Top 5 Common Logo Mistakes in Brand Identity Design 

The logo is not for you. That is such great advice

I appreciate this as a person slowly trying to do my own thing...

Had to send this to a client so they listen

This is the kind of common sense information that can cut through 90% of the junk we design (including my own stuff). Thanks!

The way you convey the message, the passion, the attitude... Omg, you are amazing! I feel inspired! Thank you so much :)

THANK YOU FOR THIS WONDERFUL VIDEO, I CAN NOT STOP CHECKING YOUR CHANNEL AND NEW VIDEOS

I have been thinking about a logo for 3 weeks now, this was super helpful!

I came here for a quick video and just forget about this guy but then I seen that Beard 🧔‍♂️ , then that voice sucked me in! Very very relaxing 😎, and the 5 tips actually gave me a slightly different perspective on my next logo. I did, in full regret now, the “Fiver” way, hired a artist for my “gaming logo” not realizing how uninspiring and yes it looks great for the typical gaming logo but I don’t wanna be the typical streamer and as I am redoing and reinstating my goals for my streaming career I realized I needed a business logo! I rambled there, just an honest thank you from an honest guy over on the west coast!

This is an honest review for designers. Very helpful and opening. I’m an aspiring designer myself, but due to lack of sources I only depend on what tools I have in my hands, trying to be more creative in many ways. I’m also amazed that comments are honest too, There is a country I know if they see this post they will probably react like perfectionists and it really pains me because they’re my country men 😩

Many thanks! Great tip :)

I am about to have a new logo created and I was thinking about a very simple icon style logo. This clip was very helpful, thank you, I will pursue a professional logo designer.

Awesome Video man... Just the sort of advice I was looking for. Thank you!

This video has been the biggest help in trying to design a logo. Lots of great tips all the others don't talk about. Thanks

The first tip I could never articulate and you said exactly what it should sound like wow the logo is not for you, so true.

Really a great video! I hope the viewers understand that in your short video you offer the equivalent of what many consultants would charge $500-$2000 to do for the average business owner even for a small start up business. I really agree with your idea about going to logo designers for logo design, that it’s a specialist just as it is to go to a dentist or a surgeon for their professional work. I’ve worked for over three decades in motion picture production, specifically 35mm film production not digital video. I’m amazed at how many people try to do their own video commercials or cheap little documentaries instead of seeking help from professional filmmakers. While I agree that it is much cheaper to shoot a digital video than the real film version, people shouldn’t cut corners when it comes to the final quality they hope to achieve. Cheap, low budget usually looks just like that… Cheap and low budget. Obviously we’re in a new era of digital filmmaking as well digital print making, even digital design apps I’m sure for creating original logos. It’s frustrating to me because I am used to the quality of real filmmaking versus digital video production. You can imagine me working on a high-budget car commercial where there might be 28 film crew members or more. Nowadays, a digital video crew might only have 10 or 12 people. This is an example of machines replacing people. Well, I’m confident that real film has a much better final image than digital video. And the same can be said for real creative art for advertising, especially for logos. To put all of your trust into computers and software is taking shortcuts instead of being dedicated to the true art and craft of art direction, and more specifically original logo creation. People sometimes ask me what I will do if film production disappears, what if it goes away… Will I give in and become a digital videographer? No, no I won’t. If the film medium disappears then I’m going to probably go live in a cave and do wonderful cave drawings instead. I’m not kidding.

Thank you, again, man! I really appreciate! Greetings from Romania!

I feel inspired after this video so thank you very much for your tips

Thank you for these valuable tips! The most difficult thing for me to change is my complexity. It need to simplify my designs so they are more legible

i really love this tips and advice. Thankyou!

You sir have helped me so much! Thank you!

Thanks for this video and the other ones in this logo series. They are helping me with class. I am a non-designer, but I have a compulsory design course in my writing degree, and your videos have been a life saver. Thank you!

Greetings from the Caribbean! Thanks much for the info.

Thank-you sir 😊

Thank you for providing significant information! I am going to stay in my lane and allow the website designer to create a logo that will attract customers.

The 5th mistake is the most common =) Thumb up!

Hey, I wanted to say thank you so for making this video. I got two separate logos made at Fiverr. It wasn't long after, I started learning design myself and going to different sites for resources or ideas. TO my shock I found out that both of my logos were basically unusable. The signature logo, which was made probably on app I have on my phone uses a font that needs a license to redistribute or use professionally. The other, while technically a step better was two images "stitched" together. Basically I ended up paying $60 for two items that I could've made myself in all of maybe 10 mins? Do not, use fiverr. Not for this anyway. It's too difficult to distinguish who actually is a designer and who just knows how to use photoshop on an intermediate level. At the very least ask to see their rough sketches or the work they did while coming up with the idea. Nobody sits at a computer and nails a logo on their first attempt.

Such a great video! Ty!

So cool video, so good vibe ! Nice wave 4 u from Brazil !!

good info, thank you for sharing.

Thank you for the info.

Loved it Sir! ❤️

Thanx clear advice 👍🏼👍🏼👍🏼

First time watching, Thank You.

Thanks for the tips. As an entry level graphic designer, your tips will help me a lot.

Great advice

Thanks for helping me

Thank you!

I want all my clients to watch this, it would save me so much time.

Very helpful..... thank you

great tips and very help full

Thank you. I wish all clients understood this. Nothing worse than a shoe brand wanting a shoe in their logo. Or someone selling pipes wanting a pipe.

Great tips!

Thank you very much!

Great video Col

This has been so insightful

THANK YOU SIR

nice vid mate

I'm struggling to create a logo for myself for my Freelance career (mainly into Photography & Videography). I'm trying to move away from your cliche photography logos (anything camera related is a no no). I want something thats me but I want an icon to watermark my stuff too. Simple and clean, yet modern and artistic. I haven't designed a logo since University back in 2016/2017 (Logo design was one of my classes). This really helped me, now I'm just struggling with inspiration.

Very good tips.

why does the design I'm working on show that it's a single stroke and then when I expand it, it changes to an outline ? How do I change it back to a single stroke so that I can use it on ezcad3 ?

Thank you sir.

Thanks sir

Any advice on how to find someone like yourself who can help redesign or rebrand a logo?

the thing about the bit logo. i have something i drew up years ago. could i tell them to use their creative mind and make it into a vector that can be resized to any size

love it

Great video!

Really amazing video. I'd like to suggest if you can make a live video talking about "your personal steps of logo design" starting from Research, Sketching, Making a golden ratio grids or rule of thirds grids whatever for your logo using illustrator then design your logo according to golden ratio grids & How to select catchy & effective colors for your logo. Thank you so much for your efforts.

I am struggling with confused clients who think a logo and an illustration are the same. they want something very complex and don't understand a logo is basically a communicative symbol. its like a hieroglyph for your brand. but they dont want to hear it

🙌🏻🙌🏻

When I see a logo with intricate detail, I know the so-called designer has zoomed in the illustration app to 500% with no idea of how the design will look in real life. Not only do I design branding to be minimalistic, but go a step farther and mock it up on a T-shirt, car door, and of course the business card. Then I have the client print out the business card mockup at 100% to make sure all the elements on the card work together, with everything in proportion. When the branding project is completed, instead of just sending over the vector and bitmap files (yes the client should have both), I create a PDF informational document with a thumbnail of each file and a description of how it might be used. That includes grayscale, RGB, and CMYK versions, and vector and bitmap versions, as well. It pays to remember that the best client is one who has tried to do it himself or has hired an inexperienced or inferior “designer.” That is the client who will see value in your work effort and be willing to pay top dollar, which you deserve.

great, thank you sir

The Logo is for clients not owner

How much do you charge for a logo sir? Would love to get your thoughts on the logo I have been trying to develop.

Great points & many I'd already felt & discussed with partners. If need be, I want to also vet potential designers. Maybe some advice on how to do that would be helpful.

How can i know if logo that i designed for my company/friend/client isn`t a copy of someones other design (I`m talking about simple logo designs). There is a chance that I create something that has been already created, are there some ways to check if my design is kind of unique? And maybe you have a tip to semi amateur how to become real proffesional and feel right when recommending my self as graphic designer? Great video, keep up good work!

Thank you

THANK U

New sub...great info. Thanks

New subscriber. You have convinced me that I need a professional designer. How does an individual find a true professional? What kinds of questions should be asked? I need complete branding assistance so how do I spot a professional from someone that has a good pitch? Thank you for your assistance!

Exactly. If your heart aches. Go to a heartache doctor

i just found now this video randomly, and i know its old. But u should add "maybe some logos to show us mistakes or what we should look"" when u try to exlpain us :) Thanks for nice advice and help sir!

How do I locate a good logo designer (such as yourself)? Should they be local to me (Phoenix AZ USA), or does it matter? How do I know if they're any good? And how much should I expect to pay?

"problem number two is making a bitmap" yes, this is a problem if the graphic designer has absolutely no idea how to design a logo...

I use vector art to create my logos it gives me a starting point. I just use illustrator to build them how I want..

Some people or designers just get it. other people or designers will never get it. I see it, I'm no paid designer, but I see what's wrong with so many logo designs everyday!

Thanks, can u give examples always pls🌹

I hear ya. BUUUUUT what if a person majored in Fine Arts, AND took a design class. Does that count if I make my logo from scratch? Your thoughts...

i am a logo designer.i works at fiverr market place but i follow your advice.

rock'n'roll :)

But what if my target people are different in so many ways? My business is fabrication and weld repair. Any tips?

i came for the logo advice, stayed for the accent

The knock off sites like Fiverr are whoring out designers ... and I use the term ‘designer’ loosely... most of them are completely unqualified, ripping off and copying ... and know jack s*** about the psychology involved in great design.

love scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿

I was really hoping to get some direction and help from Rock Your Brand and never heard back from him

All true. But anyone with experience of dealing with small business owners will know too well how they are more motivated by being at the start, middle and end of everything to a much greater degree than by money or by the idea of building a great enterprise. So it will be the business owner using the designer to implement his idea - crazy though it be. Then there's the cost side of getting a proper logo & logotype done. Nothing will convince a small business owner that spending a wedge on good design is worth it. I say this as a web designer with very limited graphic design skills who'd love to farm out logo design but never find clients willing to pay for it.

I use Fiverr. To start off. I'll upgrade down the line. 🤷🏾‍♂️

I enjoyed this. I was making some of these mistakes. I wonder if I can contact you. I had a lawn care & landscaping company for 12 years. I sold it & have been in Social work the last 4 years. I'm starting a lawn care service again, new name & everything

I made my own logo/brand for a new active wear i hope to officially launch this year. I am now trying to come up with a logo for the same name for a cosmetics line

Great advice mate.. Are you from the UK?

Yes have to be careful with stock images, if you make it different to the point where it's unrecognizable then yes that is fine. Plopping text on to a stock photo, wither they paid for it or not is still risky. You're best bet is using the shape tools provided in PS and making your own design. I am creating my own design and I am glad I watched this.. as for those copiers out there... stop stealing credit!

Please pardon my ignorance and this question; as it may be triggering for the wise ones. I see you are writing/drawing on a (iPad type) device. I would like to look into purchasing one. On a budget and a novice; I’m looking for an affordable/yet decent device, such as this, to use with M1 air. In short; what device are you using? With gratitude…. If you have the time….

Who do you recommend

I was going for a stylish logo quickly realized that's not going to work! lol

💔 my heart after he said use a professional to make a logo. I’m not a pro and made my logo haha and i think it was pretty good haha 💔

Where should I go for a designer ?

Does the word adidas touching the icon bug you too?

Just one question about the point Five: How can a beginner designer gets better when no one is coming to buy to him like at site Fiverr or something like that, maybe beginner is very good at it like a professional one? So i dont agree with you one this point because every professional designer was a beginner too and they have learned from their mistakes this is why Fiverr has a option to refund your money. Thanks for the time !

nyc

What do you called a person eho print logo

Can i Get a logo from scracht under 100 bucks somewhere?