Using Brand Analytics to Find Customer Lifetime Value (LTV) on Amazon 

LTV has a bigger impact on your overall profit margin than almost anything else.
Supplier negotiation
Negotiating shipping cost
Packaging optimization
None of it has nearly as big an impact as taking your average purchases from 1 per customer to 2 per customer. Not even close.
In this video I just jump on with Marc P - Senior Strategist at Sophie Society - to walk through how we use brand analytics to measure LTV for our brands.
Amazon doesn't give you LTV directly, but it gives you related repeat purchase data that allows you to back calculate LTV yourself.
What gets measured gets managed. Once you start measuring LTV, you will inevitably start focusing on how to improve it over time.
Enjoy - and if you want our tool that takes Amazon's repeat purchase data and spits out LTV, LACoS, and LTACoS, email hello@sophiesociety.com with the subject "LTV"

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