldn't be worried about wearing it daily. The problem is that when you actually hold it and try it on it's so much better than you'd suspect. I'd cry if I scuffed even a little bit of the polish or the beautiful box crystal. I'll still likely pick one up, but I suspect it will only get worn in very formal circumstances.

How much does an average used GS watch cost to maintain ?

Don't think he mentioned in the video, but does anyone know what the power reserve is from a full wind on this model. Lovely elegant looking watch.

Top of my list. Saw one last month. Great watch! But don't tell everyone...they are already hard to get...

Noob question: is this GS model is much better on the reliability and quality than the Tudor BB58?

The Gordon Ramsey's pot noodle of the watch world!

I am the owner of this one. It really is a pleasure to wear. Even how simple looking it has, after playing with different light angles on the wrist. I can watch it all day long.

so what is the price?

My experience is that the SBGW231 case attracts scratches like no other. Partial or full brushed satin finish would improve the look of the watch and help maintain its condition. It's not waterproof at all which is a real pity. This is a fantastic watch from aesthetic and size points of view but unfortunateIy I chose to replace mine with an Oyster Perpetual 36mm which is nowhere near as elegant but fulfills the basic and essential criteria for daily wear i.e. durable finish and waterproofing. I hope you read this Grand Seiko and take note. Just a little more refinement and this watch could easily knock Rolex base models of their lofty perch .....

Beautiful ❤️

This video makes my choice for the first GS even more complicated haha. Other candidates are the Sbga211 (Snowflake) and SBGA469. Which one is more versatile and timeless?

If I can buy an anti-magnetic, automatic winding, Baume & Mercier with a 5 day power reserve at 10.3mm thick (for £2k), why is this Grand Seiko 11.6mm ? I am a fan of Grand Seiko but they still make their non-quartz watches too thick.

Thus looks very similar to the escapement time watch. But only single markers for the 15 minute marks.

I can say from owning one it’s stunningly beautiful and a pleasure to wear as a dressy watch.

It looks like the Longines Silver Arrow. I love a watch without a date window ruining the balance of the dial