Wendy's is an American international fast food restaurant chain founded by Dave Thomas on November 15, 1969, in Columbus, Ohio. Its headquarters moved to Dublin, Ohio, on January 29, 2006. As of December 31, 2018, Wendy's was the world's third-largest hamburger fast-food chain with 6,711 locations, following Burger King and McDonald's. On April 24, 2008, the company announced a merger with Triarc Companies Inc., a publicly traded company and the parent company of Arby's. The merger was completed on September 29, 2008.[4][5] Wendy's headquarters remained in Dublin. Following the merger, Triarc became known as Wendy's/Arby's Group, and later as the Wendy's Company following the sale of Arby's to Roark Capital Group.
As of November 2, 2023, there are a total of 7,166 Wendy's outlets, of which 415 are company-owned and 6,751 franchised; 83% of all locations are in the United States.[6] While the company determines standards for each store's exterior appearance, food quality, and menu, the store owners have control over hours of operations, interior decor, pricing, staff uniforms, and wages.
The chain is known for its square hamburger patties served on circular buns, sea salt fries, and the Frosty, a form of soft-serve ice cream mixed with starches. The Wendy's menu consists primarily of hamburgers, chicken sandwiches, french fries, and beverages such as the Frosty. Since phasing out their Big Classic, the company does not have a signature sandwich, such as the Burger King Whopper or the McDonald's Big Mac.
History
Wendy's "old-fashioned" hamburgers were inspired by Dave Thomas's trips to Kewpee Hamburgers in his home town of Kalamazoo, Michigan. Kewpee sold square hamburgers and thick malt shakes. Thomas founded Wendy's in Columbus, Ohio, in 1969 and featured square patties with corners that stuck out from the sides of the circular bun, giving the impression of an abundance of good quality meat.[7] The Columbus location later added a Tim Hortons and was closed on March 2, 2007, after 38 years of business, due to declining sales.[8][9] Basketball star John Havlicek, an Ohio State University alumnus, was one of Thomas's earliest investors, which eventually gave Havlicek enough of an income stream to retire comfortably.[10]
Thomas named the restaurant after his fourth child Melinda Lou "Wendy" Thomas.[11] Photographs of her were on display at the original Wendy's restaurant until it closed.[citation needed] In his autobiography, Thomas wrote that he regretted naming the restaurant after his daughter because once it became a fast food empire she "lost some of her privacy" with many people assuming she was the official company spokesperson.[12] In August 1972, the first Wendy's franchisee, L.S. Hartzog, signed an agreement for Indianapolis, Indiana.[13] Also, in 1972, Wendy's aired its first TV commercials that were only broadcast locally in Ohio. This series of commercials was titled "C'mon to Wendy's" because they stressed Wendy's superiority through the "Quality Is Our Recipe" slogan and featured an animated Wendy similar to the one from the corporate logo along with dancing hamburgers.
The first Canadian restaurant opened in Hamilton, Ontario, in 1976.[14] In December 1976, Wendy's opened its 500th restaurant, located in Toronto. In March 1978, Wendy's opened its 1000th restaurant in Springfield, Tennessee.[15]
Wendy's founded the fried chicken chain Sisters Chicken & Biscuits in 1978 and sold it to its largest franchiser in 1987.[16] In the 1970s Wendy's opened in Australia but by 1986 almost all of their Australian stores had been purchased by Hungry Jack's, the Australian franchisee of Burger King, but on May 13, 2021, Wendy's opened a pop-up store in The Rocks in Sydney's city centre for a day.[17] In 1979, the first European Wendy's opened in Munich, West Germany.[18] Wendy's entered the Asian market by opening its first restaurants in Japan in 1980, in Hong Kong in 1982, and in the Philippines and Singapore in 1983.[19][20][21][22] In 1984, Wendy's opened its first restaurant in South Korea.[23]
A busy front counter at a Wendy's restaurant in Niagara Falls, Ontario
The chain opened locations in the former West Germany in the 1980s in cities like Mannheim, Heidelberg and Munich and other areas where the US maintained Army bases. When the troops were removed after German reunification in the early 1990s, these Wendy's stores were closed.
In response to a 1986 slowdown in the chain's performance, Wendy's restructured its cleanliness standards, menu, and other operational details to ensure that stores met the goals and standards of the parent company so that its franchises were competitive in the market.[24] Wendy's closed all its outlets in Hong Kong in 1986 and in Singapore in the following year.[20][22]
27 авг 2024
