WE NEED TO TALK... 

Honestly, idc if you buy the machines or not. Your videos are very thorough, insightful, interesting, fun, and easy to understand so unless you're outright lying to us about something that we ended up sinking money into then it's fine if you get free stuff or whatever. It's just more hands on testing and use-case reviews for everyone on more products. I feel like you're being hard on yourself and maybe because of dumb people making dumb comments to you because they don't understand RU-vid. Thanks for the update though 👍

I’ve been on this platform a very long time and I’ve yet to see a RU-vidr so nonchalantly honest about what they’re making from their content. You clearly have a great respect for your viewers which is NOT a given for today’s content creators. No matter what you make or how you make it, we’ll still be watching!

I admire your dedication to integrity. It is rare.

Been a subscriber since the early days, loved every minute of it. Its been like having my very own big brother teaching me all about coffee. Thanks for the transparency and thanks for all the videos its clear how passionate you are and also love the humour. ❤

Super excited about what is to come! And I would love to see, if possible, more collabs like you have done with Pepe, Scott, Samo, and Noa. Even if it is just one of the people you bring in to help taste and test, it would be awesome to see and hear from them.

If there’s one person I look to for everyday honesty and coffee, it’s you Lance. Never doubted you for a second. Keep up the great work!

Thanks for the constant transparency and update. I started my coffee obsession around the time that you launched your channel. Bought the flair 58, then the gaggia classic (now modded) and Baratza Sette 270. Izpresso Q2 hand grinder with my aero press and a V60 with my fellow kettle. Now my wife and I are considering purchasing a 30k coffee trailer business. Thank you for being a constant resource that we can trust!!

Hey Lance, coffee newbie here. Love your content across both channels. It’s informative, entertaining, and has given me more than a few good laughs. Keep up the great work! I just tried implementing some of your slow-feeding tips while making my coffee this morning.

Your videos are incredible. I subscribed to your Patreon last year because I truly love supporting you and want you to go further. You and Hugo provide some of the best coffee-based videos on the platform. Not just because of how it’s easy to digest the content, be it on your regular channel or your unfiltered channel, but it’s also deeply rooted in you ensuring transparency, showing your passion, and explaining things scientifically. Lance, I do hope you realize that, even though you started making these videos for the professional barista, you have inspired and educated so many people across the world. I don’t just mean the professional barista. I mean the home barista, the person who wants to just get into coffee and is not sure where to start, and those who are just looking for something interesting to watch. A primary example is myself and my brother. Both of us watched your milk steaming and latte art tutorial series at least three times before we started trying to steam our milk for the first time. I am coughing nutcase, and really care about my morning cup of Joe. My is a baby in the world of coffee. So, once again, thank you for everything you and Hugo do. Keep up the good work, and know that there’s more love in this world for you, Hugo, and your content, than there is hate.

Love the transparency of this channel. You are one of the main reasons I got into espresso! Thank you for what you do and teaching us all more!!

Salute to you!! Your transparency is refreshing and I applaud your forthrightness. 👍🏿

Aww you're welcome Lance! Love your content and the amazing amount of effort you put into all your work!

All the best for 2024 Lance 🎉and Hugo. Appreciate your videos and the extensive time and research you put in shines through. Thank from the coffee family. Keep time for your family too ❤

I HIGHLY enjoy the deep dives especially when I have large swaths of time like at the gym and stuff. Also! Idea for video series “maybe deep dive” is you traveling and finding best coffee shops in major cities, and maybe meet and greets. Maybe a whole ass Channel of you just vlogging your daily grind etc.

You absolute legend! I’ll follow whatever channel you make as long as you make them. You provide detailed knowledge, advice, honesty, and heaps of entertainment. Thanks for all you do. Lead the way!!

I know this may be the minority opinion-and maybe it’s not-but I don’t mind if you receive things free. At all. I trust you to give a fair and honest review, to the best of your ability, whether you paid for it or not. Don’t go underwater to prevent bias which cannot be prevented in the first place. Love you Lance!

I love the information density in your videos. Keep doing you!

Full transparency, I prefer the deep dive topics to reviews (both are still great), which is why i subscribed to your unfiltered channel as well. I watch for the details, passion, and your unique flair!!

Thank you for making this video Lance and congrats on all the success. Well deserved. It’s a tricky line that we straddle between making unbiased content for the viewer and building and maintaining relationships with brands and manufacturers who are very much part of this amazing industry that we’re in. We’re working towards the same goal of being able to buy everything we review but we’re a few hundreds of thousands of subscribers short at the moment. And we don’t have a Hugo. Haha. Happy New Year! Have a great one and hope to see you in person at some point this year!

I’m a newcomer, but I’ve really appreciated your content so far. Thanks for sharing your passion and knowledge! Bonus points for transparency and candor too!

Thank you for clarifying. I really admire your integrity and transparency. Your videos are so helpful. Keep up the great work!

Thanks Lance for all you do! I have been meaning to join the Patreon and this video reminded me and I finally joined. So happy to be part of the awesome community and looking forward to what you have for us in 2024!! Let’s go!!!

I appreciate the honesty and transparency and genuinely hope the direction you're taking the channel will find you the success you deserve. You're a big part of what makes the coffee community on RU-vid enjoyable. I always loved the reviews and mods of cheaper machines and grinders. Hope to see more of that in the future.

I appreciate your hard work & integrity ! Your channel is awesome & I'm so glad I discovered your content ❤

Very much respect what you're doing here and appreciate you being open. Im not as regular a viewer as maybe i would like, but will always support when i can. Cheers

Hey Lance, great news! Love your channel. Onwards and upwards!!

Thanks for all of the great content! I love the technique focused reviews as well as the equipment focused ones, especially in regards to pour overs 🙂

Your work is brilliant Lance, wishing you much growth this year!

Lance, what has been written below speaks loudly to what you have brought forth to your viewers! Keep up the incredible work you do. Cheers from Canada!

Appreciate your honesty. Enjoy your youtubes and hope the new year 🎉 is great for you🎉.

Respect for sharing all this financial information and for making this channel possible while working full-time. Your reviews are very balanced - keep on rocking!

I've only recently discovered your channel, though I've been in the RU-vid coffee rabbit hole since at least 2019 or earlier. I very much enjoy your videos, and I look forward to seeing what comes next!

What a great video. A lot of respect for your honesty and transparency

You brought up a bunch of great points and your business plan w the second channel is totally reasonable. I appreciate the vids you’ve made so far and you seem like a genuine guy. Keep going, man!

Happy New Year! Lance, love the content and your positive attitude. Keep it up!

Love the transparency, thank you! 🙏

So many thanks from across the pond. You are honest and my go to expert to check out for my home barista hobby. Thanks again….

Respect! In my opinion you are always honest and open in your thoughts and reviews. Learned so much from you and love your posts! Keep on doing what you do! Thumbs UP!

Thx for the honesty, Lance! You the man, starting my Patreon membership this week!

LOVE the separation of deep dive videos. Thats a ton of extra work, very appreciated

Great transparency, Lance. No one doubts your integrity and dedication to great work and great coffee. Happy New Year!

Thank you for your work and channel(s). Don‘t worry about bias, thanks to your channel (and others) we are all educated enough to build our own opinion concerning your reviews. They are great! Best regards!

just stumble upon your channel a few months back when i'm started into pour over things. your videos helps a lot in understanding the theory & practicality of the methods. keep it up lance 💪🏼

Straight up legend! Appreciate your work, honesty and sacrifice!

i love the fact you seem to have fun! and oh by the way the londinium hoopla was so crazy. love your authenticity

Love your videos. Learned a lot and started a journey into my first machine a month ago. I guess there is a lot of internet people that just like to bash everything but the silent majority is just there to listen and enjoying your content. They TRUST you because they can see who you are, no matter what you say. Keep the good work.

Thank you so much for making this video! We love you and your transparency, Lance! Keep doing you!

Thank you for your frankness and transparency, something increasingly rare these days, it seems. Thank you as well for all of your videos and other content. Good luck to you going forward and keep up the great work!

I recently discovered your channel after I got a Gaggia Classic Evo Pro for Christmas. I love the detail given in your videos. I'm still learning of course and need a lot more practice, but I keep reviewing your content to improve my techniques. I'm fine with your long videos too!

It has been 3 years already! Being subscribed to you for all that time has been a pleasure! Your content is really good and production quality has increased so much in those years. Keep it up!

Keep up the good work, your videos are the best on YT and the quality is apparent, Looking forward to more years of great content ahead, good luck!

This was awesome, thank you for being so open with all this. I don’t care if you buy the stuff or get it free, but the fact that you strive to be as unbiased as possible is amazing. Thank you for all you do!

Excellent and I love your work and your honesty! 3 cheers to you!

You are the only coffee channel I really enjoy watching. The others are dry, boring or lack passion. You are a breath of fresh air. Thank you for all you do and I hope you do one day blow up and make millions, you deserve it. Your passion is key. You ave afan for life here and I will always push your channel to friends and coffee lovers. Than you Lance, I hope 2024 is your year!

I really enjoyed the last year of content and you’ve always been very open towards your content and the potential bias you might have ✌🏽 I can’t wait for this year future videos! ☕️

I absolutely love your content and transparency! It’s definitely inspiring for small coffee content creators like me! Thanks for your videos and keep up the awesome work! 👍☕️

You have taught me so much about coffee! Best of luck with your 2nd channel (will follow that one as well of course)

Thanks for the transparency. Man I love your videos. Keep it up.

Thanks for the transparency Lance. I think it is greatly helpful for people to know what is involved in maintaining a RU-vid channel that uses so many new pieces of equipment

Thank you for being so transparent & providing the deep video. Thank you, Lance!

My family has been using a french press for years, and recently decided to add espresso to our home routine. You have helped me very much on the art and technical aspects of making espresso and purchasing the equipment to help reach my goals. I thank you very much!!!

Hey Lance, your work is incredibly helpful and interesting. Looking forward to more of it :)

I’ve always loved your content. I honestly hope that all the ways you monetize help you keep doing what you’re doing. Thank you.

I love your way of educating, be it reviews or tutorials. I get that integrity is important to you, which is admirable to say the least, but I will enjoy the next video no matter how it’s funded. Hope you get as much joy out of making the videos as I do watching!

Enjoy your work Lance, keep the awesome content coming, and happy new year

Hi Lance, you have been a really good mentor for all of us and I appreciate that. Don’t sweat about trust because we do trust you. Keep it up with the great work sharing amazing content and most importantly, keep it up with all the fun. Thank you.

❤ you lance! Been a follower since the beginning and so happy you're so transparent. Just means you're not playing a character and you're a real person. We are going through expenses and I'll probably be subscribing to patreon in 2024! Happy you're staying around. Look forward to more conversations!

I’m a new subscriber to your channel. I’m very impressed with your production values and the info provided. Good job!

Lance, you are one of my favorites! Will always watch your channels!

Your videos are top notch and your values are clear and admirable. Don’t worry too much about buying fancy equipment. Enjoy your experience creating content. Your commitment to the craft shines through and the views will come with it.

Thank you for all you do Lance! I’ve benefited greatly from your videos!

You are a beautiful person, Lance. Kudos for setting the bar so high for yourself (but please keep being kind to yourself! You set the bar VERY high!) and thank you for the amazing content!

thanks Lance, you rock! will keep following both channels all the way out from our dear Jonathan Gagne’s part of the world, in Quebec! cheers!

Love your content and honesty, Lance! Though many of your videos are insightful, our favorite to date is the reel of you singing in response to 30% EY. 😂

your transparency is commendable - keep up the great stuff!!

Dude you are so awesome! Thank you for all you do!

Much respect for the honesty & clarity

I don't comment much but consume all of your videos. Just wanted to say thank you for your honesty and full transparency. I always learn something from you every upload and that alone is valuable to me! Thanks again 🙏

You are a lovely person, and your videos have helped me discover the joy of coffee!

I love the transparency, honesty, and content. You have my respect now and before.

Keep up the great work Lance! Your channels are great and your content is super helpful

Great ideas and transparency. Im looking forward to continuing to learn!

Very much agree with all the positive comments! keep up the great work and thanks for edutaining us in your very unique way! ❤

lance you are just awesome! Thank you for the content! I´ve learned so much by watching your videos!

I'm grateful for your stance in the coffee business and the platform you've created. Cheers to you and an impressive goal for 2024.

Hey never posted on your channel but love your videos and how passionate and knowledgeable you are about all things coffee. It’s cool that you keep trying to improve and make things even better. And, I hope you don’t be too hard on yourself. Maybe you thought we needed to talk, but we were cool before then :). Look forward to your upcoming videos!

Congratulations on your success thus far, and I hope it continues. I discovered you and a couple of other coffee channels recently and have been going through the back catalogs, learning a lot. Your deep dives have been very valuable. The diversity of opinion among channels is interesting, with sometimes opposite conclusions being reached - one example being the effect of chaff. While everyone tries to be unbiased, differences in perception, preference, and in the perception of what is or isn't important, will inevitably lead to some bias. That's okay. We have to take the diversity of opinions and let our own palates decide. Here's to a great 2024.

You're an invaluable treasure for us coffee lovers, Lance! ¡¡¡Feliz Año Nuevo!!!

All your videos are honest and you deserve everything!! We all support you and keep going what you love!

transparency is key!! keeping it real. much respect

I really appreciate your dedication to values & transparency.

I have now seen a total of 2 of your videos. I just stumbled upon your first ever video (milk texturing) and I thought it was amazing, and then to find out it was your first ever video? Production was great and I found the music perfectly fine…… Skipped ahead a few hundred videos to this one and I am now going to fill in the gap and watch your journey unfold! Thanks

You just got a new patreon. Keep up the honesty 💪🏼 Its good to konw your values and why we love your content ☕️

Well done and a big thank you Lance! Keep up with your great work and wishing you a great 2024

Thank you for laying it all out… never doubted you for a second.. must the stache, I better get growing

I appreciate all your hard work and sharing so much useful information with us.

Love your content. It appears to be genuine. Its informative, always fun, and at times slightly whacky. Do your thing and don't worry about other peoples opinions. Haven't seen a Utube vid from you that I haven't liked. Congrats on a great job, you deserve more than 500K subscribers. Ps. I don't really drink coffee much (well not yet), but I still like watching your content :)

I remember when your first video came out. It helped me out a ton. Been a fan and a subscriber ever since, and a Patreon whenever that was a possibility. I love how your personality shines through. You're not, and I fully believe will never become, a generic player in this niche hobby. Sure, there will always be those who are not a fan of a certain style, but by pleasing everyone you'll please noone. You've found your crowd and it'll just continue to grow. Love your transparency. Love you 😘

Thanks so much for all you do Mr. Hedrick. I found your channel only recently, and because of you, i purchased the Breville dual boiler…..I am still a novice, but i have enjoyed you teaching us how to make great espresso . I have a lot to learn and will keep watching your channel and will join the army of other Lance Hedrick fans by becoming an annual subscribing patreon! Here’s to you , and please continue to educate us……

Thank you so much for your Videos - I follow you since the early days and always look forward to your Videos (inspired me to do my own on my coffee channel - Vettore). Great Video and please keep doing what you are doing! It's a blast for every coffee lover!