What drives our desire to behave morally? Neuroeconomist Paul Zak shows why he believes oxytocin (he calls it "the moral molecule") is responsible for trust, empathy and other feelings that help build a stable society. Talk by Paul Zak.
So our bottom up morality is merely an addiction to a feel-good drug. He gives no reason to be moral except to get a drug fix. Here's a research question. How do people react when they realize they're being manipulated by drugs?
