Top 5 Reasons Volkswagen Skoda Misses the Mark in India

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In this video, I discuss the recent acknowledgment by the Skoda CEO that the company has failed to understand the Indian market over the past 20 years. He believes that Skoda's cars are over-engineered for India, leading to higher prices that customers struggle to appreciate.
However, I believe the real reasons behind Skoda VW's struggles in India are different. Here are my top five reasons:
- Ignoring the Sub-₹12 Lakh Segment: Skoda VW has neglected customers in this crucial price range by not offering any vehicles under ₹12 lakh.
- Undersized SUVs: The existing SUVs from Skoda VW are small and lack the macho factor that Indian customers find appealing in the competition.
- Dull Interiors: Compared to their rivals, the latest Skoda VW models have less attractive interiors, which affects customer preference.
- Lack of CNG and Diesel Options: Unlike their competitors, Skoda VW does not offer CNG and diesel options, limiting choices for potential buyers.
Join me as I delve into these points and explain why these factors are critical for Skoda VW's success in the Indian market. Don't forget to like, share, and subscribe for more insights!
0:00 - Introduction and Over-Engineered Statement
2:05 - How Tata and Hyundai Succeeded in India
4:16 - Catering to Multiple Customers and Issues with Taigun and Kushaq
5:07 - Fuel Efficiency: Diesel and Hybrid Factors
6:10 - The Need for Simpler Cars in India
7:49 - Neglecting the Sub-₹12 Lakh Customer Segment
10:20 - Missing the 'Feel Good' Factor Above ₹15 Lakh
11:10 - Understanding India as an Emotional Market
12:34 - Defensive and Pessimistic Mindset Towards India
13:33 - Naturally Aspirated vs. Turbocharged Engines Debate
14:52 - Affordability is No Longer the Main Concern
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4 июл 2024

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Комментарии : 700

@kempegowda2254 3 дня назад

Video is on point. Perfect analysis. India 2.0 should have been focused on building a cost effective sub 4m platform for India with which they could have continued Polo and a Nexon/Brezza competition. Taigun should have been much bigger. If these were adressed, just these, they would have been in a far better position. Today they dont have a single car which sells more than 3k cars monthly. Sad and pitiable. Looks like VW is destined to fail, purely because of their holier than thou attitude from the beginning. Management of VW India is bringing them down and nobody else!

@SuperImbadude 3 дня назад

Virtus is a polo sedan and taigun is a polo suv

@mandeepsingh9469 3 дня назад

@@SuperImbadude not really . Virtus and taigun were specifically designed for countries like India. Very practical cars. But polo was never a fully practical car

@SuperImbadude 3 дня назад

@@mandeepsingh9469 check polo sedan, sold in south africa

@techcloud2510 3 дня назад

polo was a flop in sales, so they did not launch it again.

@mandeepsingh9469 3 дня назад

@@techcloud2510 but if today they launch polo with 1.6mpi and 1L tsi against baleno and i20nline, altroz racer ...polo will b a hit

@santhoshnair-v5e 3 дня назад

I recommend Volkswagen to appoint @Sunderdeep Singh as independent advisor who has been giving clear message on what we need. Then VW may not require local partner if we have multiple models. Taigun and Kushaq can be called as sub compact SUV or MPV

@seael2008 3 дня назад

This is a good idea. VW needs a direct customer feedback and Sunderdeep ji can be a consultant who will give direct feedback.

@rupeshnanal1574 3 дня назад

Correct.... Sundar ji aap VW ke sales advisor hone chahiye

@SoumyaMaitra2008 День назад

I second you

@siddharthsinghal8076 16 часов назад

I completely agree with you. he understand Indian market and where vw is lagging

@ravindradaundkar9905 3 дня назад

Again the loyal VW enthusiast will suffer who invested in VW cars despite compromising on features, presence, service issues. I fear that due to this CEO comment July sales might plummet to below 1K. A sad Day!

@SunderdeepSingh 3 дня назад

I agree

@sutlibum 3 дня назад

I Don't want VW grp to collab with MAHINDRA. Act on proper market research on requirement and emotion of customer. Well said Sunderdeep ji, Hope this reaches the management and they share this to Germany.

@Saahilll 3 дня назад

Biggest problem with these brands is they don't listen to the customers Same with Honda, they have launched the Elevate but without panoramic sunroof, ventilated seats,no multiple engine options,no features,no crash test rating etc resulting sudden decrease in the sales..I talked with one dealer,he said he has 2023 stock.. people aren't even considering the Elevate because of better feature loaded options,engines options available and now they have provided standard 6 Airbags, 3 point seatbelts etc from base variant but they are waiting to clear the existing stock then they will start the production of new variant with added safety features.. I was a honda fan but now stopped supporting them because what the use when they aren't listening to the customer who is considered as a KING👑 and the top officials are from japan and how they will understand the Indian market which itself is very difficult to crack.. VW's Mr Guptaji is trying very hard from his side but it's always the headquarter which handles every decision.. In future,we will be left with 4-5 brands only and we will see their monopoly.

@saurabhshinoda 3 дня назад

Firstly, Honda has not invested 2 billion dollars and they are also exporting well. They are not burning cash, hence fact is, Honda is very profitable company with 3 models in India.

@Saahilll 3 дня назад

@@saurabhshinoda ther were in losses for 2-3 consecutive years till 2021..But revised their strategy and from 2022,they are making good profits..No company can do business in losses

@Saahilll 3 дня назад

@@saurabhshinoda FYI Honda has also invested more than 2 billion euros ie 18500 CR since 1998. Search on Google..

@Saahilll 3 дня назад

@@saurabhshinodaFYI,Honda has also invested more than 2 billion dollars in India ie 18500 CR since 1998

@saurabhshinoda 3 дня назад

@Saahilll almost couple of years back, none of the auto OEM have put 2 billion dollars like VW/Skoda have as 2.0.

@gauravchaudhary7720 3 дня назад

No hatchback No proper suv No CNG car No hybrid

@techcloud2510 3 дня назад

only faltugiri and blaming India market. looks like that $2B is also a fake number. I did not see any good car from VW yet matching what their global brand recognition is. just putting poor version of their known cars.

@khodiyarpaverblocksurat5869 2 дня назад

No diesel car No 4 miter suv No 7 siter No Electric car No service center No risell well you

@charanpreetsingh1302 2 дня назад

I can totally relate to your point at 11:00. I am that papa, i had shortlisted VW Virtus and Kia Seltos. My heart really wanted Virtus but it didn't appeal to my family. Nail in the coffin was the AC in 1.0 model. When my family sat in seltos, AC was a chiller, coupled with a panaromic sunroof. Top notch fit and finish. I knew I had no choice but to go with seltos comprising on safety and performance. We Indians are emotional people. We want best bang for our buck. My insta/youtube feed is still full of Virtus. I keep crushing over it. But news like this kills that enthusiasm I have for VW. I really felt they were nearing success in India. I so wish they remain solo rather than becoming a redbadged Maruti for Toyota.

@piyushkanthak1087 День назад

Bro I am also in the exact same position 😭😭😭

@Vishal2126 3 дня назад

They should make their spare parts available in the local market, that’s the simple hack to win Indian market they need to crack.

@Yatri234 3 дня назад

Same mistake was done by Ford also in India .

@aneeshkv9477 3 дня назад

Yes, VAG cars do qualify as being over-engineered. The TSI engine is a gem. Its a hoot to drive when you floor the accelerator while it gives brilliant fuel economy when you are just coasting along. 1.5 TSI comes with cylinder de-activation technology. For as simple as removing the headlight switch completely in 2 seconds to installing it back in 2 seconds is what can be termed as an over-engineering car. There are many more examples which I can mention. We as a nation can never have VAG cars selling in numbers. VAG can only play in a niche market because we want value for money products. In order to make value for money cars, manufacturers have to cut costs on many fronts which is against the DNA of VAG. If VAG starts making cars similar to Kia/Hyundai or Maruti, then why would I buy VAG cars. Solution: 1) Make Skoda cheap and affordable and make VW premium or vice-versa. 2) For every model, be it a Slavia or Tiguan, offer Torque Convertor gearbox along with DSG, as it is for many Scandinavia markets. 3) Offer 10yrs/2L kms warranty on DSG gearboxes offered in India. If you can have this warranty for the Chinese market then why not for India. 4) DO NOT ENTER INTO ANY ARRANGEMENTS WITH MAHINDRA. History is filled with instances where they have killed all their partners for whatever reasons. Also, VAG management will never agree for M&M advises. Skoda and VW are strong brands in India. 5) Train your salesmen. They frankly do not even know about the cars that they are selling. A short RU-vid video will give you more information than what you get at showrooms. Frankly Volkswagen group isn't as strong as it was during Ferdinand Piëch's era which ended in 2018. He could be termed as Steve Jobs of VW Group.

@shatadrupaul3870 3 дня назад

well said and I strongly agree with no . 4

@seael2008 3 дня назад

Look at what Toyota did. First they brought Qualis which proved its mettle by being very very reliable and low on maintenance. Then came Etios and Liva. Though they were budget segment, but they became big hit with taxi segment. Toyota then becane synonymous with reliability. Ask any Innova customer. I have heard taxi drivers say, "Saab, 4 lakh kilometer se upar chal gayi hai gaadi". Imagine, 4 lakh + kms and no reliability issues. Just regular maintenance. That's what people want first. Rest all things later.

@SunderdeepSingh 3 дня назад

Spot on!

@jrard92 3 дня назад

True. That's why people don't think twice before buying 35 Lacs Innova Hycross or 50Lac Fortuner. There is waiting for more than a year in Hycross

@kishore-uw8uq 2 дня назад

Yep

@SAIPRADEEP070 15 часов назад

Yes. But now toyota has changed its strategy and now doesnot offer single car affordable to cab drivers now. any variant of innova is less than 30 lakshs. Toyota rumion tho rebadge of ertiga which is not a good cab car for reasons unknown.

@seael2008 15 часов назад

@@SAIPRADEEP070 You are right. Toyota has indeed changed its strategy. They had to. They were on the brink of quitting India when diesel engines of more than a certain capacity were banned (a few years ago). That's when they had to launch a petrol engine in Crysta in order to remain relevant in the Indian market and I think it around that time only when they began thinking of partnering with Suzuki (the world over, not just in India). They discontinued Liva, brought in Glanza. They discontinued Etios but did not bring Ciaz equivalent (which they did in some other countries). Instead they got the Brezza's cousin Urban Cruiser. Though their numbers were not comparable to that of Maruti Suzuki (for Baleno and Brezza), at least they saw increased sales and increased footfall. They realized in time that in a country like India, they need a local partner and even world over 'cause they were struggling in the small car segment. From that standpoint, VW's decision to look for a local partner is not a bad decision at all. They should just have chosen their words more carefully.

@Xxx11843 3 дня назад

Skoda’s CEO also said that ‘over-engineering’ was a misstep for the Indian car market in the past and its new lineup, specifically the compact SUV that’s coming by March 2025, is set to change that. “We have a lot of lessons learnt in the Indian market. Often we build (a) car according to our own expectations. They tend to be over-engineered. And that comes at a price tag. And of course that's something that weakens your competitive position,” he said. He added that the company needs to learn and be aware of the sweet spot. "That's what we're after. We want to build the cars that customers in India are willing to pay for. And this is a lesson we continuously need to learn. Our price position versus competition is very ambitious. The idea is to provide a car that's even better than what's typically being catered to, in that segment," he said.( Autocar ) Isn't this part to worry about quality issues now ?

@riteshm2249 3 дня назад

Chat GPT zindabad

@Xxx11843 3 дня назад

???

@techcloud2510 3 дня назад

a company that spent $2B is not stupid to not research well. thats impossible. It was their sheer ego that damaged them, plus the babudom they must have suffered - no one telling the truth to germans while their local tema here was focussed on bonuses and promotions.

@adityatakkar262 2 дня назад

Just make the car bigger.. taigun and kushaq dismal dimensions is one of the biggest factor why it's not selling much. It was a no brainer.

@s.harshit91 2 дня назад

Over engineered is a disrespect for Indians. And I dont understand why a lot of people abuse indian people for not making the right choices for car. Its true that we value features a lot but isn't the same brand offering hell lot of features with newer models in europe?These brands including koreans still treat us as a 3rd grade country. Audi is also struggling here despite of giving more discount whereas bmw merc doing fine. These guys will learn lessons once ev chinese manufacturers eat their pie worldwide. Hyundai and kia card doing great in safety in euro ncap but indin versions are not doing great. Sometime I dont even trust gncap. Most of the people dont even know that earlier they were only testing frontal crash. They updated the test with side impact and all of a sudden tata vw skoda started offering 6 airbags as standard. People should smell these hacks😂

@limo2646 3 дня назад

Valid analysis , tdi alone would have almost tripled the sales imo… Though i am happy i have both taigun and virtus gt ❤

@baburao103 День назад

This video needs to reach VW India group !

@lovekesh88 3 дня назад

Very well said. I was in the market for 15+ car and was serious about Skoda/VW but then i realized after spending 15-18 lakhs, i will get 10-12 mileage on a fuel whose prices would only increase. If they had sub-4m suv with 12-15 range, those would have been more affordable as a customer. Not everyone is earning 30-40 lpa but everyone dreams about owning a big car, India is going through premiumization, iPhones have become common, there are more 12+ lakh cars on roads and despite all these signs, VW and Skoda, the most aspirational brands for average Indian, they still not have been able to crack the market, it's their only fault, saying we over-engineered cars for Indian market is simple disrespectful.

@clashingwithwhitewalker4405 2 дня назад

I am getting a mileage of 7

@kalpkumudkumar8163 2 дня назад

they need hybrid ...

@anshulnow 20 часов назад

@@clashingwithwhitewalker4405lucky seven eh 😂,trust me been there done that n sold that too huhu ❤

@mohit2996 3 дня назад

VW lineup have major deficiency in their present lineup :- 1. They don’t have a hatchback in their lineup in order to compete with market Japanese and Korean queen, they should bring back polo or fabia with multiple engine options. 2. They don’t have a fleet vehicle (sedan) in lineup with performance proved CNG powered MPFI engine in order to compete with fleet taxis sales. As turbo charged petrol engines are not economical for taxis. 3. Current lineup is not having CNG powered 1.5L MPFI engine as completion in market is offering with hybrid options and few have diesel options also available. Many consumers require engine efficiency over turbo thrill. 4. Air condition of VW Skoda is not as good as others in same segment. 5. Genuine Spare parts are difficult in procuring in aftermarket

@singhkrishanu 3 дня назад

Honda is also following VW's path. They too appear arrogant with their product lineup. Elevate could have been a game changer with hybrid. Also, the car lacks basic features like TPMS. This is why it is now struggling to sell in Indian market.

@saurabhshinoda 3 дня назад

Firstly, Honda has not invested 2 billion dollars and they are also exporting well. They are not burning cash, hence fact is, Honda is very profitable company with 3 models in India.

@deveshdikshit90 3 дня назад

Hondas lineup is trash surviving on city brand for close to three decade . They are done.

@seael2008 3 дня назад

crazy idea: VW should collaborate with Honda !! 😂 Honda has Hybrid tech. Imagine a Taigun Hybrid using Honda tech and Elevate with TSI turbo. 😊 And Taigun with 1.5 v-tech naturally aspirated to keep the cost low.

@alburaq3290 3 дня назад

@@seael2008That would be a dream collab but VW will collab with a local player to help with government contacts and lobbying. 1.5 VTEC instead of 1.0 TSI would be really good. Honda City with 1.5 TSI.

@seael2008 3 дня назад

@@alburaq3290 You are right. They need the right contacts and lobbying. + the desi tag will help a lot. MS is a huge success because the government still has quite a bit of stake in the Maruti Suzuki business. They get all the insider info it seems.

@MohitArya 3 дня назад

Brother I am an owner of Ford Ecosport with 1.0L Ecoboost engine which was launched in India at a time when people didn't knew jack about Turbo engines. With 125PS of pure power many people won't be able to get that feel and thump in any other NA car. I Can understand your concern and pain. Ford unfortunately left in 2021 by giving these same statements. Sooner or later VW will exit India or have to overhaul their strategy from scratch. I was planning to go for VW Virtus 1.5TSI but now I have to be on wait and watch mode. Fingers crossed.

@manavmadan9514 3 дня назад

I today talked to vw , they are now getting special training for indian market and they are going to stay in Indian market and launch more cars , you can buy virtus , they are not going anywhere

@saumabhobagchi5547 3 дня назад

@@manavmadan9514Are you sure brother. I am fearing as I literally wrestled with my father to buy Slavia over City

@harshadahire 3 дня назад

Looks like management is either split or careless. Openly saying of partnership with MnM is blunder and mater of anguish for VW customers.

@originalguy4535 3 дня назад

@@saumabhobagchi5547 just be careful bro. Ford said the same thing

@saumabhobagchi5547 3 дня назад

@@originalguy4535 it's already been 1.5 years since I bought the slavia

@SujitJadhavIN 3 дня назад

Being a tech entrepreneur myself, i truly value over engineering, innovation and required product updates. I waited five months, from January to May 2024, for Skoda or VW to launch any facelift or updates such as ADAS, a better 360 camera, a dashcam, or improved interior, seats and overall comfort. But they just changed the color and kept launching the same car repeatedly without any significant changes. I am buying a car in 2024, so why would I choose the same old model made back in 2021? Then being angry i bought Creta N Line N10 DCT, priced at 24.40 Lakhs and my game is over for VW. Ps. Creta N Line is beast.

@vikasjain268 3 дня назад

As a Taigun owner, I've observed few more things in the mid-range variants compared to similarly priced competitors. In addition to its size, road presence, and underperforming AC, it lacks features like push-button start, LED lights, and a sunroof, all that are available in similarly priced seltos, creta!! Furthermore, the backseat is narrow and can't comfortably accommodate five passengers like Creta and Seltos.

@travelraw5788 2 дня назад

which version of Taigun you have brother... I have push button start, sunroof, led lights, cornering lights... not sure

@Adwatism 2 дня назад

@@travelraw5788He is talking about "Mid range variants" not the top models

@travelraw5788 2 дня назад

@@Adwatism see the basic common sense is missing with people nowadays in India and its growing .. he should have mentioned the model, price and then compared the features with other manufacturers...

@Adwatism 2 дня назад

@@travelraw5788 Lmao he is absolutely right didnt u read his comment properly....Vw only offer 3 variants whereas other manufacturers offer many variant with different features

@TheRockyT07 3 дня назад

VW should not partner with desi local brand because of a very poor record of partnership..jinse partner kiya tha wo chala gya india se.. Also In the engineering of 7∅∅,they have used ford for each and everything as making a car like 7∅∅ from ground level wouldn't be possible for a desi local brand.Even ford's version of 7∅∅ was planned but didn't happen.. They will eat all technology,R&D of vw and use it in their cars & will break the JV. Desi local brands don't want tax cuts on hybrid cars because they don't have hybrid technology and they opposed it on Japanese OEM's proposal to the govt to reduce the taxes from 43% to 15-20%..This would have increased the chances of more investment, localisation of hybrid technology in India but again desi local brands don't want it.. I'm pissed off from that day..

@dramit25 3 дня назад

Government is taking too much tax and these local brands are also doing harm to Indian consumers!!!

@kanavchambyal 3 дня назад

I didnt see any better comment but this is just the perfect analysis . Yes Mahindra ( a desi local brand ) is not a good partner in each and every crucial aspect . They ditched their own partner ( ford ) and used them for engineering of their vehicle . I hate mahindra for their lack of sensitivity to everything be it user experience , engine durability . Alas , i dont want Vw ( a global giant ) to parter up with mahindra . Or else going to buy one of their cars before this partnership .

@originalguy4535 3 дня назад

Very rightly said about Ford's stolen technology and then ditched Ford. Come on customers you got to read this or at least share this guy's comment as far and wide as possible. Every car owners and future owners has to know this.

@TheAshuV 3 дня назад

On point

@kunalkulkarni3235 3 дня назад

As per some reports, Ford version of the XUV7OO was much more superior than the XUV7OO itself.

@ishsaxena2280 2 дня назад

Imho the issue is not catering the 10-12 lakh bracket customers and having a very small line up of only 3 cars in which 1 is a lot expensive for the middle class buyer. Really cannot understand the fact that if a sub 4 meter skoda suv can be made then why not a sub 4 meter hatchback can be developed by the VW group. My friend drove our Taigun and convinced his father to go for the same. Only when people will drive and realise themselves how good the cars are only then they will buy them and in order to so they need to cater the lower segment and make them realise how good the cars are , increasing people’s confidence in the brand which will then also allow them to sell their expensive models in the future as well to the same customer

@babuvinay6279 15 часов назад

Is it is okay to buy the kushaq onyx automatic now or wait for the facelift?? @sunderdeep singh

@sagar33sawant 3 дня назад

mild hybrid especially 48V eTSI on the 1 liter engine will inprove the city mileage of Skoda vehicles this shuld have been a no brainer when they decided to drop diesels especially with 2.0 strategy Slavia n Kushaq

@nivanbraganza3935 3 дня назад

I have booked virtus gt evo plus 1.5 dsg today. Community please suggest what should i do and sundardeep sir please give advice on the same

@SunderdeepSingh 3 дня назад

Go ahead with your head high.

@FromTheHeartofRyan 3 дня назад

Paaji, Should I buy taigun 1.5 DSG now or should I wait for the facelift (2025 maybe) ?

@taranshupattnaiktp3335 День назад

I highly agree with you. Their cars are engineered at its best and they feel very good. But the thing is they only offer is turbo petrol engines instead of NA engines which they should offer this option for the buyers who don't want to go with turbo engines. Tata, Mahindra, Maruti Suzuki, Hyundai they offer so much options and at different price brackets. This is what is missing from VW and Skoda. They are not offering hatchbacks, compact sedans, which VW tried with Ameo but it felt like Polo with boot at the rear, but didn't succeed because it looked awkward. VW and Skoda should travel India properly and listen to customers very well what customers needed, or better they consult with brands like, Hyundai, Kia, Tata and Mahindra who have so many options at variety of prices which caters customers better with more variants, engine and gearbox combos. This is where it gets very challenging for VW and Skoda as they like to maintain the top notch quality and cannot compromise for Indian market. Like other brands like Tata, Mahindra, Hyundai and Kia, they should offer an MPV, Compact SUV, 7 seater SUVs, compact sedans, premium hatchbacks etc. with NA and turbo engines of small and large capacity, manual and automatics, petrol, diesel, mild-hybrid, CNG as well as have larger network instead of having network in select places where they feel they are capable of buying a well-engineered vehicle. But there is no getting away from the fact that they'll not leave India because they find this a mature market and what these two Germans need is a lot of exploration in the market, take a look at each example of vehicles being offered for the customers.

@gauravk678 3 дня назад

If VW launch Polo GT again in price bracket of 8 lac to 10 lac. Definitely the figure of sale increase by 10,000 units per month.

@Prozir 3 дня назад

Agreed with all the points. Dil ki baat boldi Sir ji. And I can't beleive I am stating this today..For my family car I am inclined towards buying a Creta N Line over the Vag twins. Currently driving a 1.5 tdi stage 1 tuned Polo. I wish VW learn soon from these points. For God's sake we don't want another exit. Indeed a sad scenario.

@prasadwuike4985 3 дня назад

Perfect analysis sir. vw india has to listen what customer want....just like- 1) polo sub 4meter suv 1.2 mpi, 1.0 tsi (8.99-14.99)price or polo premium hatchback with 1.2 mpi , 1.0 tsi (8.10 to 11.99)price range. (manual ,cvt ,torque cov)(cng) 2) sedan 1.5 mpi 1.5 tsi (12.99-20)price range (manual ,cvt ,torque cov) 3)proper midsize suv creta/seltos rival or facelift and bigger size taigun with 1.5 mpi , 1.5tsi , 1.5 tdi with adblue dpf (manual , cvt, torquecov) (13.50 to 21.99)price range 4) 7 seater mpv or suv with 1.5 mpi,1.5 tsi , 1.5 tdi dpf adblue(manual , cvt, torquecov) (16.99 to 24.99)price range note -6 six airbag std, all disc, spacious cabin, bigger Road presence , and most extra and important point - easy to modification just like creta parts available in aftermarket . people buy creta ex varient and convert into creta sx topline varient .. coupler to coupler part change and boom top model ready. thank you🙃

@kgupta2205 День назад

Are you able to find any battery operated cordless wax polishing machine for cars? I am not able to find anything and I do not have powerpoint for waxing machine in my building parking spot

@rachitsaraswat6726 3 дня назад

sir company sahi me jayegi toh nhi i am thinking to buy virtus base model???

@rameshs2539 3 дня назад

Spot on !!!! They really need a STRONG feedback system for INDIA.

@adityachaudhary3520 3 дня назад

Feedback lete kahan hain paaji ye karte toh apne mann ki hain

@rajdeeprawal597 3 дня назад

Sunderdeep, you are bang on. I am an owner of this family of car and I totally agree with you. Another few years and this group is going to fold up in India.

@Beekay_here 2 дня назад

Hi bro any chance for octavia relaunch?

@cartech.4011 3 дня назад

The one thing they should first change is to eliminate the turbo engines and bring NA 4cylinder engines.I've always said Turbo engines are not meant for Indian market due to its various drawbacks.If you are only focussing on turbo engines you cannot target the masses. 1.Eliminate the turbo engines and bring NA 4 cylinder engines but yes u can keep turbo options also. 2. Increase size of vehicles. 3.Improve service availability. 4. Invest in marketing

@shashiam 3 дня назад

Increase size Maybe 1 inch bigger than creta Because of size only it suffered We Indians want bigger size In fact current Kushaq size is good for city

@Adwatism 2 дня назад

Yea bcuz Vw provides 1.6 L MPFI Petrol engines in their Virtus which they sell in Latin America

@neelppatel007 День назад

@@cartech.4011 not elimate but make lowest non-turbo variant segment also. size of vehicle - many bought taigun/kushaq for its compact size - who lives in dense cities. Adding L version or a different category car makes more sense. The quality they provide , and their engineering with lot of taxes makes it very difficult to make affordable cars for VW/Skoda. Even if one single feature is missing in car (that may not even be useful) , people in India dont buy that car , because majority in India is not worried about quality, driving dynamics , driving pleasure , safety. All they want is Features. And some brands in India has ruined our customer demand portfolio by giving then Plethora of features , diverting customers attention from handling,braking,safety etc etc.

@sagarkarnail 3 дня назад

I have booked a skoda slavia 1.5 prestige (previously style) MT in dehradun. After this news should i go ahead to buy it or should i reconsider my options? A reply from anybody would be very appreciated.

@harshadahire 3 дня назад

You should go with plan B as this story is going like Ford's way.

@s.harshit91 2 дня назад

Definitely cars are good and fun to drive, if you think you value it most over hits and niggle of service and interior quality and will feel sad about leaving them India, just buy one with a good discount. But if not then go with plan B. There will be other fun to drive cars in future. Its not a dying market. If mercedes able to sell good amount of car in his segment there will be somebody selling good fun to drive in 20-40 segment. I saw bmw 3 series 2 year old at 35-40l on spinny. Leaps and bounds better driving feel that vw. Even ford used to make better fun car in 7-13l segment.

@vaibhavkirpan381 2 дня назад

1.5 dsg taigun and kushaq book hai, sir konsa lu, 2023 model, vw 20lakh 80, skoda 19lakh 50

@GagandeepSingh-cs9fp 2 дня назад

Volkswagen wale se bargain kr bhai…19-19.50 mein mil jaegi

@martinm6108 2 дня назад

What do you think about Citroen are they going Kia way or VW/Skoda way?

@akshatsingh3592 3 дня назад

about to book a virtus, but am kinda afraid that they might leave the indian market in upcoming years. yes, I watched your previous video where you did say that they won't leave. but that eerie feeling that they might actually go from India the moment we buy the car strikes quite hard. should we even proceed to buy it or rather look for some different car in that segment, most probably city?

@072maharshipanchal7 3 дня назад

Sorry to say Paaji but I’ll never ever recommend VW to anyone and I myself will sell my vento asap if VW collabs with Mahindra … what’s the use of being such a big group if u can’t even make a car less than 15L for India … Moreover keep your overengineered cars with you we don’t want … give us safety and don’t collab with Mahindra … and anyway where’s overengineering? Verna turbo slaps Both virtus and Slavia on drag strip

@ronitluwarch9635 3 дня назад

Bro verna's engine is tuned on maximum performance 😂

@mantasticsiddharth4936 3 дня назад

@@ronitluwarch9635haan agar hui bhi tune to what stopped vw from tuning to their best😏

@neelppatel007 3 дня назад

Chal korean fanboy. Creta le tu.

@kevij371 3 дня назад

Vw virtus sells more than verna

@dramit25 3 дня назад

That’s because Verna is lighter than virtus, isi mein koreans aage hain, by hook or crook aage rehna, but if u are planning to keep car for 15 yrs VW is no match!!

@javeedshaik0786 3 дня назад

Didn't get your point @sunderdeepsingh ji at 13:42 .Are you saying 1000cc Turbo is better than 1500 cc Naturally aspirated engine ??

@seael2008 2 дня назад

In terms of power and torque 1.0 turbo is better than 1.5 NA, but yes in 1.0 turbo there is lag in the beginning until the turbo kicks in. As far as vibrations are concerned, there will be a difference between a 3 cylinder and 4 cylinder unit. 3 cylinder one will have more of vibrations and will be more noisy as compared to a 4 cylinder unit.

@travelraw5788 2 дня назад

Paaji ne education of the Indian youths and others ko leke bhi bola.. awesome loved it...

@yjsandeep01 3 дня назад

Was planning to buy virtus.. Now totally confused. Would it be a good decision to buy one??

@SunderdeepSingh 3 дня назад

Should go for it, nothing to worry.

@peringotan5769 3 дня назад

You are spot on. I have been waiting for a Polo in some form, nothing has happened. Still hanging on to my old Polo. Some cool features like opening the windows from outside were removed in Taigun and Virtus citing chip shortage. It has still not come. 6 air bags should have been made the standard when Taigun and Virtus launched.

@jethalalgada5 3 дня назад

They are working their level best to disappoint you. They will probably be bringing out a crossover with the name Polo 🤡

@TheRockyT07 3 дня назад

If a brand can't compromise on Safety, structural rigidity or engines then it failed to crack the indian market.. Those are on the top 5 position are the example of either bad engines or poor safety..But covered everything with either features or engines or reach,resale etc it's a fact that we can't deny

@Vajantara 3 дня назад

What about mahindra? They tick all the boxes

@kalpomoran 3 дня назад

@@Vajantara Mahindra is actually the closest one to VW. The electricals in Mahindras are less reliable than in a VW though. But engines, handling and safety are close. Own a Virtus and an XUV300. VW is ahead in its engineering definitely!

@alburaq3290 3 дня назад

Toyota and Mahindra tick all those boxes and they're doing very well in India.

@NoScope69 3 дня назад

Customers showroom janegy tab na bikegi gadi. Sahi bola. Under 12 lakhs kuch hai hi nahi inke paas. There are people who go to showroom to buy budget cars and many end up buying a segment above. They are underestimating Indian consumers.

@Er.Akashdeep 3 дня назад

Bhaji my father also purchased creta diesel as he is fan if skoda as he driven more than 1.5 lac km fabia diesel if Kushaq cones with diesel engine we never have to see any option but wgat we can do as our runnig is approx 35000km/- year

@VirenderDall 15 часов назад

4 seater car beche ge to kaise chalega? I was keent to buy Kushaq, Slavia and found rear seat space quite tedious and that's the reason to buy Creta and in the same price they are offering additional features

@aniljois 19 часов назад

Hi .... I'hv been driving my new taigun 1.5 gt dsg box from last six months....but from last around 20 days ... A very mysterious sound that comes from the car like 3 continues chime sound (TinTinTin) out of nowhere... No warning symbol on the cluster, maps is off, neither android nor Apple car play is connected. It comes very randomly. Like 5times in a minute to 2 times for an hour. Showroom people can't figure what is that ...can anyone help me here ..

@MayurAgarwal 2 дня назад

Insightful video paaji.. Good this see your honest feedback to VW/Skoda with all the valid points and without mincing any words. 🙌

@iamanubhavr 3 дня назад

To the point and crisp video. Kudos to you sir, it takes courage and a big heart to speak such things about your favourite brand. And I totally agree with all your points.

@Apuroop4life 3 дня назад

Amazing video. It shows your research and your understanding of the Indian passenger car market and also shows how pained you feel when you express anguish over the missteps taken by VW in India

@SunderdeepSingh 3 дня назад

🙌🙏

@user-bw8nn1lt9o 3 дня назад

Customer is king, simply give what customer needs..

@aneeshkv9477 3 дня назад

Looking at the next quarter of sales, we know how much the "Over Engineered Cars in India" remarks will backfire

@mgm1488 3 дня назад

I have booked taigun top line 1.0, should I cancel it ?

@SunderdeepSingh 3 дня назад

No Bhai

@akash4043 3 дня назад

Biggest blunder was not launching polo Not catering under 10L buyer. People who would hv bought 10L polo as his first car would def get costlier cars 5yrs down the line once he has more money

@Steve_R11 2 дня назад

They have to understand how dynamic and aspirational Indian customers are, VW just keep being ignorant and arrogant and being happy in their own dreams and when the dream breaks they get shock but do they they get the realisation probably not, I am in doubt that they still understand what wrong they r doing. Indian car market changes so quickly if they continue to make strategies consider India as it was 10 years ago no-one can rescue them And Over engineering! yes dynamics safety is commendable but aren't customers paying u extra for that so don't they deserve a comparable size car to the competition, Are u selling the cars of same price as of Creta Seltos by cost cutting in size, interior quality although giving better engineering. So how do customer justify the purchase Doesn't matter u charge a little premium for ur engineering & tech & safety but get the basic requirements right and a small car is for the Brand advertisement, introduction to different customers & getting numbers for sustainability if done right. A newly employed person in his/her 20s can't afford ur taigun but craves for polo Indian market doesn't run like global markets U need to understand that please And please don't compromise further for sales like in safety & driving, fans won't be able to back u then Don't be another Tata or Mahindra, Be the Real VW with better understanding of market & adaptability

@abhilashb13 3 дня назад

Wow what an analysis ❤ You should work for the product team for German cars. I want to hear what the top management has to say on all your excellent points.

@harshalkagane3034 3 дня назад

Paaji apan itna sochte hai brand ke baare mai par brand khud improve karna hi nahi chahta toh kya karsakte hai

@hemant3472 2 дня назад

Sir, again a perfect analysis ❤ I think it will help vw to grow their market in India after Collab 👍🏻

@masterchef6694 3 дня назад

Also this is a scary news, I don't want people to go back to the honda and toyota trash that they sell in India for 20 years ...the same 1.5 crap. VW has given average indian buyer the experience of a powerful car with great dynamics. Honda and toyota have disrespectes the Indian market for a very long time now

@waveringmindz 3 дня назад

That's the best line you talked about "the train and buying the car" - emotions of the family and people. A good analysis of the brand, and YES a change is needed. Even this apply to Honda. I have checked mParivahan stats and it shows Hyundai and Kia on top demand.

@jethalalgada5 3 дня назад

Great analysis Paaji. I don't even feel like discussing these points over and over again coz I'm fed up of the officials and their decisions at Skoda and VW🤦🏻‍♂️

@piyushkanthak1087 3 дня назад

agree

@JatinGupta28-007 3 дня назад

Good video sir!! Vw need to keep advisors like u enthusiasts and not partner with some local brand. User feedback should not be ignored and work upon.

@blazkowicz666 2 дня назад

If Slavia offered 1.5 MPI instead of 1 liter engine. I would have blindly bought that over the City without a test drive. I have good knowledge of cars. I was upgrading from a 1.3 l Diesel Ritz after 11 years, and buying a 3 cylinder for 16 lakhs showroom just felt wrong on an emotional level. Ended up buying the City, it is a fantastic car. But Slavia with a 1 liter is just a travesty. At that price point 1.5 MPI>Vtec> 1 liter

@rameshiyer3256 3 дня назад

Nailed it sunderdeep in a very common and simple language

@paulmariyil1422 Час назад

I think they have to change the size of Taigun especially width. I fully agree with you. You are 100 % right

@Rajadhiraj1 2 дня назад

Paaji, you need to be in the member community of Volkswagen India for sure. U better know how to save n built vw market in India but sadly the management in vw is not taking your words seriously yet. The day they start listening to you n work on the points you highlight obviously after careful n meaningful analysis, then nobody can stop vw from being one of the best selling car brand in India. I so wish VW watch this video n without wasting much time work on the factors n lauch atleast the car segment in the likes of polo n venue.

@radon222u 7 часов назад

Very well said. I love cars. I have a Rapid 1.6TDI. Dont feel like selling. But aap ne aise samjhaya hai ke kya bole.. you are just spot on. Keep it up and best of luck.

@bgxerxes7684 3 дня назад

When SKODA & VW starts their cars with CNG. Then they are unbeatable!

@lukamuller454 3 дня назад

VW taxi on the road will be the end of brand imagery. They should go the Bajaj x Triumph way. The bike still feels 100% Triumph

@SunderdeepSingh 3 дня назад

Taxi can be 7 seater similar to HyCross too. Not saying we should compete with Aura Dzire.

@alburaq3290 3 дня назад

Toyota is still a strong and beloved brand despite selling taxis. Taxis tell you that these cars are reliable, easy to maintain and no headache ownership. VW would be lucky to have these qualities.

@saumabhobagchi5547 3 дня назад

@@alburaq3290absolutely true. There was an article in team bhp that cars which are taxis are actually reliable. I don't know what happened to Tata now, but when we bought their Indica and Manza, it served us with no issues whatsoever. In WB I see Bolts and Manzas running around as taxis

@DhruvtejJadhav-ew1vb 3 дня назад

@@SunderdeepSingh paaji, vw can make taxi like hycross but can it match the reliability of Toyota hycross? Of course not.

@lukamuller454 2 дня назад

@@alburaq3290 I agree but no longer an aspiration

@galla.triibhuvan 3 дня назад

Well said. I’m having 2015 Polo highline fully satisfied and don’t want to sell will keep it for next 5 years atleast, but now looking for a 7seater between 27-32 lakh budget in VW/Skoda I don’t have options other than taking Hycross /Hector+/ XUV700/ Safari I’m ready to wait for 1-2 years but sad VW/Skoda no plans for launch with that budget 7 seater 😢

@shibaprasadsarangi1877 3 дня назад

Hope this video is learnt by vw officials properly. Very well stated Paaji.

@pavanshekar1247 3 дня назад

Hope the management listen to your inputs ver well said

@adityachaudhary3520 3 дня назад

Kaafi dino ke baadPaaji bahut saari baatein aapne on point kahi hain....1 imp cheez jispe inhe kaam karna chaiye wo hai customer feedback and they need to knitpick those customers who owned multiple vehicles of their brand in past 10 years and are still owning their 2.0 products......Such customers together can provide them with the best feedback to improve business........And above all they need to work on their after sales and learn from toyota because their after sales service and customer ignorance by dealerships is making the loyal customers switch to other brands too

@adityachaudhary3520 3 дня назад

Paaji ek baari mail ka reply krdo pls....

@yashdesai814 3 дня назад

Personally own a kushaq and 100% satisfied but Diesel option would have been the game changer for these Skoda vw companies

@vikramrathi7726 2 дня назад

100% true . Though being super sophisticated and well engineered, they are lagging behind . Need to introduce diesel and hybrid fuel options also .

@sachinthampan5144 2 дня назад

1. One 1.5 diesel engine with AT would have bought good sales. 2. The clutch in manuals are so heavy, you can't use it in the city. 3. If you are looking for a sedan, Slavia or Virtus you will have to spend 18+ Lakhs (Automatic). Customers naturally gravitate towards City or Verna. 4. Customer goes to showroom seeing the ex showroom price of 13L and is not satisfied with the product offered at that price.

@aacishz 18 часов назад

motivated by your videos i tookout my 2011 vento highline petrol ,sent it to nearest vw dealership to ractify few nagging issues . estimate given was 50k plus . got the vehicle back yesterday. disappointed . am seeing worst ever performance of the vehicle vehicle. clueless what went wrong...... how can i share the details ?

@SunderdeepSingh 18 часов назад

Please send me an email at prinspire.freelancer@gmail.com

@aacishz 4 часа назад

@@SunderdeepSingh please check mail

@aaditmaan5629 2 дня назад

all these languages but bai chose to speak fact. Every word well thought and backed up with perfect reasoning. great video

@soulfulwanderer4206 День назад

Singh Saab Its very important for them to collab with an indian partner because neither have they understood the mindset of the Indian customer nor have they been able to make their service network strong in so many years. When people started liking Polo, they discontinued it. Hyundai And Suzuki constantly add features, do design updates, minor tweaks but on the other hand VW Skoda launch a model and forget it. No addition of features, no cosmetic upgrades. Exact same reason why Renault coudn't do good in the Indian Market. In a country whose main focus is features, you are unable to provide features. They are not as reliable as Mahindra and Toyota. In comparison to the Sub 4 meter i 20 the Polo's rear seating space is so crumpled. Skoda Laura L&K is priced at 60 Lac on road, Why wouldnt one buy a Audi, BMW or Merc at that price? They have a lot of learning to do.

@vickeydalal239 3 дня назад

I sold my Polo recently. Selling a high percieved value Car at much lower price than expected. Even I went to VW dealership to get it evaluated. They offered 1.25 lac for a 9 year old car. If they themselve cannot value their product, how can they expect the customer to do so. And on that day, I decided I will not buy VW car again. And they are wondering why they are failing in India.

@ChandranshuDwivedi День назад

well said, under 12 lakh segment is totally missed by vw and skoda in India. and even 12 lakh + cars from them dont look at par.

@user-zq1xj7yo3q 3 дня назад

1st segment 8.5L to 12.50L 2nd segment 12L to 16.50L 3rd segment 15L to 22.50L nikalni chahiye indian market ke liye

@jakerkz 3 дня назад

Service of hyundai is top notch. I was slightly unhappy with 1 st free service. When they called me for a feedback i expressed my displeasure for which they arranged a technician at my door step next day. This makes you feel worth spending every penny on such products. And i reiterate it was a free service.

@SunderdeepSingh 3 дня назад

That’s true, they value their customers

@Sandeepsingh-ww8ps День назад

vw virtus and Taigun , no adas level 2 , no rear seat recline option, no sunglasses holder, no rear disc brakes, these features we want

@ayws2005 3 дня назад

That's true, my family was looking for a secondary car under 10L and i really wanted to go for skoda, but because of the budget i couldn't even recommend it, if there was polo available in the market, I guess I would have convinced them for that

@gauthampait 2 дня назад

I vote Sunder ji for VW India head! You spoke like with so much of pain and hope. Waiting for my Kodiaq now, I am second guessing my booking after they made such statements.

@grrg474 3 дня назад

Paaji , i am a Skoda Owner , had owned 2 Skoda Rapids in Past . One is Still with me . That car is A1 till date in every Aspect . But Recently, I purchased Kia Seltos DCT TURBO despite Loving Kushaq so much , just because of Poor AC Performance of Kushaq . I was ready to compromise on Panoramic Sunroof, ADAS, Futuristic Interior of Seltos , Great Resale of Seltos because I am a Skoda Fan and i Value Safety . But AC is a Daily Usage Thing . In india , AC should be Best in car of every company . We use AC for 10 out of 12 months here in India and VW SKODA compromised on AC for their India 2.0 cars . Don't know which idiot is making decisions for them for India . Hence , Despite being Skoda and German Over-Engineering Fan , I had to buy Seltos GTX+

@mailadsingh День назад

I am using polo tdi for more than 10yrs now. Unfortunately vw failed to understand indian market. They shouldn't have discontinued polo. If Tigun tdi was available would have purchased blindfolded. Sad !

@vroomerlifts 2 дня назад

I'm still very satisfied with my Kushaq. Alot of friends also told me that I should've gotten creta as a first car. Also I could agree to the 2 points that you mentioned. I was going to buy virtus 1.0 but my parents told me to get kushaq also Verna's SX interior was REALLY hard to ignore it's way better than my kushaq.

@vijayantbajpai9727 2 дня назад

Sir why dont you suggest something and approach vw group and skoda for what all indian customers require and how they can improve there sales .

@saidityaplays3804 3 дня назад

THE MOST TO THE POINT VIDEO when me and my dad wanted to buy a car....our budget was 12 lakhs and none of the top models of the vw group cars were available

@godisbak8460 2 дня назад

I bought dzire in 2012 and my cousin bought Vento diesel, we both still have our cars but when my cousin drives my dzire he says Yaar iske suspension aaj bhi itne badiya h meri to bahut bajti h😢 we both have driven 70k km and 1.15lac km respectively

@sahilcmpunkfan 3 дня назад

Volkswagen and Skoda Cars 🚗 will be forever the Love of youths and Enthusiasts ❤

@pkdb7592 3 дня назад

Bhai quality kaha se laoge saste me, vw ka koi comparison nahi hai

@Kamal-rk3mq 3 дня назад

I think if Volkswagen design team speaks with sunder deep that itself should give them good points to start working on. Apple changed their strategy for India and today look how we are contributing to their success. Germans are always difficult to adapt

@dr_abhiingle 2 дня назад

Does it need "over engineering" to fix simple niggles in VW 2.0?

@s.harshit91 2 дня назад

God knows what type of over engineering they did to their car. Agree their engines are good but most of the engine and gearbox are shared between all sister companies so R&D is also getting shared with them like Mahindra. Its just a bullshit egoistic term. Once in a lifetime they developed a dsg and they keep on using each and every cars despite failures in india. Their performance cars still use 3rd party sources automatic gearbox and people think dsg is everything. Let them leave😅.

@ctripathi7425 2 дня назад

Sir Ji, Par VW dealers are telling they are not aware of this news. In their terms they're looking for partners for EV. We all have misunderstood the news😅