Bill Aulet, Senior Lecturer at the MIT Sloan School of Management, defines both Top Down and Bottom Up analyses, and explains why businesses should not rely solely on Top Down analysis. In our case study, Amanda von Goetz and Andrew M. Radin, MIT students and Thyme Labs Co-Founders, further discuss the dangers of failing to do a Bottom Up analysis.
This video is part of MIT's Online Entrepreneurship Course ► ENTREPRENEURSHIP 101: WHO IS YOUR CUSTOMER? Enroll Now ► www.edx.org/co...
Learn More About Thyme Labs ► / thymelabs
Amanda von Goetz’s Bio ► miter.mit.edu/o...
Andrew M. Radin’s Bio ► www.andrewradin...
Rohit Singh’s Bio ► mitgsw.org/2014...
Erdin Beshimov’s Bio ► www.edx.org/bi...
Bill Aulet's Bio ► www.edx.org/bi...
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5 окт 2024
